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Find a TenderAwardedContract termination notice
Published 9 Jun 2025, 13:22 BST

Official UK procurement notice

Delivery of West Midlands Business Festival

Official notice

Authority: West Midlands Combined Authority (Local council)

ServicesOpen procedureAbove thresholdSME suitable
Sectors: Business Services & Consultancy (79) Delivery: West Midlands (UKG)
Published estimate£350,000£420,000 inc. VAT5.7% below published estimate
Submissions closed 7 Jul 2025awarded 11 Aug 2025
Awarded to IceBlue Marketing & Design Ltd
Contract term 7 moends 31 Mar 2026 · up to 31 Mar 2027 with extensions · starts 20 Aug 2025

What is being bought

Published requirement description

Business Growth West Midlands (BGWM) who are a part of West Midlands Combined Authority has awarded a contract to Ice Blue Marketing to support the successful delivery of the West Midlands Business Festival (WMBF) 2026, with an optional extension to support on the delivery for 2027. This flagship initiative is designed to showcase and support businesses across the West Midlands Region. Building on the foundations established by WMBF 2025, the festival aims to reach a wider audience, improve the event quality, and deliver measurable business impact.

WMBF will take place from Monday 2nd February 2026 to Friday 13th February 2026.

WMCA will require the awarded supplier to support with the following with BGWM having oversight:

  1. Build on the 2024/ 2025 Festival Brand.
  2. To coordinate the organisation and delivery of the 'business festival' (not to be confused with business events, business weeks, corporate events or expos), which will include identifying and liaison with key partners and external organisations to create a comprehensive programme of events that will be of interest to businesses in the West Midlands Region.
  3. To produce, develop and deliver a comprehensive marketing promotional programme. This includes advertising and publicising the overarching festival and working with partners for support and individual events. In addition to this, provide operational support to ensure increased attendance.
  4. To conclude a performance monitoring framework and economical assessment post festival.
  5. To explore potential revenue streams that will naturally arise from the festival.
  • No preliminary market engagement: Market engagement has not been undertaken in this instance as the requirement is a continuation of an existing service, where the scope, suppliers, and market conditions are already well understood.

CPV: Advertising and marketing services · Marketing services

The lotProcurement structure

single lot · value published
Lot #1AwardedRenewal 7 moSMEPublished value£350,000
Contract period: 20 Aug 2025 – 31 Mar 2026 (7 mo) · up to 31 Mar 2027 with extensionsValue: £350,000 exc. VAT · £420,000 inc. VAT
Delivery: West MidlandsEligibility: SME eligible
Extensions: Optional extension included to deliver West Midlands Business Festival 2027
79340000 Advertising and marketing services79342000 Marketing services
Pre-qualification & selection criteria (PQQ)2
  • Economic & financial standing

    All Suppliers are required to complete a Procurement Specific Questionnaire (PSQ) and return this in accordance with the Procurement Timetable and instructions within the ITT Pack accessible via BRAVO.

    Areas covered under the mandatory Conditions of Participation include:

    1. Preliminary questions
    2. Confirmation of core supplier information
    3. Additional Exclusion Information
    4. Sub Contractor Confirmation
    5. Insurance Requirements
    6. Evaluation of Financial Standing
    7. Legal Capacity - Acceptance of Core Terms and Conditions
    8. Modern Slavery Act 2015
    9. Real Living Wage
  • Technical & professional ability

    None

What it takes to win
i

How this buyer will score bids.

The evaluation criteria and weights exactly as published on the notice, grouped by family (price, quality, social value and so on).

Evaluation split and conditions of participation as published; the tender pack may add more
How bids were scored
Quality: 70%Price: 30%
Published sub-criteria (2)
  • Technial: 70%
  • Commercial: 30%
Published award criteria (2)
  • Technial: Technical Capability holds 70% of the tender award weighting.
  • Commercial: Commercial Submission holds 30% of the tender award weighting.
Conditions of participation2
  • Economic & financial standing

    All Suppliers are required to complete a Procurement Specific Questionnaire (PSQ) and return this in accordance with the Procurement Timetable and instructions within the ITT Pack accessible via BRAVO.

    Areas covered under the mandatory Conditions of Participation include:

    1. Preliminary questions
    2. Confirmation of core supplier information
    3. Additional Exclusion Information
    4. Sub Contractor Confirmation
    5. Insurance Requirements
    6. Evaluation of Financial Standing
    7. Legal Capacity - Acceptance of Core Terms and Conditions
    8. Modern Slavery Act 2015
    9. Real Living Wage
  • Technical & professional ability

    None

What this means for your bid
  • Price carries 30 of 100 points: a 10% discount moves about 3 points. The method statement decides this lot, not the discount.

Price arithmetic assumes straight proportional scoring; the tender pack may use another formula.

