Official UK procurement notice
Management of Attleborough Leisure Centre
Authority: Breckland District Council (Local council)·On behalf of: MAX ASSOCIATES (HOLDINGS) LIMITED
What is being bought
Published requirement descriptionOperator to manage Attleborough Leisure Centre in Attleborough, Norfolk.
- How the procedure runs: A high level summary of the stages and features that are included within this procurement procedure are : Stage 1 – PSQ and Conditions of Participation Stage 2 – Invitation to submit Initial Tenders for up to 3 suppliers successful at Stage 1 Stage 3 – Negotiation with up to 2 suppliers successful at Stage 2 Stage 4 – Invitation to submit Final Tenders Stage 5 – Clarification of final tenders (if required)
CPV: Sport-related services · Sports facilities operation services
The lotProcurement structure
single lot · value publishedLot #1AwardedRenewalPublished value£9,166,667
What it takes to wini
How this buyer will score bids.
The evaluation criteria and weights exactly as published on the notice, grouped by family (price, quality, social value and so on).
Evaluation split and conditions of participation as published; the tender pack may add morei
How this buyer will score bids.
The evaluation criteria and weights exactly as published on the notice, grouped by family (price, quality, social value and so on).
- Simple description: Management Fee – 40% Viability of Price – 10% Delivering outcomes - Pricing – 15% Delivering Outcomes – Programming – 10% Asset Management, Compliance & Cleaning – 5% Marketing, customer care and experience – 2.5% Staffing – 2.5% Contract Mobilization and new Centre launch – 5% Social Value – 10%
Procedure terms & legal framework
From the official record- Procedure method
- Competitive flexible procedure
- Legal basis
- UKPGA · 2023/54 Procurement Act 2023
- Procurement category
- Services
- Notice status
- Awarded
- Procurement threshold
- Above threshold (FTS publication)
- Regulatory regime
- ConcessionLight touch regime
- Commercial structure
- Stand-alone contract (no framework)
- Competition type
- Competitive procedure
- GPA / WTO covered
- Unspecified in notice
- Recurring procurement
- Unspecified in notice
- First published
- 3 Jul 2025, 10:04 BST
- Last source update
- 20 May 2026, 08:52 BST
- Award evaluation window
- Submission end – 20 Feb 2026
- Authority reference
116-PA-25- FTS notice number
2025/S 000-059826- Latest notice
- Contract award notice (UK6)
- Classification (CPV)
- Delivery area
- Official registry OCID
ocds-h6vhtk-055811Find a Tender
- How it runs
A high level summary of the stages and features that are included within this procurement procedure are :
Stage 1 – PSQ and Conditions of Participation
Stage 2 – Invitation to submit Initial Tenders for up to 3 suppliers successful at Stage 1
Stage 3 – Negotiation with up to 2 suppliers successful at Stage 2
Stage 4 – Invitation to submit Final Tenders
Stage 5 – Clarification of final tenders (if required)
- Risks
The Council has identified the following known risks that may arise during the term of the contract.
Operators are expected to take full account of the following risks in their pricing, programming, mobilisation, and financial planning:
- Impact of LGR - including the assignment or novation of the Contract to a successor unitary Council as outlined in Section 1.8
- Development of the Attleborough area – Development and changing demographics of the Attleborough area which could impact positively or negatively on demand and revenues.
- Investment risk – any capital investment assumptions built into the operator’s financial model may need to be adjusted if projects are deferred or cancelled
It is intended that the following risks will be shared between the parties:
- Pandemic / Endemic - There is a continuing risk that future pandemic or endemic public health events (e.g. COVID-19 or similar) may impact operations, service delivery, staffing, and user demand, although it is not believed that full lockdowns will be implemented. The Council will expect Operators to have appropriate contingency measures and business continuity plans in place to manage and mitigate the financial and operational impacts of such events. Any impact on the LOBTA will be managed by the parties via the change in law clauses in the Contract.
It is intended that the following risks will be borne by the Council, although the Operator must mitigate the impact in its operations and financial planning.
- Construction and Capital Works Risk – There is a risk that planned construction or capital improvement works may be delayed, phased differently than originally anticipated, or not proceed at all. Suppliers may need to mobilise services within existing facilities for longer than planned or adjust mobilisation timetables if construction is delayed. Suppliers should consider construction uncertainty in their pricing, programming, and mobilisation plans.
Revenue and demand risk – delays in facility improvements may impact income forecasts, participation growth, and business plan assumptions.
Repairs and Maintenance (Academy Responsibility) – Responsibility for building repairs and maintenance lies with the Academy under the terms of the Joint Use Agreement. There is a risk to if such repairs are not undertaken, delayed, or not actioned in a timely manner, which may impact the Operator’s ability to deliver services as specified. Suppliers should consider how this risk may impact mobilisation, operational planning, and include mitigation strategies, recognising that delays or failures in building maintenance may affect access, service continuity, and customer experience.
The Council has identified the risks above associated with the delivery of this contract. In accordance with Schedule 8 of the Procurement Act 2023, the Council reserves the right to modify the contract, without initiating a new procurement procedure, should any of these known risks materialise during the contract term.
