Official UK procurement notice
HDD-ITT-59015 - Ad Hoc Recruitment Campaigns
Procurement agent: Velindre University NHS Trust Please note NHS Wales Shared Services Partnership (hosted by Velindre University NHS Trust) will manage this procurement on behalf of the contracting authority. Due to having the same identifiers, we're unable to reflect this in the notice options.·On behalf of: Hywel da University Health Board
What is being bought
Published requirement descriptionHywel Dda University Health Board (HDUHB) has awarded a contract for the provision of marketing material for ad hoc recruitment campaigns.
The following services will be provided:
Marketing materials for recruitment campaigns covering:
Carmarthenshire
Ceredigion
Pembrokeshire
Other areas of the UK outside of Wales
The service incudes but is not limited to:
Poster advertisements on buses and trains in Carmarthenshire, Ceredigion & Pembrokeshire. Posters will range in size for different campaigns; sizing will be agreed at point of enquiry for each specific campaign.
Poster advertisements in service stations such as along the M5 corridor during school holiday periods.
Digital advertisements on screens in major train stations, such as the London Underground and Manchester Piccadilly.
Spotify audio and visual recruitment advertisements in Carmarthenshire, Ceredigion, Pembrokeshire, and other areas as required. The adverts will run over 2-4 weeks.
Poster advertisements in retail areas of the UK for example shopping centres or local convenience stores.
All poster content will be created by HDUHB and will be provided to the successful bidder with the enquiry for each individual campaign. The Health Board would, during an initial meeting with the successful bidder, discuss plans for the years ahead, and timeline mutually agreed.
The successful bidder will provide:
Effective delivery plan, provided as a timeline for each campaign delivery
A response time of 5 working days to initial requests.
Photographic proof of all completed and delivered campaign.
Statistics of campaign reach, to be provided up to 4 weeks after the campaign has ended detailing the success of each campaign.
This is a zero-commitment contract, with details of each campaign agreed between the service and provider as funding allows.
CPV: Advertising campaign services · Advertising management services · Advertising services
The lotProcurement structure
single lot · value publishedLot #1AwardedRenewalPublished value£50,000
- Condition of participation
As per tender documents, all requirements listed within Pass/Fail Criteria
What it takes to wini
How this buyer will score bids.
The evaluation criteria and weights exactly as published on the notice, grouped by family (price, quality, social value and so on).
Evaluation split and conditions of participation as published; the tender pack may add morei
How this buyer will score bids.
The evaluation criteria and weights exactly as published on the notice, grouped by family (price, quality, social value and so on).
Published sub-criteria (3)
- Qualitative Criteria: 45%
- Commercial Criteria: 35%
- Social Value Criteria: 20%
Published award criteria (3)
- Qualitative Criteria
- Social Value Criteria
- Commercial Criteria
- Condition of participation
As per tender documents, all requirements listed within Pass/Fail Criteria
- Price carries 35 of 100 points: a 10% discount moves about 3.5 points. The method statement decides this lot, not the discount.
Price arithmetic assumes straight proportional scoring; the tender pack may use another formula.
Procedure terms & legal framework
From the official record- Procedure method
- Below threshold - open competition
- Legal basis
- UKPGA · 2023/54 Procurement Act 2023
- Procurement category
- Services
- Notice status
- Awarded
- Procurement threshold
- Below threshold
- Regulatory regime
- Standard
- Commercial structure
- Stand-alone contract (no framework)
- Competition type
- Competitive procedure
- GPA / WTO covered
- Unspecified in notice
- Recurring procurement
- Unspecified in notice
- First published
- 8 May 2025, 12:49 BST
- Last source update
- 19 Aug 2025, 14:23 BST
- Authority reference
P0312- FTS notice number
2025/S 000-019696- Latest notice
- Contract details notice (UK7)
- Classification (CPV)
- Delivery area
- Official registry OCID
ocds-h6vhtk-050eb0Find a Tender
How it was run
Official notice- Submission deadline
- 6 Jun 2025, 12:00 BST
- Clarification deadline
- 30 May 2025, 12:00 BST
- Submission channel
- Official e-sourcing portal
- Electronic submission
- Allowed
Timeline
8 May 2025 → 19 Aug 2025 · 5 dates- Tender notice published8 May 2025, 12:49 BST
- Clarification questions by30 May 2025, 12:00 BST
- Submission deadline6 Jun 2025, 12:00 BST
- Contract starts1 Jul 2025, 00:00 BST
- Latest notice published19 Aug 2025, 14:23 BST
Notice history
5 events · 3 releases on Find a Tender · since 8 May 2025- Tender notice published8 May 2025, 12:49 BSTUK4
- Contract award notice published29 Jul 2025, 12:59 BSTUK6
- Status changed to complete29 Jul 2025, 12:59 BST
- Contract signature expected11 Aug 2025, 23:59 BSTscheduled
- Contract details notice published19 Aug 2025, 14:23 BSTUK7
Commercial outcome & contract awards
Published awards, contracts and bid statistics, not a forecast| Awarded to | Value | Date | Status |
|---|---|---|---|
| Four Communications LimitedAd Hoc Recruitment Campaigns1 Sept 2025 – 31 Aug 2026 · up to 31 Aug 2027Extensions: 12 month extension built into the contract, to be reviewed annually | £50,000 | 29 Jul 2025 | Awarded |
Contracts
Ad Hoc Recruitment Campaigns · Four Communications Limited
- Signed
- 18 Aug 2025
- Value
- £50,000
- Period
- 1 Sept 2025 – 31 Aug 2026 · up to 31 Aug 2027 with extensions
- Status
- active
- Extensions
- Option to extend for a one (1) year
Bid statistics published by the authority
| Bids | SME | VCSE | Valid bid range |
|---|---|---|---|
| 5final-stage tenders | 5 | 0 | — |
Contracting authority & participating public bodies
2 public bodies on the noticeClients of the procurement agent
- Hywel da University Health BoardBeneficiary authority
Bidders & participating suppliers
1 commercial party on the notice- Four Communications LimitedAwarded supplier
Official documents & specifications (3)
Official links; attachments are not copiedNotices published for this procedure
- Contract details notice Contract details notice on Find a Tender
- Contract award notice Contract award notice on Find a Tender
- Tender notice Tender notice on Find a Tender