Official UK procurement notice
Media Buying Services · UK public procurement notice
Authority: Prifysgol Bangor / Bangor University (Education)
What is being bought4 lots · detail below
Published requirement descriptionBangor University is currently seeking to appoint an agency or agencies to deliver creative, targeted and impactful advertising campaigns and services to increase awareness of the University and to increase student recruitment.
- Recurrence: Further notices will be issued either December/January 2023 or 2024
CPV: Advertising campaign services · Advertising management services
Lots and requirements (4)Procurement structure
4 lots · no lot values published · same evaluation weights on every lotLot #1Digital Media BuyingAwardedRenewal
Bangor University is looking for an agency who can work with us to design digital advertising campaigns, negotiate competitive packages with the media, book the media and manage the relationship with the media through to the delivery of the advertising.
Lot #2Out of Home Media BuyingAwardedRenewal
Bangor University is looking for an agency who can work with us to design out of home advertising campaigns, negotiate competitive packages with the media, book the media and manage the relationship with the media through to the delivery of the advertising.
Lot #3Broadcast Media BuyingAwardedRenewal
Bangor University is looking for an agency who can work with us to design broadcast media advertising campaigns, negotiate competitive packages with the media, book the media and manage the relationship with the media through to the delivery of the advertising. This Lot includes terrestrial TV, digital TV including video on demand and radio
Lot #4Campaign design, creative design and productionAwardedRenewal
Bangor University is looking for a highly creative agency who can advise and work with us to develop campaign messaging, adapt it for different channels and then supply it in the appropriate format for the chosen media. This is going to require a range of formats to include: video, sound (including scripts), gifs, print based adverts, online digital adverts, out of home posters (from buses to 48 sheet roadside billboards).
It may also include TV advert production, however, as this is a specialist field, the University will consider agencies who don’t offer TV advert production services and these specific services may be excluded from the lot.
What it takes to wini
How this buyer will score bids.
The evaluation criteria and weights exactly as published on the notice, grouped by family (price, quality, social value and so on).
Evaluation split and conditions of participation as published; the tender pack may add morei
How this buyer will score bids.
The evaluation criteria and weights exactly as published on the notice, grouped by family (price, quality, social value and so on).
Published sub-criteria (6)
- Strategy & Development: 20%
- Managing Campaigns: 25%
- Account Management: 15%
- Fair Working Practices: 5%
- Value for Money & Added Value: 10%
- price: 25%
Published award criteria (6)
- Strategy & Development: 20%
- Managing Campaigns: 25%
- Account Management: 15%
- Fair Working Practices: 5%
- Value for Money & Added Value: 10%
- Price: 25%
- Staff
- Names and qualifications of delivery staff must be submitted
- Price carries 25 of 100 points: a 10% discount moves about 2.5 points. The method statement decides this lot, not the discount.
Price arithmetic assumes straight proportional scoring; the tender pack may use another formula.
Procedure terms & legal framework
From the official record · publisher note attached- Procedure method
- Open procedure
- Legal basis
- CELEX · 32014L0024 Public Contracts Regulations 2015 (Directive 2014/24/EU)
- Procurement category
- Services
- Notice status
- Awarded
- Procurement threshold
- Unspecified in notice
- Regulatory regime
- Standard
- Commercial structure
- Stand-alone contract (no framework)
- Competition type
- Competitive procedure
- GPA / WTO covered
- Yes (GPA)
- Recurring procurement
- Yes · Further notices will be issued either December/January 2023 or 2024
- First published
- 25 Jan 2021, 11:24 GMT
- Last source update
- 8 Dec 2021, 12:54 GMT
- Award evaluation window
- 24 Feb 2021 – …
- Authority reference
BUMEDIA2021- FTS notice number
2021/S 000-030509- Classification (CPV)
- Delivery area
- Official registry OCID
ocds-h6vhtk-028cefFind a Tender
- Electronic trading
- electronic payment
Publisher note: (WA Ref:114008)
How it was run
Official noticeTender documents are also served through a separate tool: https://etenderwales.bravosolution.co.uk/web/login.shtml ↗
- Submission deadline
- 24 Feb 2021, 12:00 GMT
- Submission channel
- {"electronicSubmission"}
- Accepted languages
- en
- Bids opened
- 24 Feb 2021, 12:30 GMT
Timeline
24 Feb 2021 → 8 Dec 2021 · 3 dates- Submission deadline24 Feb 2021, 12:00 GMT
- Bids opened24 Feb 2021, 12:30 GMT
- Notice published8 Dec 2021, 12:54 GMT
Notice history
1 event · 2 releases on Find a Tender- Status changed to complete8 Dec 2021, 12:54 GMT
Commercial outcome & contract awards
Published awards, contracts and bid statistics, not a forecast| Awarded to | Value | Date | Status |
|---|---|---|---|
| Lot 1 · Digital Media Buying1 award | |||
| Education Cubed LtdSME | £4,515,000 † | — | Awarded |
| Lot 2 · Out of Home Media Buying1 award | |||
| Ubiquity Group LtdSME | £120,000 † | — | Awarded |
| Lot 3 · Broadcast Media Buying1 award | |||
| Havas People Ltd | £300,000 † | — | Awarded |
| Lot 4 · Campaign design, creative design and production1 award | |||
| Ubiquity Group LtdSME | £270,000 † | — | Awarded |
Contracts
Digital Media Buying · Education Cubed LtdSME
- Signed
- 25 Nov 2021
- Value
- £4,515,000
- Status
- active
Out of Home Media Buying · Ubiquity Group LtdSME
- Signed
- 25 Nov 2021
- Value
- £120,000
- Status
- active
Campaign design, creative design and production · Ubiquity Group LtdSME
- Signed
- 25 Nov 2021
- Value
- £270,000
- Status
- active
Broadcast Media Buying · Havas People Ltd
- Signed
- 13 Sept 2021
- Value
- £300,000
- Status
- active
Bid statistics published by the authority
| Lot | Bids | SME | VCSE | Valid bid range |
|---|---|---|---|---|
| 1 · Digital Media Buying | 14bids · 14 electronic · 14 from abroad | 14 | — | — |
| 2 · Out of Home Media Buying | 9bids · 9 electronic · 9 from abroad | 8 | — | — |
| 3 · Broadcast Media Buying | 8bids · 8 electronic · 8 from abroad | 7 | — | — |
| 4 · Campaign design, creative design and production | 13bids · 13 electronic · 13 from abroad | 12 | — | — |
Contracting authority & participating public bodies
Dispute resolution & review bodies
- High CourtReview body
Bidders & participating suppliers
3 commercial parties on the notice- Education Cubed LtdAwarded supplier
- Havas PeopleAwarded supplier
- Ubiquity GroupAwarded supplier
Official documents & specifications
Official links; attachments are not copiedNo document links were published on the notice.