Official UK procurement notice
Housing 21 - Seeking ‘Expressions of Interest’ ( EOI) - Developing an Extra Care Value Narrative
Authority: Housing 21 (Public body)
What is being bought
Published requirement descriptionHousing 21 is seeking expressions of interest from experienced communications and brand agencies to work with us on developing a clear, evidence-based and compelling value narrative for our Extra Care business, in advance of a below-threshold quotation exercise.
We are looking to appoint a specialist agency to help us articulate the value of Extra Care to a range of audiences, including future residents, people considering Extra Care for friends or family members, professionals who can refer individuals to Extra Care, local authorities, commissioners, strategic partners, and other key stakeholders.
This work will support our strategic growth and influencing by strengthening awareness and understanding of how Extra Care enables older people to live well while also delivering value to the wider health and social care system.
The work will involve critically reviewing and challenging existing messaging, unpicking assumptions, identifying gaps and ensuring the narrative fully reflects our offer. The expected outputs will be a clear strategic narrative, messaging framework and plan for roll out, together with any other assets or materials to help us achieve our aim.
If you would like to be involved, please send a short expression of interest including:
•A brief company overview
•Relevant experience or expertise - describe a similar project/s you have worked on, either within the housing sector or a comparable organisation, highlighting successes and impact
•Why you would like to undertake this work
Please title the subject: Developing an EC value narrative (add your company name)
Please note this is not a tender.
Agencies with the most experience in this area may be invited to quote.
For more information about this opportunity, please visit the eSourcing portal at:
www.delta-esourcing.com/tenders/UK-UK-Birmin… ↗
To respond to this opportunity, please click here:
CPV: Research and development services and related consultancy services
The lotProcurement structure
single lot · no lot value publishedPipeline intelligence · planning stage: how this market runs before the tender is published
How Housing 21 buys Research and development services (CPV 73), and who usually turns up
Housing 21’s own published record, next to the published market for the same work. Frameworks and DPS are kept out: they attract a different number of bids. Whole-market view: Research and development services (CPV 73) →
How the contest usually goes
Winner shares use published awards; bid and price charts use contested lots.
i
How often small and medium firms win.
Share of awards where the winner’s size is known.
The counts under this question show how many awards have a known supplier size.
Small firms have won here. Neither number says whether you qualify; it describes who has been winning.
i
How often local firms win similar work.
Winners with a registered address in the delivery region, out of awards with a known address.
Here, local means registered in West Midlands.
A local branch does not count if the registered address is elsewhere.
Most of this buyer’s recorded winners are registered outside West Midlands.
i
How long buyers here take to decide after bids close.
Middle value in days from the deadline to the first award notice, on competitions that published both dates.
Only decided tenders count, so slow ones still waiting are not in.
Half of these awards were announced within 88 days of the bid deadline.
i
How often work is awarded with no recorded rival.
Direct awards and tenders where every published lot count shows one bid.
Both shares are minimums: some awards have no bid count.
Thin markets produce this too; it is not proof of a tailored specification.
Missing bid counts may hide more single-bid awards. This share is a minimum.
How many bids did past lots attract?
i
How many bids past lots received.
Each colour is a bid-count range. Only competed lots with a published count are included.
Past bids do not predict this tender.
1 bid5% / 10%
2–340% / 40%
4–625% / 10%
7+30% / 40%
How did awards compare with estimates?
i
Where winning prices landed against estimates.
Each colour shows awards below, close to or above the published estimate, one lot at a time.
Past prices are a guide, not a bid price.
Below estimate40% / 56%
Within ±2%60% / 33%
Above estimate0% / 11%
Assess each lot i
What past awards tell you about each lot.
See the forecast, this buyer’s earlier suppliers and firms with relevant wins.
No supplier is confirmed as a bidder.
i
What past awards tell you about each lot.
See the forecast, this buyer’s earlier suppliers and firms with relevant wins.
No supplier is confirmed as a bidder.
Open a lot for its forecast, this buyer’s previous supplier and possible competitors, from published award history, not a bid list
Lot #1No real estimate
i
How many bids this lot may attract.
The forecast uses similar past competitions. The bar shows either that forecast or past bid counts; the line below says which.
