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Published 24 Jan 2023, 16:00 GMT

Official UK procurement notice

MEDIA PLANNING & BUYING FOR WELSH FOOD TOURISM CAMPAIGN

Official notice

Authority: Menter a Busnes

ServicesOpen procedureSME suitable
Sectors: Business Services & Consultancy (79) Delivery: Wales (UKL)
Published estimate£160,000exc. VAT6.3% below published estimate
Submissions closed 6 Mar 2023awarded 24 May 2023
Awarded to Ubiquity

What is being bought

Published requirement description

A mix of 12 Welsh hospitality, food/drink brands and tourism venues are working collaboratively to highlight the authentic and unique food & drink on offer and

available in Wales. The purpose of the campaign is to encourage visitors to make Welsh food and drink part of their visitor experience.

The campaign should target Welsh consumers who will visit other parts of Wales as well as GB Consumers who have an affinity to Wales, from Easter and in the lead up to Whitsun 2023.

The chosen supplier will be able to demonstrate use of highly targeted and measurable media planning technology and capabilities that will identify key

audiences in Wales and GB based on their attitudinal behaviours.

CPV: Advertising and marketing services · Direct marketing services · Marketing services

The lotProcurement structure

single lot · value published
Lot #1A mix of 12 Welsh hospitality, food/drink brands and tourism venues are working…AwardedPublished value£160,000

A mix of 12 Welsh hospitality, food/drink brands and tourism venues are working collaboratively to highlight the authentic and unique food & drink on offer and available in Wales. The purpose of the campaign is to encourage visitors to make Welsh food and drink part of their visitor experience.

The campaign should target Welsh consumers who will visit other parts of Wales as well as GB Consumers who have an affinity to Wales, from Easter and in the lead up to Whitsun 2023.

The chosen supplier will be able to demonstrate use of highly targeted and measurable media planning technology and capabilities that will identify key audiences in Wales and GB based on their attitudinal behaviours.

Delivery: Wales
Variant bids: not allowed
79340000 Advertising and marketing services79342100 Direct marketing services

What it takes to win
i

How this buyer will score bids.

The evaluation criteria and weights exactly as published on the notice, grouped by family (price, quality, social value and so on).

Evaluation split and conditions of participation as published; the tender pack may add more
How bids were scored
Quality: 80%Price: 20%
Published award criteria (2)
  • Quality: 80
  • Price: 20
Staff
Names and qualifications of delivery staff must be submitted
What this means for your bid
  • Price carries 20 of 100 points: a 10% discount moves about 2 points. The method statement decides this lot, not the discount.

Price arithmetic assumes straight proportional scoring; the tender pack may use another formula.

Procedure terms & legal framework

From the official record · publisher note attached
Procedure method
Open procedure
Legal basis
CELEX · 32014L0024 Public Contracts Regulations 2015 (Directive 2014/24/EU)
Procurement category
Services
Notice status
Awarded
Procurement threshold
Unspecified in notice
Regulatory regime
Standard
Commercial structure
Stand-alone contract (no framework)
Competition type
Competitive procedure
GPA / WTO covered
Unspecified in notice
Recurring procurement
No (one-off requirement)
First published
24 Jan 2023, 16:00 GMT
Last source update
25 May 2023, 08:50 BST
Award evaluation window
6 Mar 2023 – …
FTS notice number
2023/S 000-014862
Classification (CPV)
Advertising and marketing servicesDirect marketing servicesMarketing services
Delivery area
Wales (UKL)
Official registry OCID
ocds-h6vhtk-039a42 Find a Tender
Contract terms
Electronic trading
e-invoicing allowed · electronic payment

Publisher note: (WA Ref:131889)

How it was run

Official notice
Run through: Sell2Wales · Who buys & how to bid on Sell2Wales
Supplier login requiredLanguage: EN
Access & registration note: Free Wales registration; eTenderWales runs on Jaggaer
Submission deadline
6 Mar 2023, 13:00 GMT
Submission channel
{"electronicSubmission"}
Accepted languages
en
Bids opened
6 Mar 2023, 13:00 GMT
Detailed submission instructions & authority contactsFrom official release

www.sell2wales.gov.wales ↗

Timeline

6 Mar 2023 → 25 May 2023 · 3 dates
  1. Submission deadline
    6 Mar 2023, 13:00 GMT
  2. Bids opened
    6 Mar 2023, 13:00 GMT
  3. Notice published
    25 May 2023, 08:50 BST

Notice history

1 event · 2 releases on Find a Tender
  1. Status changed to complete
    25 May 2023, 08:50 BST

Commercial outcome & contract awards

Published awards, contracts and bid statistics, not a forecast
Awards 1
Awarded value £150,0001 contract exc. VAT
Bids received 55 from SMEs
Contracts signed 1latest 24 May 2023
Awarded toValueDateStatus
UbiquitySME£150,000 †—Awarded

Contracts

  • Contract 014862-2023-1 · UbiquitySME

    Signed
    24 May 2023
    Value
    £150,000
    Status
    active

Bid statistics published by the authority

BidsSMEVCSEValid bid range
5bids · 5 electronic · 5 from abroad5——

Contracting authority & participating public bodies

Menter a Busnes

Contracting authorityNot for profit organisationRecreation, culture and religion Y Parc Gwyddoniaeth, Aberystwyth, Ceredigion, Wales, SY23 3AHContact email, phone Published organisation website ↗

Dispute resolution & review bodies

  • High CourtReview body LondonContact phone

Bidders & participating suppliers

1 commercial party on the notice
  • UbiquityAwarded supplier S4C, Parc Ty Glas, , Llanishen, Cardiff, UK, CF145DUContact phone

Official documents & specifications (2)

Official links; attachments are not copied

Tender pack and attachments

  • Economic and financial selection criteriatenderEconomic and financial selection criteria
  • Technical selection criteriatenderTechnical selection criteria