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AwardedFind a Tender · award Update
BuyerWest Midlands Combined Authority
StatusAwarded
Deadline24 Nov 2025
Value£18,000,000
Published24 Feb 2026

What is being bought

WMCA is seeking to procure a qualified media buying agency to plan, purchase, manage, and report on media campaigns across multiple channels. This contract aims to deliver cost-effective, targeted communications that reach intended audiences and support the organisation’s strategic objectives.

Lot details

Lot 1

No lot description published.

Statuscomplete

Comparable-procurement analytics

No usable CPV category has been published, so a comparable market set cannot yet be built.

Procurement strategy & market signals

Framework agreementNot published
Dynamic purchasing systemNot published
Competitive procurementNot published
Recurring requirementNot published
Procurement method rationaleNot published
Rationale classificationsNot published
Special regimeNot published
Covered byGPA
Submission policyNot published
Selection criteriaNot published
Risk detailsNot published

Planning & early market engagement

BudgetNot published
No-engagement rationaleNot published
Planning documents0
Planning milestones0

No planning milestones published.

Related procurements

No linked framework, prior procurement or reprocurement published.

Awards

1

Statusactive
SupplierBBJ&K

Contracts

Media Buying

Statusactive
Value£15,000,000

Documents & submission route

  • Not published

Source data inventory

Diagnostic view. “Not published” means this current release does not provide a value.

OCIDocds-h6vhtk-056c68
Latest release ID016332-2026
Latest release timestampTue Feb 24 2026 09:42:30 GMT+0000 (Coordinated Universal Time)
Sourcefind-a-tender
Official notice URLhttps://www.find-tender.service.gov.uk/Notice/069266-2025
Tender statuscomplete
Procurement methodopen
Procurement method detailsOpen procedure
Main procurement categoryNot published
Above thresholdNot published
Legal basis2023/54
Tender period: startNot published
Tender period: endNot published
Expression of interest deadlineNot published
Enquiry deadlineNot published
Award period: startNot published
Award period: endNot published
Submission method detailsNot published
Submission languagesNot published
Electronic catalogue policyNot published
Total tender valueNot published
Tender lots in source1
Tender items in source0
Tender documents in source1
Awards in latest release1
Contracts in latest release1
Parties in latest release2

Notice history

DateEventReference
24 Feb 2026awardUpdate, contractUpdate016332-2026
24 Feb 2026award, contract016310-2026
3 Feb 2026award, contract009301-2026
29 Oct 2025tenderUpdate069266-2025
28 Oct 2025tender068990-2025
4 Aug 2025planning045690-2025

All source data

Unmodified official OCDS data retained by Tenderline for this procurement process.