Any such modification will be limited to addressing the consequences of the known risk and will not alter the overall nature of the contract. Where applicable a Contract modification notice will be published in accordance with the requirements of the Act.
How it was run
Official notice- Requests to participate (first stage)
- 21 Oct 2025, 12:00 BST
- Submission deadline
- 21 Oct 2025, 12:00 BST
- Clarification deadline
- 14 Oct 2025, 12:00 BST
- Submission channel
- Official e-sourcing portal
- Electronic submission
- Allowed
- Accepted languages
- en
Timeline
3 Jul 2025 → 2 Jun 2026 · 10 dates- Planning notice published3 Jul 2025, 10:04 BST
- Market engagement1 Aug 2025, 23:59 BST
If you wish to participate in this exercise, please register your interest by contacting us at [email protected] by no later than 12 pm on 25th July 2025 to request further information.
Expressions of interest must include:
- Company name and contact details
- Brief summary of relevant services or experience
- Preferred contact method
Upon receipt of expressions of interest, a questionnaire and a copy of the draft service specification, along with other relevant information to support this process, will be shared with you. The deadline for response to these questionnaires is 1st August 2025.
Please note that this notice is not a call for competition, nor an invitation to tender. Participation in this engagement will not influence future procurement decisions nor confer any advantage or disadvantage.
The contracting authority is under no obligation to proceed with any procurement.
No contract will be awarded as a result of this market engagement exercise.
Any relevant information or clarifications arising from this engagement will be made available to all potential suppliers as part of any future tender documentation, to ensure transparency and equal treatment
Market engagement: 3rd July - 1st August 2025
Tender notice publication (anticipated): Q4 2025
Invitation to submit Tender: November - Q4 2025
Please note: Depending on construction progress at the site, the indicative timeline may be amended
- Tender notice published391 days ago25 Sept 2025, 16:00 BST
- Clarification questions by372 days ago14 Oct 2025, 12:00 BST
- Submission deadline365 days ago21 Oct 2025, 12:00 BST
- Award decision expected by243 days ago20 Feb 2026, 23:59 GMT
- Contract starts220 days ago16 Mar 2026
- Assessment summaries sent155 days ago20 May 2026, 00:00 BST
- Latest notice published154 days ago20 May 2026, 08:52 BST
- Standstill ends141 days ago2 Jun 2026, 23:59 BST
Notice history
12 events · 5 releases on Find a Tender · since 3 Jul 2025- Preliminary market engagement notice published3 Jul 2025, 10:04 BSTUK2
- Tender notice published25 Sept 2025, 16:00 BSTUK4
- Published value published: £8,800,00025 Sept 2025, 16:00 BST
- Status changed to active25 Sept 2025, 16:00 BST
- Procurement method changed25 Sept 2025, 16:00 BST
- Tender notice published25 Sept 2025, 16:40 BSTUK4
- Tender notice published26 Sept 2025, 13:52 BSTUK4
- Published value updated to £9,166,66726 Sept 2025, 13:52 BSTwas £8,800,000
- Contract award notice published20 May 2026, 08:52 BSTUK6
- Status changed to complete20 May 2026, 08:52 BST
- Procurement method changed20 May 2026, 08:52 BST
- Contract signature expected3 Jun 2026, 23:59 BSTscheduled
Routine re-releases (5)
- 2025-09: 1 release · 25 Sept 2025
- 2025-07: 1 release · 3 Jul 2025
Commercial outcome & contract awards
Published awards, contracts and bid statistics, not a forecast| Awarded to | Value | Date | Status |
|---|---|---|---|
| Parkwood Leisure Limited1 Aug 2026 – 1 Aug 2039 · up to 1 Aug 2049Extensions: The contract will be awarded for an initial period of 13 years with the option to extend by up to 5 years plus a further optional extension of up to 5 years. A maximum of 23 years in total · Options: The right to change to an Agency Model Contract | £11,000,000 inc. VAT | 20 May 2026standstill to 2 Jun 2026 | Standstill |
Bid statistics published by the authority
| Bids | SME | VCSE | Valid bid range |
|---|---|---|---|
| 1final-stage tenders | 0 | 0 | — |
Who bid
- wonPARKWOOD LEISURE LIMITED · North West England
Bidders as named on the Procurement Act 2023 award notice. “Won” means the bidder holds an award on this notice.
Contracting authority & participating public bodies
2 public bodies on the noticeOther public bodies
- MAX ASSOCIATES (HOLDINGS) LIMITEDProcuring entityDrafting Specification & Evaluation
Bidders & participating suppliers
1 commercial party on the notice- PARKWOOD LEISURE LIMITEDAwarded supplier
Official documents & specifications (6)
Official links; attachments are not copiedTender pack and attachments
- Bidding documents and specificationsAccess: via In-Tend e-tendering portal
Notices published for this procedure
- Contract award notice Contract award notice on Find a Tender
- Tender notice Tender notice on Find a Tender
- Tender notice Tender notice on Find a Tender
- Tender notice Tender notice on Find a Tender
- Preliminary market engagement notice Preliminary market engagement notice on Find a Tender