Official UK procurement notice
Marketing Services · UK public procurement notice
Authority: Transport for Wales (TFW) (Public body)·Consortium: 2 public authorities
What is being bought4 lots · detail below
Published requirement descriptionTransport for Wales (TfW) has procured a Marketing Services Multi Lot Framework that will enable us to continue building and establishing our accessible, bilingual, distinctive and multimodal brand at a pivotal point in our development.
The procurement is structured into four distinct lots, each covering a specialist area of marketing delivery
- Lot 1 Digital and Performance Marketing
- Lot 2 Marketing Effectiveness and Evaluation
- Lot 3 Creative and Advertising Campaigns
- Lot 4 Events, Experiential and Brand Activation
- How the procedure runs: Transport for Wales is utilising a multi-stage approach to this tender. No reduced tendering period - 25 day tendering period provided.
CPV: Event services · Marketing services
How this framework works
From the published notice- Type
- Closed framework
- Call-offs
- call-offs may be awarded directly or by further competition
- Places
- up to 9 suppliers · 16 bids on the busiest of 4 lots (1.8 per place) · 6 appointed
- Framework period
- 2 yrs · up to 4 yrs from 30 Sept 2026
Published description of the framework
Lot 1 and 3 - Under these lots, TfW reserve the right to
- Request both Suppliers compete in a mini competition for any value
- Direct Award a project up to the value of £207,000
Lot 2 and 4 - The successful Supplier will be the sole supplier within this lot and will be allocated all relevant work
Lots and requirements (4)Procurement structure
4 lots · all with a published value · evaluation weights differ by lotEvery one of these 2 lots carries the same published figure, £12,000,000: it is the framework's maximum for the whole notice, not each lot's own budget, and no share per lot is published. The cards below say ceiling above rather than repeat it.
Lot #1Digital and Performance MarketingAwardedRenewal UK, Walesceiling above
TFW requires specialist digital marketing supplier(s) to deliver targeted, measurable, and cost-effective marketing activity across our digital channels. The successful supplier(s) will work to enhance our online presence, drive traffic, increase conversions in order to maximise sales and ensure we meet our targets for return on our digital marketing investments for our suite of digital platforms. They will feed into the creation of a comprehensive digital marketing strategy aligned with helping us to achieve our vision of being Wales’ favourite way to travel.
Lot #2Marketing Effectiveness and EvaluationAwardedRenewal WalesPublished value£600,000
TfW requires a specialist supplier to provide econometric modelling, using Marketing Mix Modelling (MMM) alongside media auditing and compliance services, to support the measurement and evaluation of the impact of TfW’s collective brand and marketing activity.
Lot #3Creative and Advertising CampaignsAwardedRenewal Walesceiling above
TfW requires specialist suppliers to provide strategic and tactical marketing campaigns through creative development and end-to-end production across paid, owned and earned channels. These advertising campaigns will leverage the equity of our brand to meet our commercial, growth and customer-focused KPI objectives, to maximise strategic impact and value for money.
Lot #4Events, Experimental and Brand ActivationAwardedRenewal WalesPublished value£2,000,000
TfW require an events supplier to plan, produce and deliver high-quality experiential/brand activations to drive awareness, consideration and conversions across Wales and key feeder markets. Activity must be on-brand bilingual (Welsh/English) where required, safe, accessible and sustainable. We require a supplier who is able to integrate tightly with other marketing and creative services agencies employed by TfW, particularly with our Creative and Advertising agency and Brand Guardianship agency.
What it takes to wini
How this buyer will score bids.
The evaluation criteria and weights exactly as published on the notice, grouped by family (price, quality, social value and so on).
Evaluation split and conditions of participation as published; the tender pack may add morei
How this buyer will score bids.
The evaluation criteria and weights exactly as published on the notice, grouped by family (price, quality, social value and so on).
Lots publish different evaluation splits; there is no single procedure weighting.
| Lot | Quality | Price | Social value | Split |
|---|---|---|---|---|
| 1 · Digital and Performance Marketing | 70% | 20% | 10% | |
| 2 · Marketing Effectiveness and Evaluation | 60% | 30% | 10% | |
| 3 · Creative and Advertising Campaigns | 70% | 20% | 10% | |
| 4 · Events, Experimental and Brand Activation | 70% | 20% | 10% |
- Price carries 20–30 points depending on the lot; most lots put it at 20 points.
- “Marketing Services” is a framework: the contest is a place on its panel, up to 9 suppliers, not a single contract: call-offs may be direct or by further competition.
Price arithmetic assumes straight proportional scoring; the tender pack may use another formula.
