Housing 21 - Seeking ‘Expressions of Interest’ ( EOI) - Developing an Extra Care Value Narrative

{
  "id": "076647-2026",
  "tag": [
    "planning"
  ],
  "date": "2026-08-12T11:36:06+01:00",
  "ocid": "ocds-h6vhtk-06e25c",
  "buyer": {
    "id": "GB-PPON-PGTG-9145-PMNM",
    "name": "Housing 21"
  },
  "tender": {
    "id": "ocds-h6vhtk-06e25c",
    "lots": [
      {
        "id": "1",
        "status": "planning",
        "contractPeriod": {
          "endDate": "2026-08-28T23:59:59+01:00",
          "startDate": "2026-08-13T00:00:00+01:00"
        }
      }
    ],
    "items": [
      {
        "id": "1",
        "relatedLot": "1",
        "deliveryAddresses": [
          {
            "region": "UK",
            "country": "GB",
            "countryName": "United Kingdom"
          }
        ],
        "additionalClassifications": [
          {
            "id": "73000000",
            "scheme": "CPV",
            "description": "Research and development services and related consultancy services"
          }
        ]
      }
    ],
    "title": "Housing 21 - Seeking ‘Expressions of Interest’ ( EOI) - Developing an Extra Care Value Narrative",
    "value": {
      "currency": "GBP",
      "amountGross": 0
    },
    "status": "planning",
    "legalBasis": {
      "id": "2023/54",
      "uri": "https://www.legislation.gov.uk/ukpga/2023/54/contents",
      "scheme": "UKPGA"
    },
    "description": "Housing 21 is seeking expressions of interest from experienced communications and brand agencies to work with us on developing a clear, evidence-based and compelling value narrative for our Extra Care business, in advance of a below-threshold quotation exercise.\nWe are looking to appoint a specialist agency to help us articulate the value of Extra Care to a range of audiences, including future residents, people considering Extra Care for friends or family members, professionals who can refer individuals to Extra Care, local authorities, commissioners, strategic partners, and other key stakeholders.\nThis work will support our strategic growth and influencing by strengthening awareness and understanding of how Extra Care enables older people to live well while also delivering value to the wider health and social care system.\nThe work will involve critically reviewing and challenging existing messaging, unpicking assumptions, identifying gaps and ensuring the narrative fully reflects our offer. The expected outputs will be a clear strategic narrative, messaging framework and plan for roll out, together with any other assets or materials to help us achieve our aim.\nIf you would like to be involved, please send a short expression of interest including:\n•A brief company overview\n•Relevant experience or expertise - describe a similar project/s you have worked on, either within the housing sector or a comparable organisation, highlighting successes and impact\n•Why you would like to undertake this work\nPlease title the subject: Developing an EC value narrative (add your company name)\nPlease note this is not a tender.\nAgencies with the most experience in this area may be invited to quote.\nFor more information about this opportunity, please visit the eSourcing portal at: \nhttps://www.delta-esourcing.com/tenders/UK-UK-Birmingham:-Research-and-development-services-and-related-consultancy-services./XWD43SX6V5\nTo respond to this opportunity, please click here: \nhttps://www.delta-esourcing.com/respond/XWD43SX6V5",
    "aboveThreshold": false,
    "mainProcurementCategory": "services"
  },
  "parties": [
    {
      "id": "GB-PPON-PGTG-9145-PMNM",
      "name": "Housing 21",
      "roles": [
        "buyer"
      ],
      "address": {
        "region": "UKG31",
        "country": "GB",
        "locality": "Birmingham",
        "postalCode": "B16 8TP",
        "countryName": "United Kingdom",
        "streetAddress": "51 - 53 Hagley Road"
      },
      "details": {
        "classifications": [
          {
            "id": "publicAuthoritySubCentralGovernment",
            "scheme": "UK_CA_TYPE",
            "description": "Public authority - sub-central government"
          }
        ]
      },
      "identifier": {
        "id": "PGTG-9145-PMNM",
        "scheme": "GB-PPON"
      },
      "contactPoint": {
        "email": "procurementteam@housing21.org.uk",
        "telephone": "03701924000"
      }
    }
  ],
  "language": "en",
  "planning": {
    "documents": [
      {
        "id": "076647-2026",
        "url": "https://www.find-tender.service.gov.uk/Notice/076647-2026",
        "format": "text/html",
        "noticeType": "UK2",
        "description": "Preliminary market engagement notice on Find a Tender",
        "documentType": "marketEngagementNotice",
        "datePublished": "2026-08-12T11:36:06+01:00"
      }
    ],
    "milestones": [
      {
        "id": "engagement",
        "type": "engagement",
        "status": "scheduled",
        "dueDate": "2026-08-28T23:59:59+01:00",
        "description": "If you would like to be involved, please send a short expression of interest including:\n•A brief company overview\n•Relevant experience or expertise - describe a similar project/s you have worked on, either within the housing sector or a comparable organisation, highlighting successes and impact\n•Why you would like to undertake this work\nPlease title the subject: Developing an EC value narrative (add your company name)\nPlease note this is not a tender.\nAgencies with the most experience in this area may be invited to quote.\nEngagement deadline: 28 August 2026\nIn the first instance, interested agencies who would like to be considered to quote must demonstrate a strong track record of undertaking similar pieces of work and submit their initial Expressions of Interest (EOI) by email to procurementteam@housing21.org.uk\nTimescales: We would like to commence this work in September 2026."
      }
    ]
  },
  "initiationType": "tender"
}