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ClosedFind a Tender · UK4

Marketing Services Framework

Buyer: Sunderland City Council →

Participate on open-org.uk ↗External submission platform

BuyerSunderland City Council
StatusClosed
Deadline4 Jun 2026
Value£2,000,000
Published7 May 2026

What is being bought

Sunderland City Council is seeking to establish a framework for Marketing Services. The scope of the framework will include provisions for, and will be utilised by, the Council and its Local Authority trading companies. Under the framework a cost-effective, flexible, high quality and value for money service will be provided that can meet a range of marketing support requirements. In general, marketing services will be reflective of the Council's core requirements, and consideration is being given to including the following Lots: Lot 1 - Strategy and Planning Lot 2 - Design Lot 3 - Photography Lot 4 - Video Lot 5 - Media Buying Lot 6 - Specialist Consultancy Services Lot 7 - Web and Digital This procurement will be available on the OPEN portal (https://open-uk.org). Interested suppliers are advised to ensure they are registered on the OPEN portal to gain access to the documentation upon the publication of the tender.

Delivery location

UKC23, GB · UKC23, GB · UKC23, GB · UKC23, GB · UKC23, GB · UKC23, GB · UKC23, GB

Categories

Marketing services 79342000

Lot details

Strategy and Planning

Integrated marketing and communications strategies, translating the strategy into, and producing, actionable, effective, cost efficient and measurable communications plans across all relevant channels, including online, offline, owned and earned, as well as paid-for media and brand development

Statusactive
Value£285,714
Contract periodFrom 1 Sept 2026 to 31 Aug 2030
SME suitabilitySuitable for SMEs

Award criteria
Quality (70%)
Price (30%)

Design

Full design service across all types of projects.

Statusactive
Value£285,714
Contract periodFrom 1 Sept 2026 to 31 Aug 2030
SME suitabilitySuitable for SMEs

Award criteria
Quality (60%)
Price (40%)

Photography

Development and production services on a standalone basis.

Statusactive
Value£285,714
Contract periodFrom 1 Sept 2026 to 31 Aug 2030
SME suitabilitySuitable for SMEs

Award criteria
Quality (60%)
Price (40%)

Video

Development and production services on a standalone basis

Statusactive
Value£285,714
Contract periodFrom 1 Sept 2026 to 31 Aug 2030
SME suitabilitySuitable for SMEs

Award criteria
Quality (70%)
Price (30%)

Media Buying

Advising on targeted paid for marketing and can provide all media buying services for the Councils communications campaigns.

Statusactive
Value£285,714
Contract periodFrom 1 Sept 2026 to 31 Aug 2030
SME suitabilitySuitable for SMEs

Award criteria
Quality (70%)
Price (30%)

Specialist Consultancy Services

New and innovative communications ideas and consultancy on specific subjects.

Statusactive
Value£285,714
Contract periodFrom 1 Sept 2026 to 31 Aug 2030
SME suitabilitySuitable for SMEs

Award criteria
Quality (70%)
Price (30%)

Web and Digital

Online copywriting, SEO optimisation, digital strategy and planning, digital marketing implementation

Statusactive
Value£285,714
Contract periodFrom 1 Sept 2026 to 31 Aug 2030
SME suitabilitySuitable for SMEs

Award criteria
Quality (70%)
Price (30%)

What is included

ItemCategoryQuantity
1Marketing servicesNot published
2Marketing servicesNot published
3Marketing servicesNot published
4Marketing servicesNot published
5Marketing servicesNot published
6Marketing servicesNot published
7Marketing servicesNot published

Comparable-procurement analytics

Benchmarked against retained Find a Tender procedures with CPV division 79. The category anchor is Marketing services (79342000); this is a deliberately broad market comparator. The comparison is shown at several levels rather than pretending one company or region is always the best benchmark.

