Find a TenderAwarded
Published 30 Jan 2023, 12:25 GMT

Official UK procurement notice

International Relations and Trade Events Management

Official notice

Authority: Llywodraeth Cymru / Welsh Government (Central government)

Framework agreement9 lotsServicesRestricted procedureSME suitableMax 3 lots to bidMax 3 lots per supplier
Framework ceiling (notional)£20,000,000total for 9 lots · framework ceiling, not attributable revenue
Submissions closed 6 Mar 2023awarded 4 Jun 2025
Lots 9max 3 won per supplier · max 3 to bid

What is being bought9 lots · detail below

Published requirement description

The Welsh Government requires bidders to provide a fully costed proposal to deliver and manage events for the International Relations department from April 2025 until March 2027 with the potential to extend the contract for up to a further year until March 2028.

This procurement will be run under Lot 5 of The Welsh Government's Communications and Marketing Framework ( F228-2022-2023)

  • Recurrence: 4 years

CPV: Audio-visual materials · Design consultancy services · Event services · Exhibition equipment · Exhibition stands · Fair and exhibition organisation services · Graphic design services · IT services: consulting, software development, Internet and support · Motion picture and video production services · Motion picture and video tape production and related services · Research and development services and related consultancy services · Signage · +1 more

How this framework works

From the published notice
Bids received
16 bids on the busiest of 9 lots · 44 suppliers appointed

Lots and requirements (9)Procurement structure

9 lots · all with a published value · a supplier may bid for at most 3 and win at most 3 of them · evaluation weights differ by lot
Lot #1Creative DesignCancelledPublished value£500,000
Delivery: Wales
Second stage: 12–null candidates invited to tenderVariant bids: not allowed
Lot #2Digital ServicesCancelledPublished value£4,400,000

Suppliers are sought with expertise in digital strategy development. To include research and developing customer insights, stakeholder engagement, setting appropriate objectives, tactical planning and developing an associated measurement and evaluation framework. Strategic projects might include supporting organizational digital transformation, domain strategy and architecture as well as specific channel activities – covering owned, earned and paid media.

All aspects of web design and build. To include information architecture, usability and customer-centric design, technical development and API integration across B2C and B2B sites. It is important that web development projects support the delivery of search friendly sites and KPI driven customer journeys.

Delivery: Wales
Second stage: 12–null candidates invited to tenderVariant bids: not allowed
Lot #3Filming, Editing & Animation ServicesCancelledPublished value£2,000,000

Successful bidders will be required to develop scripts / use existing scripts and produce highly polished outputs for broadcast, social media and other web based clips.

Services required will include, but not be limited to;

Taking static communication briefs and developing a script / storyboard to bring the concept to life and which captures and engages the relevant targeted audience.

Producing adverts for television, short punchy, witty scripts are required, for training, education and informational briefs, scripts effective in both English and Welsh are required. A range of topics can be covered and require scripts and concepts which deliver complex and important information in a manner which ensures the audience remain interested and continue to watch etc. and which communicates the aims and objectives of the project. With regard to Welsh adverts, consideration should be given to ensuring language works within the context of the piece, pure translation is not always the best way to achieve this. Music, composition, the appropriate use of models as well as locations and props all add in bringing a script to life. Successful bidders will have expertise in generating ideas, sourcing music, models etc. and will understand and can address licensing issues etc., ensuring that a fully developed script is delivered which is compliant to all relevant regulations and meets the objectives of the individual brief.

Delivery: Wales
Second stage: 12–null candidates invited to tenderVariant bids: not allowed
Lot #4Bespoke Stand Design & BuildCancelledPublished value£5,200,000

Design, construct and supply all the various elements in the production of both large bespoke standalone exhibition spaces, or smaller modular structures for either internal or external exhibitions which are eye catching, provide light and airy interiors and are versatile to accommodate a modern, fluid and imaginative exhibition.

Ensuring all structures are compliant with legislation and regulations. Provide the Client will all necessary documentation to demonstrate appropriate Health & Safety and accessibility guidelines are adhered to. Conducting risk assessment for each project and ensuring Client sign-off.

Delivery: Wales
Second stage: 12–null candidates invited to tenderVariant bids: not allowed
Lot #5Event / Conference ManagementCancelledPublished value£3,200,000

Successful suppliers will be required to research and understand the aims and objectives of events, provide expert project management services, on-site support and liaison with all parties at the event itself.

Work closely with and maintain excellent relationships with the various suppliers and organisations in the production of the event.

