Media Buying, Advertising and Planning Support for Campaign Delivery

{
  "id": "044592-2025",
  "tag": [
    "award",
    "contract"
  ],
  "bids": {
    "statistics": [
      {
        "id": "1",
        "value": 1,
        "measure": "bids",
        "relatedLot": "1"
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    ]
  },
  "date": "2025-07-31T10:01:30+01:00",
  "ocid": "ocds-h6vhtk-0569cc",
  "buyer": {
    "id": "GB-FTS-152560",
    "name": "West Midlands Combined Authority"
  },
  "awards": [
    {
      "id": "044592-2025-1",
      "status": "active",
      "suppliers": [
        {
          "id": "GB-COH-08664789",
          "name": "Constellia Ltd"
        }
      ],
      "relatedLots": [
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      ]
    }
  ],
  "tender": {
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        "status": "cancelled",
        "hasOptions": false,
        "description": "West Midlands Combined Authority requires the support of a Media Planning, Buying and Advertising Agency to support WMCA in the delivery of its Organisations Communications Campaign's across the region.",
        "awardCriteria": {
          "criteria": [
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    "items": [
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        "deliveryAddresses": [
          {
            "region": "UKG3"
          }
        ],
        "additionalClassifications": [
          {
            "id": "79341400",
            "scheme": "CPV",
            "description": "Advertising campaign services"
          }
        ]
      }
    ],
    "title": "Media Buying, Advertising and Planning Support for Campaign Delivery",
    "status": "complete",
    "coveredBy": [
      "GPA"
    ],
    "legalBasis": {
      "id": "32014L0024",
      "scheme": "CELEX"
    },
    "description": "West Midlands Combined Authority requires the support of a Media Planning, Buying and Advertising Agency to support WMCA in the delivery of its Organisations Communications Campaign's across the region. \nThis contract has been awarded via a compliant direct award to Constellia, subcontracting the service to BBJ&K via the Agri-EPI Centre Neutral Vendor Framework for Multi Specialism Services.\nThe contract will run from 1st April 2025 - 30th November 2025.",
    "classification": {
      "id": "79341400",
      "scheme": "CPV",
      "description": "Advertising campaign services"
    },
    "procurementMethod": "limited",
    "mainProcurementCategory": "services",
    "procurementMethodDetails": "Award procedure without prior publication of a call for competition",
    "procurementMethodRationale": "Compliant direct award process via the Agri-EPI Centre Framework to award to Constellia, subcontracting the service to BBJ&K. The contract will run from 01st April 2025 - 30th November 2025.",
    "procurementMethodRationaleClassifications": [
      {
        "id": "D_OUTSIDE_SCOPE",
        "scheme": "TED_PT_AWARD_CONTRACT_WITHOUT_CALL",
        "description": "The procurement falls outside the scope of application of the directive"
      }
    ]
  },
  "parties": [
    {
      "id": "GB-FTS-152560",
      "name": "West Midlands Combined Authority",
      "roles": [
        "buyer"
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      "address": {
        "region": "UKG31",
        "locality": "Birmingham",
        "postalCode": "B193SD",
        "countryName": "United Kingdom",
        "streetAddress": "16 Summer Lane"
      },
      "details": {
        "url": "https://www.wmca.org.uk/",
        "classifications": [
          {
            "id": "REGIONAL_AUTHORITY",
            "scheme": "TED_CA_TYPE",
            "description": "Regional or local authority"
          },
          {
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            "scheme": "COFOG",
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      },
      "identifier": {
        "legalName": "West Midlands Combined Authority",
        "noIdentifierRationale": "notOnAnyRegister"
      },
      "contactPoint": {
        "email": "katie.griffin@WMCA.org.uk"
      }
    },
    {
      "id": "GB-COH-08664789",
      "name": "Constellia Ltd",
      "roles": [
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      "address": {
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        "locality": "London",
        "countryName": "United Kingdom"
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      "identifier": {
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        "scheme": "GB-COH",
        "legalName": "Constellia Ltd"
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    },
    {
      "id": "GB-FTS-17574",
      "name": "West Midlands Combined Authority",
      "roles": [
        "reviewBody"
      ],
      "address": {
        "locality": "Birmingham",
        "countryName": "United Kingdom"
      },
      "identifier": {
        "legalName": "West Midlands Combined Authority"
      }
    }
  ],
  "language": "en",
  "contracts": [
    {
      "id": "044592-2025-1",
      "value": {
        "amount": 2045000,
        "currency": "GBP"
      },
      "status": "active",
      "awardID": "044592-2025-1",
      "dateSigned": "2025-07-25T00:00:00+01:00"
    }
  ],
  "initiationType": "tender"
}