Official UK procurement notice
Media Agency Services · UK public procurement notice
Authority: British Film Institute (Charity / VCSE)
What is being bought
Published requirement descriptionThe BFI is seeking an experienced media agency to deliver all-channel and all-business area paid media planning, buying and campaign delivery and optimisation, with a focus on digital channels. The business areas include all under the BFI brand, nationally and internationally, but excludes Global Screen Fund and other BFI funded partner projects eg Escapes. Each business area operates with discreet KPIs and within a variety of parameters and have separate but often over-lapping audiences all engaged at some level with the BFI brand and experience. An essential requirement for a media agency is experience of working with a complex, overarching brand that operates multiple touchpoints for customers and audiences, in an arts, heritage, film, TV, government or education environment. The successful agency must be able to demonstrate previous experience of achieving a range of KPIs and campaign metrics within multiple campaign briefs, including commercial and engagement.
CPV: Advertising and marketing services · Marketing management consultancy services · Marketing services
The lotProcurement structure
single lot · value publishedLot #1BFI is seeking an experienced media planning and buying agency to deliver all-channel…AwardedRenewalPublished value£400,000
BFI is seeking an experienced media planning and buying agency to deliver all-channel and all-business area paid media planning, buying and campaign delivery and optimisation, with a focus on digital channels. The business areas include all under the BFI brand, nationally and internationally, but excludes Global Screen Fund and other BFI funded partner projects eg Escapes. Each business area operates with discreet KPIs and within a variety of parameters and have separate but often over-lapping audiences all engaged at some level with the BFI brand and experience. An essential requirement for a media agency is experience of working with a complex, overarching brand that operates multiple touchpoints for customers and audiences, in an arts, heritage, film, TV, government or education environment. A successful agency must be able to demonstrate previous experience of achieving a range of KPIs and campaign metrics within multiple campaign briefs, including commercial and engagement.
What it takes to wini
How this buyer will score bids.
The evaluation criteria and weights exactly as published on the notice, grouped by family (price, quality, social value and so on).
Evaluation split and conditions of participation as published; the tender pack may add morei
How this buyer will score bids.
The evaluation criteria and weights exactly as published on the notice, grouped by family (price, quality, social value and so on).
Published sub-criteria (2)
- Quality: 80%
- Cost: 20%
Published award criteria (2)
- Quality: 80
- Cost: 20
- Suitability
The BFI is seeking an experienced media agency to deliver all-channel and all-business area paid media planning, buying and campaign delivery and optimisation, with a focus on digital channels. The business areas include all under the BFI brand, nationally and internationally, but excludes Global Screen Fund and other BFI funded partner projects eg Escapes. Each business area operates with discreet KPIs and within a variety of parameters and have separate but often over-lapping audiences all engaged at some level with the BFI brand and experience. An essential requirement for a media agency is experience of working with a complex, overarching brand that operates multiple touchpoints for customers and audiences, in an arts, heritage, film, TV, government or education environment. The successful agency must be able to demonstrate previous experience of achieving a range of KPIs and campaign metrics within multiple campaign briefs, including commercial and engagement.
- Price carries 20 of 100 points: a 10% discount moves about 2 points. The method statement decides this lot, not the discount.
Price arithmetic assumes straight proportional scoring; the tender pack may use another formula.
Procedure terms & legal framework
From the official record · publisher note attached- Procedure method
- Restricted procedure
- Legal basis
- CELEX · 32014L0024 Public Contracts Regulations 2015 (Directive 2014/24/EU)
- Procurement category
- Services
- Notice status
- Awarded
- Procurement threshold
- Unspecified in notice
- Regulatory regime
- Standard
- Commercial structure
- Stand-alone contract (no framework)
- Competition type
- Competitive procedure
- GPA / WTO covered
- Unspecified in notice
- Recurring procurement
- Yes
- First published
- 6 Aug 2024, 10:56 BST
- Last source update
- 12 Mar 2025, 11:59 GMT
- Authority reference
2024-386- FTS notice number
2025/S 000-008945- Classification (CPV)
- Delivery area
- Official registry OCID
ocds-h6vhtk-0487f4Find a Tender
- Electronic trading
- e-invoicing allowed · electronic ordering · electronic payment
Publisher note: The Contract has been awarded for 2 years initially with an option to extend for an additional 2 years.
How it was run
Official notice- Submission deadline
- 5 Sept 2024, 12:00 BST
- Submission channel
- {"electronicSubmission","written"}
- Accepted languages
- en
Timeline
5 Sept 2024 → 12 Mar 2025 · 3 dates- Submission deadline5 Sept 2024, 12:00 BST
- Invitations to tender expected9 Oct 2024, 00:00 BST
- Notice published12 Mar 2025, 11:59 GMT
Notice history
1 event · 2 releases on Find a Tender- Status changed to complete12 Mar 2025, 11:59 GMT
Commercial outcome & contract awards
Published awards, contracts and bid statistics, not a forecast| Awarded to | Value | Date | Status |
|---|---|---|---|
| AKA Promotions Ltd | £400,000 † | — | Awarded |
Contracts
Media Agency Services · AKA Promotions Ltd
- Signed
- 1 Mar 2025
- Value
- £400,000
- Status
- active
Bid statistics published by the authority
| Bids | SME | VCSE | Valid bid range |
|---|---|---|---|
| 4bids · 4 electronic | 2 | — | — |
Contracting authority & participating public bodies
Bidders & participating suppliers
1 commercial party on the notice- AKA Promotions LtdAwarded supplier
Official documents & specifications (2)
Official links; attachments are not copiedTender pack and attachments
- Economic and financial selection criteria
- Technical selection criteria