plannedFind a Tender · planning Update

Marketing Mix Modelling

BuyerPost Office Limited

Statusplanned

DeadlineNot published

Value£5,000,000

Published22 May 2026

What is being bought

Marketing mix modelling including - Impact assessments, forecasting, optimisation of marketing mix and modelling options, other modelling and scenarios modelling and associated services

Delivery location

UK, GB

Lot details

Lot 1

No lot description published.

Statusplanned

Contract periodFrom 31 Aug 2027 to 30 Aug 2029

What is included

Item	Category	Quantity
1	Advertising and marketing services	Not published

Comparable-procurement analytics

Benchmarked against retained Find a Tender procedures with CPV division 79. The category anchor is Advertising and marketing services (79340000); this is a deliberately broad market comparator. The comparison is shown at several levels rather than pretending one company or region is always the best benchmark.

Comparison set	Procedures	Reported bids per procedure	Named award suppliers	Price evidence
Market: CPV division 79	5,973	3 median · 32.8 average (1,962 of 5,973 with a bid count)	3.3 average (2,197 of 5,973 with named award suppliers)	Not published
Same buyer	15	1 median · 3 average (5 of 15 with a bid count)	1 average (6 of 15 with named award suppliers)	Not published
Delivery region: UK	1,708	4 median · 63 average (549 of 1,708 with a bid count)	5.6 average (653 of 1,708 with named award suppliers)	Not published
Similar published value (0.5×–2×)	420	4 median · 11.9 average (7 of 420 with a bid count)	2.3 average (7 of 420 with named award suppliers)	Not published

“Reported bids” is an official aggregate, sometimes reported per lot; it is the closest available competition measure. “Named award suppliers” are winners, not all applicants.

Price-outcome signal

Not enough comparable procedures currently publish both a GBP tender value and a usable lowest-valid-bid value to calculate a responsible price-reduction benchmark. Tenderline deliberately does not infer a saving from named award suppliers or from missing award values.

Procurement strategy & market signals

Framework agreementNot published

Dynamic purchasing systemNot published

Competitive procurementNot published

Recurring requirementNot published

Procurement method rationaleNot published

Rationale classificationsNot published

Special regimeNot published

Covered byNot published

Submission policyNot published

Selection criteriaNot published

Risk detailsNot published

Planning & early market engagement

BudgetValue not published

No-engagement rationaleNot published

Planning documents1

Planning milestones0

No planning milestones published.

Related procurements

No linked framework, prior procurement or reprocurement published.

Documents & submission route

Pipeline notice on Find a Tender planning · plannedProcurementNotice

Source data inventory

Diagnostic view. “Not published” means this current release does not provide a value.

OCID	ocds-h6vhtk-0513b7
Latest release ID	047860-2026
Latest release timestamp	Fri May 22 2026 12:19:33 GMT+0000 (Coordinated Universal Time)
Source	find-a-tender
Official notice URL	Not published
Tender status	planned
Procurement method	Not published
Procurement method details	Competitive flexible procedure
Main procurement category	services
Above threshold	Yes
Legal basis	2023/54
Tender period: start	Not published
Tender period: end	Not published
Expression of interest deadline	Not published
Enquiry deadline	Not published
Award period: start	Not published
Award period: end	Not published
Submission method details	Not published
Submission languages	Not published
Electronic catalogue policy	Not published
Total tender value	£5,000,000
Tender lots in source	1
Tender items in source	1
Tender documents in source	0
Awards in latest release	0
Contracts in latest release	0
Parties in latest release	1

Notice history

Date	Event	Reference
22 May 2026	planningUpdate	047860-2026
14 May 2025	planning	021491-2025

All source data

Unmodified official OCDS data retained by Tenderline for this procurement process.

Complete current OCDS release JSON

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Complete JSON history (2 releases)

22 May 2026 · 047860-2026 · planningUpdate

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14 May 2025 · 021491-2025 · planning

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