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AwardedFind a Tender · award
BuyerUniversity of Portsmouth Higher Education Corporation trading as University of Portsmouth
StatusAwarded
DeadlineNot published
ValueValue not published
Published9 Jun 2022

What is being bought

We are looking for a creative design agency that specialises in creative strategy and its application to multi channel advertising campaigns. Building on our established brand, the University is looking to develop a creative strategy to differentiate itself in the Higher Education marketplace, to grow student numbers, improve brand perceptions and realise its strategic ambitions.

Delivery location

UKJ31

Categories

Advertising and marketing services 79340000Marketing services 79342000Advertising and marketing services 79340000

Lot details

Lot 1

We are looking for a creative design agency that specialises in creative strategy and its application to multi channel advertising campaigns. Building on our established brand, the University is looking to develop a creative strategy to differentiate itself in the Higher Education marketplace, to grow student numbers, improve brand perceptions and realise its strategic ambitions. Working with a media agency, we run an always on advertising campaign that covers a range of channels. Whilst the campaign does include some out of home and printed channels, there is a significant focus on digital media, including On Demand, YouTube, social media, search, programmatic, gaming and third party HE websites. Our aim is to create an authentic, meaningful campaign that connects with our target audience, utilising the creative options each channel offers. The first key project will be our undergraduate student recruitment campaign, for 2023 entry. We would be looking to develop a campaign strategy and concepts from the end of February 2022, with implementation to market by the end of April 2022. In addition to this flagship campaign, we also run a number of related campaigns throughout the year. These cover postgraduate, faculty, research and general brand awareness. Full details of the requirements are under the Specification section of the ITT.

Statuscancelled

Award criteria
Quality — 80
price — 20

What is included

ItemCategoryQuantity
1Advertising and marketing services, Marketing servicesNot published

Comparable-procurement analytics

Benchmarked against retained Find a Tender procedures with CPV division 79. The category anchor is Advertising and marketing services (79340000); this is a deliberately broad market comparator. The comparison is shown at several levels rather than pretending one company or region is always the best benchmark.

Comparison setProceduresReported bids per procedureNamed award suppliersPrice evidence
Market: CPV division 7913,7414 median · 30.9 average (5,803 of 13,741 with a bid count)3.2 average (6,508 of 13,741 with named award suppliers)1 comparable price pairs
Same buyer0Not publishedNot publishedNot published
Delivery region: UKJ31494 median · 5.1 average (16 of 49 with a bid count)1 average (17 of 49 with named award suppliers)Not published

“Reported bids” is an official aggregate, sometimes reported per lot; it is the closest available competition measure. “Named award suppliers” are winners, not all applicants.

Price-outcome signal

Not enough comparable procedures currently publish both a GBP tender value and a usable lowest-valid-bid value to calculate a responsible price-reduction benchmark. Tenderline deliberately does not infer a saving from named award suppliers or from missing award values.

Procurement strategy & market signals

Framework agreementNot published
Dynamic purchasing systemNot published
Competitive procurementNot published
Recurring requirementNot published
Procurement method rationaleNot published
Rationale classificationsNot published
Special regimeNot published
Covered byNot published
Submission policyNot published
Selection criteriaNot published
Risk detailsNot published

Planning & early market engagement

BudgetNot published
No-engagement rationaleNot published
Planning documents0
Planning milestones0

No planning milestones published.

Related procurements

No linked framework, prior procurement or reprocurement published.

Awards

Contracts

015847-2022-1

Statusactive
Value£680,000

Documents & submission route

No documents are published in the current source record.

Source data inventory

Diagnostic view. “Not published” means this current release does not provide a value.

OCIDocds-h6vhtk-02f74a
Latest release ID015847-2022
Latest release timestampThu Jun 09 2022 09:53:24 GMT+0000 (Coordinated Universal Time)
Sourcefind-a-tender
Official notice URLNot published
Tender statuscomplete
Procurement methodopen
Procurement method detailsOpen procedure
Main procurement categoryservices
Above thresholdNot published
Legal basis32014L0024
Tender period: startNot published
Tender period: endNot published
Expression of interest deadlineNot published
Enquiry deadlineNot published
Award period: startNot published
Award period: endNot published
Submission method detailsNot published
Submission languagesNot published
Electronic catalogue policyNot published
Total tender valueNot published
Tender lots in source1
Tender items in source1
Tender documents in source0
Awards in latest release1
Contracts in latest release1
Parties in latest release3

Notice history

DateEventReference
9 Jun 2022award, contract015847-2022
16 Nov 2021tender028635-2021

All source data

Unmodified official OCDS data retained by Tenderline for this procurement process.

Complete current OCDS release JSON
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        "measure": "smeBids",
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      {
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  "buyer": {
    "id": "GB-FTS-34816",
    "name": "University of Portsmouth Higher Education Corporation trading as University of Portsmouth"
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  "awards": [
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      "address": {
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      },
      "details": {
        "scale": "sme"
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      "identifier": {
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    },
    {
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Complete JSON history (2 releases)
9 Jun 2022 · 015847-2022 · award, contract
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16 Nov 2021 · 028635-2021 · tender
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  "date": "2021-11-16T17:56:38Z",
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    "name": "University of Portsmouth Higher Education Corporation trading as University of Portsmouth"
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}