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Published 20 Jun 2022, 11:40 BST

Official UK procurement notice

Media Buying Services · UK public procurement notice

Official notice

Authority: WEST MIDLANDS GROWTH COMPANY LIMITED (Public body)·Consortium: 2 public authorities

Framework agreementServicesAward procedure without prior publication of a call for competition
Sectors: Business Services & Consultancy (79) Delivery: West Midlands (UKG3)
Framework ceiling (notional)Value not publishedframework ceiling, not attributable revenue
Awarded 25 May 2022no call for competition
Framework period 3 moends 31 Mar 2023 · starts 7 Jan 2023

What is being bought

Published requirement description

OMD Group Ltd are the current media buying supplier for both the Domestic and International Cultural marketing campaigns. All media is currently agreed and purchased until March 2023, therefore it is our intention to directly award OMD Group Ltd the contract to continue the media buying services for WMGC.

CPV: Advertising and marketing services

How this framework works

From the published notice
Bids received
1 bids received · 1 suppliers appointed
Framework period
3 mo from 7 Jan 2023

The lotProcurement structure

single lot · no lot value published
Lot #1We are running two tourism marketing campaigns that are currently running until MarchAwarded 3 mo

We are running two tourism marketing campaigns that are currently running until March

2023.

  1. A domestic marketing campaign that aims to change perceptions, and drive footfall to our

region.

  1. An international cultural campaign will deliver a digital marketing campaign for each our

key target markets Australia, India, and Canada. The campaign will promote the regions

permanent cultural assets, Birmingham 2022 Festival, and raise awareness and interest in

the West Midlands as a cultural tourism destination both pre, during, and post-Games.

WMGC procured the CCS Framework for Media Buying in December 2021 for both the

Domestic and International Cultural Marketing Campaigns and appointed a single supplier to

the framework which is valid until 21st May 2022. The framework has been retendered and

our incumbent has retained the business as they are the only supplier on the Lot. The

framework gives permission to directly call off where requirements are precise without

opening to further competition. WMGC is satisfied that the framework route still delivers

value for money based on the tendered rates which are still applicable to all contracts which

be called off from this framework.

Our anticipated spend for this financial year is:

Year 2 = £335,000 Domestic

Year 2 = 82,000 International

Total Year 2 = 417,000

Contract period: 7 Jan 2023 – 31 Mar 2023 (3 mo)
Delivery: West Midlands · As the crows flies from B19 post code.

Procedure terms & legal framework

From the official record
Procedure method
Award procedure without prior publication of a call for competition
Legal basis
CELEX · 32014L0024 Public Contracts Regulations 2015 (Directive 2014/24/EU)
Procurement category
Services
Notice status
Awarded without competition
Procurement threshold
Unspecified in notice
Regulatory regime
Standard
Commercial structure
Framework agreement
Who may use this agreement
Not stated in the notice; call-off rights may be limited to the establishing authority
Competition type
Direct award (no call for competition)
GPA / WTO covered
Yes (GPA)
Recurring procurement
Unspecified in notice
First published
20 Jun 2022, 11:40 BST
Last source update
6 Jan 2023, 11:07 GMT
Authority reference
2021-WMGC-0082
FTS notice number
2023/S 000-000355
Classification (CPV)
Advertising and marketing services
Delivery area
West Midlands (UKG3)
Official registry OCID
ocds-h6vhtk-03482e Find a Tender
Why no open competition

The works, supplies or services can be provided only by a particular economic operator due to absence of competition for technical reasons

Published justification

It is the intention of WMGC Ltd to directly award OMD Group Ltd the contract due to the nature of the service required and in line with principles set in PPN01/20 where direct award is permissible due absence of competition and protection of exclusive rights under Regulation 32 (2) of the PCR which allows for sole supplier sourcing through use of a negotiated procedure without prior publication to be used and this request also falls within Regulation 32 (5) delivery of services by an existing supplier to where competition is absent due to technical reasons.

Furthermore, there is protection of exclusive rights, including intellectual property rights where there is no reasonable alternative or substitutes that exists and the absence of competition is not the result of an artificial narrowing down of the parameters of the procurement.

The procurement was initially tendered in December 2021, with the framework expiring on the 21/05/22. The framework was retendered and OMD Group Ltd retained the business, they are the only supplier on the Lot 1. The market is uncontested on media buying and it is a reasonable solution decision to proceed with OMD based on conditions that there is no reasonable alternative in the market.

In the case of this procurement competition is absent and only one supplier can provide the expertise to provide an integrated, end-to-end service for media buying on our existing marketing campaigns with no further competition needed or has capacity to complete on the scale required.

How it was run

Official notice
Appointment period ends
—

Timeline

6 Jan 2023 → 7 Jan 2023 · 2 dates
  1. Notice published
    6 Jan 2023, 11:07 GMT
  2. Contract starts
    7 Jan 2023

Notice history

1 event · 2 releases on Find a Tender
  1. Buyer details updated
    6 Jan 2023, 11:07 GMT

Commercial outcome & contract awards

Published awards, contracts and bid statistics, not a forecast
Suppliers appointed 1admitted to the panel · see the list ↓
Bids received 1
Contracts signed 2latest 25 May 2022

2 suppliers are admitted to this framework without individual award values or dates, see the supplier list below.

Contracts

  • Media Buying Services

    Signed
    25 May 2022
    Value
    £447,000
    Period
    7 Jan 2023 – 31 Mar 2023
    Status
    active
    • Change Campaign extension in all three international markets: Australia, India and Canada. This is to continue to raise awareness of our West Midlands destinations and culture across these markets. Duration: 3 months (January - March 2023), Need for additional works, services or supplies by the original contractor/concessionaire: The International campaign was due to end December 2022, but due to WMGC unable to go on planned trade missions to India and Australia, we have decided to utilise the unspent funds into extending the campaign from January 2023 to March 2023 to continue to raise awareness. The needs for additional works is imperative in order for the campaign to be a complete success, a change in contractor at the last hurdle would result in more accrued costs.

  • Media Buying Services

    Signed
    25 May 2022
    Value
    £417,000
    Period
    … – 31 Mar 2023
    Status
    active

Bid statistics published by the authority

BidsSMEVCSEValid bid range
1bids———

Contracting authority & participating public bodies

2 public bodies on the notice

WEST MIDLANDS GROWTH COMPANY LIMITED

Contracting authorityPublic bodyBody governed by public lawGeneral public services GB-COH: 01631329 11th Floor,Colmore Building, 20 Colmore Circus Queensway, BIRMINGHAM, West Midlands, B46ATContact name, email, phone

Dispute resolution & review bodies

  • Commercial Working GroupReview body Birmingham
  • Commerical Working GroupReview body Birmingham

Framework contractors & participating bidders

2 commercial parties on the notice

Official documents & specifications

Official links; attachments are not copied

No document links were published on the notice.