Database management, campaign management, data hosting and bespoke database solutions

Contracts

• Contract 022517-2024-NA-1 · Rapp Ltd T/A Code Worldwide

  Signed

  16 Dec 2020

  Value

  £6,664,000

  Status

  active

  • Change The modification does not alter the overall nature of the contract because it codifies ways of working that are similar in nature to those that were provided under the original contract and introduces data mapping and customer segmentation services that are incidental to those new ways of working. The services pre modification were database hosting, data management, database maintenance and campaign management. Following the addition of new ways of working, data mapping and customer segmentation services, the overall nature of the contract remains the provision of database hosting, data management, database maintenance and campaign management services. The increase in spend is less than 50% of the original contract value. The original contract value was £4,864,000. The modification is valued £1,800,000, which is 37% of the original contract value, Need for modification brought about by circumstances which a diligent contracting authority/entity could not foresee: The modification is permissible under regulation 72(1)(c) of the Public Contracts Regulations 2015. The need for the Modification has been brought about by circumstances which a diligent contracting authority could not have foreseen because (i) customer behaviour changed significantly due to Covid, with digital adoption accelerating by c.9 years. POL has, therefore, had to pivot data and tech capabilities to align with this including new customer segmentation, data mapping, and mapping tech/analytical capabilities; and (ii) Google (and other platforms/publishers) are removing the ability to target customers using traditional tracking mechanisms and third-party cookies thus placing the responsibility on businesses to use their own first and zero party data to target and retarget customers. These events have been outside POL's control and anticipation and have necessitated POL to modify its contract with RAPP. In order to remain relevant and competitive in light of the aforementioned events, POL had to put in place ways of working, including data mapping and customer segmentation, to leverage POL data across all marketing and web channels to provide customers with personalised experiences and to optimise POL spend in paid media.

Dispute resolution & review bodies

• Royal Courts of JusticeReview body London