Find a TenderAwardedContract details notice

Published 30 Oct 2025, 16:53 GMT

Official UK procurement notice

ID 5828145 - DfE Provision of Full-Service Marketing Agency for Northern Ireland Screen

Authority: Northern Ireland Screen (Central government)·On behalf of: CPD

ServicesOpen procedureAbove thresholdSME suitable

Sectors: Printed matter and related products (22)Business Services & Consultancy (79)Recreational, cultural and sporting services (92) Delivery: Delivery location not published

Published estimate£312,500≈ £156k / year · £375,000 inc. VAT

Submissions closed 1 Dec 2025awarded 14 Jan 2026

Awarded to Genesis Advertising Ltd

Contract term 2 yrsends 18 Jan 2028 · up to 18 Jan 2031 with extensions · starts 19 Jan 2026

What is being bought

Published requirement description

Northern Ireland Screen requires a Supplier to support, maintain and develop specified communications activity in relation to internal, external and stakeholder campaigns.

Suppliers should refer to the Specification Schedule for full detail on the deliverables of this contract.

CPV: Advertising and marketing services · Advertising campaign services · Advertising management services · Advertising material · Advertising photography services · Advertising services · Advertising video-tape production · Business and management consultancy services · Direct marketing services · Marketing management consultancy services · Marketing services · Promotional services · +3 more

The lotProcurement structure

single lot · value published

Lot #1AwardedRenewal 2 yrsSMEPublished value£312,500

Contract period: 19 Jan 2026 – 18 Jan 2028 (2 yrs) · up to 18 Jan 2031 with extensionsValue: £312,500 exc. VAT · £375,000 inc. VAT

Eligibility: SME eligible

Extensions: There will be the option to extend the Contract for three further periods of one year each.

22462000 Advertising material 79340000 Advertising and marketing services 79341000 Advertising services 79341200 Advertising management services 79341400 Advertising campaign services 79342000 Marketing services

Pre-qualification & selection criteria (PQQ)2

Economic & financial standing
Not applicable
Technical & professional ability
Not applicable

What it takes to win
i
How this buyer will score bids.
The evaluation criteria and weights exactly as published on the notice, grouped by family (price, quality, social value and so on).

Evaluation split and conditions of participation as published; the tender pack may add more

How bids were scored

AC1 - Creative Task: Description of creative task for information purposes only. For scoring purposes, this task is split into 3 sub tasks, AC1a, AC1b and AC1c.
AC1a - Campaign Strategy: Weighting - 28%
AC1b - Channel Approach: Weighting - 12%
AC1c - Evaluation and KPIs: Weighting - 12%
AC2 - Contract Management: Weighting - 12%
AC3 - Creative Director Experience: Weighing - 8%
AC4 - Core Senior Team Experience: Weighting - 8%
AC5 - Average Hourly Rate: Weighting - 20%

Conditions of participation2

Economic & financial standing
Not applicable
Technical & professional ability
Not applicable

Procedure terms & legal framework

From the official record

Procedure method: Open procedure
Legal basis: UKPGA · 2023/54 Procurement Act 2023
Procurement category: Services
Notice status: Awarded
Procurement threshold: Above threshold (FTS publication)
Regulatory regime: Standard
Commercial structure: Stand-alone contract (no framework)
Competition type: Competitive procedure
GPA / WTO covered: Yes (GPA)
Recurring procurement: Unspecified in notice
First published: 30 Oct 2025, 16:53 GMT
Last source update: 18 Feb 2026, 14:54 GMT
Award evaluation window: Submission end – 6 Jan 2026
Authority reference: ID 5828145
FTS notice number: 2025/S 000-069889
Latest notice: Contract details notice (UK7)
Classification (CPV): Advertising and marketing servicesAdvertising campaign servicesAdvertising management servicesAdvertising materialAdvertising photography servicesAdvertising servicesAdvertising video-tape productionBusiness and management consultancy servicesDirect marketing servicesMarketing management consultancy services
+5 more
Marketing servicesPromotional services
Delivery area: Not published
Official registry OCID: ocds-h6vhtk-05d776 Find a Tender

