Find a TenderAwarded
Published 21 May 2021, 09:55 BST

Official UK procurement notice

ID 3379248 DE - Department of Education Advertising Campaign - Addressing Educational Underachievement / Play Matters

Official notice

Authority: Department of Education (Central government)·Consortium: 2 public authorities

ServicesOpen procedureSME suitable
Published estimate£700,000exc. VAT
Submissions closed 22 Jun 2021awarded 5 Jul 2021
Awarded to ARDMORE ADVERTISING MARKETING LTD

What is being bought

Published requirement description

The Department of Education (DE) wishes to appoint a Contractor to deliver advertising and related services for campaign advertising. References should be made to the Specification Schedule for more detail on the level of services required.

  • Recurrence: After the expiry of this contract the Department may require further services.

CPV: Advertising and marketing services · Advertising campaign services · Advertising management services · Advertising services

The lotProcurement structure

single lot · value published
Lot #1AwardedRenewalPublished value£700,000
Extensions: After the initial contract period, there are 2 options to extend for 1 year each. Provisional timetable for recourse to the options: 24 months from the award of the contract. · This contract is expected to commence in June/July 2021 for an initial period of two years with the option to extend for two further one year periods, dependent on internal approvals.Variant bids: not allowed

What it takes to win
i

How this buyer will score bids.

The evaluation criteria and weights exactly as published on the notice, grouped by family (price, quality, social value and so on).

Evaluation split and conditions of participation as published; the tender pack may add more
How bids were scored
Quality: 70%Price: 30%
Published sub-criteria (7)
  • AC1 Strategic Solution: 22.4%
  • AC2 Media Strategy, Rationale and Media Plan: 26.6%
  • AC3 Proposals for Research and Evaluation: 10.5%
  • AC4 Key Personnel Experience: 7%
  • AC5 Business Continuity: 3.5%
  • AC6 Total Media Cost: 20%
  • AC Average Hourly Rate: 10%
Published award criteria (7)
  • AC1 Strategic Solution: 22.4
  • AC2 Media Strategy, Rationale and Media Plan: 26.6
  • AC3 Proposals for Research and Evaluation: 10.5
  • AC4 Key Personnel Experience: 7
  • AC5 Business Continuity: 3.5
  • AC6 Total Media Cost: 20
  • AC Average Hourly Rate: 10
Conditions of participation2
  • Economic & financial standing

    as per Tender documentation.

  • Technical & professional ability

    as per Tender documentation.

What this means for your bid
  • Price carries 30 of 100 points: a 10% discount moves about 3 points. The method statement decides this lot, not the discount.

Price arithmetic assumes straight proportional scoring; the tender pack may use another formula.

Procedure terms & legal framework

From the official record · publisher note attached
Procedure method
Open procedure
Legal basis
CELEX · 32014L0024 Public Contracts Regulations 2015 (Directive 2014/24/EU)
Procurement category
Services
Notice status
Awarded
Procurement threshold
Unspecified in notice
Regulatory regime
Standard
Commercial structure
Stand-alone contract (no framework)
Competition type
Competitive procedure
GPA / WTO covered
Yes (GPA)
Recurring procurement
Yes · After the expiry of this contract the Department may require further services.
First published
21 May 2021, 09:55 BST
Last source update
6 Jul 2021, 10:55 BST
Award evaluation window
22 Jun 2021 – …
Authority reference
ID 3379248
FTS notice number
2021/S 000-015522
Classification (CPV)
Advertising and marketing servicesAdvertising campaign servicesAdvertising management servicesAdvertising services
Delivery area
Northern Ireland (UKN)
Official registry OCID
ocds-h6vhtk-02b38a Find a Tender
Contract terms
Performance terms

as per Tender documentation.

Review and risk notes
Review procedure

CPD complied with the Public Contracts Regulations 2015 (as amended)

Publisher note: The successful contractor’s performance on the contract will be regularly monitored in line with PGN 01/12. Contractors not delivering on contract requirements is a serious matter. It means the public purse is not getting what it is paying for. If a contractor fails to reach satisfactory levels of contract performance they will be given a specified time to improve. If, after the specified time, they still fail to reach satisfactory levels of contract performance, the matter will be escalated to senior management in CPD for further action. If this occurs and their performance still does not improve to satisfactory levels within the specified period, it may be regarded as an act of grave professional misconduct and they may be issued with a Certificate of Unsatisfactory Performance and the contract may be terminated. The issue of a Certificate of Unsatisfactory Performance will result in the contractor being excluded from all procurement competitions being undertaken by Centres of Procurement Expertise on behalf of bodies covered by the Northern Ireland Procurement Policy for a period of twelve months from the date of issue of the certificate.. . The Authority expressly reserves the rights:. . (I). not to award any contract as a result of the procurement process commenced by publication of this notice;. (II). to make whatever changes it may see fit to the content and structure of the tendering Competition;. (III). to award (a) contract(s) in respect of any part(s) of the [services] covered by this notice; and. (IV). to award contract(s) in stages.. . and in no circumstances will the Authority be liable for any costs incurred by candidates..

How it was run

Official notice
Run through: eTendersNI · Who buys & how to bid on eTendersNI
Supplier login requiredLanguage: EN
Access & registration note: Free Northern Ireland registration
Submission deadline
22 Jun 2021, 15:00 BST
Submission channel
{"electronicSubmission","written"}
Accepted languages
en
Bids opened
22 Jun 2021, 15:30 BST
Detailed submission instructions & authority contactsFrom official release

Timeline

22 Jun 2021 → 20 Sept 2021 · 4 dates
  1. Submission deadline
    22 Jun 2021, 15:00 BST
  2. Bids opened
    22 Jun 2021, 15:30 BST
  3. Notice published
    6 Jul 2021, 10:55 BST
  4. Bids must remain valid until
    20 Sept 2021, 23:59 BST

Notice history

2 events · 2 releases on Find a Tender · since 6 Jul 2021
  1. Status changed to complete
    6 Jul 2021, 10:55 BST
  2. Buyer details updated
    6 Jul 2021, 10:55 BST

Commercial outcome & contract awards

Published awards, contracts and bid statistics, not a forecast
Awards 1
Awarded value £700,0001 contract exc. VAT
Bids received 11 from SMEs
Contracts signed 1latest 5 Jul 2021
Awarded toValueDateStatus
ARDMORE ADVERTISING MARKETING LTDSMEContract£700,000 †—Awarded

Contracts

Bid statistics published by the authority

BidsSMEVCSEValid bid range
1bids · 1 electronic · 1 from abroad1——

Contracting authority & participating public bodies

2 public bodies on the notice

Department of Education

Contracting authorityCentral GovernmentBody governed by public lawGeneral public services Rathgael House, 43 Balloo Rd, Bangor, UK, BT19 7PRContact email Published organisation website ↗

Dispute resolution & review bodies

  • The UK does not have any such bodies with responsibility for appeal/mediation procedures.Review body Belfast
  • The UK does not have any such bodies with responsibility for appeal/mediation procedures. Instead; any challenges are dealt with by the High Court, Commercial Division, to which proceedings may be issued regarding alleged breaches of the PCR 2015 as amended.Review body Belfast

Bidders & participating suppliers

1 commercial party on the notice

Official documents & specifications

Official links; attachments are not copied

No document links were published on the notice.