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Official procurement procedure

Media Agency Services

Advertising and marketing services
Marketing management consultancy services
Marketing services
London (UKI)
Published value
Not published
Submission deadline Not published
Lots published1
Procurement Executive Summary
AI & Search Synopsis
Generated from official OCDS record
Tenderline Synopsis: British Film Institute: "Media Agency Services". Published status: complete. Published value: Value not published. 1 published lot. Submission deadline not published. See the official notice for participation instructions.
Contracting AuthorityBritish Film InstituteScope & CategoriesNot publishedSubmission Window
complete
No deadline published
Submission GatewayDirect notice routeLegal Basis & RegimeStandard procurementEstimated Value (exc. VAT)Not published
Bidder Intelligence · Authority Profile: British Film Institute
Market Analytics
View Authority Profile →
Derived from OCDS awards & bid statistics
Published history for British Film Institute. These figures describe retained records, not a forecast of bids or a measure of buyer bias.
Average Price Reduction
Not availableInsufficient comparable data
Requires at least 5 comparable procedures
Competition Density
4.4Bids / Report
10% of reports have one bid
Supplier ConcentrationNo estimate
Insufficient attributable awardsNo concentration estimate available
Payment Terms
Check noticePublished terms
Payment obligations depend on the applicable regime and contract. Consult the official documents.
Coverage: 10 active published awards; 10 bid reports (which may be per lot). Supplier values exclude multi-supplier awards, frameworks and DPS, and use GBP only. They are published award values, not payments. Price reduction compares single-lot, single-award, single-supplier GBP procedures with explicitly non-framework/non-DPS status; increases remain in the average. Unpublished data stays unknown. Awarded suppliers are winners, not all bidders.
Procedure terms
Contracting AuthorityBritish Film Institute
Procedure methodNot published
Procurement categoryNot published
Statuscomplete
Framework / DPSNot published
CompetitionNot published
Above thresholdNot published
Legal basisNot published
Tender period startsNot published
Clarification deadlineNot published
Electronic submissionNot published
Submission languagesNot published
Published12 Mar 2025, 11:59 GMT
Last source update12 Mar 2025, 11:59 GMT
Recurring procurementNot published
ClassificationAdvertising and marketing services, Marketing management consultancy services, Marketing services
Delivery area
London (UKI)
OCIDocds-h6vhtk-0487f4
What is being bought
The BFI is seeking an experienced media agency to deliver all-channel and all-business area paid media planning, buying and campaign delivery and optimisation, with a focus on digital channels. The business areas include all under the BFI brand, nationally and internationally, but excludes Global Screen Fund and other BFI funded partner projects eg Escapes. Each business area operates with discreet KPIs and within a variety of parameters and have separate but often over-lapping audiences all engaged at some level with the BFI brand and experience. An essential requirement for a media agency is experience of working with a complex, overarching brand that operates multiple touchpoints for customers and audiences, in an arts, heritage, film, TV, government or education environment. The successful agency must be able to demonstrate previous experience of achieving a range of KPIs and campaign metrics within multiple campaign briefs, including commercial and engagement.
What changed
From the official release history
  1. tender value changed
    12 Mar 2025, 11:59 GMT
  2. Status changed to complete
    12 Mar 2025, 11:59 GMT
  3. Official notice release published
    12 Mar 2025, 11:59 GMT
  4. Submission deadline changed to published date
    12 Mar 2025, 11:59 GMT
  5. Published value updated to £400,000
    6 Aug 2024, 10:56 BST
  6. Status changed to active
    6 Aug 2024, 10:56 BST
  7. Official notice release published
    6 Aug 2024, 10:56 BST
  8. Submission deadline changed to 5 Sept 2024, 12:00 BST
    6 Aug 2024, 10:56 BST
  9. Buyer information updated
    6 Aug 2024, 10:56 BST
Lots and requirements (1)
Published by the contracting authority
  • Lot 1 · #1
    Individual lot title not published
    cancelled
    Published valueNot published
    BFI is seeking an experienced media planning and buying agency to deliver all-channel and all-business area paid media planning, buying and campaign delivery and optimisation, with a focus on digital channels. The business areas include all under the BFI brand, nationally and internationally, but excludes Global Screen Fund and other BFI funded partner projects eg Escapes. Each business area operates with discreet KPIs and within a variety of parameters and have separate but often over-lapping audiences all engaged at some level with the BFI brand and experience. An essential requirement for a media agency is experience of working with a complex, overarching brand that operates multiple touchpoints for customers and audiences, in an arts, heritage, film, TV, government or education environment. A successful agency must be able to demonstrate previous experience of achieving a range of KPIs and campaign metrics within multiple campaign briefs, including commercial and engagement.
    Contract periodNot published
    EligibilityNot published
    Options / renewalNot published
Timeline
  1. Procedure published
    12 Mar 2025, 11:59 GMT
  2. Award active
    Not published · Not published
  3. Contract active
    Signed 1 Mar 2025, 00:00 GMT · £400,000
Commercial outcome and competition
Awards
AKA Promotions Ltd
Not published · Not published · active
Contracts
Media Agency Services
£400,000 · signed 1 Mar 2025, 00:00 GMT · active
Bid statistics
bids: 4 (lot 1)
electronicBids: 4 (lot 1)
foreignBidsFromEU: 0 (lot 1)
foreignBidsFromNonEU: 0 (lot 1)
smeBids: 2 (lot 1)
Buyer and organisations in this procedure

British Film Institute

Contracting authority GB-FTS-14172
View buyer profile

  • British Film Institute
    buyer

    BFI, 21 Stephen Street, London, UKI, W1T 1LN
    selina.muir@bfi.org.uk

  • AKA Promotions Ltd
    supplier

    117 Shaftsbury Avenue, London, UKI, WC2H 8AD

  • British Film Institute
    reviewBody

    21 Stephen Street, London, W1T 1LN
    selina.muir@bfi.org.uk
Documents (0)
Official links; attachments are not copied
No data
No linked documents are published
Related procedures (0)
No data
No related procedures published