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AwardedFind a Tender · award

In Market Representation Services

Buyer: West Midlands Growth Company →

BuyerWest Midlands Growth Company
StatusAwarded
DeadlineNot published
ValueValue not published
Published12 Jul 2023

What is being bought

WMGC as the contracting authority is seeking to contract with in market representation and delivery partners for a 20.5 month contract, to support in the delivery of a comprehensive programme of inward investment promotion, lead generation and business development activities, to build on the legacy of the 2022 Commonwealth Games. In accordance with the parameters of the programme, in market partnerships are sought to cover a number of geographical regions. The aims of this project are:• To generate and facilitate a pipeline of well-qualified Foreign Direct Investment projects, that ultimately invest in the UK, ideally within the West Midlands Combined Authority region.• To support with the delivery of in market events and business engagement activities across the Inward Investment workstream of the Birmingham 2022 Commonwealth Games Business and Tourism Programme.• To help improve perceptions of the West Midlands region and the West Midlands Growth Company amongst key target

Delivery location

UKG3 · UKG3

Categories

Marketing services 79342000Marketing management consultancy services 79413000Marketing management consultancy services 79413000

Lot details

Lot 1 - Australia

Successful outcomes will require the appointed delivery partner to:• Act as the strategic business development and front-end sales partner in inward investment lead generation for the West Midlands Growth Company in market, presenting itself to key stakeholders and prospective investors as a direct extension of the Growth Company’s business development team.• Cultivate and manage relationships with key stakeholders on behalf of the West Midlands Growth Company (to include notably Department for International Trade posts, national and state trade and investment bodies in host countries, Relevant sector bodies and trade associations and senior operational personnel from relevant partner city authorities).• Provide regular cultural & market insights and actionable intelligence to steer West Midlands Growth Company strategy and delivery plans.• Where required, support with the delivery of a number of in-market promotional events, including event organisation, audience generation and audience follow-up.Measurable Outputs• Build a pipeline of minimum 60 prospects and 30 projects (active Inward Investment opportunities) • Support 4 delegation visits to the West Midlands region • Create 10 completed projects (successes) with 150 jobs

Statuscancelled

Award criteria
price

Lot 2 - Singapore and Malaysia

Successful outcomes will require the appointed delivery partner to:• Act as the strategic business development and front-end sales partner in inward investment lead generation for the West Midlands Growth Company in market, presenting itself to key stakeholders and prospective investors as a direct extension of the Growth Company’s business development team.• Cultivate and manage relationships with key stakeholders on behalf of the West Midlands Growth Company (to include notably Department for International Trade posts, national and state trade and investment bodies in host countries, Relevant sector bodies and trade associations and senior operational personnel from relevant partner city authorities).• Provide regular cultural & market insights and actionable intelligence to steer West Midlands Growth Company strategy and delivery plans.• Where required, support with the delivery of a number of in-market promotional events, including event organisation, audience generation and audience follow-up.Measurable Outputs• Build a pipeline of minimum 60 prospects and 30 projects (active Inward Investment opportunities) • Support 4 delegation visits to the West Midlands region • Create 5 completed projects (successes) with 75 jobs

Statuscancelled

Award criteria
price

What is included

ItemCategoryQuantity
1Marketing management consultancy services, Marketing servicesNot published
2Marketing management consultancy servicesNot published

Comparable-procurement analytics

Benchmarked against retained Find a Tender procedures with CPV division 79. The category anchor is Marketing services (79342000); this is a deliberately broad market comparator. The comparison is shown at several levels rather than pretending one company or region is always the best benchmark.

Comparison setProceduresReported bids per procedureNamed award suppliersPrice evidence
Market: CPV division 7913,7404 median · 30.9 average (5,803 of 13,740 with a bid count)3.2 average (6,507 of 13,740 with named award suppliers)1 comparable price pairs
Same buyer0Not publishedNot publishedNot published
Delivery region: UKG3805 median · 28.1 average (36 of 80 with a bid count)3 average (40 of 80 with named award suppliers)Not published

“Reported bids” is an official aggregate, sometimes reported per lot; it is the closest available competition measure. “Named award suppliers” are winners, not all applicants.

