Official UK procurement notice
Marketing Automation Platform for the National Gallery
Authority: The National Gallery
What is being bought
Published requirement descriptionWe are appointing an advanced, multi-channel Marketing Automation Platform to deliver improved engagement and significant income uplift. The platform is able to intelligently and efficiently leverage our existing CRM data and respond dynamically to customer behaviours to facilitate personalised, persuasive and timely journeys.
The platform will:
- Enhance and support our existing tech stack;
- Have an off-the-shelf integration with the Tessitura database; or have it on the roadmap for launch within the next 4-5 months at a satisfactory phase;
The same platform offers a direct integration with our current e-commerce setup or equivalent solutions to leverage e-commerce customer/shop-front data and bridge the gap between our disparate systems, as well as demonstrate the flexibility to accommodate changes we may make to our e-commerce infrastructure.
We are appointing a supplier who is able to expedite and support migration onto their system over a 4-5 month window, providing a customized, comprehensive implementation programme and a sustained level of service to ensure success over the short and mid-term
- How the procedure runs: The process comprises two linked elements within a single submission: • Procurement Specific Questionnaire (PSQ): a series of Pass/Fail Conditions of Participation that Candidates must satisfy in order to be considered for this commission; and • Invitation to Tender (ITT): a scored technical and commercial tender submission for Candidates that meet the Pass/Fail requirements. The Pass/Fail section is intended to confirm that each Candidate meets the minimum requirements for participation in relation to legal standing, financial capacity, insurance and project-specific technical capability. The ITT is intended to test the quality of the proposed team, the Candidate's understanding of the Project and its technical context, the proposed approach to delivery of the services, and the commercial proposal. Clarification and demonstration interviews may be held with the 2 - 3 top scoring applicants
CPV: Customer Relation Management software package
The lotProcurement structure
single lot · value publishedLot #1AwardedRenewalPublished value£316,000
- Economic & financial standing
as set out in tender documentation
- Technical & professional ability
as set out in tender documentation
What it takes to wini
How this buyer will score bids.
The evaluation criteria and weights exactly as published on the notice, grouped by family (price, quality, social value and so on).
Evaluation split and conditions of participation as published; the tender pack may add morei
How this buyer will score bids.
The evaluation criteria and weights exactly as published on the notice, grouped by family (price, quality, social value and so on).
Published sub-criteria (4)
- Product features: 20%
- Integration: 25%
- Support and onboarding: 20%
- Commercial: 35%
Published award criteria (4)
- Product features
- Integration
- Support and onboarding
- Commercial
- Economic & financial standing
as set out in tender documentation
- Technical & professional ability
as set out in tender documentation
- Price carries 35 of 100 points: a 10% discount moves about 3.5 points. The method statement decides this lot, not the discount.
Price arithmetic assumes straight proportional scoring; the tender pack may use another formula.
Procedure terms & legal framework
From the official record- Procedure method
- Competitive flexible procedure
- Legal basis
- UKPGA · 2023/54 Procurement Act 2023
- Procurement category
- Goods
- Notice status
- Awarded
- Procurement threshold
- Above threshold (FTS publication)
- Regulatory regime
- Standard
- Commercial structure
- Stand-alone contract (no framework)
- Competition type
- Competitive procedure
- GPA / WTO covered
- Unspecified in notice
- Recurring procurement
- Unspecified in notice
- First published
- 16 Apr 2026, 16:32 BST
- Last source update
- 29 Sept 2026, 15:07 BST
- Award evaluation window
- Submission end – 28 Sept 2026
- Authority reference
262718MAP- FTS notice number
2026/S 000-064189- Latest notice
- Contract award notice (UK6)
- Classification (CPV)
- Delivery area
- Official registry OCID
ocds-h6vhtk-06848eFind a Tender
- How it runs
The process comprises two linked elements within a single submission:
- Procurement Specific Questionnaire (PSQ): a series of Pass/Fail Conditions of Participation that Candidates must satisfy in order to be considered for this commission; and
- Invitation to Tender (ITT): a scored technical and commercial tender submission for Candidates that meet the Pass/Fail requirements.
