Find a TenderAwardedContract details notice
Published 4 Jun 2026, 12:15 BST

Official UK procurement notice

Food Sense Wales- Food Cardiff Communications Campaign

Official notice

Procurement agent: Cardiff and Vale University Health Board

ServicesBelow threshold - open competitionBelow thresholdSME suitableVCSE suitable
Published estimate£50,000≈ £50k / year · £60,000 inc. VAT1% below published estimate
Submissions closed 28 Jul 2026awarded 10 Sept 2026
Awarded to Matt Appleby Consulting Ltd
Contract term 1 yrends 8 Nov 2027 · up to 8 Nov 2029 with extensions · starts 9 Nov 2026

What is being bought

Published requirement description

Food Sense Wales is procuring a supplier to deliver bilingual

communications services for Food Cardiff from November

2026 to November 2029. The contract covers strategic

communications, content creation, campaigns, media

engagement, and stakeholder communications to support

Cardiff’s Good Food Strategy and promote a healthier, fairer,

and more sustainable food system across the city.

CPV: Advertising campaign services

The lotProcurement structure

single lot · value published
Lot #1AwardedRenewal 1 yrSMEVCSEPublished value£50,000
Contract period: 9 Nov 2026 – 8 Nov 2027 (1 yr) · up to 8 Nov 2029 with extensionsValue: £50,000 exc. VAT · £60,000 inc. VAT
Delivery: WalesEligibility: SME eligibleVCSE eligible
Extensions: To be taken in 12 month periods
Pre-qualification & selection criteria (PQQ)1
  • Condition of participation

    All responses to the qualification/selection questions will be evaluated based on the information provided in response to each of the questions. Responses to all questions will be evaluated based on the scoring methodology as described in the notes to each

    question. The scoring methodology applied is as follows:

    Acceptable/Pass - Service Provider is likely to be able to meet the needs of the Health Board. Demonstration by the Service Provider of the relevant ability, understanding, experience, skills, and resource & quality measures required to provide the services, with evidence to support the response.

    Unacceptable/Fail - Service Provider will not be able to meet the needs of the Health Board. Does not comply and/or insufficient information provided to demonstrate that the Service Provider has the relevant ability, understanding, experience, skills, resource & quality measures required to provide the services, with little or no evidence to support the

    response. Only those bids which pass each of the questions within the qualification envelope will have their bid considered further.

What it takes to win
i

How this buyer will score bids.

The evaluation criteria and weights exactly as published on the notice, grouped by family (price, quality, social value and so on).

Evaluation split and conditions of participation as published; the tender pack may add more
How bids were scored
Quality: 40%Price: 60%
Published sub-criteria (2)
  • Technical: 40%
  • Commercial: 60%
Published award criteria (2)
  • Technical: Technical questions with Pass/Fail Requirements
  • Commercial
Conditions of participation1
  • Condition of participation

    All responses to the qualification/selection questions will be evaluated based on the information provided in response to each of the questions. Responses to all questions will be evaluated based on the scoring methodology as described in the notes to each

    question. The scoring methodology applied is as follows:

    Acceptable/Pass - Service Provider is likely to be able to meet the needs of the Health Board. Demonstration by the Service Provider of the relevant ability, understanding, experience, skills, and resource & quality measures required to provide the services, with evidence to support the response.

    Unacceptable/Fail - Service Provider will not be able to meet the needs of the Health Board. Does not comply and/or insufficient information provided to demonstrate that the Service Provider has the relevant ability, understanding, experience, skills, resource & quality measures required to provide the services, with little or no evidence to support the

    response. Only those bids which pass each of the questions within the qualification envelope will have their bid considered further.

What this means for your bid
  • Price carries 60 of 100 points: a 10% discount moves about 6 points. This one is won on the number: sharpen the price before polishing the prose.

Price arithmetic assumes straight proportional scoring; the tender pack may use another formula.