Manage multiple contractors and in some instances multiple parties to ensure that planning and delivery remains on time and within budget, highlighting and managing issues as they arise.

Activity required may include venue sourcing, hotel bookings, the facilitation of delegate packs, name badges, AV, speaker sourcing and management, travel arrangement planning & management, press and PR – both for within the UK and overseas (working with travel agents as required). For conferences, requirements will include delegate recruitment and registration, database management and reporting for budget and planning management.

Delivery: Wales
Second stage: 12–null candidates invited to tenderVariant bids: not allowed
Lot #6Evaluation / ResearchCancelledPublished value£2,500,000

Successful suppliers will be required to undertake research and evaluation via several mediums; face-to-face, interviews at events/exhibitions, follow up phone calls, interviews via the phone or via a survey etc. Within Wales, this will be conducted bilingually and in accordance with the Welsh Language Standards.

Reports will be required on the effectiveness of events / campaigns, materials distributed, feedback, staff, PR and general comments on the effectiveness of the event / campaign objectives and recommendations for moving forward.

Successful suppliers will be required to undertake questionnaire design and development, (either paper based or electronic/on-line), identifying a wide range of target audiences and how they can participate in the research, issuing and undertaking the required follow up.

For international events interviews may need to be conducted in the language of the country, or of the various guests. Local interviewers will need to be organised and managed accordingly.

Delivery: Wales
Second stage: 12–null candidates invited to tenderVariant bids: not allowed
Lot #7Publicity Materials - Storage & ShippingCancelledPublished value£800,000

The successful supplier will need to work with the current supplier to arrange the handover / transportation / collection of materials. There will also be a requirement to conduct an inventory after collection of the materials.

Store and transport a wide range of exhibition and conference materials. Suppliers may be required to provide suitable warehouse facilities to store and maintain in good condition exhibition materials, stands (boxed or in parts), electronic items, brochures and furniture in dry, dust free and accessible premises.

There may also be a requirement for the storage, transportation and maintenance of the exhibition trailer listed at Annex 6 or the hire of a similar vehicle.

Storage should be available which is modular, i.e. can expand as additional materials are created and need storage. Packaging of items in bubble wrap or shrink-wrap will be required, especially when being sent out for delivery to event locations. Racking should be in place to store literature and clothing to ensure that is kept dry and secure.

Stock control management will be vital in ensuring that items are logged and reports issued on all elements stored and any call off of literature or equipment etc. An online stock management system is required that can be securely accessed by the Client.

Picking, packing and despatch services are required for delivery to multiple locations, as required and advised by the Client.

Visit Wales, a division of the Welsh Government, own a 25,000 sq foot storage facility located in Pencoed. A warehouse manager is required, to be available between the hours of 9-5pm, Monday to Friday. The warehouse manager will be responsible for the stock control, stock ordering, maintaining stock levels, arranging picking, packing and despatch of items as requested by the Client. An online ordering / tracking, stock management system must be provided, that can also be accessed by the Client.

Delivery: Wales
Second stage: 5–null candidates invited to tenderVariant bids: not allowed
Lot #8Audio Visual (AV) ServicesCancelledPublished value£1,000,000

Suppliers are required to advise and undertake as appropriate all elements of planning, organising and providing a full range of audio visual support and access to the hire of quality Audio Visual equipment for a number of purposes such as exhibitions, road shows, product launch events, PR, award ceremonies, Internal and External meetings/presentations, etc.

Provide a wide range of AV equipment such as projectors, display screens, speaker system, radio mic’s, computers and laptops, electronic voting systems as well as lighting, video capture/ simultaneous broadcasting of presenters and be able to work with both PC & Mac formats.

Undertake installation, running and de-rigging of equipment, including advice and full technical support as and when needed, working with venues as appropriate to ensure that all aspects of health & safety are met.

Risk assessments must be undertaken on-site to ensure compliance with all industry regulations.

Delivery: Wales
Second stage: 12–null candidates invited to tenderVariant bids: not allowed
Lot #9Portable Publicity Equipment & SignageCancelledPublished value£400,000

Successful suppliers must be able to provide various models of traditional publicity display materials including (but not limited to) roll-ups, portable modular stands and various banner systems with their casings.

In addition to the more traditional display equipment, suppliers must be able to offer a range of alternative, light-weight and portable equipment that can be transported, erected and dismantled by an individual with ease.

Successful suppliers must also be able to provide newer technologies including (but not limited to) digital display equipment, presentations for iPads / tablets and alternative methods of displaying information through portable systems.

