Official UK procurement notice
Marketing and Creative Services for The Royal Mint
Authority: The Royal Mint (Central government)
What is being bought3 lots · detail below
Published requirement descriptionThe Royal Mint has a requirement for the provision of marketing and creative services.
CPV: Advertising and marketing services · Marketing services
How this framework works
From the published notice- Places
- up to 9 suppliers
Lots and requirements (3)Procurement structure
3 lots · all with a published value · win at most 3 of themLot #1Marketing Ideation and Campaign DeliveryRenewalPublished value£1,500,000
Suppliers will be expected to deliver creative concepts and solutions to a specific brief. This could be a brand, product or themed campaign. The supplier will be asked to develop the overarching creative concept/messaging and be able to produce assets for the media plan.
Lot #2Social Media Strategy and Asset DeliveryRenewalPublished value£750,000
Initial support developing The Royal Mint's social media strategy across established and new channels (paid and earned). Ongoing need for brand and themed content series relevant to the channel (e.g. Tik Tok, LinkedIn and Instagram) as well as channel insight and technical advise.
Lot #3Marketing ContentRenewalPublished value£1,000,000
Marketing content for The Royal Mint's channels this could be planned and briefed as part of a wider campaign or an ad hoc request for quick turn around. Examples include video production and editing, B2B materials such as sales presentations, translations or adverts, animations, copywriting, social media series or graphics.
What it takes to wini
How this buyer will score bids.
The evaluation criteria and weights exactly as published on the notice, grouped by family (price, quality, social value and so on).
Evaluation split and conditions of participation as published; the tender pack may add morei
How this buyer will score bids.
The evaluation criteria and weights exactly as published on the notice, grouped by family (price, quality, social value and so on).
- “Marketing and Creative Services for The Royal Mint” is a framework: the contest is a place on its panel, up to 9 suppliers, not a single contract.
Procedure terms & legal framework
From the official record- Procedure method
- Open procedure
- Legal basis
- CELEX · 32014L0024 Public Contracts Regulations 2015 (Directive 2014/24/EU)
- Procurement category
- Services
- Notice status
- Closed
- Procurement threshold
- Unspecified in notice
- Regulatory regime
- Standard
- Commercial structure
- Framework agreement
- Who may use this agreement
- Not stated in the notice; call-off rights may be limited to the establishing authority
- Competition type
- Competitive procedure
- GPA / WTO covered
- Yes (GPA)
- Recurring procurement
- Yes
- First published
- 15 Nov 2023, 15:48 GMT
- Last source update
- 15 Nov 2023, 15:48 GMT
- Award evaluation window
- 15 Dec 2023 – …
- Authority reference
57294- FTS notice number
2023/S 000-033810- Classification (CPV)
- Delivery area
- Official registry OCID
ocds-h6vhtk-041a22Find a Tender
How it was run
Official notice- Appointment period ends
- 15 Dec 2023, 12:00 GMT
- Submission channel
- {"electronicSubmission","written"}
- Accepted languages
- en
- Bid validity
- 90 days from the deadline
- Bids opened
- 15 Dec 2023, 12:01 GMT
Timeline
15 Nov 2023 → 15 Dec 2023 · 3 dates- Notice published15 Nov 2023, 15:48 GMT
- Admission / appointment period endsperiod end, not a bid countdown15 Dec 2023, 12:00 GMT
- Bids opened15 Dec 2023, 12:01 GMT
Contracting authority & participating public bodies
Official documents & specifications (2)
Official links; attachments are not copiedTender pack and attachments
- Economic and financial selection criteria
- Technical selection criteria