The Pass/Fail section is intended to confirm that each Candidate meets the minimum requirements for participation in relation to legal standing, financial capacity, insurance and project-specific technical capability. The ITT is intended to test the quality of the proposed team, the Candidate's understanding of the Project and its technical context, the proposed approach to delivery of the services, and the commercial proposal.
Clarification and demonstration interviews may be held with the 2 - 3 top scoring applicants
How it was run
Official notice- Submission deadline
- 7 Aug 2026, 12:00 BST
- Clarification deadline
- 28 Jul 2026, 12:00 BST
- Submission channel
- Official e-sourcing portal
- Electronic submission
- Allowed
- Accepted languages
- en
Timeline
16 Apr 2026 → 8 Oct 2026 · 11 dates- Planning notice published190 days ago16 Apr 2026, 16:32 BST
- Market engagement147 days ago29 May 2026, 23:59 BST
This early engagement process is intended for the discovery of potential solutions and understanding of the market. This engagement is being disclosed for the purposes of transparency and we are not calling for active submissions for procurement at this stage, although we welcome relevant enquiries to lead to open dialogue and discovery sessions if needed.
Interested suppliers should contact the team via email with information on their product and roadmap.
- Next notice expected114 days ago1 Jul 2026, 23:59 BST
- Tender notice published107 days ago8 Jul 2026, 13:08 BST
- Clarification questions by87 days ago28 Jul 2026, 12:00 BST
- Submission deadline77 days ago7 Aug 2026, 12:00 BST
- Award decision expected by25 days ago28 Sept 2026, 23:59 BST
- Assessment summaries sent25 days ago29 Sept 2026, 00:00 BST
- Latest notice published24 days ago29 Sept 2026, 15:07 BST
- Contract starts23 days ago1 Oct 2026, 00:00 BST
- Standstill ends15 days ago8 Oct 2026, 23:59 BST
Notice history
9 events · 3 releases on Find a Tender · since 16 Apr 2026- Preliminary market engagement notice published16 Apr 2026, 16:32 BSTUK2
- Tender notice published8 Jul 2026, 13:08 BSTUK4
- Published value published: £316,0008 Jul 2026, 13:08 BST
- Status changed to active8 Jul 2026, 13:08 BST
- Procurement method changed8 Jul 2026, 13:08 BST
- Deadline published: 7 Aug 2026, 12:00 BST8 Jul 2026, 13:08 BST
- Contract award notice published29 Sept 2026, 15:07 BSTUK6
- Status changed to complete29 Sept 2026, 15:07 BST
- Contract signature expected12 Oct 2026, 23:59 BSTscheduled
Commercial outcome & contract awards
Published awards, contracts and bid statistics, not a forecast| Awarded to | Value | Date | Status |
|---|---|---|---|
| Dotdigital EMEA Limited12 Oct 2026 – 31 Mar 2030 · up to 31 Mar 2032Extensions: Good performance; strong growth in effectiveness of marketing function · Options: The right to additional purchases while the contract is valid. Additional modules for improved functionality and automation Additional scope due to growth of business | £510,000 | 28 Sept 2026standstill to 8 Oct 2026 | Standstill |
Bid statistics published by the authority
| Bids | SME | VCSE | Valid bid range |
|---|---|---|---|
| 1final-stage tenders · 3 at stage one | 0 | 0 | — |
Contracting authority & participating public bodies
Bidders & participating suppliers
1 commercial party on the notice- Dotdigital EMEA LimitedAwarded supplier
Official documents & specifications (5)
Official links; attachments are not copiedTender pack and attachments
- Bidding documents and specifications
- Bidding documents and specificationsAccess: Commercially confidential information will be shared following receipt of a signed non-disclosure agreement
Notices published for this procedure
- Contract award notice Contract award notice on Find a Tender
- Tender notice Tender notice on Find a Tender
- Preliminary market engagement notice Preliminary market engagement notice on Find a Tender