Media Buying

{
  "id": "026967-2021",
  "tag": [
    "tender"
  ],
  "date": "2021-10-27T18:14:02+01:00",
  "ocid": "ocds-h6vhtk-02f0c4",
  "buyer": {
    "id": "GB-FTS-5048",
    "name": "Leeds Trinity University"
  },
  "tender": {
    "id": "PFB022LTU",
    "lots": [
      {
        "id": "1",
        "value": {
          "amount": 500000,
          "currency": "GBP"
        },
        "status": "active",
        "options": {
          "description": "The contract is subject to annual review"
        },
        "renewal": {
          "description": "At the expiry of this contract, it is envisaged a superseding contract will be in place"
        },
        "hasOptions": true,
        "hasRenewal": true,
        "description": "The university wishes to contract with an agency for the next 36 months to provide paid media (including social) services to meet Leeds Trinity University’s objectives.\nThe fundamental requirement is to improve awareness and perception of Leeds Trinity University leading to increased student numbers using the strategy: \n•Drive Awareness – Make audiences aware of Leeds Trinity University\n•Drive Engagement – Make audiences experience what Leeds Trinity University offers and build an enquirer database through Open Day bookings, prospectus/ course guide requests and enquiries\n•Drive Applications – Make audiences apply to Leeds Trinity University\n•Drive Conversion – Make audiences select Leeds Trinity University as their first choice and enrol Additional information: To respond to this opportunity please click here: https://neupc.delta-esourcing.com/respond/G3N7J64SCS",
        "contractPeriod": {
          "durationInDays": 1080
        },
        "submissionTerms": {
          "variantPolicy": "notAllowed"
        }
      }
    ],
    "items": [
      {
        "id": "1",
        "relatedLot": "1",
        "deliveryLocation": {
          "description": "Leeds"
        },
        "deliveryAddresses": [
          {
            "region": "UKE42"
          }
        ]
      }
    ],
    "title": "Media Buying",
    "value": {
      "amount": 500000,
      "currency": "GBP"
    },
    "status": "active",
    "coveredBy": [
      "GPA"
    ],
    "bidOpening": {
      "date": "2021-12-01T12:00:00Z",
      "address": {
        "streetAddress": "https://neupc.delta-esourcing.com"
      }
    },
    "legalBasis": {
      "id": "32014L0024",
      "scheme": "CELEX"
    },
    "recurrence": {
      "description": "30 months from award of this contract"
    },
    "awardPeriod": {
      "startDate": "2021-12-01T12:00:00Z"
    },
    "description": "The university wishes to contract with an agency for the next 36 months to provide paid media (including social) services to meet Leeds Trinity University’s objectives.\nThe fundamental requirement is to improve awareness and perception of Leeds Trinity University leading to increased student numbers using the strategy: \n•Drive Awareness – Make audiences aware of Leeds Trinity University\n•Drive Engagement – Make audiences experience what Leeds Trinity University offers and build an enquirer database through Open Day bookings, prospectus/ course guide requests and enquiries\n•Drive Applications – Make audiences apply to Leeds Trinity University\n•Drive Conversion – Make audiences select Leeds Trinity University as their first choice and enrol",
    "tenderPeriod": {
      "endDate": "2021-12-01T12:00:00Z"
    },
    "contractTerms": {
      "hasElectronicPayment": true,
      "hasElectronicOrdering": true,
      "electronicInvoicingPolicy": "allowed"
    },
    "hasRecurrence": true,
    "classification": {
      "id": "79340000",
      "scheme": "CPV",
      "description": "Advertising and marketing services"
    },
    "submissionTerms": {
      "languages": [
        "en"
      ],
      "bidValidityPeriod": {
        "durationInDays": 90
      }
    },
    "submissionMethod": [
      "electronicSubmission",
      "written"
    ],
    "procurementMethod": "open",
    "mainProcurementCategory": "services",
    "submissionMethodDetails": "https://neupc.delta-esourcing.com/",
    "procurementMethodDetails": "Open procedure"
  },
  "parties": [
    {
      "id": "GB-FTS-5048",
      "name": "Leeds Trinity University",
      "roles": [
        "buyer",
        "reviewBody",
        "mediationBody",
        "reviewContactPoint"
      ],
      "address": {
        "region": "UKE42",
        "locality": "Leeds",
        "postalCode": "LS18 5HD",
        "countryName": "United Kingdom",
        "streetAddress": "Brownberrie Lane"
      },
      "details": {
        "url": "https://www.leedstrinity.ac.uk/",
        "buyerProfile": "https://neupc.delta-esourcing.com/",
        "classifications": [
          {
            "id": "BODY_PUBLIC",
            "scheme": "TED_CA_TYPE",
            "description": "Body governed by public law"
          },
          {
            "id": "09",
            "scheme": "COFOG",
            "description": "Education"
          }
        ]
      },
      "identifier": {
        "legalName": "Leeds Trinity University"
      },
      "contactPoint": {
        "url": "https://neupc.delta-esourcing.com/",
        "name": "Mark Hayter",
        "email": "m.hayter@leedstrinity.ac.uk",
        "telephone": "+44 1132837100"
      },
      "additionalContactPoints": [
        {
          "telephone": "+44 1132837100"
        }
      ]
    }
  ],
  "language": "en",
  "description": "The contracting authority considers that this contract may be suitable for economic operators that are small or medium enterprises (SMEs). However, any selection of tenderers will be based solely on the criteria set out for the procurement.\nFor more information about this opportunity, please visit the Delta eSourcing portal at: \nhttps://neupc.delta-esourcing.com/tenders/UK-UK-Leeds:-Advertising-and-marketing-services./G3N7J64SCS\nTo respond to this opportunity, please click here: \nhttps://neupc.delta-esourcing.com/respond/G3N7J64SCS\n GO Reference: GO-20211027-PRO-19143723",
  "initiationType": "tender"
}