Official UK procurement notice
International Relations and Trade Events Management
Authority: Llywodraeth Cymru / Welsh Government (Central government)
What is being bought9 lots · detail below
Published requirement descriptionThe Welsh Government requires bidders to provide a fully costed proposal to deliver and manage events for the International Relations department from April 2025 until March 2027 with the potential to extend the contract for up to a further year until March 2028.
This procurement will be run under Lot 5 of The Welsh Government's Communications and Marketing Framework ( F228-2022-2023)
- Recurrence: 4 years
CPV: Audio-visual materials · Design consultancy services · Event services · Exhibition equipment · Exhibition stands · Fair and exhibition organisation services · Graphic design services · IT services: consulting, software development, Internet and support · Motion picture and video production services · Motion picture and video tape production and related services · Research and development services and related consultancy services · Signage · +1 more
How this framework works
From the published notice- Bids received
- 16 bids on the busiest of 9 lots · 44 suppliers appointed
Lots and requirements (9)Procurement structure
9 lots · all with a published value · a supplier may bid for at most 3 and win at most 3 of them · evaluation weights differ by lotLot #1Creative DesignCancelledPublished value£500,000
Lot #2Digital ServicesCancelledPublished value£4,400,000
Suppliers are sought with expertise in digital strategy development. To include research and developing customer insights, stakeholder engagement, setting appropriate objectives, tactical planning and developing an associated measurement and evaluation framework. Strategic projects might include supporting organizational digital transformation, domain strategy and architecture as well as specific channel activities – covering owned, earned and paid media.
All aspects of web design and build. To include information architecture, usability and customer-centric design, technical development and API integration across B2C and B2B sites. It is important that web development projects support the delivery of search friendly sites and KPI driven customer journeys.
Lot #3Filming, Editing & Animation ServicesCancelledPublished value£2,000,000
Successful bidders will be required to develop scripts / use existing scripts and produce highly polished outputs for broadcast, social media and other web based clips.
Services required will include, but not be limited to;
Taking static communication briefs and developing a script / storyboard to bring the concept to life and which captures and engages the relevant targeted audience.
Producing adverts for television, short punchy, witty scripts are required, for training, education and informational briefs, scripts effective in both English and Welsh are required. A range of topics can be covered and require scripts and concepts which deliver complex and important information in a manner which ensures the audience remain interested and continue to watch etc. and which communicates the aims and objectives of the project. With regard to Welsh adverts, consideration should be given to ensuring language works within the context of the piece, pure translation is not always the best way to achieve this. Music, composition, the appropriate use of models as well as locations and props all add in bringing a script to life. Successful bidders will have expertise in generating ideas, sourcing music, models etc. and will understand and can address licensing issues etc., ensuring that a fully developed script is delivered which is compliant to all relevant regulations and meets the objectives of the individual brief.
Lot #4Bespoke Stand Design & BuildCancelledPublished value£5,200,000
Design, construct and supply all the various elements in the production of both large bespoke standalone exhibition spaces, or smaller modular structures for either internal or external exhibitions which are eye catching, provide light and airy interiors and are versatile to accommodate a modern, fluid and imaginative exhibition.
Ensuring all structures are compliant with legislation and regulations. Provide the Client will all necessary documentation to demonstrate appropriate Health & Safety and accessibility guidelines are adhered to. Conducting risk assessment for each project and ensuring Client sign-off.
Lot #5Event / Conference ManagementCancelledPublished value£3,200,000
Successful suppliers will be required to research and understand the aims and objectives of events, provide expert project management services, on-site support and liaison with all parties at the event itself.
Work closely with and maintain excellent relationships with the various suppliers and organisations in the production of the event.
Manage multiple contractors and in some instances multiple parties to ensure that planning and delivery remains on time and within budget, highlighting and managing issues as they arise.
Activity required may include venue sourcing, hotel bookings, the facilitation of delegate packs, name badges, AV, speaker sourcing and management, travel arrangement planning & management, press and PR – both for within the UK and overseas (working with travel agents as required). For conferences, requirements will include delegate recruitment and registration, database management and reporting for budget and planning management.
