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Official procurement procedure

MEDIA PLANNING & BUYING FOR WELSH FOOD TOURISM CAMPAIGN

Advertising and marketing services
Direct marketing services
Marketing services
Wales (UKL)
Published value
Not published
Submission deadline Not published
Lots published1
Procurement Intelligence
Published evidence · v1
Suitable for SMEs
Prepared 7 Sept 2026, 21:14 BST
A pre-calculated analytical view of official UK procurement facts, competition benchmarks and decision timelines.
Bid readiness
Review notice
Submission deadline not published
Check official notice for submission route
Scope structure
1lots
1 lot · 1 published item
1 published CPV family
Decision Velocity
~64 days
Typical sector award window after deadline
Sector median: 64 days
Contract lifecycle
Not published
No future linked contract end in retained records
No published extension signal
Pricing & Budget Savings
£150,000
Contract/award value: £150,000
1 award supplier linked
Bidding Competition
5 bids
5 SME bids · 5 electronic
No bid spread metrics published
Sector Market Benchmark (CPV 79)
Based on 13,031 published procedures
Median Winning Discount
9.17%
Award reduction below published budget
Typical Bids Received
4 bidders
Median competitive participation in sector
Typical Evaluation Window
64 days
Median time between deadline and award
Top Contenders in this Sector (CPV 79)
Active commercial suppliers winning public contracts in this field
SupplierAwards won in sectorTotal awarded valueAvg. winning discount
KPMG LLPCRN: OC301540
49 contracts£157,191,280,561-9.7% below budget
PRICEWATERHOUSECOOPERS LLPCRN: OC303525
36 contracts£78,121,082,603-6.3% below budget
HAYS SPECIALIST RECRUITMENT LIMITEDCRN: 00975677
36 contracts£57,303,208,486At ceiling / not disclosed
STHREE PARTNERSHIP LLPCRN: OC387148
34 contracts£13,244,279,400At ceiling / not disclosed
DELOITTE LLPCRN: OC303675
30 contracts£104,328,670,062-37% below budget
Ernst & Young LLPCRN: OC300001
28 contracts£54,840,655,892At ceiling / not disclosed
G2V RECRUITMENT GROUP LIMITEDCRN: 08067630
28 contracts£5,576,393At ceiling / not disclosed
TILE HILL INTERIM & EXECUTIVE LIMITEDCRN: 10484468
27 contracts£304,062,138At ceiling / not disclosed
Thomson Reuters (Professional) UK LimitedCRN: 01679046
27 contracts£3,662,531At ceiling / not disclosed
JISC SERVICES LIMITEDCRN: 02881024
25 contracts£22,142,230At ceiling / not disclosed
Evidence coverage
8/12 core inputs published
Standard procedure facts
Comparable published opportunities
Historic records ranked from matching published evidence. They are research comparables, not expected competitors or a price forecast.
Published procedurePublished valueMatching evidence
Media Buying Services, Integrated Marketing Campaigns and PR ServicesLlywodraeth Cymru / Welsh Government · 7 Sept 2026, 18:16 BST
£74,000,000
same CPV family
same region
Provision of Legal ServicesCodi Group Ltd · 3 Sept 2026, 15:09 BST
£2,000,000
same CPV family
same region
To provide a proximity monitoring pilot for Ministry of JusticeMinistry of Justice · 2 Sept 2026, 08:42 BST
£2,000,000
same CPV family
same region
Independent Monitor - South East WaterWater Services Regulation Authority (Ofwat) · 4 Sept 2026, 13:04 BST
£5,000,000
same CPV family
same region
Independent Monitor - Thames WaterWater Services Regulation Authority (Ofwat) · 4 Sept 2026, 15:58 BST
£13,000,000
same CPV family
same region
Method: tender-intelligence-v1. Values and dates are retained OCDS facts; missing source data remains unknown.
Procurement Executive Summary
AI & Search Synopsis
Generated from official OCDS record
Tenderline Synopsis: Menter a Busnes: "MEDIA PLANNING & BUYING FOR WELSH FOOD TOURISM CAMPAIGN". Published status: complete. Published value: Value not published. 1 published lot. Submission deadline not published. See the official notice for participation instructions.
Contracting AuthorityMenter a BusnesScope & CategoriesNot publishedSubmission Window
complete
No deadline published
Submission GatewayDirect notice routeLegal Basis & RegimeStandard procurementEstimated Value (exc. VAT)Not published
Bidder Intelligence · Authority Profile: Menter a Busnes
Market Analytics
View Authority Profile →
Derived from OCDS awards & bid statistics
Published history for Menter a Busnes. These figures describe retained records, not a forecast of bids or a measure of buyer bias.
Published-to-award variance
Not availableInsufficient comparable data
Requires at least 5 comparable procedures
Competition Density
4Bids / Report (median)
25% of reports have one bid · Mean: 6 bids
Supplier ConcentrationHigh Concentration
UbiquityTop vendor: 100% of attributable value
Payment Terms
Check noticePublished terms
