Official UK procurement notice
Insight Framework for Customer Intelligent and Strategic Insight - Lot 2 - Leisure Customer Insights
Authority: ORDNANCE SURVEY LIMITED (Public body)
What is being bought2 lots · detail below
Published requirement descriptionOrdnance Survey Ltd (OS) is Britain's mapping agency and is responsible for the surveying, production, maintenance and marketing of a wide range of geographic information, relied on by government, business and individuals. OS is partnering with suppliers to increase our customer and market intelligence using a variety of qualitative and quantitative research techniques and to answer specific business questions about current or potential customers. OS will be working with suppliers that can help drive customer centricity throughout OS enabling employees to connect, understand and act upon customer insights. The requirement has been split into two lots. This Contract Details Notice is for Lot 2 is for Leisure Customer Insights with the supplier helping OS grow in more destinations through deepening our understanding of new and existing customers who want to be active outdoors, and by assessing products and consumers' needs, wants and expectations. Lot 2 covers tactical research with outdoor active consumers in Great Britain; to improve the customers experience, increase customer understanding, grow the user base for existing product types and enhance or improve existing products.
- The authority expects to re-tender this requirement around 1 Feb 2029, 23:59 GMT.
- How the procedure runs: Presentation stage for top two suppliers in each lot, full details in tender documents.
- No preliminary market engagement: Pre-Market engagement not required for this procurement.
CPV: Customer satisfaction survey · Research services
How this framework works
From the published notice- Type
- Closed framework
- Call-offs
- call-offs are awarded directly to appointed suppliers, without further competition
- Bids received
- 6 bids received · 2 suppliers appointed
- Framework period
- 3 yrs · up to 4 yrs from 17 Jun 2025
Published description of the framework
Direct award to supplier on each lot when requirements are identified, call-off off to determine scope of each project.
Lots and requirements (2)Procurement structure
2 lots · all with a published value · same conditions of participation on every lotLot #1Strategic, Business and Government InsightsAwardedRenewalPublished value£450,000
LOT 1 covers strategic research with outdoor active consumers in Great Britain; to help identify new market,
product or customer opportunities AND tactical and strategic research with businesses (Partners and commercial
organisations) and Public Sector organisations. Please see Appendix 1 lot 1 specification for full details.
- Economic & financial standing
Please see tender documents for full details
- Technical & professional ability
Please see tender documents for full details
Lot #2Leisure Customer InsightsAwardedRenewalPublished value£300,000
LOT 2 covers tactical research with outdoor active consumers in Great Britain; to improve the customers
experience, increase customer understanding, grow the user base for existing product types and enhance or
improve existing products.
- Economic & financial standing
Please see tender documents for full details
- Technical & professional ability
Please see tender documents for full details
What it takes to wini
How this buyer will score bids.
The evaluation criteria and weights exactly as published on the notice, grouped by family (price, quality, social value and so on).
Evaluation split and conditions of participation as published; the tender pack may add morei
How this buyer will score bids.
The evaluation criteria and weights exactly as published on the notice, grouped by family (price, quality, social value and so on).
- Economic & financial standing
Please see tender documents for full details
- Technical & professional ability
Please see tender documents for full details
- “Insight Framework for Customer Intelligent and Strategic Insight - Lot…” is a framework: the contest is a place on its panel, not a single contract, and call-offs are awarded directly: getting appointed is the whole game.
Procedure terms & legal framework
From the official record- Procedure method
- Competitive flexible procedure
- Legal basis
- UKPGA · 2023/54 Procurement Act 2023
- Procurement category
- Services
- Notice status
- Awarded
- Procurement threshold
- Above threshold (FTS publication)
- Regulatory regime
- Standard
- Commercial structure
- Framework agreement
- Who may use the vehicle
- Not stated in the notice; call-off rights may be limited to the establishing authority
- Competition type
- Competitive procedure
- GPA / WTO covered
- Unspecified in notice
- Recurring procurement
- Yes · next expected 1 Feb 2029
- First published
- 22 Jul 2025, 15:29 BST
- Last source update
- 5 Sept 2025, 10:21 BST
- Award evaluation window
- Submission end – 17 Jun 2025
- Authority reference
BS.0543 / Lot 2- FTS notice number
2025/S 000-011027- Latest notice
- Contract details notice (UK7)
- Classification (CPV)
- Delivery area
- Official registry OCID
ocds-h6vhtk-04f831Find a Tender
- How it runs
Presentation stage for top two suppliers in each lot, full details in tender documents.