Lot #6Evaluation / ResearchCancelledPublished value£2,500,000
Successful suppliers will be required to undertake research and evaluation via several mediums; face-to-face, interviews at events/exhibitions, follow up phone calls, interviews via the phone or via a survey etc. Within Wales, this will be conducted bilingually and in accordance with the Welsh Language Standards.
Reports will be required on the effectiveness of events / campaigns, materials distributed, feedback, staff, PR and general comments on the effectiveness of the event / campaign objectives and recommendations for moving forward.
Successful suppliers will be required to undertake questionnaire design and development, (either paper based or electronic/on-line), identifying a wide range of target audiences and how they can participate in the research, issuing and undertaking the required follow up.
For international events interviews may need to be conducted in the language of the country, or of the various guests. Local interviewers will need to be organised and managed accordingly.
Lot #7Publicity Materials - Storage & ShippingCancelledPublished value£800,000
The successful supplier will need to work with the current supplier to arrange the handover / transportation / collection of materials. There will also be a requirement to conduct an inventory after collection of the materials.
Store and transport a wide range of exhibition and conference materials. Suppliers may be required to provide suitable warehouse facilities to store and maintain in good condition exhibition materials, stands (boxed or in parts), electronic items, brochures and furniture in dry, dust free and accessible premises.
There may also be a requirement for the storage, transportation and maintenance of the exhibition trailer listed at Annex 6 or the hire of a similar vehicle.
Storage should be available which is modular, i.e. can expand as additional materials are created and need storage. Packaging of items in bubble wrap or shrink-wrap will be required, especially when being sent out for delivery to event locations. Racking should be in place to store literature and clothing to ensure that is kept dry and secure.
Stock control management will be vital in ensuring that items are logged and reports issued on all elements stored and any call off of literature or equipment etc. An online stock management system is required that can be securely accessed by the Client.
Picking, packing and despatch services are required for delivery to multiple locations, as required and advised by the Client.
Visit Wales, a division of the Welsh Government, own a 25,000 sq foot storage facility located in Pencoed. A warehouse manager is required, to be available between the hours of 9-5pm, Monday to Friday. The warehouse manager will be responsible for the stock control, stock ordering, maintaining stock levels, arranging picking, packing and despatch of items as requested by the Client. An online ordering / tracking, stock management system must be provided, that can also be accessed by the Client.
Lot #8Audio Visual (AV) ServicesCancelledPublished value£1,000,000
Suppliers are required to advise and undertake as appropriate all elements of planning, organising and providing a full range of audio visual support and access to the hire of quality Audio Visual equipment for a number of purposes such as exhibitions, road shows, product launch events, PR, award ceremonies, Internal and External meetings/presentations, etc.
Provide a wide range of AV equipment such as projectors, display screens, speaker system, radio mic’s, computers and laptops, electronic voting systems as well as lighting, video capture/ simultaneous broadcasting of presenters and be able to work with both PC & Mac formats.
Undertake installation, running and de-rigging of equipment, including advice and full technical support as and when needed, working with venues as appropriate to ensure that all aspects of health & safety are met.
Risk assessments must be undertaken on-site to ensure compliance with all industry regulations.
Lot #9Portable Publicity Equipment & SignageCancelledPublished value£400,000
Successful suppliers must be able to provide various models of traditional publicity display materials including (but not limited to) roll-ups, portable modular stands and various banner systems with their casings.
In addition to the more traditional display equipment, suppliers must be able to offer a range of alternative, light-weight and portable equipment that can be transported, erected and dismantled by an individual with ease.
Successful suppliers must also be able to provide newer technologies including (but not limited to) digital display equipment, presentations for iPads / tablets and alternative methods of displaying information through portable systems.
In addition to the purchase of equipment, the Client will also be looking to loan equipment on an ad hoc basis.
Successful suppliers must have the ability to print / manufacture the graphic panels and undertake repairs to the various systems we may purchase as part of this Framework, as well as those that we already have in stock, which includes roll-up banner stands and modular curved systems.
Suppliers may be required to set artwork for panels themselves or to work from supplied artwork which we provide – often at short-notice of around a week and sometimes requiring quick delivery. In addition the production of non-standard panels is required for larger exhibition stands and systems in various formats: lightweight material, vinyl, hardboard, flexi-board, stand-alone panels etc Additional information: See PQQ Documents
What it takes to wini
How this buyer will score bids.