Comparison setProceduresReported bids per procedureNamed award suppliersPrice evidence
Market: CPV division 795,8423 median · 31.3 average (1,896 of 5,842 with a bid count)3.1 average (2,120 of 5,842 with named award suppliers)Not published
Same buyer4Not publishedNot publishedNot published
Delivery region: UKC23125.5 median · 75.2 average (6 of 12 with a bid count)4.2 average (6 of 12 with named award suppliers)Not published
Similar published value (0.5×–2×)4455 median · 8.6 average (8 of 445 with a bid count)2.1 average (8 of 445 with named award suppliers)Not published

“Reported bids” is an official aggregate, sometimes reported per lot; it is the closest available competition measure. “Named award suppliers” are winners, not all applicants.

Price-outcome signal

Not enough comparable procedures currently publish both a GBP tender value and a usable lowest-valid-bid value to calculate a responsible price-reduction benchmark. Tenderline deliberately does not infer a saving from named award suppliers or from missing award values.

Procurement strategy & market signals

Framework agreementYes
Dynamic purchasing systemNot published
Competitive procurementNot published
Recurring requirementNot published
Procurement method rationaleNot published
Rationale classificationsNot published
Special regimeNot published
Covered byGPA
Submission policyallowed
Selection criteriaNot published
Risk detailsNot published

Planning & early market engagement

BudgetValue not published
No-engagement rationalePlease refer to the following notice which we are unable to link due to a technical error with the FTS system ocds-h6vhtk-064abc for the avoidance of doubt Market Engagement was carried out
Planning documents0
Planning milestones0

No planning milestones published.

Related procurements

No linked framework, prior procurement or reprocurement published.

Documents & submission route

Source data inventory

Diagnostic view. “Not published” means this current release does not provide a value.

OCIDocds-h6vhtk-0693ed
Latest release ID042178-2026
Latest release timestampThu May 07 2026 16:28:38 GMT+0000 (Coordinated Universal Time)
Sourcefind-a-tender
Official notice URLhttps://www.find-tender.service.gov.uk/Notice/042178-2026
Tender statusactive
Procurement methodopen
Procurement method detailsOpen procedure
Main procurement categoryservices
Above thresholdYes
Legal basis2023/54
Tender period: startNot published
Tender period: end2026-06-04T12:00:00+01:00
Expression of interest deadlineNot published
Enquiry deadlineNot published
Award period: startNot published
Award period: end2026-07-24T23:59:59+01:00
Submission method detailshttps://www.open-org.uk
Submission languagesen
Electronic catalogue policyNot published
Total tender value£2,000,000
Tender lots in source7
Tender items in source7
Tender documents in source2
Awards in latest release0
Contracts in latest release0
Parties in latest release1

Notice history

DateEventReference
7 May 2026tender042178-2026

All source data

Unmodified official OCDS data retained by Tenderline for this procurement process.

