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Published 13 Jun 2022, 14:06 BST

Official UK procurement notice

ID 4008314 InterTradeIreland Provision of Brand and Digital Strategy, Creative Design, Advertising and Related Services

Official notice

Authority: Department for Economy (Central government)·Consortium: 2 public authorities

ServicesOpen procedureSME suitable
Sectors: Business Services & Consultancy (79)Recreational, cultural and sporting services (92) Delivery: Ireland (IE)Northern Ireland (UKN)
Published estimate£1,650,000exc. VAT
Submissions closed 19 Jul 2022awarded 31 Aug 2022
Awarded to krow Group Ltd

What is being bought

Published requirement description

InterTradeIreland wishes to appoint a Contractor to provide the following services: Brand and Digital Strategy, Creative Design, Advertising and Related Services, for its corporate and programme communications. The Contractor will be required to provide a comprehensive suite of services including brand management and creative strategy, digital and social media strategy, advertising (traditional and digital), creative design and content creation, video production and copywriting.

CPV: Advertising and marketing services · Advertising campaign services · Advertising consultancy services · Advertising film production · Advertising management services · Advertising services · Copyright consultancy services · Digital printing services · Graphic design services · Lithographic services · Motion picture and video production services · Motion picture and video services · +7 more

The lotProcurement structure

single lot · value published
Lot #1AwardedRenewalPublished value£1,650,000
Delivery listed: Ireland (IE), Northern Ireland
Extensions: There are extension options of 1 year + 1 year · The initial period of Contract will be for a period of up to 12 months with options to extend for two further periods of 12 months each, subject to business demand and available budget.Variant bids: not allowed
79121000 Copyright consultancy services79340000 Advertising and marketing services79341100 Advertising consultancy services79341200 Advertising management services79341400 Advertising campaign services79800000 Printing and related services

What it takes to win
i

How this buyer will score bids.

The evaluation criteria and weights exactly as published on the notice, grouped by family (price, quality, social value and so on).

Evaluation split and conditions of participation as published; the tender pack may add more
How bids were scored
Quality: 42%Price: 40%Social value: 18%
Published sub-criteria (13)
  • AC1 - Strategic Solution for career boost advertising: 7.8%
  • AC2 - Media Strategy, rationale and Media Plan: 6.6%
  • AC3 - Creative Proposal: 6.6%
  • AC4 - Proposals for measurement, monitoring and evaluation: 3%
  • AC5 - Key Personnel Experience: 7.8%
  • AC7 - Account Manager experience: 7.8%
  • AC8 - Contract Management, quality control and business continuity: 2.4%
  • AC10 - Scenario Pricing: 20%
  • Average hourly Rate: 10%
  • Agency Media Commission rebate: 5%
  • Design Jobs: 5%
  • AC6 - digital and social media marketing team experience: 7.8%
  • Ac9 - Social Value: 10.2%
Published award criteria (13)
  • AC1 - Strategic Solution for career boost advertising: 7.8
  • AC2 - Media Strategy, rationale and Media Plan: 6.6
  • AC3 - Creative Proposal: 6.6
  • AC4 - Proposals for measurement, monitoring and evaluation: 3
  • AC5 - Key Personnel Experience: 7.8
  • AC6 - digital and social media marketing team experience: 7.8
  • AC7 - Account Manager experience: 7.8
  • AC8 - Contract Management, quality control and business continuity: 2.4
  • Ac9 - Social Value: 10.2
  • AC10 - Scenario Pricing: 20
  • Average hourly Rate: 10
  • Agency Media Commission rebate: 5
  • Design Jobs: 5
Conditions of participation2
  • Economic & financial standing

    as per Tender documentation

  • Technical & professional ability

    as per Tender documentation

What this means for your bid
  • Price carries 40 of 100 points: a 10% discount moves about 4 points. The method statement decides this lot, not the discount.

Price arithmetic assumes straight proportional scoring; the tender pack may use another formula.

