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Marketing Services

Event services
Marketing services
Wales (UKL)
Official notice
Published value
£26,600,000
Submission deadline 22 Jun 2026, 12:00 BST
Lots published4
Procurement Executive Summary
AI & Search Synopsis
Generated from official OCDS record
Tenderline Synopsis: Transport for Wales: "Marketing Services". Published status: active. Published value: £26,600,000. 4 published lots. Recorded submission deadline: 22 Jun 2026, 12:00 BST. See the official notice for participation instructions.
Contracting AuthorityTransport for WalesScope & CategoriesNot publishedSubmission Window
Closed
22 Jun 2026, 12:00 BST
Submission GatewayDirect notice routeLegal Basis & RegimeStandard procurementEstimated Value (exc. VAT)£26,600,000
Bidder Intelligence · Authority Profile: Transport for Wales
Market Analytics
View Authority Profile →
Derived from OCDS awards & bid statistics
Published history for Transport for Wales. These figures describe retained records, not a forecast of bids or a measure of buyer bias.
Average Price Reduction
Not availableInsufficient comparable data
Requires at least 5 comparable procedures
Competition Density
3.8Bids / Report
0% of reports have one bid
Supplier ConcentrationHigh Concentration
EVENERGI UK LTDTop vendor: 100% of attributable value
Payment Terms
Check noticePublished terms
Payment obligations depend on the applicable regime and contract. Consult the official documents.
Coverage: 21 active published awards; 4 bid reports (which may be per lot). Supplier values exclude multi-supplier awards, frameworks and DPS, and use GBP only. They are published award values, not payments. Price reduction compares single-lot, single-award, single-supplier GBP procedures with explicitly non-framework/non-DPS status; increases remain in the average. Unpublished data stays unknown. Awarded suppliers are winners, not all bidders.
Historical Awarded Suppliers With This Authority:
Supplier NameHistoric AwardsAttributable GBP Value
EVENERGI UK LTD1 win£174,000
Procedure terms
Contracting AuthorityTransport for Wales
Procedure methodNot published
Procurement categoryNot published
Statusactive
Framework / DPSFramework
CompetitionNot published
Above thresholdNot published
Legal basisNot published
Tender period startsNot published
Clarification deadlineNot published
Electronic submissionNot published
Submission languagesNot published
Published1 Jun 2026, 14:59 BST
Last source update1 Jun 2026, 14:59 BST
Recurring procurementNot published
ClassificationEvent services, Marketing services
Delivery area
Wales (UKL)
OCIDocds-h6vhtk-05efd7
What is being bought
Transport for Wales (TfW) is looking to procure a Marketing Services Multi Lot Framework that will enable us to continue building and establishing our accessible, bilingual, distinctive and multimodal brand at a pivotal point in our development. The procurement is structured into four distinct lots, each covering a specialist area of marketing delivery - Lot 1 Digital and Performance Marketing - Lot 2 Marketing Effectiveness and Evaluation - Lot 3 Creative and Advertising Campaigns - Lot 4 Events, Experiential and Brand Activation
What changed
From the official release history
  1. Official notice release published
    1 Jun 2026, 14:59 BST
  2. Official notice release published
    27 May 2026, 08:45 BST
  3. Published value updated to £26,600,000
    26 May 2026, 16:49 BST
  4. Status changed to active
    26 May 2026, 16:49 BST
  5. Official notice release published
    26 May 2026, 16:49 BST
  6. Submission deadline changed to 22 Jun 2026, 12:00 BST
    26 May 2026, 16:49 BST
  7. Buyer information updated
    26 May 2026, 16:49 BST
  8. Official notice release published
    20 Jan 2026, 12:39 GMT
  9. Published value updated to £36,999,999
    20 Jan 2026, 11:41 GMT
  10. Official notice release published
    20 Jan 2026, 11:41 GMT
  11. Published value updated to £37,000,000
    5 Dec 2025, 14:11 GMT
  12. Status changed to planned
    5 Dec 2025, 14:11 GMT
  13. Official notice release published
    5 Dec 2025, 14:11 GMT
  14. Buyer information updated
    5 Dec 2025, 14:11 GMT
  15. Published tender amendment
    Not published
    Inclusion of instructions for the portal.
Lots and requirements (4)
Published by the contracting authority
  • Lot 1 · #1
    Digital and Performance Marketing
    active
    Published value£12,000,000
    TFW requires specialist digital marketing supplier(s) to deliver targeted, measurable, and cost-effective marketing activity across our digital channels. The successful supplier(s) will work to enhance our online presence, drive traffic, increase conversions in order to maximise sales and ensure we meet our targets for return on our digital marketing investments for our suite of digital platforms. They will feed into the creation of a comprehensive digital marketing strategy aligned with helping us to achieve our vision of being Wales’ favourite way to travel. 
    Contract periodNot published
    EligibilityNot published
    Options / renewalNot published
  • Lot 2 · #2
    Marketing Effectiveness and Evaluation
    active
    Published value£600,000
    TfW requires a specialist supplier to provide econometric modelling, using Marketing Mix Modelling (MMM) alongside media auditing and compliance services, to support the measurement and evaluation of the impact of TfW’s collective brand and marketing activity.
    Contract periodNot published
    EligibilityNot published
    Options / renewalNot published
  • Lot 3 · #3
    Creative and Advertising Campaigns
    active
    Published value£12,000,000
    TfW requires specialist suppliers to provide strategic and tactical marketing campaigns through creative development and end-to-end production across paid, owned and earned channels. These advertising campaigns will leverage the equity of our brand to meet our commercial, growth and customer-focused KPI objectives, to maximise strategic impact and value for money.
    Contract periodNot published
    EligibilityNot published
    Options / renewalNot published
  • Lot 4 · #4
    Events, Experimental and Brand Activation
    active
    Published value£2,000,000
    TfW require an events supplier to plan, produce and deliver high-quality experiential/brand activations to drive awareness, consideration and conversions across Wales and key feeder markets. Activity must be on-brand bilingual (Welsh/English) where required, safe, accessible and sustainable. We require a supplier who is able to integrate tightly with other marketing and creative services agencies employed by TfW, particularly with our Creative and Advertising agency and Brand Guardianship agency. 
    Contract periodNot published
    EligibilityNot published
    Options / renewalNot published
Timeline
  1. Procedure published
    1 Jun 2026, 14:59 BST
  2. Submission deadline
    22 Jun 2026, 12:00 BST
Commercial outcome and competition
AwardsNo award published
ContractsNo contract published
Bid statisticsNo aggregate bid statistics published
Buyer and organisations in this procedure

Transport for Wales

Contracting authority GB-PPON-PPHD-4211-XYXJ
View buyer profile
Documents (3)
Official links; attachments are not copied
Related procedures (0)
No data
No related procedures published