Digital Advertising & Paid Media Services

{
  "id": "065297-2026",
  "tag": [
    "award",
    "contract"
  ],
  "bids": {
    "statistics": [
      {
        "id": "1",
        "value": 2,
        "measure": "bids",
        "relatedLot": "1"
      }
    ]
  },
  "date": "2026-07-10T15:52:04+01:00",
  "ocid": "ocds-h6vhtk-06c8d4",
  "buyer": {
    "id": "GB-FTS-179794",
    "name": "HR Connect t/a Kent County Council"
  },
  "awards": [
    {
      "id": "065297-2026-CSG003641-1",
      "title": "Digital Advertising & Paid Media Services",
      "status": "active",
      "suppliers": [
        {
          "id": "GB-FTS-184569",
          "name": "Footprint Digital"
        }
      ],
      "relatedLots": [
        "1"
      ]
    }
  ],
  "tender": {
    "id": "CSG003641",
    "lots": [
      {
        "id": "1",
        "status": "cancelled",
        "hasOptions": false,
        "description": "To provide services to support the setup and management of Google Adword campaigns",
        "awardCriteria": {
          "criteria": [
            {
              "name": "Understanding of requirement & campaign strategy",
              "type": "quality",
              "description": "20"
            },
            {
              "name": "Geographic coverage of all target regions within budget",
              "type": "quality",
              "description": "25"
            },
            {
              "name": "Channel mix & methodology (Search, Bing, LinkedIn / Demand Gen)",
              "type": "quality",
              "description": "15"
            },
            {
              "name": "Reporting, measurement & account management",
              "type": "quality",
              "description": "15"
            },
            {
              "name": "Knowledge transfer / handback & internal upskilling",
              "type": "quality",
              "description": "10"
            },
            {
              "name": "Social value & sustainability",
              "type": "quality",
              "description": "10"
            },
            {
              "name": "Relevant experience & sector credibility",
              "type": "quality",
              "description": "5"
            },
            {
              "type": "price",
              "description": "0"
            }
          ]
        }
      }
    ],
    "items": [
      {
        "id": "1",
        "relatedLot": "1",
        "deliveryLocation": {
          "description": "UNITED KINGDOM"
        },
        "deliveryAddresses": [
          {
            "region": "UK"
          }
        ]
      }
    ],
    "title": "Digital Advertising & Paid Media Services",
    "status": "complete",
    "legalBasis": {
      "id": "32014L0024",
      "scheme": "CELEX"
    },
    "description": "To provide services to support the setup and management of Google Adword campaigns",
    "classification": {
      "id": "79340000",
      "scheme": "CPV",
      "description": "Advertising and marketing services"
    },
    "procurementMethod": "limited",
    "mainProcurementCategory": "services",
    "procurementMethodDetails": "Award procedure without prior publication of a call for competition",
    "procurementMethodRationale": "Quotes invited from two suppliers with MEAT principles applied",
    "procurementMethodRationaleClassifications": [
      {
        "id": "D_CONTRACT_AWARDED_DESIGN_CONTEST",
        "scheme": "TED_PT_AWARD_CONTRACT_WITHOUT_CALL",
        "description": "Service contract to be awarded to the winner or one of winners under the rules of a design contest"
      }
    ]
  },
  "parties": [
    {
      "id": "GB-FTS-179794",
      "name": "HR Connect t/a Kent County Council",
      "roles": [
        "buyer"
      ],
      "address": {
        "region": "UK",
        "locality": "West Malling",
        "postalCode": "ME19 4YT",
        "countryName": "United Kingdom",
        "streetAddress": "1 Abbey Wood Road, Kings Hill, West Malling Kent ME19 4YT"
      },
      "details": {
        "url": "https://commercialservicesgroup.com/",
        "classifications": [
          {
            "id": "REGIONAL_AUTHORITY",
            "scheme": "TED_CA_TYPE",
            "description": "Regional or local authority"
          },
          {
            "id": "01",
            "scheme": "COFOG",
            "description": "General public services"
          }
        ]
      },
      "identifier": {
        "legalName": "HR Connect t/a Kent County Council"
      },
      "contactPoint": {
        "name": "Elliot Masters",
        "email": "elliot.masters@hrconnect.org.uk",
        "telephone": "+44 162294257"
      }
    },
    {
      "id": "GB-FTS-184569",
      "name": "Footprint Digital",
      "roles": [
        "supplier"
      ],
      "address": {
        "region": "UK",
        "locality": "Colchester",
        "postalCode": "CO1 1NX",
        "countryName": "United Kingdom",
        "streetAddress": "1-3 Head Street,"
      },
      "details": {
        "url": "https://www.footprintdigital.co.uk/",
        "scale": "sme"
      },
      "identifier": {
        "id": "07686793",
        "legalName": "Footprint Digital"
      },
      "contactPoint": {
        "email": "enquiries@footprintdigital.co.uk",
        "telephone": "+44 1206899517"
      }
    },
    {
      "id": "GB-FTS-184570",
      "name": "Commercial Services",
      "roles": [
        "reviewBody",
        "mediationBody",
        "reviewContactPoint"
      ],
      "address": {
        "locality": "West Malling",
        "postalCode": "ME19 4YT",
        "countryName": "United Kingdom",
        "streetAddress": "1 Abbey Wood Road, Kings Hill, West Malling Kent ME19 4YT"
      },
      "identifier": {
        "legalName": "Commercial Services"
      },
      "contactPoint": {
        "email": "elliot.masters@hrconnect.org.uk",
        "telephone": "+44 1622942517"
      }
    }
  ],
  "language": "en",
  "contracts": [
    {
      "id": "065297-2026-CSG003641-1",
      "title": "Digital Advertising & Paid Media Services",
      "value": {
        "amount": 37600,
        "currency": "GBP"
      },
      "status": "active",
      "awardID": "065297-2026-CSG003641-1",
      "dateSigned": "2026-07-01T00:00:00+01:00"
    }
  ],
  "description": "GO Reference: GO-2026710-PRO-37357779",
  "initiationType": "tender"
}