Find a TenderAwarded

Published 15 Jan 2022, 17:34 GMT

Official UK procurement notice

Media Buying and Planning , affiliates and aggregators management

Official notice

Authority: Post Office Limited (Public body)

ServicesCompetitive procedure with negotiation

Sectors: Business Services & Consultancy (79) Delivery: UK

Awarded value£65,000,000published contract · exc. VAT

Awarded 31 Aug 2021

Awarded to DENTSU LONDON LIMITED

Re-procurement plannedMedia Planning and Buying services · tender expected 31 Oct 2026

What is being bought

Published requirement description

Media Planning and Buying services to help the Post Office identify and select the best media channels in which to place its marketing activity for brand/propositions, products and services and manage and deliver the media buying aspect of those channels and the provision of any relevant tools (including reporting tools). This includes attribution modelling including econometric modelling

CPV: Advertising and marketing services · Advertising campaign services · Advertising consultancy services · Advertising management services · Advertising services

The lotProcurement structure

single lot · no lot value published

Lot #1Media Planning, buying and AttributionAwarded

media planning and buying services to help the Post Office identify and select the best media channels in which to place its marketing activity for brand/propositions, products and services and manage and deliver the media buying aspect of those channels and the provision of any relevant tools (including reporting tools). The channels currently include AV (audio visual such as TV), radio, OOH (Out of Home), print, digital, social, PPC and influencer and media partnership, and marketing effectiveness and requires attribution modelling including econometrics to accurately measure the impact of marketing activity on key performance metrics.

Delivery: UK · UK wide

Extensions: 2 year contract with 3 x 1 year potential extensions tim

79340000 Advertising and marketing services 79341000 Advertising services 79341100 Advertising consultancy services 79341200 Advertising management services 79341400 Advertising campaign services

What it takes to win
i
How this buyer will score bids.
The evaluation criteria and weights exactly as published on the notice, grouped by family (price, quality, social value and so on).

Evaluation split and conditions of participation as published; the tender pack may add more

How bids were scored

Quality: 70.1%Price: 30%

Published sub-criteria (5)

Planning: 16.8%
evaluation: 28%
execution: 16.9%
general: 8.4%
price: 30%

Published award criteria (5)

Planning: 16.8
evaluation: 28
execution: 16.9
general: 8.4
Price: 30

What this means for your bid

Price carries 30 of 100.1 points: a 10% discount moves about 3 points. The method statement decides this lot, not the discount.

Price arithmetic assumes straight proportional scoring; the tender pack may use another formula.

Procedure terms & legal framework

From the official record

Procedure method: Competitive procedure with negotiation
Legal basis: CELEX · 32014L0024 Public Contracts Regulations 2015 (Directive 2014/24/EU)
Procurement category: Services
Notice status: Awarded
Procurement threshold: Unspecified in notice
Regulatory regime: Standard
Commercial structure: Stand-alone contract (no framework)
Competition type: Competitive procedure
GPA / WTO covered: Unspecified in notice
Recurring procurement: Unspecified in notice
First published: 15 Jan 2022, 17:34 GMT
Last source update: 15 Jan 2022, 17:34 GMT
FTS notice number: 2022/S 000-001272
Classification (CPV): Advertising and marketing servicesAdvertising campaign servicesAdvertising consultancy servicesAdvertising management servicesAdvertising services
Delivery area: UK
Official registry OCID: ocds-h6vhtk-030b91 Find a Tender

Commercial outcome & contract awards

Published awards, contracts and bid statistics, not a forecast

Awards 1

Awarded value £65,000,0001 contract exc. VAT

Bids received 6

Contracts signed 1latest 31 Aug 2021

Awarded to	Value	Date	Status
DENTSU LONDON LIMITEDMedia Planning, buying and attribution services	£65,000,000 †	—	Awarded

Contracts

Media Planning, buying and attribution services · DENTSU LONDON LIMITED
Signed
31 Aug 2021
Value
£65,000,000
Status
active

Bid statistics published by the authority

Bids	SME	VCSE	Valid bid range
6bids	—	—	—

Contracting authority & participating public bodies

Post Office Ltd

Contracting authorityPublic bodyPost Office Postal services London, UK, EC2Y 9AQContact email

Dispute resolution & review bodies

UK high CourtReview body London

Bidders & participating suppliers

1 commercial party on the notice

DENTSU LONDON LIMITEDAwarded supplier 10 Triton Street, London, NW1 3BF, london, UK, NW1 3BF

Official documents & specifications

Official links; attachments are not copied

No document links were published on the notice.