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Published 7 Feb 2025, 09:45 GMT

Official UK procurement notice

Digital Advertising Framework · UK public procurement notice

Official notice

Authority: Cardiff University (Education)

Framework agreementServicesOpen procedureSME suitable
Sectors: Business Services & Consultancy (79) Delivery: Wales (UKL22)
Framework ceiling (notional)£1,200,000framework ceiling, not attributable revenue
Submissions closed 12 Mar 2025awarded 30 Jun 2025

What is being bought

Published requirement description

Cardiff University wishes to establish a single source framework to provide digital advertising and media buying services. The successful supplier will work with the University on a range of digital, PPC and social advertising projects. They must be able to illustrate how they would deliver a full suite of services including campaign management and strategy, creative design, and media buying.

CPV: Advertising and marketing services · Advertising campaign services · Advertising consultancy services · Advertising management services · Advertising services

How this framework works

From the published notice
Places
up to 1 suppliers · 7 bids received (7.0 per place) · 1 appointed (full)

The lotProcurement structure

single lot · no lot value published
Lot #1AwardedRenewal
Delivery: Wales
Extensions: 2 x 1 year extension periodsVariant bids: not allowed
79340000 Advertising and marketing services79341000 Advertising services79341100 Advertising consultancy services79341200 Advertising management services79341400 Advertising campaign services

What it takes to win
i

How this buyer will score bids.

The evaluation criteria and weights exactly as published on the notice, grouped by family (price, quality, social value and so on).

Evaluation split and conditions of participation as published; the tender pack may add more
How bids were scored
Quality: 80%Price: 20%
Published sub-criteria (4)
  • Written Response: 45%
  • Presentation: 25%
  • Responsible Procurement: 10%
  • price: 20%
Published award criteria (4)
  • Written Response: 45
  • Presentation: 25
  • Responsible Procurement: 10
  • Price: 20
What this means for your bid
  • Price carries 20 of 100 points: a 10% discount moves about 2 points. The method statement decides this lot, not the discount.
  • “Digital Advertising Framework” is a framework: the contest is a place on its panel, up to 1 suppliers, not a single contract.

Price arithmetic assumes straight proportional scoring; the tender pack may use another formula.

Procedure terms & legal framework

From the official record · publisher note attached
Procedure method
Open procedure
Legal basis
CELEX · 32014L0024 Public Contracts Regulations 2015 (Directive 2014/24/EU)
Procurement category
Services
Notice status
Awarded
Procurement threshold
Unspecified in notice
Regulatory regime
Standard
Commercial structure
Framework agreement
Who may use this agreement
Not stated in the notice; call-off rights may be limited to the establishing authority
Competition type
Competitive procedure
GPA / WTO covered
Yes (GPA)
Recurring procurement
No (one-off requirement)
First published
7 Feb 2025, 09:45 GMT
Last source update
8 Jul 2025, 09:59 BST
Award evaluation window
12 Mar 2025 – …
Authority reference
CU.1823.GD
FTS notice number
2025/S 000-038098
Classification (CPV)
Advertising and marketing servicesAdvertising campaign servicesAdvertising consultancy servicesAdvertising management servicesAdvertising services
Delivery area
Wales (UKL22)
Official registry OCID
ocds-h6vhtk-04dc94 Find a Tender

Publisher note: (WA Ref:153137)

How it was run

Official notice
Run through: In-tend · Who buys & how to bid on In-tend
Supplier login requiredLanguage: EN, CY
Access & registration note: Free · one account per buying organisation's portal · reCAPTCHA on signup

Tender documents are also served through a separate tool: https://in-tendhost.co.uk/cardiffuniversity/aspx/Home ↗

Appointment period ends
12 Mar 2025, 12:00 GMT
Submission channel
{"electronicSubmission"}
Accepted languages
en, cy
Bids opened
12 Mar 2025, 12:00 GMT
Detailed submission instructions & authority contactsFrom official release

in-tendhost.co.uk/cardiffuniversity/as… ↗

Timeline

12 Mar 2025 → 8 Jul 2025 · 3 dates
  1. Admission / appointment period endsperiod end, not a bid countdown
    12 Mar 2025, 12:00 GMT
  2. Bids opened
    12 Mar 2025, 12:00 GMT
  3. Notice published
    8 Jul 2025, 09:59 BST

Notice history

1 event · 2 releases on Find a Tender
  1. Status changed to complete
    8 Jul 2025, 09:59 BST

Commercial outcome & contract awards

Published awards, contracts and bid statistics, not a forecast
Suppliers appointed 1admitted to the panel · see the list ↓
Bids received 77 from SMEs
Contracts signed 1latest 30 Jun 2025

1 suppliers are admitted to this framework without individual award values or dates, see the supplier list below.

Contracts

  • Contract 038098-2025-CU.1823.GD-1

    Signed
    30 Jun 2025
    Value
    £1,200,000
    Status
    active

Bid statistics published by the authority

BidsSMEVCSEValid bid range
7bids · 7 electronic · 7 from abroad7——

Contracting authority & participating public bodies

Cardiff University

Contracting authorityEducationBody governed by public lawEducation Procurement Services, The Spark Building, 3rd Floor, Maindy Road, Cardiff, Wales, CF24 4HQContact email, phone Published organisation website ↗

Dispute resolution & review bodies

  • High CourtReview body LondonContact phone

Framework contractors & participating bidders

1 commercial party on the notice
  • HybridFramework contractor 46-48 Queen Charlotte Street, Bristol, South West, BS14HXContact phone

Official documents & specifications (2)

Official links; attachments are not copied

Tender pack and attachments

  • Economic and financial selection criteriatenderEconomic and financial selection criteria
  • Technical selection criteriatenderTechnical selection criteria