Complete current OCDS release JSON
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Complete JSON history (6 releases)
24 Feb 2026 · 016332-2026 · awardUpdate, contractUpdate
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24 Feb 2026 · 016310-2026 · award, contract
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                "durationInMonths": 1
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    }
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3 Feb 2026 · 009301-2026 · award, contract
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            "name": "Harvest Digital Limited"
          }
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        ]
      },
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        ],
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        "measure": "bids",
        "relatedLot": "1"
      },
      {
        "id": "2",
        "value": 5,
        "measure": "finalStageBids",
        "relatedLot": "1"
      },
      {
        "id": "3",
        "value": 5,
        "measure": "smeFinalStageBids",
        "relatedLot": "1"
      },
      {
        "id": "4",
        "value": 0,
        "measure": "vcseFinalStageBids",
        "relatedLot": "1"
      }
    ]
  },
  "date": "2026-02-03T10:01:26Z",
  "ocid": "ocds-h6vhtk-056c68",
  "buyer": {
    "id": "GB-PPON-PGMD-1353-PZVX",
    "name": "West Midlands Combined Authority"
  },
  "awards": [
    {
      "id": "1",
      "date": "2026-02-03T00:00:00+00:00",
      "items": [
        {
          "id": "1",
          "relatedLot": "1",
          "deliveryAddresses": [
            {
              "region": "UK",
              "country": "GB",
              "countryName": "United Kingdom"
            }
          ],
          "additionalClassifications": [
            {
              "id": "79341400",
              "scheme": "CPV",
              "description": "Advertising campaign services"
            }
          ]
        }
      ],
      "title": "Media Buying",
      "value": {
        "amount": 15000000,
        "currency": "GBP",
        "amountGross": 18000000
      },
      "status": "pending",
      "renewal": {
        "description": "upto a further 24 months"
      },
      "documents": [
        {
          "id": "009301-2026",
          "url": "https://www.find-tender.service.gov.uk/Notice/009301-2026",
          "format": "text/html",
          "noticeType": "UK6",
          "description": "Contract award notice on Find a Tender",
          "documentType": "awardNotice",
          "datePublished": "2026-02-03T10:01:26Z"
        }
      ],
      "suppliers": [
        {
          "id": "GB-COH-10418977",
          "name": "BBJ&K Ltd"
        }
      ],
      "hasRenewal": true,
      "milestones": [
        {
          "id": "1",
          "type": "futureSignatureDate",
          "status": "scheduled",
          "dueDate": "2026-02-13T23:59:59+00:00"
        }
      ],
      "relatedLots": [
        "1"
      ],
      "aboveThreshold": true,
      "contractPeriod": {
        "endDate": "2029-02-15T23:59:59+00:00",
        "startDate": "2026-02-16T00:00:00+00:00",
        "maxExtentDate": "2031-02-15T23:59:59+00:00"
      },
      "standstillPeriod": {
        "endDate": "2026-02-12T23:59:59+00:00"
      },
      "mainProcurementCategory": "services",
      "assessmentSummariesDateSent": "2026-02-03T00:00:00+00:00"
    }
  ],
  "tender": {
    "id": "PRT-COMM-ESG-2025-0001",
    "lots": [
      {
        "id": "1",
        "status": "complete"
      }
    ],
    "title": "Media Buying",
    "status": "complete",
    "legalBasis": {
      "id": "2023/54",
      "uri": "https://www.legislation.gov.uk/ukpga/2023/54/contents",
      "scheme": "UKPGA"
    },
    "description": "WMCA is seeking to procure a qualified media buying agency to plan, purchase, manage, and report on media campaigns across multiple channels. This contract aims to deliver cost-effective, targeted communications that reach intended audiences and support the organisation’s strategic objectives.",
    "procurementMethod": "open",
    "procurementMethodDetails": "Open procedure"
  },
  "parties": [
    {
      "id": "GB-PPON-PGMD-1353-PZVX",
      "name": "West Midlands Combined Authority",
      "roles": [
        "buyer"
      ],
      "address": {
        "region": "UKG31",
        "country": "GB",
        "locality": "Birmingham",
        "postalCode": "B19 3SD",
        "countryName": "United Kingdom",
        "streetAddress": "16 Summer Lane"
      },
      "details": {
        "url": "http://www.WMCA.org.uk",
        "classifications": [
          {
            "id": "publicAuthoritySubCentralGovernment",
            "scheme": "UK_CA_TYPE",
            "description": "Public authority - sub-central government"
          }
        ]
      },
      "identifier": {
        "id": "PGMD-1353-PZVX",
