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Published 12 Mar 2026, 14:48 GMT

Official UK procurement notice

Customer Relationship Management (CRM) and a Marketing Automation platform

Official notice

Authority: Prifysgol Bangor / Bangor University (Education)

ServicesCompetitive flexible procedureAbove thresholdSME suitable
Published estimate£3,618,000≈ £724k / year · £4,341,600 inc. VAT
Submissions closed 17 Apr 2026
Contract term 5 yrsends 30 Jun 2031 · up to 30 Jun 2033 with extensions · starts 1 Jul 2026

What is being bought

Published requirement description

The University requires an enterprise-grade solution that integrates the functionality of Customer Relationship Management (CRM) and a Marketing Automation platform. This solution will transform student recruitment operations by moving from scattered data silos to a centralised, intelligence-led engagement strategy.

  • The authority expects to re-tender this requirement around 1 Mar 2033, 23:59 GMT.
  • How the procedure runs: It is envisaged that the CFP will be conducted in the following stages. Please note, stages are subject to change. More information about the stages will be available in the Invitation to Tender instructions. 1. Procedure The Authority has designed a single stage process incorporating both selection and award criteria, followed by a negotiation stage with the preferred bidder. 2. Structure of the Procedure The procedure will consist of the following steps: Stage 1 — Combined Selection and Award Submission Suppliers will submit, at the same time: • Responses to exclusion grounds • Responses to selection criteria (PSQ) • Responses to award criteria (ITT) The Authority will assess exclusion grounds and selection criteria first. Only suppliers who meet the selection requirements will have their tender responses evaluated. The Authority will not evaluate tender responses from suppliers who fail the selection stage. Stage 2 — Identification of the Preferred Bidder Following evaluation of tender criteria, the Authority will identify the most advantageous tender in accordance with the published evaluation methodology. This supplier will be designated the Preferred Bidder. Stage 3 — Negotiation with the Preferred Bidder The Authority intends to enter into a limited negotiation with the Preferred Bidder. The purpose of this negotiation is to: • Clarify aspects of the tender • Refine the solution where beneficial • Confirm deliverability and value for money • Resolve any outstanding commercial or technical points 3. Final Tender and Contract Award Following completion of negotiations, the Preferred Bidder will submit a Final Tender reflecting any agreed clarifications or refinements. The Authority will assess the Final Tender for compliance and value for money before making an award decision.
  • No preliminary market engagement: No engagement undertaken, therefore PME Notice wasn't required

CPV: Customer Relation Management software development services

The lotProcurement structure

single lot · value published
Lot #1Renewal 5 yrsSMEPublished value£3,618,000
Contract period: 1 Jul 2026 – 30 Jun 2031 (5 yrs) · up to 30 Jun 2033 with extensionsValue: £3,618,000 exc. VAT · £4,341,600 inc. VAT
Delivery: WalesEligibility: SME eligible
Extensions: If, during the term of the Contract, the Provider develops new or enhanced service features that improve outcomes, deliver additional public benefit, or offer demonstrable value for money to Bangor University and its Students, the Authority may elect to adopt these enhancements in accordance with the Procurement Act 2023 and the Contract's modification provisions. Any enhancements incorporated into the Contract will be subject to mutually agreed commercial terms and documented through the appropriate contract modification process. · 2 x 12 month extensions. Extensions will be used at the sole discretion of the contracting authority. The contracts will be managed and performance monitored throughout the duration of the contract which will support any option to extend. Ongoing requirements and service scope will also be considered.
Pre-qualification & selection criteria (PQQ)2
  • Economic & financial standing

    Please refer to details on eTenderWales eProcurement portal

    The Tenderer must have a Credit Safe Score of ≥30

    The Successful Tenderer must have:

    Employer’s (Compulsory) Liability Insurance = £5m

    Public Liability Insurance = £2m

    Professional Indemnity Insurance = £2m

    Cyber Insurance = £1m

  • Technical & professional ability

    Please refer to details on eTenderWales eProcurement portal

What it takes to win
i

How this buyer will score bids.

The evaluation criteria and weights exactly as published on the notice, grouped by family (price, quality, social value and so on).

Evaluation split and conditions of participation as published; the tender pack may add more
How bids were scored
Quality: 60%Price: 40%
Published sub-criteria (3)
  • Functional Requirements: 48%
  • Presentation: 12%
  • Commercial: 40%
Published award criteria (3)
  • Functional Requirements: The functional requirements will include: Data Architecture & Governance Marketing Automation & Intelligence Channels & Interaction Reporting & Analytics Integration Scope Data Migration Scope Non-Functional Requirements
  • Commercial
  • Presentation
Conditions of participation2
  • Economic & financial standing

    Please refer to details on eTenderWales eProcurement portal

    The Tenderer must have a Credit Safe Score of ≥30

    The Successful Tenderer must have:

    Employer’s (Compulsory) Liability Insurance = £5m

    Public Liability Insurance = £2m

    Professional Indemnity Insurance = £2m

    Cyber Insurance = £1m

  • Technical & professional ability

    Please refer to details on eTenderWales eProcurement portal

What this means for your bid
  • Price carries 40 of 100 points: a 10% discount moves about 4 points. The method statement decides this lot, not the discount.