Complete current OCDS release JSON
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Complete JSON history (1 releases)
7 May 2026 · 042178-2026 · tender
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          "currency": "GBP",
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        "suitability": {
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        "contractPeriod": {
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      },
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          "amountGross": 285714
        },
        "status": "active",
        "description": "Online copywriting, SEO optimisation, digital strategy and planning, digital marketing implementation",
        "suitability": {
          "sme": true
        },
        "awardCriteria": {
          "criteria": [
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              "name": "Quality",
              "type": "quality",
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                  "number": 70,
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            },
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        },
        "contractPeriod": {
          "endDate": "2030-08-31T23:59:59+01:00",
          "startDate": "2026-09-01T00:00:00+01:00"
        }
      }
    ],
    "items": [
      {
        "id": "1",
        "relatedLot": "1",
        "deliveryAddresses": [
          {
            "region": "UKC23",
            "country": "GB",
            "countryName": "United Kingdom"
          }
        ],
        "additionalClassifications": [
          {
            "id": "79342000",
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          }
        ]
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            "countryName": "United Kingdom"
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        ],
        "additionalClassifications": [
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          {
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            "country": "GB",
            "countryName": "United Kingdom"
          }
        ],
        "additionalClassifications": [
          {
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            "description": "Marketing services"
          }
        ]
      },
      {
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          {
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            "country": "GB",
            "countryName": "United Kingdom"
          }
        ],
        "additionalClassifications": [
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        ]
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            "countryName": "United Kingdom"
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        ],
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        "relatedLot": "7",
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          {
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            "countryName": "United Kingdom"
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        ],
        "additionalClassifications": [
          {
            "id": "79342000",
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      }
    ],
    "title": "Marketing Services Framework",
    "value": {
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      "amountGross": 2000000
    },
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    "documents": [
      {
        "id": "conflictOfInterest",
        "description": "Not published",
        "documentType": "conflictOfInterest"
      },
      {
        "id": "042178-2026",
        "url": "https://www.find-tender.service.gov.uk/Notice/042178-2026",
        "format": "text/html",
        "noticeType": "UK4",
        "description": "Tender notice on Find a Tender",
        "documentType": "tenderNotice",
        "datePublished": "2026-05-07T17:28:38+01:00"
      }
    ],
    "legalBasis": {
      "id": "2023/54",
      "uri": "https://www.legislation.gov.uk/ukpga/2023/54/contents",
      "scheme": "UKPGA"
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    "techniques": {
      "frameworkAgreement": {
        "type": "closed",
        "method": "withAndWithoutReopeningCompetition",
        "description": "The framework will operate on a ranked basis per Lot"
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      "hasFrameworkAgreement": true
    },
    "awardPeriod": {
      "endDate": "2026-07-24T23:59:59+01:00"
    },
    "description": "Sunderland City Council is seeking to establish a framework for Marketing Services. The scope of the framework will include provisions for, and will be utilised by, the Council and its Local Authority trading companies.\nUnder the framework a cost-effective, flexible, high quality and value for money service will be provided that can meet a range of marketing support requirements.\nIn general, marketing services will be reflective of the Council's core requirements, and consideration is being given to including the following Lots:\nLot 1 - Strategy and Planning\nLot 2 - Design\nLot 3 - Photography\nLot 4 - Video\nLot 5 - Media Buying\nLot 6 - Specialist Consultancy Services\nLot 7 - Web and Digital\nThis procurement will be available on the OPEN portal (https://open-uk.org). Interested suppliers are advised to ensure they are registered on the OPEN portal to gain access to the documentation upon the publication of the tender.",
    "tenderPeriod": {
      "endDate": "2026-06-04T12:00:00+01:00"
    },
    "aboveThreshold": true,
    "submissionTerms": {
      "languages": [
        "en"
      ],
      "electronicSubmissionPolicy": "allowed"
    },
    "procurementMethod": "open",
    "mainProcurementCategory": "services",
    "submissionMethodDetails": "https://www.open-org.uk",
    "procurementMethodDetails": "Open procedure"
  },
  "parties": [
    {
      "id": "GB-PPON-PLVZ-4154-GGRZ",
      "name": "Sunderland City Council",
      "roles": [
        "buyer"
      ],
      "address": {
        "region": "UKC23",
        "country": "GB",
        "locality": "Sunderland",
        "postalCode": "SR1 3AA",
        "countryName": "United Kingdom",
        "streetAddress": "City Hall, Plater Way,"
      },
      "details": {
        "classifications": [
          {
            "id": "publicAuthoritySubCentralGovernment",
            "scheme": "UK_CA_TYPE",
            "description": "Public authority - sub-central government"
          }
        ]
      },
      "identifier": {
        "id": "PLVZ-4154-GGRZ",
        "scheme": "GB-PPON"
      },
      "contactPoint": {
        "email": "corporate.procurement@sunderland.gov.uk"
      }
    }
  ],
  "language": "en",
  "planning": {
    "noEngagementNoticeRationale": "Please refer to the following notice which we are unable to link due to a technical error with the FTS system \nocds-h6vhtk-064abc for the avoidance of doubt Market Engagement was carried out"
  },
  "initiationType": "tender"
}