How it was run

Official notice

Run through: eTendersNI · Who buys & how to bid on eTendersNI

Supplier login requiredElectronic submission allowedLanguage: EN

Access & registration note: Free Northern Ireland registration

Submission deadline: 1 Dec 2025, 15:00 GMT
Clarification deadline: 21 Nov 2025, 15:00 GMT
Submission channel: Official e-sourcing portal
Electronic submission: Allowed
Accepted languages: en

Detailed submission instructions & authority contactsFrom official release

etendersni.gov.uk/epps ↗

Timeline

30 Oct 2025 → 18 Feb 2026 · 8 dates

Tender notice published355 days ago
30 Oct 2025, 16:53 GMT
Clarification questions by333 days ago
21 Nov 2025, 15:00 GMT
Submission deadline323 days ago
1 Dec 2025, 15:00 GMT
Award decision expected by287 days ago
6 Jan 2026, 23:59 GMT
Assessment summaries sent280 days ago
14 Jan 2026
Contract starts275 days ago
19 Jan 2026
Standstill ends270 days ago
23 Jan 2026, 23:59 GMT
Latest notice published244 days ago
18 Feb 2026, 14:54 GMT

Notice history

6 events · 4 releases on Find a Tender · since 30 Oct 2025

Tender notice published
30 Oct 2025, 16:53 GMT
UK4
Contract award notice published
14 Jan 2026, 18:14 GMT
UK6
Status changed to complete
14 Jan 2026, 18:14 GMT
Contract award notice published
14 Jan 2026, 18:23 GMT
UK6
Contract signature expected
27 Jan 2026, 23:59 GMT
scheduled
Contract details notice published
18 Feb 2026, 14:54 GMT
UK7

Routine re-releases (4)

2025-10: 1 release · 30 Oct 2025

Commercial outcome & contract awards

Published awards, contracts and bid statistics, not a forecast

Awards 1

Awarded value £312,5001 award exc. VAT

Bids received 44 from SMEs

Contracts signed 1latest 27 Jan 2026

Awarded to	Value	Date	Status
Genesis Advertising LtdSME28 Jan 2026 – 27 Jan 2028 · up to 27 Jan 2031Extensions: There will be the option to extend the Contract for three further periods of one year each.	£312,500	14 Jan 2026	Awarded

Contracts

ID 5828145 - DfE Provision of Full-Service Marketing Agency for Northern Ireland Screen · Genesis Advertising LtdSME
Signed
27 Jan 2026
Value
£312,500
Period
28 Jan 2026 – 27 Jan 2028 · up to 27 Jan 2031 with extensions
Status
active
Extensions
There will be the option to extend the Contract for three further periods of one year each.
No agreed KPIs: Not required given contract value

Bid statistics published by the authority

Bids	SME	VCSE	Valid bid range
4final-stage tenders	4	1	—

Contracting authority & participating public bodies

3 public bodies on the notice

Northern Ireland Screen

Contracting authorityPublic authority - central governmentNorthern Irish devolved regulations apply GB-PPON: PNLP-6965-GDBD 3rd Floor Alfred House, 21 Alfred Street, Belfast, Northern Ireland, BT2 8EDContact email

Other public bodies

CPDBeneficiary authority
CPD - Supplies and Services DivisionProcess contact pointProcuring entityConstruction and Procurement Delivery, Supplies and Services Division, is a Centre of Procurement Expertise and provides a central procurement function for central government in Northern Ireland.GB-PPON: PVWG-8426-YWXV Belfast, Northern IrelandContact email

Bidders & participating suppliers

1 commercial party on the notice

Genesis Advertising LtdAwarded supplierGB-PPON: PMTW-7821-GMZY 33 College Gardens, Belfast, Northern Ireland, BT9 6BTContact email

Official documents & specifications (4)

Official links; attachments are not copied

Notices published for this procedure

Contract details notice contractContract details noticeUK7Contract details notice on Find a Tender18 Feb 2026, 14:54 GMT
Contract award notice awardContract award noticeUK6Contract award notice on Find a Tender14 Jan 2026, 18:23 GMT
Contract award notice awardContract award noticeUK6Contract award notice on Find a Tender14 Jan 2026, 18:14 GMT
Tender notice tenderTender noticeUK4Tender notice on Find a Tender30 Oct 2025, 16:53 GMT