Each lot shows its own forecast based on its own category; forecasts for different lots of the same notice are not comparative. The bar shows 10 past lots.
A forecast, not a list of bidders.
1 bid10%
2–340%
4–610%
7+40%
i
Where the award price may land.
The forecast uses similar awards and the buyer’s estimate. The band covers the middle half of likely prices.
No comparable awards for this lot yet.
A statistical guide from past awards, not a price to bid.
Who has supplied this buyer on similar work? i
Who has done similar work for this buyer.
Past contracts are matched by buyer, title and type of work.
A past supplier may not bid again.
i
Who has done similar work for this buyer.
Past contracts are matched by buyer, title and type of work.
A past supplier may not bid again.
No earlier contract of this buyer matches this lot on the published record.
Who could compete for this lot? i
Who could compete for this lot?
Firms with relevant past wins. On a framework, we show firms on that agreement.
None is confirmed as a bidder.
i
Who could compete for this lot?
Firms with relevant past wins. On a framework, we show firms on that agreement.
None is confirmed as a bidder.
Candidate suppliers for this notice have not been worked out yet, so this is not a verdict that nobody fits.
About this data
- Source. Official UK public procurement notices (Find a Tender), reused under the Open Government Licence v3.0. New notices arrive through the day; the figures are rebuilt nightly.
- Two views, kept apart. The authority’s own track record and the wider market for the same kind of work sit side by side and are never mixed. Where the local picture is too thin, a figure widens to a broader market and says which one it used.
- Forecasts are labelled. The price forecast and its range, possible competitors and the earlier-work matches are our estimates from past awards: not published facts, not win chances and not price advice. Official notices do not say who is bidding.
- Every figure shows what it rests on. Not every notice publishes a bid count, a value or a delivery region, so each figure carries the number of records behind it, and one built on few records is marked as such. The on a figure explains it; the counting rules are in the methodology. Spotted something wrong? Tell us.
Procedure terms & legal framework
From the official record- Legal basis
- UKPGA · 2023/54 Procurement Act 2023
- Procurement category
- Services
- Notice status
- Planned procurement
- Procurement threshold
- Below threshold
- Regulatory regime
- Standard
- Commercial structure
- Stand-alone contract (no framework)
- Competition type
- Competitive procedure
- GPA / WTO covered
- Unspecified in notice
- Recurring procurement
- Unspecified in notice
- First published
- 12 Aug 2026, 11:36 BST
- Last source update
- 12 Aug 2026, 11:36 BST
- FTS notice number
2026/S 000-076647- Latest notice
- Preliminary market engagement notice (UK2)
- Classification (CPV)
- Delivery area
- Official registry OCID
ocds-h6vhtk-06e25cFind a Tender
How it was run
Official notice- Submission deadline
- —
Timeline
12 Aug 2026 → 28 Aug 2026 · 3 dates- Planning notice published70 days ago12 Aug 2026, 11:36 BST
- Contract starts69 days ago13 Aug 2026, 00:00 BST
- Market engagement53 days ago28 Aug 2026, 23:59 BST
If you would like to be involved, please send a short expression of interest including:
•A brief company overview
•Relevant experience or expertise - describe a similar project/s you have worked on, either within the housing sector or a comparable organisation, highlighting successes and impact
•Why you would like to undertake this work
Please title the subject: Developing an EC value narrative (add your company name)
Please note this is not a tender.
Agencies with the most experience in this area may be invited to quote.
Engagement deadline: 28 August 2026
In the first instance, interested agencies who would like to be considered to quote must demonstrate a strong track record of undertaking similar pieces of work and submit their initial Expressions of Interest (EOI) by email to [email protected]
Timescales: We would like to commence this work in September 2026.
Notice history
1 event · 1 release on Find a Tender- Preliminary market engagement notice published12 Aug 2026, 11:36 BSTUK2
Commercial outcome & contract awards
Pipeline notice- Awards (0)
- No award published
- Contracts (0)
- No contract published
- Bid statistics
- No aggregate bid statistics published
Contracting authority & participating public bodies
Official documents & specifications (1)
Official links; attachments are not copiedNotices published for this procedure
- Preliminary market engagement notice Preliminary market engagement notice on Find a Tender