        "scheme": "GB-PPON"
      },
      "contactPoint": {
        "email": "procurement.team@wmca.org.uk"
      }
    },
    {
      "id": "GB-COH-10418977",
      "name": "BBJ&K Ltd",
      "roles": [
        "supplier",
        "tenderer"
      ],
      "address": {
        "region": "UKG31",
        "country": "GB",
        "locality": "Birmingham",
        "postalCode": "B3 1UD",
        "countryName": "United Kingdom",
        "streetAddress": "Crownworks 22 Mark Street"
      },
      "details": {
        "vcse": false,
        "scale": "sme",
        "shelteredWorkshop": false,
        "publicServiceMissionOrganization": false
      },
      "identifier": {
        "id": "10418977",
        "scheme": "GB-COH"
      },
      "contactPoint": {
        "email": "beth.reid@bbjandk.com"
      }
    },
    {
      "id": "GB-COH-03595066",
      "name": "Harvest Digital Limited",
      "roles": [
        "tenderer"
      ],
      "address": {
        "region": "UKI32",
        "country": "GB",
        "locality": "London",
        "postalCode": "WC2R1LA",
        "countryName": "United Kingdom",
        "streetAddress": "New Wing Somerset House"
      },
      "details": {
        "vcse": false,
        "scale": "sme"
      },
      "identifier": {
        "id": "03595066",
        "scheme": "GB-COH"
      }
    },
    {
      "id": "GB-COH-01983874",
      "name": "McCann Erickson Central Ltd",
      "roles": [
        "tenderer"
      ],
      "address": {
        "region": "UKG32",
        "country": "GB",
        "locality": "Birmingham",
        "postalCode": "B904WE",
        "countryName": "United Kingdom",
        "streetAddress": "Highlands Road"
      },
      "details": {
        "vcse": false,
        "scale": "sme"
      },
      "identifier": {
        "id": "01983874",
        "scheme": "GB-COH"
      }
    },
    {
      "id": "GB-COH-06309397",
      "name": "Mediaworks UK Ltd",
      "roles": [
        "tenderer"
      ],
      "address": {
        "region": "UKC22",
        "country": "GB",
        "locality": "Newcastle Upon TYne",
        "postalCode": "NE119SZ",
        "countryName": "United Kingdom",
        "streetAddress": "Floor 2 Honeycomb Gateshead"
      },
      "details": {
        "vcse": false,
        "scale": "sme"
      },
      "identifier": {
        "id": "06309397",
        "scheme": "GB-COH"
      }
    },
    {
      "id": "GB-COH-03981236",
      "name": "Mediaplus UK Ltd",
      "roles": [
        "tenderer"
      ],
      "address": {
        "region": "UKI32",
        "country": "GB",
        "locality": "London",
        "postalCode": "W1F8GQ",
        "countryName": "United Kingdom",
        "streetAddress": "Waverley House 7 - 12 Noel Street"
      },
      "details": {
        "vcse": false,
        "scale": "sme"
      },
      "identifier": {
        "id": "03981236",
        "scheme": "GB-COH"
      }
    }
  ],
  "language": "en",
  "initiationType": "tender"
}
29 Oct 2025 · 069266-2025 · tenderUpdate
{
  "id": "069266-2025",
  "tag": [
    "tenderUpdate"
  ],
  "date": "2025-10-29T10:53:51Z",
  "ocid": "ocds-h6vhtk-056c68",
  "buyer": {
    "id": "GB-PPON-PGMD-1353-PZVX",
    "name": "West Midlands Combined Authority"
  },
  "tender": {
    "id": "PRT-COMM-ESG-2025-0001",
    "lots": [
      {
        "id": "1",
        "value": {
          "currency": "GBP",
          "amountGross": 18000000
        },
        "status": "active",
        "renewal": {
          "description": "The contract can be extended by 2 periods of 12 Months at the sole discretion of WMCA"
        },
        "hasRenewal": true,
        "suitability": {
          "sme": true,
          "vcse": true
        },
        "awardCriteria": {
          "criteria": [
            {
              "name": "Technical Quality Assessment",
              "type": "quality",
              "numbers": [
                {
                  "number": 60,
                  "weight": "percentageExact"
                }
              ],
              "description": "6 Technical/Quality questions are to be answered.  Each question carries a weighting, with the total weighting for all questions totalling 60%."
            },
            {
              "name": "Price",
              "type": "price",
              "numbers": [
                {
                  "number": 40,
                  "weight": "percentageExact"
                }
              ]
            }
          ]
        },
        "contractPeriod": {
          "endDate": "2029-01-31T23:59:59Z",
          "startDate": "2026-02-01T00:00:00Z",
          "maxExtentDate": "2031-01-31T23:59:59Z"
        },
        "selectionCriteria": {
          "criteria": [
            {
              "type": "economic",