Payment obligations depend on the applicable regime and contract. Consult the official documents.
Coverage: 4 active published awards; 4 bid reports (which may be per lot). Supplier values exclude multi-supplier awards, frameworks and DPS, and use GBP only. They are published award values, not payments. Published-to-award variance compares single-lot, single-award, single-supplier GBP procedures with explicitly non-framework/non-DPS status; increases remain in the average. Unpublished data stays unknown. Awarded suppliers are winners, not all bidders.
Historical Awarded Suppliers in this Category (CPV 79):
Supplier NameHistoric AwardsAttributable ValueAvg. Price Discount
Ubiquity2 wins£350,000—
Procedure terms
Contracting AuthorityMenter a Busnes
Procedure methodNot published
Procurement categoryNot published
Statuscomplete
Framework / DPSNot published
CompetitionNot published
Above thresholdNot published
Legal basisNot published
Tender period startsNot published
Clarification deadlineNot published
Electronic submissionNot published
Submission languagesNot published
Published25 May 2023, 08:50 BST
Last source update25 May 2023, 08:50 BST
Recurring procurementNot published
ClassificationAdvertising and marketing services, Direct marketing services, Marketing services
Delivery area
Wales (UKL)
OCIDocds-h6vhtk-039a42
What is being bought
A mix of 12 Welsh hospitality, food/drink brands and tourism venues are working collaboratively to highlight the authentic and unique food & drink on offer and available in Wales. The purpose of the campaign is to encourage visitors to make Welsh food and drink part of their visitor experience. The campaign should target Welsh consumers who will visit other parts of Wales as well as GB Consumers who have an affinity to Wales, from Easter and in the lead up to Whitsun 2023. The chosen supplier will be able to demonstrate use of highly targeted and measurable media planning technology and capabilities that will identify key audiences in Wales and GB based on their attitudinal behaviours.
What changed
From the official release history
  1. tender value changed
    25 May 2023, 08:50 BST
  2. Status changed to complete
    25 May 2023, 08:50 BST
  3. Official notice release published
    25 May 2023, 08:50 BST
  4. Submission deadline changed to published date
    25 May 2023, 08:50 BST
  5. Published value updated to £160,000
    24 Jan 2023, 16:00 GMT
  6. Status changed to active
    24 Jan 2023, 16:00 GMT
  7. Official notice release published
    24 Jan 2023, 16:00 GMT
  8. Submission deadline changed to 6 Mar 2023, 13:00 GMT
    24 Jan 2023, 16:00 GMT
  9. Buyer information updated
    24 Jan 2023, 16:00 GMT
Lots and requirements (1)
Published by the contracting authority
  • Lot 1 · #1
    Individual lot title not published
    cancelled
    Published valueNot published
    A mix of 12 Welsh hospitality, food/drink brands and tourism venues are working collaboratively to highlight the authentic and unique food & drink on offer and available in Wales. The purpose of the campaign is to encourage visitors to make Welsh food and drink part of their visitor experience. The campaign should target Welsh consumers who will visit other parts of Wales as well as GB Consumers who have an affinity to Wales, from Easter and in the lead up to Whitsun 2023. The chosen supplier will be able to demonstrate use of highly targeted and measurable media planning technology and capabilities that will identify key audiences in Wales and GB based on their attitudinal behaviours.
    Contract periodNot published
    EligibilityNot published
    Options / renewalNot published
Timeline
  1. Procedure published
    25 May 2023, 08:50 BST
  2. Award active
    Not published · Not published
  3. Contract active
    Signed 24 May 2023, 00:00 BST · £150,000
Commercial outcome and competition
Awards
Ubiquity
Not published · Not published · active
Contracts
Contract
£150,000 · signed 24 May 2023, 00:00 BST · active
Bid statistics
bids: 5 (lot 1)
electronicBids: 5 (lot 1)
foreignBidsFromEU: 0 (lot 1)
foreignBidsFromNonEU: 5 (lot 1)
smeBids: 5 (lot 1)
Buyer and organisations in this procedure

Menter a Busnes

Contracting authority GB-FTS-1731
View buyer profile

  • Menter a Busnes
    buyer
    centralPurchasingBody

    Y Parc Gwyddoniaeth, Aberystwyth, Ceredigion, UKL, SY23 3AH
    [email protected]
    +44 1970636565

  • High Court
    reviewBody

    Royal Courts of Justice, The Strand, London, WC2A 2LL
    +44 2079477501

  • Ubiquity
    supplier

    S4C, Parc Ty Glas, , Llanishen, Cardiff, UK, CF145DU
    +44 2922409695
Documents (0)
Official links; attachments are not copied
No data
No linked documents are published
Related procedures (0)
No data
No related procedures published