Framework Agreement for the Provision of Public Health Behavioural Change Marketing

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    "title": "Framework Agreement for the Provision of Public Health Behavioural Change Marketing",
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        "description": "This Framework Agreement will be awarded to a single provider  with demonstrable capability in delivering behavioural change marketing services.\nThe Framework will operate on a single-provider basis, with all call-off contracts awarded by way of direct award to the appointed provider in accordance with the terms and conditions of the Framework.\nThe scope of services under the Framework may include, but is not limited to, the development and delivery of behavioural insight-led campaigns, audience segmentation, creative development, media planning and buying, and campaign evaluation. The Contracting Authority reserves the right to refine and vary the scope of individual call-offs to reflect specific project requirements.\nPricing for call-off contracts will be based on the rates and pricing structure submitted as part of the tender and agreed at Framework award. \nThe Framework will have a duration of  4 years, with individual call-off contracts awarded for defined periods within the Framework term.\nPerformance will be managed through agreed key performance indicators (KPIs) and service levels, which may be specified at Framework level and/or refined for individual call-off contracts.\nThe Contracting Authority reserves the right to incorporate continuous improvement measures, benchmarking, and performance review mechanisms throughout the duration of the Framework.",
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    "description": "The Council seeks to appoint a Single Provider under a Framework Agreement for comprehensive marketing campaign services that achieve measurable, sustained behaviour change supporting the Council's Public Health priorities, for example, but not limited to, enabling good mental health, enabling the best start in life, reducing poverty, encouraging good financial wellbeing and protecting and enabling people of all ages to live safe and healthy lives.\nThe framework agreement will commence on 01 December 2026 for a period of two years to 30 November 2028, with the option to extend for two (2) additional twelve (12) month extension periods (2+1+1). The total framework term will be a maximum of 4 years. There will be a mobilisation period from 21 September to 01 December 2026. The estimated total contract value of £4,000,000 (excluding VAT) represents the maximum aggregate value across all Call-Off Contracts over the full term (including extensions).\nProspective tenderers should note that this contract may be affected by Local Government Reorganisation (LGR). In accordance with Schedule 8 of the Procurement Act 2023, this contract may be novated to a successor council or otherwise modified to reflect the requirements of any new council arrangements arising from LGR. The exact nature of any modification or novation cannot be determined at this time, but such changes will be managed under both the Procurement Act 2023 and the contractual provisions.",
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