Find a TenderAwardedContract award notice
Published 3 Jul 2025, 10:04 BST

Official UK procurement notice

Management of Attleborough Leisure Centre

Official notice

Authority: Breckland District Council (Local council)·On behalf of: MAX ASSOCIATES (HOLDINGS) LIMITED

ServicesCompetitive flexible procedureAbove thresholdConcessionLight touch regimeSME suitableVCSE suitable
Concession value (operator's revenue)£9,166,667initial estimate £8,800,000 · operator revenue, not the authority's budget · 2 value updates
Submissions closed 21 Oct 2025awarded 20 May 2026
Award (standstill) to Parkwood Leisure Limited
Contract term 13 yrsends 15 Mar 2039 · up to 15 Mar 2049 with extensions · starts 16 Mar 2026

What is being bought

Published requirement description

Operator to manage Attleborough Leisure Centre in Attleborough, Norfolk.

  • How the procedure runs: A high level summary of the stages and features that are included within this procurement procedure are : Stage 1 – PSQ and Conditions of Participation Stage 2 – Invitation to submit Initial Tenders for up to 3 suppliers successful at Stage 1 Stage 3 – Negotiation with up to 2 suppliers successful at Stage 2 Stage 4 – Invitation to submit Final Tenders Stage 5 – Clarification of final tenders (if required)

CPV: Sport-related services · Sports facilities operation services

The lotProcurement structure

single lot · value published
Lot #1AwardedRenewal 13 yrsSMEVCSEPublished value£9,166,667
Contract period: 16 Mar 2026 – 15 Mar 2039 (13 yrs) · up to 15 Mar 2049 with extensionsValue: £9,166,667 exc. VAT · £11,000,000 inc. VAT
Delivery: East of EnglandEligibility: SME eligibleVCSE eligible
Extensions: 5 years + 5 years

What it takes to win
i

How this buyer will score bids.

The evaluation criteria and weights exactly as published on the notice, grouped by family (price, quality, social value and so on).

Evaluation split and conditions of participation as published; the tender pack may add more
How bids were scored
  • Simple description: Management Fee – 40% Viability of Price – 10% Delivering outcomes - Pricing – 15% Delivering Outcomes – Programming – 10% Asset Management, Compliance & Cleaning – 5% Marketing, customer care and experience – 2.5% Staffing – 2.5% Contract Mobilization and new Centre launch – 5% Social Value – 10%

Procedure terms & legal framework

From the official record
Procedure method
Competitive flexible procedure
Legal basis
UKPGA · 2023/54 Procurement Act 2023
Procurement category
Services
Notice status
Awarded
Procurement threshold
Above threshold (FTS publication)
Regulatory regime
ConcessionLight touch regime
Commercial structure
Stand-alone contract (no framework)
Competition type
Competitive procedure
GPA / WTO covered
Unspecified in notice
Recurring procurement
Unspecified in notice
First published
3 Jul 2025, 10:04 BST
Last source update
20 May 2026, 08:52 BST
Award evaluation window
Submission end – 20 Feb 2026
Authority reference
116-PA-25
FTS notice number
2025/S 000-059826
Latest notice
Contract award notice (UK6)
Classification (CPV)
Sport-related servicesSports facilities operation services
Delivery area
East of England (UKH17)
Official registry OCID
ocds-h6vhtk-055811 Find a Tender
How it runs

A high level summary of the stages and features that are included within this procurement procedure are :

Stage 1 – PSQ and Conditions of Participation

Stage 2 – Invitation to submit Initial Tenders for up to 3 suppliers successful at Stage 1

Stage 3 – Negotiation with up to 2 suppliers successful at Stage 2

Stage 4 – Invitation to submit Final Tenders

Stage 5 – Clarification of final tenders (if required)

Review and risk notes
Risks

The Council has identified the following known risks that may arise during the term of the contract.

