Find a TenderAwarded

Published 17 Mar 2021, 09:08 GMT

Official UK procurement notice

Marketing and Brand Strategy and Media Buying Agency

Official notice

Authority: Solent University (Education)

2 lotsServicesRestricted procedureMax 2 lots per supplier

Sectors: Business Services & Consultancy (79) Delivery: South East (UKJ)

Published estimate£8,250,000total for 2 lots

Submissions closed 14 Apr 2021awarded 14 Sept 2021

Awarded to Havas People Ltd, Ps London Ltd2 awards

What is being bought2 lots · detail below

Published requirement description

Contracts have been awarded for:

Marketing & brand strategy agency (Lot 1)

Media Buying Agency (Lot 2)

Recurrence: March 2026 if all 3 optional extension are taken

CPV: Marketing services

Lots and requirements (2)Procurement structure

2 lots · all with a published value (£8,250,000 together) · win at most 2 of them

Lot #1Marketing & Brand Strategy Agency (Lot 1)AwardedRenewalPublished value£750,000

Marketing and Brand Strategy Agency. Additional information: Value over the life of the contract including extensions is anticipated to be in the region of between £500k and £1m.

Evaluation pricing was based on scenarios rather than the overall potential contract value due to the nature of the contract, no guaranteed level of spend.

Delivery: South East

Extensions: Initial term 2 years plus option to extend for 3 x 1 year periods. · It is anticipated at the end of the contract period including any extensions, that the University will advertise for these services again.Second stage: 1–5 candidates invited to tenderVariant bids: not allowed

79342000 Marketing services

Lot #2Media Buying AgencyAwardedRenewalPublished value£7,500,000

Media Buying Agency. Additional information: Value over the life of the contract including extensions is anticipated to be in the region of between £4.5m and £7.5m.

Evaluation pricing was based on scenarios rather than the overall potential contract value due to the nature of the contract, no guaranteed level of spend.

Delivery: South East

Extensions: Initial term 2 years plus option to extend for 3 x 1 year periods. · It is anticipated at the end of the contract period including any extensions, that the University will need to advertise for these services again.Second stage: 1–5 candidates invited to tenderVariant bids: not allowed

79342000 Marketing services

Procedure terms & legal framework

From the official record · publisher note attached

Procedure method: Restricted procedure
Legal basis: CELEX · 32014L0024 Public Contracts Regulations 2015 (Directive 2014/24/EU)
Procurement category: Services
Notice status: Awarded
Procurement threshold: Unspecified in notice
Regulatory regime: Standard
Commercial structure: Stand-alone contract (no framework)
Competition type: Competitive procedure
GPA / WTO covered: Unspecified in notice
Recurring procurement: Yes · March 2026 if all 3 optional extension are taken
First published: 17 Mar 2021, 09:08 GMT
Last source update: 27 Oct 2021, 09:16 BST
Authority reference: 20/ER/01
FTS notice number: 2021/S 000-026858
Classification (CPV): Marketing services
Delivery area: South East (UKJ)
Official registry OCID: ocds-h6vhtk-029c6e Find a Tender

Contract terms

Electronic trading: e-invoicing allowed · electronic ordering · electronic payment

Publisher note: Please note the lowest and highest offers taken into consideration were based on scenarios rather than the overall potential contract value due to the nature of the contract, no guaranteed level of spend.

How it was run

Official notice

Run through: In-tend · Who buys & how to bid on In-tend

Supplier login requiredLanguage: EN

Access & registration note: Free · one account per buying organisation's portal · reCAPTCHA on signup

Submission deadline: 14 Apr 2021, 12:00 BST
Submission channel: {"electronicSubmission"}
Accepted languages: en
Bid validity: 120 days from the deadline

Detailed submission instructions & authority contactsFrom official release

in-tendhost.co.uk/solent ↗

Timeline

14 Apr 2021 → 27 Oct 2021 · 3 dates

Submission deadline
14 Apr 2021, 12:00 BST
Invitations to tender expected
30 Apr 2021, 00:00 BST
Notice published
27 Oct 2021, 09:16 BST

Notice history

1 event · 2 releases on Find a Tender

Status changed to complete
27 Oct 2021, 09:16 BST

Commercial outcome & contract awards

Published awards, contracts and bid statistics, not a forecast

Awards 2

Bids received 8

Contracts signed 2latest 14 Sept 2021

Awarded to	Value	Date	Status
Lot 1 · Marketing & Brand Strategy Agency (Lot 1)1 award
Ps London LtdSMEMarketing and Brand Strategy Agency	—	—	Awarded
Lot 2 · Media Buying Agency1 award
Havas People Ltd SMEMedia Buying	—	—	Awarded

Contracts

Marketing and Brand Strategy Agency · Ps London LtdSME
Signed
14 Sept 2021
Value
—
Status
active
Media Buying · Havas People Ltd SME
Signed
19 Aug 2021
Value
—
Status
active

Bid statistics published by the authority

Lot	Bids	SME	VCSE	Valid bid range
1 · Marketing & Brand Strategy Agency (Lot 1)	3bids	—	—	£21,000 – £58,000
2 · Media Buying Agency	5bids	—	—	£457,750 – £478,865
Whole notice	—	—	—	£478,701 – £536,865

Contracting authority & participating public bodies

Solent University

Contracting authorityEducationBody governed by public lawEducation East Park Terrace, SOUTHAMPTON, South East, SO140YNContact name, email, phone Published organisation website ↗

Bidders & participating suppliers

2 commercial parties on the notice

Havas People LimitedAwarded supplier Maidstone, South East
PS London LtdAwarded supplier London, London

Official documents & specifications (2)

Official links; attachments are not copied

Tender pack and attachments

Economic and financial selection criteriatenderEconomic and financial selection criteria
Technical selection criteriatenderTechnical selection criteria