              "description": "Financial Capacity assessed through self-completion of WMCA's Financial Risk Assessment Tool.\nIf a 'Fail' or 'Flag as Risk' is received for any metrics, the tenderer MUST engage with WMCA BEFORE THE END OF THE CLARIFICATION PERIOD to provide an explanation and agree mitigation measures. If Tenderers receive a 'Fail' or 'Flag as Risk' and don't engage during the clarification period, they will Fail this condition of participation.\nThe Concessionaire will be required to hold the following levels of insurance;\n•\tProfessional Indemnity: £2,000,000\n•\tPublic Liability: £5,000,000\n•\tEmployers' Liability: £10,000,000\n•\tCyber Liability: £1,000,000\nTenderers must confirm that they commit to obtaining and maintaining these levels of insurance throughout the duration of the contract and must upload either;\na) Insurance Certificates showing that these levels of cover are currently held; or\nb) A letter/quotation from an insurance company confirming that they would offer the required level of insurance"
            },
            {
              "type": "technical",
              "description": "A Procurement Specific Questionnaire (PSQ) will be used.\nInsurance Requirements - Pass/Fail\nFinancial Standings - Pass/Fail\nModern Slavery 2015 - Pass/Fail\nReal Living wage - Pass/Fail"
            }
          ]
        }
      }
    ],
    "items": [
      {
        "id": "1",
        "relatedLot": "1",
        "deliveryAddresses": [
          {
            "region": "UKG",
            "country": "GB",
            "countryName": "United Kingdom"
          }
        ],
        "additionalClassifications": [
          {
            "id": "79341400",
            "scheme": "CPV",
            "description": "Advertising campaign services"
          }
        ]
      }
    ],
    "title": "Media Buying",
    "value": {
      "currency": "GBP",
      "amountGross": 18000000
    },
    "status": "active",
    "coveredBy": [
      "GPA"
    ],
    "documents": [
      {
        "id": "conflictOfInterest",
        "description": "Not published",
        "documentType": "conflictOfInterest"
      },
      {
        "id": "069266-2025",
        "url": "https://www.find-tender.service.gov.uk/Notice/069266-2025",
        "format": "text/html",
        "noticeType": "UK4",
        "description": "Tender notice on Find a Tender",
        "documentType": "tenderNotice",
        "datePublished": "2025-10-29T10:53:51Z"
      }
    ],
    "amendments": [
      {
        "id": "069266-2025",
        "description": "Evaluation weightings have been corrected"
      }
    ],
    "legalBasis": {
      "id": "2023/54",
      "uri": "https://www.legislation.gov.uk/ukpga/2023/54/contents",
      "scheme": "UKPGA"
    },
    "awardPeriod": {
      "endDate": "2026-01-14T23:59:59Z"
    },
    "description": "WMCA is seeking to procure a qualified media buying agency to plan, purchase, manage, and report on media campaigns across multiple channels. This contract aims to deliver cost-effective, targeted communications that reach intended audiences and support the organisation's strategic objectives.",
    "tenderPeriod": {
      "endDate": "2025-11-24T17:00:00Z"
    },
    "enquiryPeriod": {
      "endDate": "2025-11-13T17:00:00Z"
    },
    "aboveThreshold": true,
    "submissionTerms": {
      "languages": [
        "en"
      ],
      "electronicSubmissionPolicy": "allowed"
    },
    "procurementMethod": "open",
    "mainProcurementCategory": "services",
    "submissionMethodDetails": "Via Bravo\nhttps://wmca.ukp.app.jaggaer.com/go/47290782019A0BA65FD1\nInterested suppliers will need to register for a Bravo account if required",
    "procurementMethodDetails": "Open procedure"
  },
  "parties": [
    {
      "id": "GB-PPON-PGMD-1353-PZVX",
      "name": "West Midlands Combined Authority",
      "roles": [
        "buyer"
      ],
      "address": {
        "region": "UKG31",
        "country": "GB",
        "locality": "Birmingham",
        "postalCode": "B19 3SD",
        "countryName": "United Kingdom",
        "streetAddress": "16 Summer Lane"
      },
      "details": {
        "url": "http://www.WMCA.org.uk",
        "classifications": [
          {
            "id": "publicAuthoritySubCentralGovernment",
            "scheme": "UK_CA_TYPE",
            "description": "Public authority - sub-central government"
          }
        ]
      },
      "identifier": {
        "id": "PGMD-1353-PZVX",
        "scheme": "GB-PPON"
      },
      "contactPoint": {
        "email": "procurement.team@wmca.org.uk"
      }
    }
  ],
  "language": "en",
  "initiationType": "tender"
}
28 Oct 2025 · 068990-2025 · tender
{
  "id": "068990-2025",
  "tag": [
    "tender"
  ],
  "date": "2025-10-28T13:59:42Z",
  "ocid": "ocds-h6vhtk-056c68",
  "buyer": {
    "id": "GB-PPON-PGMD-1353-PZVX",
    "name": "West Midlands Combined Authority"
  },
  "tender": {
    "id": "PRT-COMM-ESG-2025-0001",
    "lots": [
      {
        "id": "1",
        "value": {
          "currency": "GBP",