How it was run
Official notice- Appointment period ends
- 21 Apr 2025, 13:00 BST
- Clarification deadline
- 11 Apr 2025, 18:00 BST
- Submission channel
- Official e-sourcing portal
- Electronic submission
- Allowed
- Accepted languages
- en
All tenders must be submitted via the OS InTend platform at the following address: in-tendhost.co.uk/os/aspx/Home ↗
Timeline
25 Mar 2025 → 5 Sept 2025 · 8 dates- Tender notice published25 Mar 2025, 09:09 GMT
- Clarification questions by11 Apr 2025, 18:00 BST
- Admission / appointment period endsperiod end, not a bid countdown21 Apr 2025, 13:00 BST
- Award decision expected by17 Jun 2025, 00:59 BST
- Contract starts17 Jun 2025
- Assessment summaries sent22 Jul 2025
- Standstill ends31 Jul 2025, 23:59 BST
- Latest notice published5 Sept 2025, 10:21 BST
Notice history
10 events · 4 releases on Find a Tender · since 25 Mar 2025- Tender notice published25 Mar 2025, 09:09 GMTUK4
- Contract award notice published22 Jul 2025, 15:29 BSTUK6
- Contract award notice published22 Jul 2025, 16:08 BSTUK6
- Procurement method changed22 Jul 2025, 16:08 BST
- Contract signature expected18 Aug 2025, 23:59 BSTscheduled
- Contract signature expected19 Aug 2025, 00:59 BSTscheduled
- Contract details notice published5 Sept 2025, 10:09 BSTUK7
- Procurement method changed5 Sept 2025, 10:09 BST
- Contract details notice published5 Sept 2025, 10:21 BSTUK7
- Procurement method changed5 Sept 2025, 10:21 BST
Routine re-releases (4)
- 2025-07: 1 release · 22 Jul 2025
Commercial outcome & contract awards
Published awards, contracts and bid statistics, not a forecast| Awarded to | Value | Date | Status |
|---|---|---|---|
| Lot 1 · Strategic, Business and Government Insights1 award | |||
| White Space StrategyInsight Framework for Customer Intelligent and Strategic Insight - Lot 1 - Strategic, Business, and Government Insights1 Sept 2025 – 1 Sept 2028 · up to 1 Sept 2029Extensions: The length of the contract will be for three years with the option to extend for a further 12-months. Therefore, if all extensions were taken, the full length of the contract would be four years. · Options: The length of the contract will be for three years with the option to extend for a further 12-months. Therefore, if all extensions were taken, the full length of the contract would be four years. | £600,000 | 22 Jul 2025 | Awarded |
| Lot 2 · Leisure Customer Insights1 award | |||
| Walnut Unlimited1 Sept 2025 – 31 Aug 2028 · up to 31 Aug 2029Extensions: The length of the contract will be for three years with the option to extend for a further 12-months. Therefore, if all extensions were taken, the full length of the contract would be four years. · Options: The length of the contract will be for three years with the option to extend for a further 12-months. Therefore, if all extensions were taken, the full length of the contract would be four years. | £400,000 | 22 Jul 2025 | Awarded |
Contracts
Insight Framework for Customer Intelligent and Strategic Insight - Lot 1 - Strategic, Business, and Government Insights · White Space Strategy
- Signed
- 16 Aug 2025
- Value
- £600,000
- Period
- 18 Aug 2025 – 17 Aug 2028 · up to 17 Aug 2029 with extensions
- Status
- active
- Extensions
- The length of the contract will be for three years with the option to extend for a further 12-months. Therefore, if all extensions were taken, the full length of the contract would be four years.
- Options
- The length of the contract will be for three years with the option to extend for a further 12-months. Therefore, if all extensions were taken, the full length of the contract would be four years.
Insight Framework for Customer Intelligent and Strategic Insight - Lot 2 - Leisure Customer Insights · Walnut Unlimited
- Signed
- 16 Aug 2025
- Value
- £400,000
- Period
- 18 Aug 2025 – 17 Aug 2028 · up to 17 Aug 2029 with extensions
- Status
- active
- Extensions
- The length of the contract will be for three years with the option to extend for a further 12-months. Therefore, if all extensions were taken, the full length of the contract would be four years.
- Options
- The length of the contract will be for three years with the option to extend for a further 12-months. Therefore, if all extensions were taken, the full length of the contract would be four years.
No agreed KPIs: Not required under Procurement Act 2023
Bid statistics published by the authority
| Lot | Bids | SME | VCSE | Valid bid range |
|---|---|---|---|---|
| 2 · Leisure Customer Insights | 6final-stage tenders | 1 | 0 | — |
Who bid
- wonWhite Space Strategy Ltd · Greater London · 1
Bidders as named on the Procurement Act 2023 award notice. “Won” means the bidder holds an award on this notice.
Contracting authority & participating public bodies
Framework contractors & participating bidders
2 commercial parties on the notice- WALNUT UNLIMITED LTDFramework contractor
- White Space StrategyFramework contractor
Official documents & specifications (6)
Official links; attachments are not copiedTender pack and attachments
- Bidding documents and specifications All tender documents can be accessed by registering on the OS InTend platform at the above address.
Notices published for this procedure
- Contract details notice Contract details notice on Find a Tender
- Contract details notice Contract details notice on Find a Tender
- Contract award notice Contract award notice on Find a Tender
- Contract award notice Contract award notice on Find a Tender
- Tender notice Tender notice on Find a Tender