Procedure terms & legal framework

From the official record
Procedure method
Below threshold - open competition
Legal basis
UKPGA · 2023/54 Procurement Act 2023
Procurement category
Services
Notice status
Awarded
Procurement threshold
Below threshold
Regulatory regime
Standard
Commercial structure
Stand-alone contract (no framework)
Competition type
Competitive procedure
GPA / WTO covered
Unspecified in notice
Recurring procurement
Unspecified in notice
First published
4 Jun 2026, 12:15 BST
Last source update
8 Oct 2026, 14:29 BST
Authority reference
CAV-FTS-63277
FTS notice number
2026/S 000-062421
Latest notice
Contract details notice (UK7)
Classification (CPV)
Advertising campaign services
Delivery area
Wales (UKL)
Official registry OCID
ocds-h6vhtk-06ad58 Find a Tender

How it was run

Official notice
Run through: Sell2Wales · Who buys & how to bid on Sell2Wales
Supplier login requiredElectronic submission allowed
Access & registration note: Free Wales registration; eTenderWales runs on Jaggaer
Submission deadline
28 Jul 2026, 14:00 BST
Clarification deadline
21 Jul 2026, 14:00 BST
Submission channel
Official e-sourcing portal
Electronic submission
Allowed
Detailed submission instructions & authority contactsFrom official release

Timeline

4 Jun 2026 → 9 Nov 2026 · 8 dates
  1. Planning notice published140 days ago
    4 Jun 2026, 12:15 BST
  2. Market engagement133 days ago
    11 Jun 2026, 23:59 BST

    Please 'Note Interest' on this PME notice to be invited to the tender process.

  3. Next notice expected126 days ago
    18 Jun 2026, 23:59 BST
  4. Tender notice published112 days ago
    2 Jul 2026, 15:47 BST
  5. Clarification questions by93 days ago
    21 Jul 2026, 14:00 BST
  6. Submission deadline86 days ago
    28 Jul 2026, 14:00 BST
  7. Latest notice published14 days ago
    8 Oct 2026, 14:29 BST
  8. Today
    22 Oct 2026
  9. Contract startsin 17 days
    9 Nov 2026

Notice history

9 events · 4 releases on Find a Tender · since 4 Jun 2026
  1. Preliminary market engagement notice published
    4 Jun 2026, 12:15 BST
    UK2
  2. Tender notice published
    2 Jul 2026, 15:47 BST
    UK4
  3. Status changed to active
    2 Jul 2026, 15:47 BST
  4. Procurement method changed
    2 Jul 2026, 15:47 BST
  5. Deadline published: 28 Jul 2026, 14:00 BST
    2 Jul 2026, 15:47 BST
  6. Contract award notice published
    10 Sept 2026, 12:47 BST
    UK6
  7. Status changed to complete
    10 Sept 2026, 12:47 BST
  8. Contract signature expected
    28 Sept 2026, 23:59 BST
    scheduled
  9. Contract details notice published
    8 Oct 2026, 14:29 BST
    UK7
Routine re-releases (4)
  • 2026-06: 1 release · 4 Jun 2026

Commercial outcome & contract awards

Published awards, contracts and bid statistics, not a forecast
Awards 1
Awarded value £49,5001 award exc. VAT
Bids received 33 from SMEs
Contracts signed 1latest 1 Oct 2026
Awarded toValueDateStatus
Matt Appleby Consulting LtdFood Sense Wales - Food Cardiff Campaign9 Nov 2026 – 8 Nov 2027 · up to 8 Nov 2029Extensions: To be taken in annual tranches£49,50010 Sept 2026Awarded

Contracts

  • Food Sense Wales- Food Cardiff Communications Campaign · Matt Appleby Consulting Ltd

    Signed
    1 Oct 2026
    Value
    £49,500
    Period
    9 Nov 2026 – 8 Nov 2027 · up to 8 Nov 2029 with extensions
    Status
    active
    Extensions
    To be taken annual tranches at the soul discretion of the Health Board

Bid statistics published by the authority

BidsSMEVCSEValid bid range
3final-stage tenders30—

Contracting authority & participating public bodies

2 public bodies on the notice

Cardiff and Vale University Health Board

Procurement agentPublic authority - central governmentWelsh devolved regulations apply GB-PPON: PPPR-7969-BTJG Woodland House, Maes-y-coed Road, Cardiff, Wales, CF14 4HHContact name, email, phone

Clients of the procurement agent

  • NHS Wales Shared Services PartnershipProcuring entityNWSSP will be managing this procurement on behalf of CAVUHBGB-PPON: PXWV-6492-CGMN Cardiff , WalesContact name, email, phone

Bidders & participating suppliers

1 commercial party on the notice
  • Matt Appleby Consulting LtdAwarded supplierGB-PPON: PRPV-9881-HMTP 4 Werfa Street,, Cardiff, Wales, CF23 5EWContact email

Official documents & specifications (7)

Official links; attachments are not copied

Tender pack and attachments

Notices published for this procedure