Price-outcome signal

Not enough comparable procedures currently publish both a GBP tender value and a usable lowest-valid-bid value to calculate a responsible price-reduction benchmark. Tenderline deliberately does not infer a saving from named award suppliers or from missing award values.

Procurement strategy & market signals

Framework agreementNot published
Dynamic purchasing systemNot published
Competitive procurementNot published
Recurring requirementNot published
Procurement method rationaleNot published
Rationale classificationsNot published
Special regimeNot published
Covered byNot published
Submission policyNot published
Selection criteriaNot published
Risk detailsNot published

Planning & early market engagement

BudgetNot published
No-engagement rationaleNot published
Planning documents0
Planning milestones0

No planning milestones published.

Related procurements

No linked framework, prior procurement or reprocurement published.

Awards

Contracts

In-Market Representation Services

Statusactive
Value£120,950

In-Market Representation Services

Statusactive
Value£67,000

Documents & submission route

No documents are published in the current source record.

Source data inventory

Diagnostic view. “Not published” means this current release does not provide a value.

OCIDocds-h6vhtk-03c35e
Latest release ID019894-2023
Latest release timestampWed Jul 12 2023 09:11:19 GMT+0000 (Coordinated Universal Time)
Sourcefind-a-tender
Official notice URLNot published
Tender statuscomplete
Procurement methodopen
Procurement method detailsOpen procedure
Main procurement categoryservices
Above thresholdNot published
Legal basis32014L0024
Tender period: startNot published
Tender period: endNot published
Expression of interest deadlineNot published
Enquiry deadlineNot published
Award period: startNot published
Award period: endNot published
Submission method detailsNot published
Submission languagesNot published
Electronic catalogue policyNot published
Total tender valueNot published
Tender lots in source2
Tender items in source2
Tender documents in source0
Awards in latest release2
Contracts in latest release2
Parties in latest release4

Notice history

DateEventReference
12 Jul 2023award, contract019894-2023
21 Apr 2023planning011579-2023

All source data

Unmodified official OCDS data retained by Tenderline for this procurement process.