Procedure terms & legal framework
From the official record- Procedure method
- Competitive flexible procedure
- Legal basis
- UKPGA · 2023/54 Procurement Act 2023
- Procurement category
- Services
- Notice status
- Awarded
- Procurement threshold
- Above threshold (FTS publication)
- Regulatory regime
- Standard
- Commercial structure
- Framework agreement
- Who may use this agreement
- Not stated in the notice; call-off rights may be limited to the establishing authority
- Competition type
- Competitive procedure
- GPA / WTO covered
- Unspecified in notice
- Recurring procurement
- Unspecified in notice
- First published
- 5 Dec 2025, 14:11 GMT
- Last source update
- 22 Oct 2026, 19:26 BST
- Award evaluation window
- Submission end – 15 Sept 2026
- Authority reference
C001314.00- FTS notice number
2026/S 000-049160- Accelerated
- State of urgency
- Latest notice
- Contract award notice (UK6)
- Classification (CPV)
- Delivery area
- Official registry OCID
ocds-h6vhtk-05efd7Find a Tender
- How it runs
Transport for Wales is utilising a multi-stage approach to this tender.
No reduced tendering period - 25 day tendering period provided.
How it was run
Official notice- Appointment period ends
- 22 Jun 2026, 12:00 BST
- Clarification deadline
- 5 Jun 2026, 00:00 BST
- Submission channel
- Official e-sourcing portal
- Electronic submission
- Allowed
- Accepted languages
- en, cy
Yn ddiweddar, mae Trafnidiaeth Cymru (TrC) wedi lansio platfform caffael newydd gan ddefnyddio meddalwedd Atamis. Bydd yr holl gyfleoedd tendro gan TrC yn y dyfodol yn cael eu rheoli drwy'r system hon, felly rydym yn eich gwahodd i gofrestru ymlaen llaw i sicrhau eich bod yn gallu gweld ac ymateb i gyfleoedd sydd ar ddod a allai fod o ddiddordeb i'ch sefydliad.
Mae creu proffil yn cymryd ychydig funudau yn unig ac mae'n caniatáu ichi gael mynediad at dendrau TfW o'r eiliad y maent yn mynd yn fyw.
Transport for Wales (TfW) has recently launched a new procurement platform using Atamis software. All future tender opportunities from TfW will be managed through this system, so we are inviting you to register in advance to ensure you can view and respond to upcoming opportunities that may be of interest to your organisation.
Creating a profile takes only a few minutes and allows you to access TfW tenders from the moment they go live.
Timeline
5 Dec 2025 → 2 Nov 2026 · 11 dates- Planning notice published322 days ago5 Dec 2025, 14:11 GMT
- Market engagement253 days ago11 Feb 2026, 23:59 GMT
Transport for Wales (TfW) will host a Supplier Engagement Event on:
Date: Wednesday 11 February 2026
Time: 2:00pm – 4:00pm
Location: Details will be provided after registration.
**All suppliers wishing to attend, must complete the registration form by 8am Monday 9th February 2026 (see link below) to secure a place.**
Event Agenda:
Welcome and introductions
Housekeeping
Background
Procurement strategy
Lotting structure
Tender process
Timeline
Questions and answers
If you would like to take part but cannot attend in person, please still complete the registration form and select the option to receive the Supplier Engagement presentation pack.
Please use this link to register. forms.office.com/e/M4vV0HTVxX ↗
If you have issues with the link, please copy and paste the following into your browser.
forms.office.com/e/M4vV0HTVxX ↗
Please register by 8am Monday 9th February 2026, to secure your place at the Supplier Engagement Event on the 11th February 2026.
- Next notice expected234 days ago2 Mar 2026, 23:59 GMT
- Tender notice published149 days ago26 May 2026, 16:49 BST
- Clarification questions by140 days ago5 Jun 2026, 00:00 BST
- Admission / appointment period ends123 days ago · period end, not a bid countdown22 Jun 2026, 12:00 BST
- Award decision expected by37 days ago15 Sept 2026, 23:59 BST
- Contract starts23 days ago30 Sept 2026, 00:00 BST
- Assessment summaries sent1 day ago22 Oct 2026, 00:00 BST
- Latest notice publishedearlier today22 Oct 2026, 19:26 BST
- Today23 Oct 2026
- Standstill endsin 11 days2 Nov 2026, 23:59 GMT
Notice history
15 events · 7 releases on Find a Tender · since 5 Dec 2025- Pipeline notice published5 Dec 2025, 14:11 GMTUK1
- Preliminary market engagement notice published20 Jan 2026, 11:41 GMTUK2
- Published value updated to £36,999,99920 Jan 2026, 11:41 GMTwas £37,000,000
- Preliminary market engagement notice published20 Jan 2026, 12:39 GMTUK2
- Tender notice published26 May 2026, 16:49 BSTUK4
- Published value updated to £26,600,00026 May 2026, 16:49 BSTwas £36,999,999
- Status changed to active26 May 2026, 16:49 BST
- Procurement method changed26 May 2026, 16:49 BST
- Deadline published: 22 Jun 2026, 12:00 BST26 May 2026, 16:49 BST
- Buyer details updated26 May 2026, 16:49 BST
- Tender notice published27 May 2026, 08:45 BSTUK4
- Tender notice published1 Jun 2026, 14:59 BSTUK4
- Contract award notice published22 Oct 2026, 19:26 BSTUK6
- Status changed to complete22 Oct 2026, 19:26 BST
- Contract signature expected23 Nov 2026, 23:59 GMTscheduled
Published amendments (2)
Edit for clarity of registration response date.