          "amountGross": 18000000
        },
        "status": "active",
        "renewal": {
          "description": "The contract can be extended by 2 periods of 12 Months at the sole discretion of WMCA"
        },
        "hasRenewal": true,
        "suitability": {
          "sme": true,
          "vcse": true
        },
        "awardCriteria": {
          "criteria": [
            {
              "name": "Technical Quality Assessment",
              "type": "quality",
              "numbers": [
                {
                  "number": 70,
                  "weight": "percentageExact"
                }
              ],
              "description": "6 Technical/Quality questions are to be answered.  Each question carries a weighting, with the total weighting for all questions totalling 70%."
            },
            {
              "name": "Price",
              "type": "price",
              "numbers": [
                {
                  "number": 30,
                  "weight": "percentageExact"
                }
              ]
            }
          ]
        },
        "contractPeriod": {
          "endDate": "2029-01-31T23:59:59+00:00",
          "startDate": "2026-02-01T00:00:00+00:00",
          "maxExtentDate": "2031-01-31T23:59:59+00:00"
        },
        "selectionCriteria": {
          "criteria": [
            {
              "type": "economic",
              "description": "Financial Capacity assessed through self-completion of WMCA's Financial Risk Assessment Tool.\nIf a 'Fail' or 'Flag as Risk' is received for any metrics, the tenderer MUST engage with WMCA BEFORE THE END OF THE CLARIFICATION PERIOD to provide an explanation and agree mitigation measures. If Tenderers receive a 'Fail' or 'Flag as Risk' and don't engage during the clarification period, they will Fail this condition of participation.\nThe Concessionaire will be required to hold the following levels of insurance;\n•\tProfessional Indemnity: £2,000,000 \n•\tPublic Liability: £5,000,000 \n•\tEmployers’ Liability: £10,000,000 \n•\tCyber Liability: £1,000,000 \nTenderers must confirm that they commit to obtaining and maintaining these levels of insurance throughout the duration of the contract and must upload either;\na) Insurance Certificates showing that these levels of cover are currently held; or\nb) A letter/quotation from an insurance company confirming that they would offer the required level of insurance"
            },
            {
              "type": "technical",
              "description": "A Procurement Specific Questionnaire (PSQ) will be used.\nInsurance Requirements - Pass/Fail\nFinancial Standings - Pass/Fail\nModern Slavery 2015 - Pass/Fail\nReal Living wage - Pass/Fail"
            }
          ]
        }
      }
    ],
    "items": [
      {
        "id": "1",
        "relatedLot": "1",
        "deliveryAddresses": [
          {
            "region": "UKG",
            "country": "GB",
            "countryName": "United Kingdom"
          }
        ],
        "additionalClassifications": [
          {
            "id": "79341400",
            "scheme": "CPV",
            "description": "Advertising campaign services"
          }
        ]
      }
    ],
    "title": "Media Buying",
    "value": {
      "currency": "GBP",
      "amountGross": 18000000
    },
    "status": "active",
    "coveredBy": [
      "GPA"
    ],
    "documents": [
      {
        "id": "conflictOfInterest",
        "description": "Not published",
        "documentType": "conflictOfInterest"
      },
      {
        "id": "068990-2025",
        "url": "https://www.find-tender.service.gov.uk/Notice/068990-2025",
        "format": "text/html",
        "noticeType": "UK4",
        "description": "Tender notice on Find a Tender",
        "documentType": "tenderNotice",
        "datePublished": "2025-10-28T13:59:42Z"
      }
    ],
    "legalBasis": {
      "id": "2023/54",
      "uri": "https://www.legislation.gov.uk/ukpga/2023/54/contents",
      "scheme": "UKPGA"
    },
    "awardPeriod": {
      "endDate": "2026-01-14T23:59:59+00:00"
    },
    "description": "WMCA is seeking to procure a qualified media buying agency to plan, purchase, manage, and report on media campaigns across multiple channels. This contract aims to deliver cost-effective, targeted communications that reach intended audiences and support the organisation’s strategic objectives.",
    "tenderPeriod": {
      "endDate": "2025-11-24T17:00:00+00:00"
    },
    "enquiryPeriod": {
      "endDate": "2025-11-13T17:00:00+00:00"
    },
    "aboveThreshold": true,
    "submissionTerms": {
      "languages": [
        "en"
      ],
      "electronicSubmissionPolicy": "allowed"
    },
    "procurementMethod": "open",
    "mainProcurementCategory": "services",
    "submissionMethodDetails": "Via Bravo\nhttps://wmca.ukp.app.jaggaer.com/go/47290782019A0BA65FD1\nInterested suppliers will need to register for a Bravo account if required",
