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Official procurement procedure

Digital Affiliate Marketing

Advertising and marketing services
Marketing services
Wales (UKL)
Published value
Not published
Submission deadline Not published
Lots published1
Procurement Executive Summary
AI & Search Synopsis
Generated from official OCDS record
Tenderline Synopsis: Transport for Wales Rail Limited (Utility Buyer): "Digital Affiliate Marketing". Published status: complete. Published value: Value not published. 1 published lot. Submission deadline not published. See the official notice for participation instructions.
Contracting AuthorityTransport for Wales Rail Limited (Utility Buyer)Scope & CategoriesNot publishedSubmission Window
complete
No deadline published
Submission GatewayDirect notice routeLegal Basis & RegimeStandard procurementEstimated Value (exc. VAT)Not published
Bidder Intelligence · Authority Profile: Transport for Wales Rail Limited (Utility Buyer)
Market Analytics
View Authority Profile →
Derived from OCDS awards & bid statistics
Published history for Transport for Wales Rail Limited (Utility Buyer). These figures describe retained records, not a forecast of bids or a measure of buyer bias.
Published-to-award variance
Not availableInsufficient comparable data
Requires at least 5 comparable procedures
Competition Density
2.1Bids / Report
55.6% of reports have one bid
Supplier ConcentrationNo estimate
Insufficient attributable awardsNo concentration estimate available
Payment Terms
Check noticePublished terms
Payment obligations depend on the applicable regime and contract. Consult the official documents.
Coverage: 21 active published awards; 9 bid reports (which may be per lot). Supplier values exclude multi-supplier awards, frameworks and DPS, and use GBP only. They are published award values, not payments. Published-to-award variance compares single-lot, single-award, single-supplier GBP procedures with explicitly non-framework/non-DPS status; increases remain in the average. Unpublished data stays unknown. Awarded suppliers are winners, not all bidders.
Procedure terms
Contracting AuthorityTransport for Wales Rail Limited (Utility Buyer)
Procedure methodNot published
Procurement categoryNot published
Statuscomplete
Framework / DPSNot published
CompetitionNot published
Above thresholdNot published
Legal basisNot published
Tender period startsNot published
Clarification deadlineNot published
Electronic submissionNot published
Submission languagesNot published
Published12 Jun 2025, 15:00 BST
Last source update12 Jun 2025, 15:00 BST
Recurring procurementNot published
ClassificationAdvertising and marketing services, Marketing services
Delivery area
Wales (UKL)
OCIDocds-h6vhtk-0547d4
What is being bought
Maintain the current affiliate marketing programme. Manage the affiliate programme through the existing bespoke digital monitoring global affiliate marketing platform that connects advertisers with publishers.
What changed
From the official release history
  1. Status changed to complete
    12 Jun 2025, 15:00 BST
  2. Official notice release published
    12 Jun 2025, 15:00 BST
  3. Buyer information updated
    12 Jun 2025, 15:00 BST
Lots and requirements (1)
Published by the contracting authority
  • Lot 1 · #1
    Individual lot title not published
    cancelled
    Published valueNot published
    Agreement for 12 months for digital affiliate marketing services to ensure business continuity of technical infrastructure across existing partner platform and passenger interfaces.
    Contract periodNot published
    EligibilityNot published
    Options / renewalNot published
Timeline
  1. Procedure published
    12 Jun 2025, 15:00 BST
  2. Award active
    Not published · Not published
  3. Contract active
    Signed 11 Apr 2025, 00:00 BST · Not published
Commercial outcome and competition
Awards
N21 LIMITED
Not published · Not published · active
Contracts
Contract
Not published · signed 11 Apr 2025, 00:00 BST · active
Bid statistics
bids: 1 (lot 1)
electronicBids: 1 (lot 1)
foreignBidsFromEU: 1 (lot 1)
foreignBidsFromNonEU: 0 (lot 1)
smeBids: 0 (lot 1)
Buyer and organisations in this procedure

Transport for Wales Rail Limited (Utility Buyer)

Contracting authority GB-FTS-12368
View buyer profile

  • Transport for Wales Rail Limited (Utility Buyer)
    buyer

    3 Llys Cadwyn, Pontypridd, Rhondda Cynon Taf, UKL, CF37 4TH
    Procurement.Help@tfwrail.wales
    +44 2920720500

  • High Court
    reviewBody

    Royal Courts of Justice, The Strand, London, WC2A 2LL
    +44 2079477501

  • N21 LIMITED
    supplier

    166 Brinkburn Street, Newcastle Upon Tyne, UK, NE62AR
Documents (0)
Official links; attachments are not copied
No data
No linked documents are published
Related procedures (0)
No data
No related procedures published
Planning and rationale
Planning budgetNot published
No-engagement rationaleNot published
Procedure rationaleTfW is in the process of planning a new procurement to deliver a wider Digital Marketing Agency Procurement. It is anticipated a notice for the new procurement will be placed in August 2025. Attempting to run a competition which could result in a change of provider, at the same time as delivering a wider procurement for a Digital Marketing Agency strategic partner would result in technical and commercial difficulty for TfW Rail Ltd and undermine the delivery of value for money and adversely impact upon business continuity and services to passengers. The current technical infrastructure is deeply embedded and more time is required to ensure the re-establish of technical links, tracking and measurements are maintained within IT systems with minimal risk to network loss and cannot be easily replicated or without considerable investment into deep linking. This interim agreement is required to ensure essential business continuity and will commence 13th June 2025 for a period of 12 months, with the option to extend for a further 12 months, if needed to support the implementation of a new provider.