Official UK procurement notice
Digital Marketing and Advertising in China
Authority: Swansea University (Education)
What is being bought
Published requirement descriptionThe University wishes to appoint an external Supplier to help manage university digital platforms in China throughout the year as well as
ad hoc projects as they arise. The appointment requires the Supplier to use their expertise advising on upcoming opportunities, undertaking
competitors’ research and being able to produce detailed report on performance and to show return of investment.
CPV: Advertising and marketing services
The lotProcurement structure
single lot · value publishedLot #1The University wishes to appoint an external Supplier to help manage university…AwardedRenewalPublished value£500,000
The University wishes to appoint an external Supplier to help manage university digital platforms in China throughout the year as well as ad hoc projects as they arise. The appointment requires the Supplier to use their expertise advising on upcoming opportunities, undertaking competitors’ research and being able to produce detailed report on performance and to show return of investment.
The University produces a high volume of advertising materials throughout the year and the appointed Supplier are required to provide fast turnaround and deliver multiple projects at key times during the academic year. The supplier is expected to create and design campaign and preform account management across main digital platforms in China for Swansea, primarily WeChat, Weibo and Baidu. The supplier is expected to provide tailored plans for each platform for Swansea University over 12 month periods.
What it takes to wini
How this buyer will score bids.
The evaluation criteria and weights exactly as published on the notice, grouped by family (price, quality, social value and so on).
Evaluation split and conditions of participation as published; the tender pack may add morei
How this buyer will score bids.
The evaluation criteria and weights exactly as published on the notice, grouped by family (price, quality, social value and so on).
Published sub-criteria (4)
- Integrated PPC and Programmatic Planning: 35%
- Experience & Suitability for Higher Education: 25%
- Client/Agency Relationship: 20%
- price: 20%
Published award criteria (4)
- Integrated PPC and Programmatic Planning: 35
- Experience & Suitability for Higher Education: 25
- Client/Agency Relationship: 20
- Price: 20
- Price carries 20 of 100 points: a 10% discount moves about 2 points. The method statement decides this lot, not the discount.
Price arithmetic assumes straight proportional scoring; the tender pack may use another formula.
Procedure terms & legal framework
From the official record · publisher note attached- Procedure method
- Open procedure
- Legal basis
- CELEX · 32014L0024 Public Contracts Regulations 2015 (Directive 2014/24/EU)
- Procurement category
- Services
- Notice status
- Awarded
- Procurement threshold
- Unspecified in notice
- Regulatory regime
- Standard
- Commercial structure
- Stand-alone contract (no framework)
- Competition type
- Competitive procedure
- GPA / WTO covered
- Yes (GPA)
- Recurring procurement
- No (one-off requirement)
- First published
- 5 Jan 2021, 09:24 GMT
- Last source update
- 14 Jun 2021, 14:44 BST
- Award evaluation window
- 10 Feb 2021 – …
- Authority reference
SU27(21)- FTS notice number
2021/S 000-013374- Classification (CPV)
- Delivery area
- Official registry OCID
ocds-h6vhtk-028798Find a Tender
- Electronic trading
- e-invoicing allowed · electronic ordering · electronic payment
Publisher note: (WA Ref:111220)
How it was run
Official noticeTender documents are also served through a separate tool: https://etenderwales.bravosolution.co.uk/ ↗
- Submission deadline
- 10 Feb 2021, 12:00 GMT
- Submission channel
- {"electronicSubmission"}
- Accepted languages
- en, cy
- Bid validity
- 90 days from the deadline
- Bids opened
- 10 Feb 2021, 12:00 GMT
Timeline
10 Feb 2021 → 1 Aug 2021 · 4 dates- Submission deadline10 Feb 2021, 12:00 GMT
- Bids opened10 Feb 2021, 12:00 GMT
- Notice published14 Jun 2021, 14:44 BST
- Contract starts1 Aug 2021, 00:00 BST
Notice history
1 event · 2 releases on Find a Tender- Status changed to complete14 Jun 2021, 14:44 BST
Commercial outcome & contract awards
Published awards, contracts and bid statistics, not a forecast| Awarded to | Value | Date | Status |
|---|---|---|---|
| PingPong Digital LtdSME | £430,000 † | — | Awarded |
Contracts
Contract 013374-2021-SU27(21)-1 · PingPong Digital LtdSME
- Signed
- 11 Jun 2021
- Value
- £430,000
- Period
- … – 31 Jul 2024
- Status
- active
Bid statistics published by the authority
| Bids | SME | VCSE | Valid bid range |
|---|---|---|---|
| 4bids · 4 electronic · 4 from abroad | 2 | — | — |
Contracting authority & participating public bodies
Dispute resolution & review bodies
- High CourtReview body
Bidders & participating suppliers
1 commercial party on the notice- PingPong DigitalAwarded supplier
Official documents & specifications
Official links; attachments are not copiedNo document links were published on the notice.