In addition to the purchase of equipment, the Client will also be looking to loan equipment on an ad hoc basis.

Successful suppliers must have the ability to print / manufacture the graphic panels and undertake repairs to the various systems we may purchase as part of this Framework, as well as those that we already have in stock, which includes roll-up banner stands and modular curved systems.

Suppliers may be required to set artwork for panels themselves or to work from supplied artwork which we provide – often at short-notice of around a week and sometimes requiring quick delivery. In addition the production of non-standard panels is required for larger exhibition stands and systems in various formats: lightweight material, vinyl, hardboard, flexi-board, stand-alone panels etc Additional information: See PQQ Documents

Delivery: Wales
Second stage: 12–null candidates invited to tenderVariant bids: not allowed

What it takes to win
i

How this buyer will score bids.

The evaluation criteria and weights exactly as published on the notice, grouped by family (price, quality, social value and so on).

Evaluation split and conditions of participation as published; the tender pack may add more
Conditions of participation2
  • Suitability

    as stated in the PQQ/ ITT documents

  • Technical & professional ability

    as stated in the PQQ/ ITT documents

Staff
Names and qualifications of delivery staff must be submitted
What this means for your bid
  • Price carries 20–30 points depending on the lot; most lots put it at 30 points.
  • “International Relations and Trade Events Management” is a framework: the contest is a place on its panel, not a single contract.

Price arithmetic assumes straight proportional scoring; the tender pack may use another formula.

Procedure terms & legal framework

From the official record · publisher note attached
Procedure method
Restricted procedure
Legal basis
CELEX · 32014L0024 Public Contracts Regulations 2015 (Directive 2014/24/EU)
Procurement category
Services
Notice status
Awarded
Procurement threshold
Unspecified in notice
Regulatory regime
Standard
Commercial structure
Framework agreement
Who may use this agreement
Not stated in the notice; call-off rights may be limited to the establishing authority
Competition type
Competitive procedure
GPA / WTO covered
Yes (GPA)
Recurring procurement
Yes · 4 years
First published
30 Jan 2023, 12:25 GMT
Last source update
4 Jul 2025, 08:58 BST
Authority reference
C092/2024/2025
FTS notice number
2025/S 000-037280
Classification (CPV)
Audio-visual materialsDesign consultancy servicesEvent servicesExhibition equipmentExhibition standsFair and exhibition organisation servicesGraphic design servicesIT services: consulting, software development, Internet and supportMotion picture and video production servicesMotion picture and video tape production and related services
+3 moreResearch and development services and related consultancy servicesSignage
Delivery area
Wales (UKL)
Official registry OCID
ocds-h6vhtk-03a10d Find a Tender
Contract terms
Electronic trading
e-invoicing allowed · electronic ordering · electronic payment
Performance terms

as stated in the PQQ/ ITT documents

Publisher note: (WA Ref:152975)

How it was run

Official notice
Run through: Jaggaer · Who buys & how to bid on Sell2Wales
Supplier login requiredLanguage: EN, CY
Access & registration note: Free; latest Chrome/Edge/Firefox only — corporate browsers fail

Tender documents are also served through a separate tool: https://etenderwales.bravosolution.co.uk/web/ ↗

Appointment period ends
6 Mar 2023, 14:00 GMT
Submission channel
{"electronicSubmission"}
Accepted languages
en, cy
Bid validity
180 days from the deadline
Detailed submission instructions & authority contactsFrom official release

Timeline

6 Mar 2023 → 4 Jul 2025 · 3 dates
  1. Admission / appointment period endsperiod end, not a bid countdown
    6 Mar 2023, 14:00 GMT
  2. Invitations to tender expected
    10 Apr 2023, 00:00 BST
  3. Notice published
    4 Jul 2025, 08:58 BST

Notice history

1 event · 3 releases on Find a Tender
  1. Status changed to complete
    23 Aug 2023, 15:33 BST

Commercial outcome & contract awards

Published awards, contracts and bid statistics, not a forecast
Suppliers appointed 44admitted to the panel · see the list ↓
Bids received 1615 from SMEs · busiest of 9 lots
Contracts signed 10latest 4 Jun 2025

10 suppliers are admitted to this framework without individual award values or dates, see the supplier list below.