Operators are expected to take full account of the following risks in their pricing, programming, mobilisation, and financial planning:

  • Impact of LGR - including the assignment or novation of the Contract to a successor unitary Council as outlined in Section 1.8
  • Development of the Attleborough area – Development and changing demographics of the Attleborough area which could impact positively or negatively on demand and revenues.
  • Investment risk – any capital investment assumptions built into the operator’s financial model may need to be adjusted if projects are deferred or cancelled

It is intended that the following risks will be shared between the parties:

  • Pandemic / Endemic - There is a continuing risk that future pandemic or endemic public health events (e.g. COVID-19 or similar) may impact operations, service delivery, staffing, and user demand, although it is not believed that full lockdowns will be implemented. The Council will expect Operators to have appropriate contingency measures and business continuity plans in place to manage and mitigate the financial and operational impacts of such events. Any impact on the LOBTA will be managed by the parties via the change in law clauses in the Contract.

It is intended that the following risks will be borne by the Council, although the Operator must mitigate the impact in its operations and financial planning.

  • Construction and Capital Works Risk – There is a risk that planned construction or capital improvement works may be delayed, phased differently than originally anticipated, or not proceed at all. Suppliers may need to mobilise services within existing facilities for longer than planned or adjust mobilisation timetables if construction is delayed. Suppliers should consider construction uncertainty in their pricing, programming, and mobilisation plans.

Revenue and demand risk – delays in facility improvements may impact income forecasts, participation growth, and business plan assumptions.

Repairs and Maintenance (Academy Responsibility) – Responsibility for building repairs and maintenance lies with the Academy under the terms of the Joint Use Agreement. There is a risk to if such repairs are not undertaken, delayed, or not actioned in a timely manner, which may impact the Operator’s ability to deliver services as specified. Suppliers should consider how this risk may impact mobilisation, operational planning, and include mitigation strategies, recognising that delays or failures in building maintenance may affect access, service continuity, and customer experience.

The Council has identified the risks above associated with the delivery of this contract. In accordance with Schedule 8 of the Procurement Act 2023, the Council reserves the right to modify the contract, without initiating a new procurement procedure, should any of these known risks materialise during the contract term.

Any such modification will be limited to addressing the consequences of the known risk and will not alter the overall nature of the contract. Where applicable a Contract modification notice will be published in accordance with the requirements of the Act.

How it was run

Official notice
Run through: In-tend · Who buys & how to bid on In-tend
Supplier login requiredElectronic submission allowedLanguage: EN
Access & registration note: Free · one account per buying organisation's portal · reCAPTCHA on signup
Requests to participate (first stage)
21 Oct 2025, 12:00 BST
Submission deadline
21 Oct 2025, 12:00 BST
Clarification deadline
14 Oct 2025, 12:00 BST
Submission channel
Official e-sourcing portal
Electronic submission
Allowed
Accepted languages
en
Detailed submission instructions & authority contactsFrom official release

Timeline

3 Jul 2025 → 2 Jun 2026 · 10 dates
  1. Planning notice published
    3 Jul 2025, 10:04 BST
  2. Market engagement
    1 Aug 2025, 23:59 BST

    If you wish to participate in this exercise, please register your interest by contacting us at [email protected] by no later than 12 pm on 25th July 2025 to request further information.

    Expressions of interest must include:

    • Company name and contact details
    • Brief summary of relevant services or experience
    • Preferred contact method

    Upon receipt of expressions of interest, a questionnaire and a copy of the draft service specification, along with other relevant information to support this process, will be shared with you. The deadline for response to these questionnaires is 1st August 2025.

    Please note that this notice is not a call for competition, nor an invitation to tender. Participation in this engagement will not influence future procurement decisions nor confer any advantage or disadvantage.

    The contracting authority is under no obligation to proceed with any procurement.

    No contract will be awarded as a result of this market engagement exercise.

