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cancelled
Official procurement procedure

Creative Services, Media Planning & Buying and Search Engine Optimisation

Advertising and marketing services
Marketing services
North West (UKD33)
Published value
Not published
Submission deadline Not published
Lots published3
Procurement Executive Summary
AI & Search Synopsis
Generated from official OCDS record
Tenderline Synopsis: Transpennine Trains Limited: "Creative Services, Media Planning & Buying and Search Engine Optimisation". Published status: cancelled. Published value: Value not published. 3 published lots. Submission deadline not published. See the official notice for participation instructions.
Contracting AuthorityTranspennine Trains LimitedScope & CategoriesNot publishedSubmission Window
cancelled
No deadline published
Submission GatewayDirect notice routeLegal Basis & RegimeStandard procurementEstimated Value (exc. VAT)Not published
Bidder Intelligence · Authority Profile: Transpennine Trains Limited
Market Analytics
View Authority Profile →
Derived from OCDS awards & bid statistics
Published history for Transpennine Trains Limited. These figures describe retained records, not a forecast of bids or a measure of buyer bias.
Published-to-award variance
Not availableInsufficient comparable data
Requires at least 5 comparable procedures
Competition Density
3.7Bids / Report
0% of reports have one bid
Supplier ConcentrationNo estimate
Insufficient attributable awardsNo concentration estimate available
Payment Terms
Check noticePublished terms
Payment obligations depend on the applicable regime and contract. Consult the official documents.
Coverage: 7 active published awards; 3 bid reports (which may be per lot). Supplier values exclude multi-supplier awards, frameworks and DPS, and use GBP only. They are published award values, not payments. Published-to-award variance compares single-lot, single-award, single-supplier GBP procedures with explicitly non-framework/non-DPS status; increases remain in the average. Unpublished data stays unknown. Awarded suppliers are winners, not all bidders.
Procedure terms
Contracting AuthorityTranspennine Trains Limited
Procedure methodNot published
Procurement categoryNot published
Statuscancelled
Framework / DPSNot published
CompetitionNot published
Above thresholdNot published
Legal basisNot published
Tender period startsNot published
Clarification deadlineNot published
Electronic submissionNot published
Submission languagesNot published
Published11 Sept 2023, 16:06 BST
Last source update11 Sept 2023, 16:06 BST
Recurring procurementNot published
ClassificationAdvertising and marketing services, Marketing services
Delivery area
North West (UKD33)
OCIDocds-h6vhtk-03fb76
What is being bought
There will be three Lots to this procurement: 1. Creative Services - development and delivery of integrated through-the-line marketing campaigns. The detail of such campaigns will be defined in a brief with the ITN. 2. Media Planning & Buying - •High-level media buying strategy, aligning the media approach to holistic business priorities and specific marketing objectives. •Tactical channel planning, across both Above The Line and Below The Line channels, with the ability to engage audiences across multiple touch points. •Campaign analysis and evaluation, enabling campaign delivery to be monitored, thereby ensuring an optimal approach and best return for the client. 3. Search Engine Optimisation - plan and support the implementation of TPE’s SEO strategy which covers content optimisation, technical SEO and backlinks. Please refer to the attached Memorandum of Information.
What changed
From the official release history
  1. tender value changed
    11 Sept 2023, 16:06 BST
  2. Status changed to cancelled
    11 Sept 2023, 16:06 BST
  3. Official notice release published
    11 Sept 2023, 16:06 BST
  4. Submission deadline changed to published date
    11 Sept 2023, 16:06 BST
  5. Published value updated to £14,000,000
    8 Sept 2023, 19:06 BST
  6. Status changed to active
    8 Sept 2023, 19:06 BST
  7. Official notice release published
    8 Sept 2023, 19:06 BST
  8. Submission deadline changed to 20 Oct 2023, 10:00 BST
    8 Sept 2023, 19:06 BST
  9. Buyer information updated
    8 Sept 2023, 19:06 BST
Lots and requirements (3)
Published by the contracting authority
  • Lot 1 · #1
    Creative Media
    cancelled
    Published valueNot published
    The Agency will be responsible for development and full delivery of integrated through-the-line marketing campaigns for the Client to meet a written set of agreed KPIs and objectives. The detail of such campaigns will be defined in a brief with the ITN and subsequent Scope of Work. Please refer to the Memorandum of Information for further details.
    Contract periodNot published
    EligibilityNot published
    Options / renewalNot published
  • Lot 2 · #2
    Media Buying
    cancelled
    Published valueNot published
    •High-level media buying strategy, aligning the media approach to holistic business priorities and specific marketing objectives from a longer-term perspective. •Tactical channel planning, across both Above The Line and Below The Line channels, with the ability to engage audiences across multiple touch points and to capitalize on the latest trends. •Campaign analysis and evaluation, enabling campaign delivery to be monitored, thereby ensuring an optimal approach and best return for the client organization. Refer to the Memorandum of Information for further details.
    Contract periodNot published
    EligibilityNot published
    Options / renewalNot published
  • Lot 3 · #3
    Search Engine Optimisation
    cancelled
    Published valueNot published
    Plan and support the implementation of TPE’s SEO strategy which covers content optimisation, technical SEO and backlinks. Analyse the TPE website and identify key areas of improvement, creating the content TPE need to action the changes. Run regular SEO reporting to analyse performance, optimising future recommendations accordingly. Refer to the Memorandum of Information for further details.
    Contract periodNot published
    EligibilityNot published
    Options / renewalNot published
Timeline
  1. Procedure published
    11 Sept 2023, 16:06 BST
  2. Award unsuccessful
    Not published · Not published
  3. Award unsuccessful
    Not published · Not published
Commercial outcome and competition
Awards
Awarded supplier not published
Not published · Not published · unsuccessful
Awarded supplier not published
Not published · Not published · unsuccessful
ContractsNo contract published
Bid statisticsNo aggregate bid statistics published
Buyer and organisations in this procedure

Transpennine Trains Limited

Contracting authority GB-FTS-91265
View buyer profile

  • Transpennine Trains Limited
    buyer

    Bridgewater House, 58-60 Whitworth Street, Manchester, UKD33, M1 6LT
    procurement.services@tpexpress.co.uk
    +44 3300954077

  • TransPennine Trains Limited
    reviewBody

    Bridgewater House, 58-60 Whitworth Street, Manchester, M1 6LT
Documents (0)
Official links; attachments are not copied
No data
No linked documents are published
Related procedures (0)
No data
No related procedures published