Contracts

  • Contract 037280-2025-C092/2024/2025-1

    Signed
    4 Jun 2025
    Value
    £990,000
    Status
    active
  • Bespoke Stand Design & Build

    Signed
    22 Aug 2023
    Value
    £5,200,000
    Status
    active
  • Creative Design

    Signed
    22 Aug 2023
    Value
    £500,000
    Status
    active
  • Digital Services

    Signed
    22 Aug 2023
    Value
    £4,400,000
    Status
    active
  • Filming, Editing & Animation Services

    Signed
    22 Aug 2023
    Value
    £2,000,000
    Status
    active
  • Event / Conference Management

    Signed
    22 Aug 2023
    Value
    £3,200,000
    Status
    active
  • Evaluation / Research

    Signed
    22 Aug 2023
    Value
    £2,500,000
    Status
    active
  • Publicity Materials - Storage & Shipping

    Signed
    22 Aug 2023
    Value
    £800,000
    Status
    active
  • Audio Visual (AV) Services

    Signed
    22 Aug 2023
    Value
    £1,000,000
    Status
    active
  • Portable Publicity Equipment & Signage

    Signed
    22 Aug 2023
    Value
    £400,000
    Status
    active

Bid statistics published by the authority

LotBidsSMEVCSEValid bid range
1 · Creative Design16bids · 16 electronic · 16 from abroad15——
2 · Digital Services13bids · 13 electronic · 13 from abroad12——
3 · Filming, Editing & Animation Services13bids · 13 electronic · 13 from abroad13——
4 · Bespoke Stand Design & Build10bids · 10 electronic · 10 from abroad10——
5 · Event / Conference Management9bids · 9 electronic · 9 from abroad9——
6 · Evaluation / Research12bids · 12 electronic · 12 from abroad11——
7 · Publicity Materials - Storage & Shipping1bids · 1 electronic · 1 from abroad1——
8 · Audio Visual (AV) Services6bids · 6 electronic · 6 from abroad6——
9 · Portable Publicity Equipment & Signage3bids · 3 electronic · 3 from abroad3——

Contracting authority & participating public bodies

Llywodraeth Cymru / Welsh Government

Contracting authorityCentral GovernmentMinistry or any other national or federal authority, including their regional or local subdivisionsGeneral public services Gwasanaethau Caffael Corfforaethol / Corporate Procurement Services, Parc Cathays / Cathays Park, Caerdydd / Cardiff, Wales, CF10 3NQContact name, email, phone Published organisation website ↗

