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Official procurement procedure

Media Advertising Services

Advertising and marketing services
Advertising services
Marketing services
London (UKI)
Published value
Not published
Submission deadline Not published
Lots published1
Procurement Executive Summary
AI & Search Synopsis
Generated from official OCDS record
Tenderline Synopsis: Coventry University: "Media Advertising Services". Published status: complete. Published value: Value not published. 1 published lot. Submission deadline not published. See the official notice for participation instructions.
Contracting AuthorityCoventry UniversityScope & CategoriesNot publishedSubmission Window
complete
No deadline published
Submission GatewayDirect notice routeLegal Basis & RegimeStandard procurementEstimated Value (exc. VAT)Not published
Bidder Intelligence · Authority Profile: Coventry University
Market Analytics
View Authority Profile →
Derived from OCDS awards & bid statistics
Published history for Coventry University. These figures describe retained records, not a forecast of bids or a measure of buyer bias.
Average Price Reduction
Not availableInsufficient comparable data
Requires at least 5 comparable procedures
Competition Density
4.7Bids / Report
40% of reports have one bid
Supplier ConcentrationNo estimate
Insufficient attributable awardsNo concentration estimate available
Payment Terms
Check noticePublished terms
Payment obligations depend on the applicable regime and contract. Consult the official documents.
Coverage: 20 active published awards; 15 bid reports (which may be per lot). Supplier values exclude multi-supplier awards, frameworks and DPS, and use GBP only. They are published award values, not payments. Price reduction compares single-lot, single-award, single-supplier GBP procedures with explicitly non-framework/non-DPS status; increases remain in the average. Unpublished data stays unknown. Awarded suppliers are winners, not all bidders.
Procedure terms
Contracting AuthorityCoventry University
Procedure methodNot published
Procurement categoryNot published
Statuscomplete
Framework / DPSNot published
CompetitionNot published
Above thresholdNot published
Legal basisNot published
Tender period startsNot published
Clarification deadlineNot published
Electronic submissionNot published
Submission languagesNot published
Published12 Aug 2022, 10:31 BST
Last source update12 Aug 2022, 10:31 BST
Recurring procurementNot published
ClassificationAdvertising and marketing services, Advertising services, Marketing services
Delivery area
London (UKI)
OCIDocds-h6vhtk-035b46
What is being bought
Intention to award a Public contract under Regulation 32(2) (b) (iii) of the Public Contract Regulations 2015 for the provision of Media Advertising Services.
What changed
From the official release history
  1. Status changed to complete
    12 Aug 2022, 10:31 BST
  2. Official notice release published
    12 Aug 2022, 10:31 BST
  3. Buyer information updated
    12 Aug 2022, 10:31 BST
Lots and requirements (1)
Published by the contracting authority
  • Lot 1 · #1
    Individual lot title not published
    Status not published
    Published valueNot published
    To create a one year marketing partnership with The O2 arena allowing CU London Greenwich access to their unique combination of media and marketing channels. To purchase the usage of specific media and marketing channels owned and operated by The O2 with an agreed usage frequency. The media marketing channels will be physically at the venue and visible to visitors and team members and marketing channels that The O2 use to push out messaging such as database emails, press releases or mobile phone push notifications. CU London Greenwich will provide the content and design for use on these channels. The main objectives of the purchase of the channel usage is to create brand awareness and drive student recruitment into CU London Greenwich.
    Contract periodNot published
    EligibilityNot published
    Options / renewalNot published
Timeline
  1. Procedure published
    12 Aug 2022, 10:31 BST
  2. Award active
    Not published · Not published
  3. Contract active
    Signed 13 Jul 2022, 00:00 BST · £300,000
Commercial outcome and competition
Awards
Ansco Arena
Not published · Not published · active
Contracts
Contract
£300,000 · signed 13 Jul 2022, 00:00 BST · active
Bid statisticsNo aggregate bid statistics published
Buyer and organisations in this procedure

Coventry University

Contracting authority GB-FTS-22493
View buyer profile

  • Coventry University
    buyer

    Priory Street, COVENTRY, UKG33, CV15FB
    Procurement@coventry.ac.uk
    +44 2477650963

  • Ansco Arena
    supplier

    GB-COH: 04350252
    The O2, Peninsula Square, London, UKI, SE100DX

  • Coventry University
    reviewBody

    Coventry
Documents (0)
Official links; attachments are not copied
No data
No linked documents are published
Related procedures (0)
No data
No related procedures published
Planning and rationale
Planning budgetNot published
No-engagement rationaleNot published
Procedure rationaleThe works, supplies or services can be provided only by a particular economic operator for the following reason: Purchase of supplies or services on particularly advantageous terms The combination of O2 Arena's proximity to CU London Greenwich (approx. 500 metres from the campus) and its media/marketing channel customer reach, provides a uniquely competitive advantage . We do not believe that there is another provider on the North Greenwich Peninsula that can provide this unique combination of channels, that would reach the same number of impressions for the proposed fee and is within close proximity of the CU London Greenwich campus allowing for ease of communication and collaboration.