Inclusion of instructions for the portal.
Routine re-releases (7)
- 2026-05: 1 release · 26 May 2026
- 2026-01: 2 releases · 20 Jan 2026, 20 Jan 2026
- 2025-12: 1 release · 5 Dec 2025
Commercial outcome & contract awards
Published awards, contracts and bid statistics, not a forecast£12,000,000 is the framework's published maximum, restated by the publisher on 2 award rows. It is one ceiling, not 2 separate sums, and no share per lot is published; those rows read “ceiling above”.
| Awarded to | Value | Date | Status |
|---|---|---|---|
| Lot 1 · Digital and Performance Marketing1 award | |||
| Liberty MarketingSME, SpindogsSMEMarketing Services - Lot 127 Nov 2026 – 26 Nov 2030 | ceiling above | 22 Oct 2026standstill to 2 Nov 2026 | Standstill |
| Lot 2 · Marketing Effectiveness and Evaluation1 award | |||
| EBIQUITY ASSOCIATES LIMITEDMarketing Services - Lot 2 27 Nov 2026 – 26 Nov 2030 | £600,000 | 22 Oct 2026standstill to 2 Nov 2026 | Standstill |
| Lot 3 · Creative and Advertising Campaigns1 award | |||
| Four Agency Worldwide Limited, Golley Slater Group LimitedSMEMarketing Services - Lot 327 Nov 2026 – 26 Nov 2030 | ceiling above | 22 Oct 2026standstill to 2 Nov 2026 | Standstill |
| Lot 4 · Events, Experimental and Brand Activation1 award | |||
| Group 7 Events LimitedMarketing Services - Lot 427 Nov 2026 – 26 Nov 2030 | £200,000 | 22 Oct 2026standstill to 2 Nov 2026 | Standstill |
Bid statistics published by the authority
| Lot | Bids | SME | VCSE | Valid bid range |
|---|---|---|---|---|
| 1 · Digital and Performance Marketing | 16final-stage tenders | 14 | 0 | — |
| 2 · Marketing Effectiveness and Evaluation | 5final-stage tenders | 4 | 0 | — |
| 3 · Creative and Advertising Campaigns | 12final-stage tenders | 11 | 0 | — |
| 4 · Events, Experimental and Brand Activation | 6final-stage tenders | 6 | 0 | — |
Contracting authority & participating public bodies
2 public bodies on the noticeConsortium members and other public bodies
- Transport for WalesContracting authorityPublic authority - sub-central governmentWelsh devolved regulations apply
Framework contractors & participating bidders
6 commercial parties on the notice- Ebiquity Associates LimitedFramework contractor
- Four Agency Worldwide LimitedFramework contractor
- Golley Slater Group LimitedFramework contractor
- Group 7 Events LimitedFramework contractor
- Liberty Marketing LtdFramework contractor
- Spindogs LtdFramework contractor
Official documents & specifications (11)
Official links; attachments are not copiedTender pack and attachments
- Bidding documents and specificationsAccess: Yn ddiweddar, mae Trafnidiaeth Cymru (TrC) wedi lansio platfform caffael newydd gan ddefnyddio meddalwedd Atamis. Bydd yr holl gyfleoedd tendro gan TrC yn y dyfodol yn cael eu rheoli drwy'r system hon, felly rydym yn eich gwahodd i gofrestru ymlaen llaw i sicrhau eich bod yn gallu gweld ac ymateb i gyfleoedd sydd ar ddod a allai fod o ddiddordeb i'ch sefydliad. Mae creu proffil yn cymryd ychydig funudau yn unig ac mae'n caniatáu ichi gael mynediad at dendrau TfW o'r eiliad y maent yn mynd yn fyw. Transport for Wales (TfW) has recently launched a new procurement platform using Atamis software. All future tender opportunities from TfW will be managed through this system, so we are inviting you to register in advance to ensure you can view and respond to upcoming opportunities that may be of interest to your organisation. Creating a profile takes only a few minutes and allows you to access TfW tenders from the moment they go live. Dolen i gofrestru / Link to register https://tfw.my.site.com/s/Welcome Instructions - Once registered onto the portal, you will be able to see all of Transport for Wales tendering opportunities in 'Find Opportunities'. All the tenders you have registered an interest in will be visible in 'My proposals and Quotes', including all the relevant tender documentation and requirements.
Notices published for this procedure
- Contract award notice Contract award notice on Find a Tender
- Contract award notice Contract award notice on Find a Tender
- Contract award notice Contract award notice on Find a Tender
- Contract award notice Contract award notice on Find a Tender
- Tender notice Tender notice on Find a Tender
- Tender notice Tender notice on Find a Tender
- Tender notice Tender notice on Find a Tender
- Preliminary market engagement notice Preliminary market engagement notice on Find a Tender
Show 2 more notices
- Preliminary market engagement notice Preliminary market engagement notice on Find a Tender
- Pipeline notice Pipeline notice on Find a Tender