Dispute resolution & review bodies

  • High CourtReview body LondonContact phone

Framework contractors & participating bidders

45 commercial parties on the notice
  • ACTFramework contractor F1 Capital Point, Capital Business Park Parkway, Cardiff, Wales, CF32PYContact phone
  • Arad ResearchFramework contractor 8 Columbus Walk, Brigantine Place, Cardiff, Wales, CF104BYContact phone
  • BUFFOON MEDIAFramework contractor Baglan Bay Innovation Centre , Central Avenue, Port Talbot, Wales, SA127AXContact phone
  • Beaufort Research LtdFramework contractor 2 Museum Place,, Cardiff, Wales, CF103BGContact phone
  • Box UK LtdFramework contractor Capital Tower, Greyfriars Road,, Cardiff, UK, CF103AEContact phone
  • Cazbah LtdFramework contractor PO Box 734,, Newport, Wales, NP209FJContact phone
  • CleartechliveFramework contractor Unit C6 Southpoint, Foreshore Road, Cardiff, UK, CF104SPContact phone
  • CowshedFramework contractor Park House, Greyfriars Road, Cardiff, Wales, CF103AFContact phone
  • EQUINOX GROUPFramework contractor Equinox Park, 100 Jack Lane, Leeds, Yorkshire & Humber, LS101BNContact phone
  • Event Exhibition LtdFramework contractor Little Ground House, Bottlesford, Pewsey, Wiltshire, UK, SN9 6LWContact email, phone
Show 35 more suppliers
  • Fernleigh Design LtdFramework contractor Unit 5 Parc Ty Glas , Llanishen, Cardiff, Wales, CF145DUContact phone
  • Four CommunicationsFramework contractor 20 St. Thomas Street, London, UK, SE19BF
  • FreshwaterFramework contractor Raglan House, Malthouse Avenue, Cardiff Gate Business Park, Cardiff, UK, CF238BA
  • Freshwater UK LtdFramework contractor Raglan House, Cardiff Gate Business Park, Cardiff, UK, CF238BAContact phone
  • GENESIS MARKETING & EVENTS LTDFramework contractor Unit 3, Glan-y-Llyn Industrial Estate, Cardiff Road, Cardiff, Wales, CF157JDContact phone
  • Genero Creative Group ltdFramework contractor Unit G, Ty verlon industrial estate, Barry, UK, CF632BGContact phone
  • Genero Productions LtdFramework contractor Unit 4, Unit G Priority Enterprise Park, Ty Verlon Ind Estate, Barry, Wales, CF632BGContact phone
  • Ginger Exhibitions LtdFramework contractor Block 2, Ty Coch Way, Cwmbran, Wales, NP447EZContact phone
  • Golley Slater GroupFramework contractor Wharton Place, Whaton Street, Cardiff, UK, CF101GSContact phone
  • Grapevine Event ManagementFramework contractor C/O Advantage Accountancy, Avalon House, 5-7 Cathedral Rd, Cardiff, Wales, CF119HAContact phone
  • Grasshopper Communications LtdFramework contractor 10 Llanthewy Road, Rhiwbina, Newport, UK, NP204JRContact phone
  • Hitch Marketing LtdFramework contractor Wirral International Business Park, Candy Park, Suite F, Old Hall Road, Bromborough, UK, CH623PEContact phone
  • Icon Creative DesignFramework contractor The Chapel, 91 Caerphilly Road, Bassaleg, Newport, UK, NP108LJContact phone
  • JM CreativeFramework contractor 12 Plasturton Gardens, Cardiff, Wales, CF119HF
  • Leopold Marketing LimitedFramework contractor 1 Plas Newydd, Eldon Square, Dolgellau, UK, LL401RDContact phone
  • Like an Egg ProductionsFramework contractor Llanover House, Pontypridd, UK, CF374DYContact phone
  • MJ LIGHTSFramework contractor MJ LIGHTS, 19 Eastbank Road, Newport, Wales, NP194PPContact phone
  • MS Group t/a Morgans ConsultancyFramework contractor 285 Cowbridge Road West, Cardiff, Wales, CF55TDContact phone
  • Miller Research (UK) LtdFramework contractor Pen Y Wyrlod Farm, Llanvetherine, Abergavenny, Wales, NP78RGContact phone
  • Old Bell 3 Ltd (OB3 Research)Framework contractor Browerdd, Llanarthne, Carmarthen, Wales, SA328HJContact phone
  • On Par ProductionsFramework contractor Office 2, 54a Bute Street, Meandros House, Cardiff, Wales, CF105AFContact phone
  • Open Space Creative LtdFramework contractor Atherstone, 2 Station Road Creigiau, Cardiff, UK, CF159NTContact phone
  • Production 78 LtdFramework contractor Unit D12-D13 East Point Trading Estate, Spring Meadow Road, Cardiff, UK, CF32GAContact phone
  • Rockadove Video ProductionFramework contractor 14 Drake Walk, Brigantine Place, Cardiff, UK, CF104ANContact phone
  • S8080 LtdFramework contractor Technium 1 , Kings Road, SWANSEA, Wales, SA18PHContact phone
  • SBW AdvertisingFramework contractor Cambrian Buildings, Mount Stuart Square, Cardiff, Wales, CF105FLContact phone
  • SparqFramework contractor Unit 5-6, Scala Court, Leeds, UK, LS101JDContact phone
  • Strategic Research and Insight LtdFramework contractor 4 Park Court Mews, Park Place, Cardiff, UK, CF103DQContact phone
  • Tantrwm LtdFramework contractor 66 Gadlys Road, Aberdare, Wales, CF448ADContact phone
  • The Orchard Media and Events GroupFramework contractor Priority Business Park, Trade Street, Cardiff, Wales, CF105DTContact phone
  • The Rocket GroupFramework contractor 34 Halley Drive, Glasgow, Scotland, G134DJContact phone
  • Waters CreativeFramework contractor Waters Creative, Axis 6, Axis Court, Mallard Way, Swansea Vale, Swansea, SWANSEA, Wales, SA70AJContact phone
  • Wavehill LtdFramework contractor 21 Alban Square,, Aberaeron, Wales, SA460DBContact phone
  • Working WordFramework contractor Ivor House, Bridge Street, Cardiff, Wales, CF102EEContact phone
  • jamjarFramework contractor 39 High Street,, Cowbridge, Wales, CF717AEContact phone

Official documents & specifications (2)

Official links; attachments are not copied

Tender pack and attachments

  • Economic and financial selection criteriatenderEconomic and financial selection criteria
  • Technical selection criteriatenderTechnical selection criteria