Complete current OCDS release JSON
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            "id": "79413000",
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    "title": "In Market Representation Services",
    "status": "complete",
    "procedure": {
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    },
    "legalBasis": {
      "id": "32014L0024",
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    },
    "description": "WMGC as the contracting authority is seeking to contract with in market representation and delivery partners  for a 20.5 month contract, to support in the delivery of a comprehensive programme of inward investment promotion, lead generation and business development activities, to build on the legacy of the 2022 Commonwealth Games. In accordance with the parameters of the programme, in market partnerships are sought to cover a number of geographical regions. The aims of this project are:• To generate and facilitate a pipeline of well-qualified Foreign Direct Investment projects, that ultimately invest in the UK, ideally within the West Midlands Combined Authority region.• To support with the delivery of in market events and business engagement activities across the Inward Investment workstream of the Birmingham 2022 Commonwealth Games Business and Tourism Programme.• To help improve perceptions of the West Midlands region and the West Midlands Growth Company amongst key target",
    "classification": {
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  },
  "parties": [
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      "address": {
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        "locality": "Birmingham ",
        "countryName": "United Kingdom",
        "streetAddress": "The Colmore Building 20 Colmore Circus Queensway B4 6AT  "
      },
      "details": {
        "url": "http://www.wmgrowth.com",
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        "countryName": "Australia",
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      "identifier": {
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      "identifier": {
        "legalName": "Orissa International Pte Ltd"
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    {
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Complete JSON history (2 releases)
12 Jul 2023 · 019894-2023 · award, contract
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      },
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        "scale": "sme"
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      "identifier": {
        "legalName": "Orissa International Pte Ltd"
      }
    },
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    {
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      "title": "In-Market Representation Services",
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      },
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}
21 Apr 2023 · 011579-2023 · planning
{
  "id": "011579-2023",
  "tag": [
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  "date": "2023-04-21T16:40:41+01:00",
  "ocid": "ocds-h6vhtk-03c35e",
  "buyer": {
    "id": "GB-FTS-80919",
    "name": "West Midlands Growth Company Ltd"
  },
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    "id": "2023-WMGC-0010",
    "lots": [
      {
        "id": "1",
        "title": "In- Market Representation - Australia",
        "value": {
          "amount": 121000,
          "currency": "GBP"
        },
        "status": "planned",
        "description": "Successful outcomes will require the appointed delivery partner to:•\tAct as an agent of the West Midlands Growth Company in market, presenting itself to key stakeholders and prospective investors as a direct extension of the Growth Company’s business development team.•\tCultivate and manage relationships with key stakeholders on behalf of the West Midlands Growth Company (to include notably Department for Business & Trade posts, national and state trade and investment bodies in host countries, Relevant sector bodies and trade associations and senior operational personnel from relevant partner city authorities).•\tProvide regular cultural & market insights and actionable intelligence to steer West Midlands Growth Company strategy and delivery plans.•\tWhere required, support with the delivery of a number of in-market promotional events, including event organisation, audience generation and audience follow-up.•\tSupport the WMGC sector and International Markets teams to secure well-qualified delegations of companies and key intermediaries, including engagement with the sector leads to plan the visit. •Using proprietary and publicly available data the successful applicant will identify companies to land in the West Midlands. The successful applicant will also identify and engage key intermediaries and multipliers to build the West Midlands profile; this would include Department for Business & Trade (DBT), DBT-equivalent organisations (federal, state government offices) and sector associations•       Overall objective for the successful applicant is to generate 60 prospects and 30 active projects over the contract period. •        There is a Performance Related Pay (PRP) element to this contract, the additional objectives that would unlock PRP for Lot 1 would be to source 4 qualified sector-focused delegations, land 10 investment wins, and create 150 jobs. PRP payments will be split over years 1 and 2 and not all available in a single year.",
        "contractPeriod": {
          "durationInDays": 630
        }
      },
      {
        "id": "2",
        "title": "In- Market Representation - Singapore and Malaysia",
        "value": {
          "amount": 67000,
          "currency": "GBP"
        },
        "status": "planned",
