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Official procurement procedure

Media Buying and Planning , affiliates and aggregators management

Advertising and marketing services
Advertising campaign services
Advertising consultancy services
+2 more
UK
Published value
Not published
Submission deadline Not published
Lots published1
Procurement Executive Summary
AI & Search Synopsis
Generated from official OCDS record
Tenderline Synopsis: Post Office Ltd: "Media Buying and Planning , affiliates and aggregators management". Published status: complete. Published value: Value not published. 1 published lot. Submission deadline not published. See the official notice for participation instructions.
Contracting AuthorityPost Office LtdScope & CategoriesNot publishedSubmission Window
complete
No deadline published
Submission GatewayDirect notice routeLegal Basis & RegimeStandard procurementEstimated Value (exc. VAT)Not published
Bidder Intelligence · Authority Profile: Post Office Ltd
Market Analytics
View Authority Profile →
Derived from OCDS awards & bid statistics
Published history for Post Office Ltd. These figures describe retained records, not a forecast of bids or a measure of buyer bias.
Published-to-award variance
Not availableInsufficient comparable data
Requires at least 5 comparable procedures
Competition Density
6Bids / Report
0% of reports have one bid
Supplier ConcentrationNo estimate
Insufficient attributable awardsNo concentration estimate available
Payment Terms
Check noticePublished terms
Payment obligations depend on the applicable regime and contract. Consult the official documents.
Coverage: 1 active published awards; 1 bid reports (which may be per lot). Supplier values exclude multi-supplier awards, frameworks and DPS, and use GBP only. They are published award values, not payments. Published-to-award variance compares single-lot, single-award, single-supplier GBP procedures with explicitly non-framework/non-DPS status; increases remain in the average. Unpublished data stays unknown. Awarded suppliers are winners, not all bidders.
Procedure terms
Contracting AuthorityPost Office Ltd
Procedure methodNot published
Procurement categoryNot published
Statuscomplete
Framework / DPSNot published
CompetitionNot published
Above thresholdNot published
Legal basisNot published
Tender period startsNot published
Clarification deadlineNot published
Electronic submissionNot published
Submission languagesNot published
Published15 Jan 2022, 17:34 GMT
Last source update15 Jan 2022, 17:34 GMT
Recurring procurementNot published
ClassificationAdvertising and marketing services, Advertising campaign services, Advertising consultancy services, Advertising management services, Advertising services
Delivery area
UK
OCIDocds-h6vhtk-030b91
What is being bought
Media Planning and Buying services to help the Post Office identify and select the best media channels in which to place its marketing activity for brand/propositions, products and services and manage and deliver the media buying aspect of those channels and the provision of any relevant tools (including reporting tools). This includes attribution modelling including econometric modelling
What changed
From the official release history
  1. Status changed to complete
    15 Jan 2022, 17:34 GMT
  2. Official notice release published
    15 Jan 2022, 17:34 GMT
  3. Buyer information updated
    15 Jan 2022, 17:34 GMT
Lots and requirements (1)
Published by the contracting authority
  • Lot 1 · #1
    Media Planning, buying and Attribution
    cancelled
    Published valueNot published
    media planning and buying services to help the Post Office identify and select the best media channels in which to place its marketing activity for brand/propositions, products and services and manage and deliver the media buying aspect of those channels and the provision of any relevant tools (including reporting tools). The channels currently include AV (audio visual such as TV), radio, OOH (Out of Home), print, digital, social, PPC and influencer and media partnership, and marketing effectiveness and requires attribution modelling including econometrics to accurately measure the impact of marketing activity on key performance metrics.
    Contract periodNot published
    EligibilityNot published
    Options / renewalNot published
Timeline
  1. Procedure published
    15 Jan 2022, 17:34 GMT
  2. Award active
    Not published · Not published
  3. Contract active
    Signed 31 Aug 2021, 00:00 BST · £65,000,000
Commercial outcome and competition
Awards
DENTSU LONDON LIMITED
Not published · Not published · active
Contracts
Media Planning, buying and attribution services
£65,000,000 · signed 31 Aug 2021, 00:00 BST · active
Bid statistics
bids: 6 (lot 1)
Buyer and organisations in this procedure

Post Office Ltd

Contracting authority GB-FTS-41011
View buyer profile

  • Post Office Ltd
    buyer

    London, UK, EC2Y 9AQ
    rhona.mclaren@postoffice.co.uk

  • DENTSU LONDON LIMITED
    supplier

    10 Triton Street, London, NW1 3BF, london, UK, NW1 3BF

  • UK high Court
    reviewBody

    London
Documents (0)
Official links; attachments are not copied
No data
No linked documents are published
Related procedures (0)
No data
No related procedures published