Procedure terms & legal framework

From the official record
Procedure method
Open procedure
Legal basis
UKPGA · 2023/54 Procurement Act 2023
Procurement category
Services
Notice status
Awarded
Procurement threshold
Above threshold (FTS publication)
Regulatory regime
Standard
Commercial structure
Stand-alone contract (no framework)
Competition type
Competitive procedure
GPA / WTO covered
Yes (GPA)
Recurring procurement
Unspecified in notice
First published
9 Jun 2025, 13:22 BST
Last source update
14 Apr 2026, 13:34 BST
Award evaluation window
Submission end – 8 Aug 2025
Authority reference
Project_1038, ITT_1705
FTS notice number
2025/S 000-030930
Latest notice
Contract termination notice (UK11)
Classification (CPV)
Advertising and marketing servicesMarketing services
Delivery area
West Midlands (UKG)
Official registry OCID
ocds-h6vhtk-054542 Find a Tender
Contract terms summary

Please refer to Appendix D - Payment Delivery Milestones.

Review and risk notes
Risks

Not Applicable.

How it was run

Official notice
Run through: JAGGAER / BravoSolution · Who buys & how to bid on JAGGAER
Electronic submission allowedLanguage: EN
Submission deadline
7 Jul 2025, 16:00 BST
Clarification deadline
20 Jun 2025, 12:00 BST
Submission channel
Official e-sourcing portal
Electronic submission
Allowed
Accepted languages
en
Detailed submission instructions & authority contactsFrom official release

In order to access the documents and submit your bid please do so through BravoSolution, the WMCA's e-tendering portal (wmca.bravosolution.co.uk ↗). The project reference is itt_1705.

Timeline

9 Jun 2025 → 14 Apr 2026 · 8 dates
  1. Tender notice published
    9 Jun 2025, 13:22 BST
  2. Clarification questions by
    20 Jun 2025, 12:00 BST
  3. Submission deadline
    7 Jul 2025, 16:00 BST
  4. Award decision expected by
    8 Aug 2025, 23:59 BST
  5. Assessment summaries sent
    11 Aug 2025, 00:00 BST
  6. Contract starts
    20 Aug 2025, 00:00 BST
  7. Standstill ends
    20 Aug 2025, 23:59 BST
  8. Latest notice published198 days ago
    14 Apr 2026, 13:34 BST

Notice history

6 events · 4 releases on Find a Tender · since 9 Jun 2025
  1. Tender notice published
    9 Jun 2025, 13:22 BST
    UK4
  2. Contract award notice published
    11 Aug 2025, 09:59 BST
    UK6
  3. Status changed to complete
    11 Aug 2025, 09:59 BST
  4. Contract signature expected
    21 Aug 2025, 23:59 BST
    scheduled
  5. Contract details notice published
    7 Nov 2025, 10:51 GMT
    UK7
  6. Contract termination notice published
    14 Apr 2026, 13:34 BST
    UK11
Routine re-releases (4)
  • 2025-06: 1 release · 9 Jun 2025

Commercial outcome & contract awards

Published awards, contracts and bid statistics, not a forecast
Awards 1
Awarded value £330,0001 award exc. VAT
Bids received 11 from SMEs
Contracts signed 1latest 6 Nov 2025
Awarded toValueDateStatus
IceBlue Marketing & Design Ltd21 Aug 2025 – 31 Mar 2026 · up to 31 Mar 2027Extensions: 1 x 12 months to deliver West Midlands Business Festival 2027£330,00011 Aug 2025Awarded

Contracts

  • Contract 1 · IceBlue Marketing & Design Ltd

    Signed
    6 Nov 2025
    Value
    £330,000
    Period
    7 Nov 2025 – 31 Mar 2026 · up to 31 Mar 2027 with extensions
    Status
    terminated
    Extensions
    1 x 12 month optional extension to delivery 2027 West Midlands Business Festival.
    Final value
    £350,000
    Termination
    contractCompleted
    4 agreed KPIs: Project Timeline Adherence · Engagement Metrics · Sponsorship Revenue …
    • Project Timeline Adherence
    • Engagement Metrics
    • Sponsorship Revenue
    • Improved Attendance

Bid statistics published by the authority

BidsSMEVCSEValid bid range
1final-stage tenders · 4 at stage one10—

Contracting authority & participating public bodies

West Midlands Combined Authority

Contracting authorityPublic authority - sub-central government GB-PPON: PGMD-1353-PZVX 16 Summer Lane, Birmingham, West Midlands, B19 3SDContact email

Bidders & participating suppliers

1 commercial party on the notice

Official documents & specifications (4)

Official links; attachments are not copied

Notices published for this procedure

  • Contract termination notice contractContract termination noticeUK11Contract termination notice on Find a Tender
  • Contract details notice contractContract details noticeUK7Contract details notice on Find a Tender
  • Contract award notice awardContract award noticeUK6Contract award notice on Find a Tender
  • Tender notice tenderTender noticeUK4Tender notice on Find a Tender