Digital Marketing

{
  "id": "064040-2026",
  "tag": [
    "tender"
  ],
  "date": "2026-07-08T10:57:05+01:00",
  "ocid": "ocds-h6vhtk-06c605",
  "buyer": {
    "id": "GB-UKPRN-10003200",
    "name": "Hull College"
  },
  "tender": {
    "id": "T/26/381/GROUP/MKT",
    "lots": [
      {
        "id": "1",
        "value": {
          "currency": "GBP",
          "amountGross": 100000
        },
        "status": "active",
        "suitability": {
          "sme": true
        },
        "awardCriteria": {
          "description": "EXPERIENCE (25%) - Demonstrate your experience of working on similar projects profiling similar target audiences. Include an example of an instance where you have successfully planned, implemented, managed the budget and met (or exceeded)  KPIs for a similar organisation. Up to 3 pieces of relevant work can be included as supporting evidence as an additional appendix. (300 words max)\nDELIVERABILITY (25%) - Outline how a campaign would be managed effectively, from brief to evaluation. Include your process for obtaining, interpreting and understanding a brief and how you use metrics and evaluation to inform your recommendations for future campaigns. (300 words max)\nVALUE FOR MONEY Sample Campaign (50%)"
        },
        "contractPeriod": {
          "endDate": "2028-07-31T23:59:59+01:00",
          "startDate": "2026-09-01T00:00:00+01:00"
        }
      }
    ],
    "items": [
      {
        "id": "1",
        "relatedLot": "1",
        "deliveryAddresses": [
          {
            "region": "UKE",
            "country": "GB",
            "countryName": "United Kingdom"
          }
        ],
        "additionalClassifications": [
          {
            "id": "79340000",
            "scheme": "CPV",
            "description": "Advertising and marketing services"
          }
        ]
      }
    ],
    "title": "Digital Marketing",
    "value": {
      "currency": "GBP",
      "amountGross": 100000
    },
    "status": "active",
    "documents": [
      {
        "id": "L-1",
        "url": "https://www.in-tendhost.co.uk/hull-college/aspx/Home",
        "description": "Tender documents will be live from 09.07.2026",
        "documentType": "biddingDocuments"
      },
      {
        "id": "064040-2026",
        "url": "https://www.find-tender.service.gov.uk/Notice/064040-2026",
        "format": "text/html",
        "noticeType": "UK4",
        "description": "Tender notice on Find a Tender",
        "documentType": "tenderNotice",
        "datePublished": "2026-07-08T10:57:05+01:00"
      }
    ],
    "legalBasis": {
      "id": "2023/54",
      "uri": "https://www.legislation.gov.uk/ukpga/2023/54/contents",
      "scheme": "UKPGA"
    },
    "description": "Dear Sir / Madam,\nYou're invited by Hull College to submit a bid to tender for digital marketing services.\nWe're seeking to appoint a supplier to deliver digital marketing campaigns and support across a range of channels, audiences and brands that sit underneath the Hull College umbrella brand. It is expected the supplier will be innovative, creative and responsive with a track record of developing and delivering outstanding strategic and tactical digital marketing activity. \nThe successful supplier will act as an extension to the Hull College Marketing Team, working closely with the Head of Marketing and the Senior Digital Marketing Officer and, where necessary, other college colleagues. \nThe successful supplier will work alongside the college's marketing team to develop strategies and campaigns to effectively engage our target audience to help deliver our vision to be recognised as a leading provider of education and training, supporting sustainable local and regional economic development. \nRespondents to this Invitation to Tender (ITT) do not have to be based in the East Riding of Yorkshire however strong knowledge and association with the region and especially the education sector would be advantageous.",
    "tenderPeriod": {
      "endDate": "2026-08-03T12:00:00+01:00"
    },
    "enquiryPeriod": {
      "endDate": "2026-07-20T12:00:00+01:00"
    },
    "aboveThreshold": false,
    "submissionTerms": {
      "electronicSubmissionPolicy": "allowed"
    },
    "procurementMethod": "open",
    "mainProcurementCategory": "services",
    "submissionMethodDetails": "please refer to full tender documents that are live from 09.07.2026 on the In-Tend portal\nhttps://www.in-tendhost.co.uk/hull-college/aspx/Home",
    "procurementMethodDetails": "Below threshold - open competition"
  },
  "parties": [
    {
      "id": "GB-UKPRN-10003200",
      "name": "Hull College",
      "roles": [
        "buyer"
      ],
      "address": {
        "region": "UKE11",
        "country": "GB",
        "locality": "Hull",
        "postalCode": "HU1 3DG",
        "countryName": "United Kingdom",
        "streetAddress": "Wilberfore Drive"
      },
      "details": {
        "classifications": [
          {
            "id": "publicAuthoritySubCentralGovernment",
            "scheme": "UK_CA_TYPE",
            "description": "Public authority - sub-central government"
          }
        ]
      },
      "identifier": {
        "id": "10003200",
        "scheme": "GB-UKPRN"
      },
      "contactPoint": {
        "email": "susan.navier@hull-college.ac.uk"
      },
      "additionalIdentifiers": [
        {
          "id": "PHGX-4525-LYXX",
          "scheme": "GB-PPON"
        }
      ]
    }
  ],
  "language": "en",
  "initiationType": "tender"
}