ID 4423666 - DfE - Consumer Council - Financial Services advertising

The Consumer Council is seeking to appoint a Contractor who can provide advertising and communications services to the organisation, including campaign management, implementation, creative direction and evaluation. There is no guarantee on the volume of work that will be required. The core requirements of this contract are to: 1. Promote the services and information offered by the Consumer Council to drive action, be that website traffic, engagement, or phone calls; 2. Provide end-to-end campaign management, including but not limited to audience research, creative direction, campaign planning, campaign implementation, media buying, and evaluation; 3. Reach the targeted audiences across Northern Ireland in a cost-effective manner to achieve the campaign goals; 4. Allow the Consumer Council to utilise industry best practice in advertising and communication in order to reach its objectives, particularly in consumer empowerment; 5. Deliver an awareness and advertising campaign in the winter of 2022-2023 on educating consumers about illegal money lending. A budget of £50,000 has been approved and must be spent before 31 March 2023. No guarantee can be given to the level and value of work to be placed throughout the lifetime of the contract. All aspects are subject to the continuing availability of funds and to the continuing assessment of advertising need. Full details of requirements are set out in the Specification document (ID 4423666 – Specification). Additional information: The estimated total contract value in II.1.7 is a maximum estimated figure for the entire period of the contract. There is no guarantee of work or spend given. Options will align with budgets which are subject to confirmation and approval by the Consumer Council and are not guaranteed.