The evaluation criteria and weights exactly as published on the notice, grouped by family (price, quality, social value and so on).
Evaluation split and conditions of participation as published; the tender pack may add morei
How this buyer will score bids.
The evaluation criteria and weights exactly as published on the notice, grouped by family (price, quality, social value and so on).
Lots publish different evaluation splits; there is no single procedure weighting.
| Lot | Quality | Price | Split |
|---|---|---|---|
| 1 · Creative Design | 80% | 20% | |
| 2 · Digital Services | 70% | 30% | |
| 3 · Filming, Editing & Animation Services | 70% | 30% | |
| 4 · Bespoke Stand Design & Build | 70% | 30% | |
| 5 · Event / Conference Management | 70% | 30% | |
| 6 · Evaluation / Research | 70% | 30% | |
| 7 · Publicity Materials - Storage & Shipping | 70% | 30% | |
| 8 · Audio Visual (AV) Services | 70% | 30% | |
| 9 · Portable Publicity Equipment & Signage | 70% | 30% |
- Suitability
as stated in the PQQ/ ITT documents
- Technical & professional ability
as stated in the PQQ/ ITT documents
- Staff
- Names and qualifications of delivery staff must be submitted
- Price carries 20–30 points depending on the lot; most lots put it at 30 points.
- “International Relations and Trade Events Management” is a framework: the contest is a place on its panel, not a single contract.
Price arithmetic assumes straight proportional scoring; the tender pack may use another formula.
Procedure terms & legal framework
From the official record · publisher note attached- Procedure method
- Restricted procedure
- Legal basis
- CELEX · 32014L0024 Public Contracts Regulations 2015 (Directive 2014/24/EU)
- Procurement category
- Services
- Notice status
- Awarded
- Procurement threshold
- Unspecified in notice
- Regulatory regime
- Standard
- Commercial structure
- Framework agreement
- Who may use this agreement
- Not stated in the notice; call-off rights may be limited to the establishing authority
- Competition type
- Competitive procedure
- GPA / WTO covered
- Yes (GPA)
- Recurring procurement
- Yes · 4 years
- First published
- 30 Jan 2023, 12:25 GMT
- Last source update
- 4 Jul 2025, 08:58 BST
- Authority reference
C092/2024/2025- FTS notice number
2025/S 000-037280- Classification (CPV)
- Delivery area
- Official registry OCID
ocds-h6vhtk-03a10dFind a Tender
- Electronic trading
- e-invoicing allowed · electronic ordering · electronic payment
- Performance terms
as stated in the PQQ/ ITT documents
Publisher note: (WA Ref:152975)
How it was run
Official noticeTender documents are also served through a separate tool: https://etenderwales.bravosolution.co.uk/web/ ↗
- Appointment period ends
- 6 Mar 2023, 14:00 GMT
- Submission channel
- {"electronicSubmission"}
- Accepted languages
- en, cy
- Bid validity
- 180 days from the deadline
Timeline
6 Mar 2023 → 4 Jul 2025 · 3 dates- Admission / appointment period endsperiod end, not a bid countdown6 Mar 2023, 14:00 GMT
- Invitations to tender expected10 Apr 2023, 00:00 BST
- Notice published4 Jul 2025, 08:58 BST
Notice history
1 event · 3 releases on Find a Tender- Status changed to complete23 Aug 2023, 15:33 BST
Commercial outcome & contract awards
Published awards, contracts and bid statistics, not a forecast10 suppliers are admitted to this framework without individual award values or dates, see the supplier list below.