Price arithmetic assumes straight proportional scoring; the tender pack may use another formula.

Procedure terms & legal framework

From the official record
Procedure method
Competitive flexible procedure
Legal basis
UKPGA · 2023/54 Procurement Act 2023
Procurement category
Services
Notice status
Closed
Procurement threshold
Above threshold (FTS publication)
Regulatory regime
Standard
Commercial structure
Stand-alone contract (no framework)
Competition type
Competitive procedure
GPA / WTO covered
Yes (GPA)
Recurring procurement
Yes · next expected 1 Mar 2033
First published
12 Mar 2026, 14:48 GMT
Last source update
12 Mar 2026, 14:48 GMT
Award evaluation window
Submission end – 18 May 2026
Authority reference
BU0772025
FTS notice number
2026/S 000-022403
Latest notice
Tender notice (UK4)
Classification (CPV)
Customer Relation Management software development services
Delivery area
Wales (UKL12)
Official registry OCID
ocds-h6vhtk-06688b Find a Tender
How it runs

It is envisaged that the CFP will be conducted in the following stages. Please note, stages are subject to change. More information about the stages will be available in the Invitation to Tender instructions.

  1. Procedure

The Authority has designed a single stage process incorporating both selection and award criteria, followed by a negotiation stage with the preferred bidder.

  1. Structure of the Procedure

The procedure will consist of the following steps:

Stage 1 — Combined Selection and Award Submission

Suppliers will submit, at the same time:

  • Responses to exclusion grounds
  • Responses to selection criteria (PSQ)
  • Responses to award criteria (ITT)

The Authority will assess exclusion grounds and selection criteria first. Only suppliers who meet the selection requirements will have their tender responses evaluated. The Authority will not evaluate tender responses from suppliers who fail the selection stage.

Stage 2 — Identification of the Preferred Bidder

Following evaluation of tender criteria, the Authority will identify the most advantageous tender in accordance with the published evaluation methodology. This supplier will be designated the Preferred Bidder.

Stage 3 — Negotiation with the Preferred Bidder

The Authority intends to enter into a limited negotiation with the Preferred Bidder. The purpose of this negotiation is to:

  • Clarify aspects of the tender
  • Refine the solution where beneficial
  • Confirm deliverability and value for money
  • Resolve any outstanding commercial or technical points
  1. Final Tender and Contract Award

Following completion of negotiations, the Preferred Bidder will submit a Final Tender reflecting any agreed clarifications or refinements. The Authority will assess the Final Tender for compliance and value for money before making an award decision.

Review and risk notes
Risks

KPI's are stated in the Tender pack.

How it was run

Official notice
Run through: Sell2Wales · Who buys & how to bid on Sell2Wales
Supplier login requiredElectronic submission allowedLanguage: EN, CY
Access & registration note: Free Wales registration; eTenderWales runs on Jaggaer
Submission deadline
17 Apr 2026, 12:00 BST
Clarification deadline
27 Mar 2026, 12:00 GMT
Submission channel
Official e-sourcing portal
Electronic submission
Allowed
Accepted languages
en, cy
Detailed submission instructions & authority contactsFrom official release

etenderwales.ukp.app.jaggaer.com/home.html ↗.

ITT code: itt_123694 - Customer Relationship Management (CRM) system

Timeline

12 Mar 2026 → 1 Jul 2026 · 5 dates
  1. Tender notice published229 days ago
    12 Mar 2026, 14:48 GMT
  2. Clarification questions by214 days ago
    27 Mar 2026, 12:00 GMT
  3. Submission deadline193 days ago
    17 Apr 2026, 12:00 BST
  4. Award decision expected by162 days ago
    18 May 2026, 23:59 BST
  5. Contract starts119 days ago
    1 Jul 2026, 00:00 BST

Notice history

1 event · 1 release on Find a Tender
  1. Tender notice published
    12 Mar 2026, 14:48 GMT
    UK4

Contracting authority & participating public bodies

Prifysgol Bangor / Bangor University

Contracting authorityPublic authority - sub-central governmentWelsh devolved regulations apply GB-PPON: PTPM-4795-PZBG Finance Office, Bangor, Wales, LL57 2TRContact email

Official documents & specifications (3)

Official links; attachments are not copied

Tender pack and attachments

Notices published for this procedure

  • Tender notice tenderTender noticeUK4Tender notice on Find a Tender