    Any relevant information or clarifications arising from this engagement will be made available to all potential suppliers as part of any future tender documentation, to ensure transparency and equal treatment

    Market engagement: 3rd July - 1st August 2025

    Tender notice publication (anticipated): Q4 2025

    Invitation to submit Tender: November - Q4 2025

    Please note: Depending on construction progress at the site, the indicative timeline may be amended

  3. Tender notice published391 days ago
    25 Sept 2025, 16:00 BST
  4. Clarification questions by372 days ago
    14 Oct 2025, 12:00 BST
  5. Submission deadline365 days ago
    21 Oct 2025, 12:00 BST
  6. Award decision expected by243 days ago
    20 Feb 2026, 23:59 GMT
  7. Contract starts220 days ago
    16 Mar 2026
  8. Assessment summaries sent155 days ago
    20 May 2026, 00:00 BST
  9. Latest notice published154 days ago
    20 May 2026, 08:52 BST
  10. Standstill ends141 days ago
    2 Jun 2026, 23:59 BST

Notice history

12 events · 5 releases on Find a Tender · since 3 Jul 2025
  1. Preliminary market engagement notice published
    3 Jul 2025, 10:04 BST
    UK2
  2. Tender notice published
    25 Sept 2025, 16:00 BST
    UK4
  3. Published value published: £8,800,000
    25 Sept 2025, 16:00 BST
  4. Status changed to active
    25 Sept 2025, 16:00 BST
  5. Procurement method changed
    25 Sept 2025, 16:00 BST
  6. Tender notice published
    25 Sept 2025, 16:40 BST
    UK4
  7. Tender notice published
    26 Sept 2025, 13:52 BST
    UK4
  8. Published value updated to £9,166,667
    26 Sept 2025, 13:52 BST
    was £8,800,000
  9. Contract award notice published
    20 May 2026, 08:52 BST
    UK6
  10. Status changed to complete
    20 May 2026, 08:52 BST
  11. Procurement method changed
    20 May 2026, 08:52 BST
  12. Contract signature expected
    3 Jun 2026, 23:59 BST
    scheduled
Routine re-releases (5)
  • 2025-09: 1 release · 25 Sept 2025
  • 2025-07: 1 release · 3 Jul 2025

Commercial outcome & contract awards

Published awards, contracts and bid statistics, not a forecast
Awards 1
Awarded value (inc. VAT) £11,000,0001 award inc. VAT; no net value published
Bids received 1
Named bidders 1published on the award notice
Awarded toValueDateStatus
Parkwood Leisure Limited1 Aug 2026 – 1 Aug 2039 · up to 1 Aug 2049Extensions: The contract will be awarded for an initial period of 13 years with the option to extend by up to 5 years plus a further optional extension of up to 5 years. A maximum of 23 years in total · Options: The right to change to an Agency Model Contract£11,000,000 inc. VAT20 May 2026standstill to 2 Jun 2026Standstill

Bid statistics published by the authority

BidsSMEVCSEValid bid range
1final-stage tenders00—

Who bid

Bidders as named on the Procurement Act 2023 award notice. “Won” means the bidder holds an award on this notice.

Contracting authority & participating public bodies

2 public bodies on the notice

Breckland District Council

Contracting authorityPublic authority - sub-central government GB-PPON: PBBD-9961-PPPD Elizabeth House, Walpole Loke, Dereham, East of England, NR19 1EEContact email

Other public bodies

  • MAX ASSOCIATES (HOLDINGS) LIMITEDProcuring entityDrafting Specification & EvaluationGB-COH: 07809606GB-PPON: PWLJ-6612-XBTD London, LondonContact email

Bidders & participating suppliers

1 commercial party on the notice
  • PARKWOOD LEISURE LIMITEDAwarded supplierGB-COH: 03232979GB-PPON: PZXX-8231-QJQX The Stables Duxbury Park, Chorley, North West, PR7 4ATContact email

Official documents & specifications (6)

Official links; attachments are not copied

Tender pack and attachments

  • Bidding documents and specificationstenderBidding documents and specificationsAccess: via In-Tend e-tendering portal

Notices published for this procedure

  • Contract award notice awardContract award noticeUK6Contract award notice on Find a Tender
  • Tender notice tenderTender noticeUK4Tender notice on Find a Tender
  • Tender notice tenderTender noticeUK4Tender notice on Find a Tender
  • Tender notice tenderTender noticeUK4Tender notice on Find a Tender
  • Preliminary market engagement notice planningPreliminary market engagement noticeUK2Preliminary market engagement notice on Find a Tender