Contracts
Contract 037280-2025-C092/2024/2025-1
- Signed
- 4 Jun 2025
- Value
- £990,000
- Status
- active
Bespoke Stand Design & Build
- Signed
- 22 Aug 2023
- Value
- £5,200,000
- Status
- active
Creative Design
- Signed
- 22 Aug 2023
- Value
- £500,000
- Status
- active
Digital Services
- Signed
- 22 Aug 2023
- Value
- £4,400,000
- Status
- active
Filming, Editing & Animation Services
- Signed
- 22 Aug 2023
- Value
- £2,000,000
- Status
- active
Event / Conference Management
- Signed
- 22 Aug 2023
- Value
- £3,200,000
- Status
- active
Evaluation / Research
- Signed
- 22 Aug 2023
- Value
- £2,500,000
- Status
- active
Publicity Materials - Storage & Shipping
- Signed
- 22 Aug 2023
- Value
- £800,000
- Status
- active
Audio Visual (AV) Services
- Signed
- 22 Aug 2023
- Value
- £1,000,000
- Status
- active
Portable Publicity Equipment & Signage
- Signed
- 22 Aug 2023
- Value
- £400,000
- Status
- active
Bid statistics published by the authority
| Lot | Bids | SME | VCSE | Valid bid range |
|---|---|---|---|---|
| 1 · Creative Design | 16bids · 16 electronic · 16 from abroad | 15 | — | — |
| 2 · Digital Services | 13bids · 13 electronic · 13 from abroad | 12 | — | — |
| 3 · Filming, Editing & Animation Services | 13bids · 13 electronic · 13 from abroad | 13 | — | — |
| 4 · Bespoke Stand Design & Build | 10bids · 10 electronic · 10 from abroad | 10 | — | — |
| 5 · Event / Conference Management | 9bids · 9 electronic · 9 from abroad | 9 | — | — |
| 6 · Evaluation / Research | 12bids · 12 electronic · 12 from abroad | 11 | — | — |
| 7 · Publicity Materials - Storage & Shipping | 1bids · 1 electronic · 1 from abroad | 1 | — | — |
| 8 · Audio Visual (AV) Services | 6bids · 6 electronic · 6 from abroad | 6 | — | — |
| 9 · Portable Publicity Equipment & Signage | 3bids · 3 electronic · 3 from abroad | 3 | — | — |
Contracting authority & participating public bodies
Dispute resolution & review bodies
- High CourtReview body
Framework contractors & participating bidders
45 commercial parties on the notice- ACTFramework contractor
- Arad ResearchFramework contractor
- BUFFOON MEDIAFramework contractor
- Beaufort Research LtdFramework contractor
- Box UK LtdFramework contractor
- Cazbah LtdFramework contractor
- CleartechliveFramework contractor
- CowshedFramework contractor
- EQUINOX GROUPFramework contractor
- Event Exhibition LtdFramework contractor
Show 35 more suppliers
- Fernleigh Design LtdFramework contractor
- Four CommunicationsFramework contractor
- FreshwaterFramework contractor
- Freshwater UK LtdFramework contractor
- GENESIS MARKETING & EVENTS LTDFramework contractor
- Genero Creative Group ltdFramework contractor
- Genero Productions LtdFramework contractor
- Ginger Exhibitions LtdFramework contractor
- Golley Slater GroupFramework contractor
- Grapevine Event ManagementFramework contractor
- Grasshopper Communications LtdFramework contractor
- Hitch Marketing LtdFramework contractor
- Icon Creative DesignFramework contractor
- JM CreativeFramework contractor
- Leopold Marketing LimitedFramework contractor
- Like an Egg ProductionsFramework contractor
- MJ LIGHTSFramework contractor
- MS Group t/a Morgans ConsultancyFramework contractor
- Miller Research (UK) LtdFramework contractor
- Old Bell 3 Ltd (OB3 Research)Framework contractor
- On Par ProductionsFramework contractor
- Open Space Creative LtdFramework contractor
- Production 78 LtdFramework contractor
- Rockadove Video ProductionFramework contractor
- S8080 LtdFramework contractor
- SBW AdvertisingFramework contractor
- SparqFramework contractor
- Strategic Research and Insight LtdFramework contractor
- Tantrwm LtdFramework contractor
- The Orchard Media and Events GroupFramework contractor
- The Rocket GroupFramework contractor
- Waters CreativeFramework contractor
- Wavehill LtdFramework contractor
- Working WordFramework contractor
- jamjarFramework contractor
Official documents & specifications (2)
Official links; attachments are not copiedTender pack and attachments
- Economic and financial selection criteria
- Technical selection criteria