    "procurementMethodDetails": "Open procedure"
  },
  "parties": [
    {
      "id": "GB-PPON-PGMD-1353-PZVX",
      "name": "West Midlands Combined Authority",
      "roles": [
        "buyer"
      ],
      "address": {
        "region": "UKG31",
        "country": "GB",
        "locality": "Birmingham",
        "postalCode": "B19 3SD",
        "countryName": "United Kingdom",
        "streetAddress": "16 Summer Lane"
      },
      "details": {
        "url": "http://www.WMCA.org.uk",
        "classifications": [
          {
            "id": "publicAuthoritySubCentralGovernment",
            "scheme": "UK_CA_TYPE",
            "description": "Public authority - sub-central government"
          }
        ]
      },
      "identifier": {
        "id": "PGMD-1353-PZVX",
        "scheme": "GB-PPON"
      },
      "contactPoint": {
        "email": "procurement.team@wmca.org.uk"
      }
    }
  ],
  "language": "en",
  "initiationType": "tender"
}
4 Aug 2025 · 045690-2025 · planning
{
  "id": "045690-2025",
  "tag": [
    "planning"
  ],
  "date": "2025-08-04T14:56:57+01:00",
  "ocid": "ocds-h6vhtk-056c68",
  "buyer": {
    "id": "GB-PPON-PGMD-1353-PZVX",
    "name": "West Midlands Combined Authority"
  },
  "tender": {
    "id": "PRT-COMM-ESG-2025-0001",
    "lots": [
      {
        "id": "1",
        "status": "planning",
        "hasRenewal": true,
        "suitability": {
          "sme": true,
          "vcse": true
        },
        "contractPeriod": {
          "endDate": "2028-11-30T23:59:59+00:00",
          "startDate": "2025-12-01T00:00:00+00:00",
          "maxExtentDate": "2030-11-30T23:59:59+00:00"
        }
      }
    ],
    "items": [
      {
        "id": "1",
        "relatedLot": "1",
        "deliveryAddresses": [
          {
            "region": "UK",
            "country": "GB",
            "countryName": "United Kingdom"
          }
        ],
        "additionalClassifications": [
          {
            "id": "79342000",
            "scheme": "CPV",
            "description": "Marketing services"
          }
        ]
      }
    ],
    "title": "Media Buying",
    "value": {
      "amount": 15000000,
      "currency": "GBP",
      "amountGross": 18000000
    },
    "status": "planning",
    "legalBasis": {
      "id": "2023/54",
      "uri": "https://www.legislation.gov.uk/ukpga/2023/54/contents",
      "scheme": "UKPGA"
    },
    "description": "WMCA is seeking to procure a qualified media buying agency to plan, purchase, manage, and report on media campaigns across multiple channels. This contract aims to deliver cost-effective, targeted communications that reach intended audiences and support the organisation’s strategic objectives.",
    "communication": {
      "futureNoticeDate": "2025-09-08T23:59:59+01:00"
    },
    "aboveThreshold": true,
    "mainProcurementCategory": "services"
  },
  "parties": [
    {
      "id": "GB-PPON-PGMD-1353-PZVX",
      "name": "West Midlands Combined Authority",
      "roles": [
        "buyer"
      ],
      "address": {
        "region": "UKG31",
        "country": "GB",
        "locality": "Birmingham",
        "postalCode": "B19 3SD",
        "countryName": "United Kingdom",
        "streetAddress": "16 Summer Lane"
      },
      "details": {
        "url": "http://www.WMCA.org.uk",
        "classifications": [
          {
            "id": "publicAuthoritySubCentralGovernment",
            "scheme": "UK_CA_TYPE",
            "description": "Public authority - sub-central government"
          }
        ]
      },
      "identifier": {
        "id": "PGMD-1353-PZVX",
        "scheme": "GB-PPON"
      },
      "contactPoint": {
        "name": "victoria taylor",
        "email": "victoria.taylor@wmca.org.uk"
      }
    }
  ],
  "language": "en",
  "planning": {
    "documents": [
      {
        "id": "045690-2025",
        "url": "https://www.find-tender.service.gov.uk/Notice/045690-2025",
        "format": "text/html",
        "noticeType": "UK2",
        "description": "Preliminary market engagement notice on Find a Tender",
        "documentType": "marketEngagementNotice",
        "datePublished": "2025-08-04T14:56:57+01:00"
      }
    ],
    "milestones": [
      {
        "id": "engagement",
        "type": "engagement",
        "status": "scheduled",
        "dueDate": "2025-08-15T23:59:59+01:00",
        "description": "WMCA intend to circulate a questionnaire through Bravo (WMCA e-tendering portal), allowing you to provide more information about your interest and comment on the proposed approach.\nPortal Website: https://wmca.bravosolution.co.uk\nPQQ Title: Pre Market Engagment Media Buying\nBravo Solution Project Reference: pqq_257\nhttps://wmca.bravosolution.co.uk/go/2123785901987551F0C9"
      }
    ]
  },
  "initiationType": "tender"
}