Procedure terms & legal framework

From the official record · publisher note attached
Procedure method
Open procedure
Legal basis
CELEX · 32014L0024 Public Contracts Regulations 2015 (Directive 2014/24/EU)
Procurement category
Services
Notice status
Awarded
Procurement threshold
Unspecified in notice
Regulatory regime
Standard
Commercial structure
Stand-alone contract (no framework)
Competition type
Competitive procedure
GPA / WTO covered
Yes (GPA)
Recurring procurement
No (one-off requirement)
First published
13 Jun 2022, 14:06 BST
Last source update
6 Sept 2022, 15:49 BST
Award evaluation window
19 Jul 2022 – …
FTS notice number
2022/S 000-024985
Classification (CPV)
Advertising and marketing servicesAdvertising campaign servicesAdvertising consultancy servicesAdvertising film productionAdvertising management servicesAdvertising servicesCopyright consultancy servicesDigital printing servicesGraphic design servicesLithographic services
+9 moreMotion picture and video production servicesMotion picture and video services
Delivery area
Ireland (IE)Northern Ireland (UKN)
Official registry OCID
ocds-h6vhtk-0345ba Find a Tender
Review and risk notes
Review procedure

CPD will comply with the Public Contracts Regulations 2015 and, where appropriate, will incorporate a standstill period (i.e. a minimum of 10 calendar days) at the point information on the award of contract is communicated to tenderers. That notification will provide full information on the award decision. This provides time for the unsuccessful tenderers to challenge the award decision before the contract is entered into.

Publisher note: CPD complied with the Public Contracts Regulations 2015 (as amended). and incorporated a standstill period (i.e. a minimum of 10 calendar days) at the point information on the award of contract was. communicated to tenderers. That notification provided full information on the award decision. This provided time for the unsuccessful. tenderers to challenge the award decision before the contract was entered into..

How it was run

Official notice
Run through: eTendersNI · Who buys & how to bid on eTendersNI
Supplier login requiredLanguage: EN
Access & registration note: Free Northern Ireland registration
Submission deadline
19 Jul 2022, 15:00 BST
Submission channel
{"electronicSubmission","written"}
Accepted languages
en
Bids opened
19 Jul 2022, 15:30 BST
Detailed submission instructions & authority contactsFrom official release

etendersni.gov.uk/epps ↗

Timeline

19 Jul 2022 → 17 Oct 2022 · 4 dates
  1. Submission deadline
    19 Jul 2022, 15:00 BST
  2. Bids opened
    19 Jul 2022, 15:30 BST
  3. Notice published
    6 Sept 2022, 15:49 BST
  4. Bids must remain valid until
    17 Oct 2022, 23:59 BST

Notice history

2 events · 2 releases on Find a Tender · since 6 Sept 2022
  1. Status changed to complete
    6 Sept 2022, 15:49 BST
  2. Buyer details updated
    6 Sept 2022, 15:49 BST

Commercial outcome & contract awards

Published awards, contracts and bid statistics, not a forecast
Awards 1
Awarded value £1,650,0001 contract exc. VAT
Bids received 41 from SMEs
Contracts signed 1latest 31 Aug 2022
Awarded toValueDateStatus
krow Group LtdSMEContract£1,650,000 †—Awarded

Contracts

  • Contract · krow Group LtdSME

    Signed
    31 Aug 2022
    Value
    £1,650,000
    Status
    active

Bid statistics published by the authority

BidsSMEVCSEValid bid range
4bids · 4 electronic · 1 from abroad1——

Contracting authority & participating public bodies

3 public bodies on the notice

Department for Economy

Contracting authorityCentral GovernmentBody governed by public lawGeneral public services C/O 303 Airport Road West, BELFAST, UK, BT3 9EDContact email

Consortium members and other public bodies

Dispute resolution & review bodies

  • The UK does not have any such bodies with responsibility for appeal/mediation procedures. Instead; any challenges are dealt with by the High Court, Commercial Division, to which proceedings may be issued regarding alleged breaches of the PCR 2015 as amended.Review body Belfast

Bidders & participating suppliers

1 commercial party on the notice
  • krow Group LtdAwarded supplier 2nd Floor, Hildon House, 30-34 Hill Street, Belfast, UK, BT1 2LAContact email

Official documents & specifications

Official links; attachments are not copied

No document links were published on the notice.