        "description": "Successful outcomes will require the appointed delivery partner to:•\tAct as an agent of the West Midlands Growth Company in market, presenting itself to key stakeholders and prospective investors as a direct extension of the Growth Company’s business development team.•\tCultivate and manage relationships with key stakeholders on behalf of the West Midlands Growth Company (to include notably Department for Business & Trade posts, national and state trade and investment bodies in host countries, Relevant sector bodies and trade associations and senior operational personnel from relevant partner city authorities).•\tProvide regular cultural & market insights and actionable intelligence to steer West Midlands Growth Company strategy and delivery plans.•\tWhere required, support with the delivery of a number of in-market promotional events, including event organisation, audience generation and audience follow-up.•\tSupport the WMGC sector and International Markets teams to secure well-qualified delegations of companies and key intermediaries, including engagement with the sector leads to plan the visit. •      Using proprietary and publicly available data the successful applicant will identify companies to land in the West Midlands. The successful applicant will also identify and engage key intermediaries and multipliers to build the West Midlands profile; this would include The Department for Business & Trade (DBT), DBT-equivalent organisations (federal, state government offices) and sector associations.•      Overall objective for the successful applicant is to generate 60 prospects and 30 active projects over the contract period. •      Additional objectives that would unlock PRP for Lot 2 would be to source 2 qualified sector-focused delegations, land 5 investment wins, and create 75 jobs. ",
        "contractPeriod": {
          "durationInDays": 630
        }
      }
    ],
    "items": [
      {
        "id": "1",
        "relatedLot": "1",
        "deliveryAddresses": [
          {
            "region": "AU"
          }
        ],
        "additionalClassifications": [
          {
            "id": "98110000",
            "scheme": "CPV",
            "description": "Services furnished by business, professional and specialist organisations"
          },
          {
            "id": "79400000",
            "scheme": "CPV",
            "description": "Business and management consultancy and related services"
          }
        ]
      },
      {
        "id": "2",
        "relatedLot": "2",
        "deliveryAddresses": [
          {
            "region": "MY"
          },
          {
            "region": "SG"
          }
        ],
        "additionalClassifications": [
          {
            "id": "98110000",
            "scheme": "CPV",
            "description": "Services furnished by business, professional and specialist organisations"
          },
          {
            "id": "79400000",
            "scheme": "CPV",
            "description": "Business and management consultancy and related services"
          }
        ]
      }
    ],
    "title": "In-Market Representation",
    "value": {
      "amount": 188000,
      "currency": "GBP"
    },
    "status": "planned",
    "legalBasis": {
      "id": "32014L0024",
      "scheme": "CELEX"
    },
    "lotDetails": {
      "maximumLotsBidPerSupplier": null
    },
    "description": "WMGC Ltd as the contracting authority is seeking to contract with an in-market representation and delivery partner, to support in the delivery of a comprehensive programme of investment promotion and business development activities.In accordance with the parameters of the programme, in-market partnerships are sought to cover a number of geographical regions. Required markets are separated into lots as follows:•\tAustralia•\tSingapore & MalaysiaProspective delivery partners can bid for one, multiple or all lots. The delivery partner must have capacity to deliver all or subcontract parts of the brief. Where the Lead Contractor is intending to sub-contract part of the tender brief, they must indicate which parts of the brief will be subcontracted and obligations in managing delivery and performance rests with the prime contractor.",
    "communication": {
      "futureNoticeDate": "2023-05-29T00:00:00+01:00"
    },
    "classification": {
      "id": "98110000",
      "scheme": "CPV",
      "description": "Services furnished by business, professional and specialist organisations"
    },
    "submissionMethod": [
      "electronicSubmission"
    ],
    "mainProcurementCategory": "services",
    "submissionMethodDetails": "https://in-tendhost.co.uk/wmgrowth/aspx/Home"
  },
  "parties": [
    {
      "id": "GB-FTS-80919",
      "name": "West Midlands Growth Company Ltd",
      "roles": [
        "buyer",
        "centralPurchasingBody"
      ],
      "address": {
        "region": "UKG31",
        "locality": "Birmingham",
        "postalCode": "B4 6AT",
        "countryName": "United Kingdom",
        "streetAddress": "Colmore Building, 20 Colmore Circus, Queensway"
      },
      "details": {
        "url": "http://www.wmgrowth.com",
        "classifications": [
          {
            "id": "BODY_PUBLIC",
            "scheme": "TED_CA_TYPE",
            "description": "Body governed by public law"
          },
          {
            "id": "01",
            "scheme": "COFOG",
            "description": "General public services"
          }
        ]
      },
      "identifier": {
        "id": "01631329",
        "legalName": "West Midlands Growth Company Ltd"
      },
      "contactPoint": {
        "url": "https://in-tendhost.co.uk/wmgrowth/aspx/Home",
        "name": "Mr Paul Jones",
        "email": "paul.jones@wmgrowth.com",
        "telephone": "+44 7375084398"
      }
    },
    {
      "id": "GB-FTS-80920",
      "name": "West Midlands Growth Company Ltd",
      "roles": [
        "reviewBody",
        "mediationBody",
        "reviewContactPoint"
      ],
      "address": {
        "locality": "Birmingham",
        "postalCode": "B4 6AT",
        "countryName": "United Kingdom",
        "streetAddress": "Colmore Building, 20 Colmore Circus, Queensway"
      },
      "identifier": {
        "legalName": "West Midlands Growth Company Ltd"
      },
      "contactPoint": {
        "email": "paul.jones@wmgrowth.com",
        "telephone": "+44 7375084398"
      }
    }
  ],
  "language": "en",
  "initiationType": "tender"
}