Find a TenderAwarded without competition

Published 22 Jul 2024, 11:11 BST

Official UK procurement notice

International Managed Services · UK public procurement notice

Official notice

Authority: Cardiff University (Education)

ServicesAward procedure without prior publication of a call for competitionSME suitable

Sectors: Business Services & Consultancy (79)Community & Cultural Services (98) Delivery: Wales (UKL22)

Awarded value£199,600published contract · exc. VAT

Awarded 29 Jun 2024no call for competition

Awarded to IDP Connect Ltd

What is being bought

Published requirement description

A multi-year strategic marketing campaign which supports Cardiff University and our aims to grow international numbers by implementing and managing marketing activity to generate interest, awareness and enquiries into IDP offices from key markets. This activity is part of a wider institutional objective to shape the international student cohort and diversify away from the ‘traditional’ markets that Cardiff is currently strong in.

Agent counsellors support these enquiries to make applications to the University, and subsequently enrol.

Services include:

Media marketing
Social media marketing
Advertising
Content creation and delivery
Network engagement
Client success sessions
Client reporting, analysis and recommendations

This managed service will complete the pipeline for students subsequently enrolling. It provides the opportunity to have a complete pipeline with one organisation.

CPV: Advertising and marketing services · Direct marketing services · Marketing management consultancy services · Marketing services · Services specific to international organisations and bodies

The lotProcurement structure

single lot · no lot value published

Lot #1Awarded

Delivery: Wales

79340000 Advertising and marketing services 79342000 Marketing services 79342100 Direct marketing services 79413000 Marketing management consultancy services 98910000 Services specific to international organisations and bodies

Procedure terms & legal framework

From the official record · publisher note attached

Procedure method: Award procedure without prior publication of a call for competition
Legal basis: CELEX · 32014L0024 Public Contracts Regulations 2015 (Directive 2014/24/EU)
Procurement category: Services
Notice status: Awarded without competition
Procurement threshold: Unspecified in notice
Regulatory regime: Standard
Commercial structure: Stand-alone contract (no framework)
Competition type: Direct award (no call for competition)
GPA / WTO covered: Yes (GPA)
Recurring procurement: Unspecified in notice
First published: 22 Jul 2024, 11:11 BST
Last source update: 22 Jul 2024, 11:11 BST
Authority reference: CU.1679.GD
FTS notice number: 2024/S 000-022639
Classification (CPV): Advertising and marketing servicesDirect marketing servicesMarketing management consultancy servicesMarketing servicesServices specific to international organisations and bodies
Delivery area: Wales (UKL22)
Official registry OCID: ocds-h6vhtk-048336 Find a Tender

Why no open competition: The works, supplies or services can be provided only by a particular economic operator due to absence of competition for technical reasons
Published justification: IDP Connect – only available supplier, as this is a unique market offering by IDP. Only IDP have a contract to recruit for Cardiff University across these markets.

Publisher note: (WA Ref:143201)

Commercial outcome & contract awards

Published awards, contracts and bid statistics, not a forecast

Awards 1

Awarded value £199,6001 contract exc. VAT

Bids received 11 from SMEs

Contracts signed 1latest 29 Jun 2024

Awarded to	Value	Date	Status
IDP Connect Ltd	£199,600 †	—	Awarded

Contracts

Contract 022639-2024-CU.1679.GD-1 · IDP Connect Ltd
Signed
29 Jun 2024
Value
£199,600
Status
active

Bid statistics published by the authority

Bids	SME	VCSE	Valid bid range
1bids · 1 electronic · 1 from abroad	1	—	—

Contracting authority & participating public bodies

Cardiff University

Contracting authorityEducationBody governed by public lawEducation Procurement Services, McKenzie House, 30-36 Newport Road, Cardiff, Wales, CF24 0DEContact email, phone

Dispute resolution & review bodies

High CourtReview body LondonContact phone

Bidders & participating suppliers

1 commercial party on the notice

IDP Connect LtdAwarded supplier02471319 First Floor Bedford House, 69-79 Fulham High Street, London, London, SW6 3JW

Official documents & specifications

Official links; attachments are not copied

No document links were published on the notice.