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Published 24 Sept 2024, 15:29 BST

Official UK procurement notice

Creative Services Framework · UK public procurement notice

Official notice

Authority: NETWORK RAIL INFRASTRUCTURE LIMITED (Central government)

Framework agreement3 lotsServicesCompetitive procedure with negotiationMax 2 lots per supplier
Framework ceiling (notional)£23,000,000total for 3 lots · framework ceiling, not attributable revenue · 1 value update
Submissions closed 17 Mar 2025awarded 23 Feb 2026
Lots 3max 2 won per supplier

What is being bought3 lots · detail below

Published requirement description

Network Rail identified a requirement to put in place a framework agreement for the provision of creative and strategic solutions to communicate national, regional, internal, and external messages.

The Framework Agreement contains two lots:

  • Lot 1 – Strategic and Campaign Services
  • Lot 2 – Creative and Production Services

Suppliers will deliver creative solutions to communicate national, regional, internal, and external messages.

CPV: Advertising and marketing services · Advertising campaign services · Advertising material · Advertising services · Marketing services

How this framework works

From the published notice
Bids received
8 bids on the busiest of 2 lots · 8 suppliers appointed

Lots and requirements (3)Procurement structure

3 lots · 2 with a published value · win at most 2 of them
Lot #1Strategic planning and campaigns servicesAwardedRenewalPublished value£13,000,000

Lot 1 Suppliers shall provide a strategy for a project, from the initial brief, produce the relevant creative outputs and deliver the project communications for internal and external activity.

Delivery: UK
Extensions: Should a retender be required, Network Rail will issue a further notice, notifying the marketVariant bids: not allowed
Lot #2Creative design, production, and activation servicesAwardedRenewalPublished value£10,000,000

Lot 2 Suppliers will provide creative design, production, and activation services for internal and external activity which do not require a strategic approach or fully integrated communications.

Delivery: UK
Extensions: Should a retender be required, Network Rail will issue a further notice, notifying the marketVariant bids: not allowed
Lot #3For further information relating to Network Rails requirements and to respond please…PlannedLot estimate not published

For further information relating to Network Rails requirements and to respond please review the document – “Request for Information Network Rail Creative Services Tender ” via the instructions below:

  1. Follow the link - networkrail.bravosolution.co.uk/web/login.html ↗
  2. From the welcome screen, access the “View Current Opportunities” link and select "Creative Services Framework Tender"
  3. Click on the attachment – Request for Information Network Rail Creative Services Tender
  4. Once completed, please send your submission document via email as an attachment to [email protected] with the email subject “Creative Services Framework RFI [Company Name]”.
  5. Any questions and/or clarifications in respect of this RFI should be directed to [email protected].
  6. The response deadline for this RFI is 17:00 15th October 2024
  7. If you are interested in the opportunity but are unable to complete the RFI by the response deadline, please email [email protected] confirming your expression of interest.

The purpose of this RFI is to:

  • Engage with the supply market and understand the level of interest in bidding for this potential future opportunity.
  • Allow suppliers who are interested in any potential future tender activity relating to this requirement, to be aware of the procurement platform that will be used and provide them with the steps to complete qualification to this platform if requested (should they not have already done so).
  • Identify suitable suppliers available in the market.
  • Identify the capacity and capabilities of the suppliers available in the market.
  • Understanding views of the supply market on the scope and structure of the proposed framework agreement.
  • Identify any additional services, requirements, or concepts that Network Rail have not considered – this information may then be considered to support Network Rail in developing/updating its specification for the tender opportunity.

Please note that any content received in response to this RFI will be used purely for information purposes only and will not be deemed as forming part of any proposed bid or potential future tender. Additional information: The RFI does not constitute a call for competition to procure any services, supplies or works mentioned therein, and Network Rail will not accept any proposals offered in response to the RFI. Network Rail is not liable for any costs, fees, or expenses incurred by any party in replying to or attending any RFI event. Any procurement of any services, supplies or works by Network Rail will be carried

Delivery: UK

What it takes to win
i

How this buyer will score bids.

The evaluation criteria and weights exactly as published on the notice, grouped by family (price, quality, social value and so on).

Evaluation split and conditions of participation as published; the tender pack may add more
What this means for your bid
  • “Creative Services Framework” is a framework: the contest is a place on its panel, not a single contract.

Procedure terms & legal framework

From the official record · publisher note attached
Procedure method
Competitive procedure with negotiation
Legal basis
CELEX · 32014L0024 Public Contracts Regulations 2015 (Directive 2014/24/EU)
Procurement category
Services
Notice status
Awarded
Procurement threshold
Unspecified in notice
Regulatory regime
Standard
Commercial structure
Framework agreement
Who may use this agreement
Not stated in the notice; call-off rights may be limited to the establishing authority
Competition type
Competitive procedure
GPA / WTO covered
Yes (GPA)
Recurring procurement
No (one-off requirement)
First published
24 Sept 2024, 15:29 BST
Last source update
12 Mar 2026, 16:26 GMT
FTS notice number
2026/S 000-022539
Classification (CPV)
Advertising and marketing servicesAdvertising campaign servicesAdvertising materialAdvertising servicesMarketing services
Delivery area
UK
Official registry OCID
ocds-h6vhtk-049d60 Find a Tender

Publisher note: Please email [email protected] confirming your interest in this opportunity if you are unable to complete the RFI document.

How it was run

Official notice
Run through: Jaggaer · Who buys & how to bid on JAGGAER
Supplier login requiredLanguage: EN
Access & registration note: Free; latest Chrome/Edge/Firefox only — corporate browsers fail
Appointment period ends
17 Mar 2025, 12:00 GMT
Submission channel
{"electronicSubmission","written"}
Accepted languages
en
Bid validity
240 days from the deadline
Detailed submission instructions & authority contactsFrom official release

Timeline

10 Feb 2025 → 12 Mar 2026 · 4 dates
  1. Next notice expected
    10 Feb 2025
  2. Admission / appointment period endsperiod end, not a bid countdown
    17 Mar 2025, 12:00 GMT
  3. Invitations to tender expected
    5 May 2025, 00:00 BST
  4. Notice published228 days ago
    12 Mar 2026, 16:26 GMT

Notice history

5 events · 3 releases on Find a Tender · since 14 Feb 2025
  1. Published value published: £23,000,000
    14 Feb 2025, 17:14 GMT
  2. Status changed to active
    14 Feb 2025, 17:14 GMT
  3. Procurement method changed
    14 Feb 2025, 17:14 GMT
  4. Deadline published: 17 Mar 2025, 12:00 GMT
    14 Feb 2025, 17:14 GMT
  5. Status changed to complete
    12 Mar 2026, 16:26 GMT

Commercial outcome & contract awards

Published awards, contracts and bid statistics, not a forecast
Suppliers appointed 8admitted to the panel · see the list ↓
Bids received 8busiest of 2 lots
Contracts signed 8latest 23 Feb 2026

8 suppliers are admitted to this framework without individual award values or dates, see the supplier list below.

Contracts

All 4 of these contracts carry the same published figure, £13,000,000, the framework's maximum for the whole notice, not each contract's own value. They are not eleven separate sums.

  • Lot 1 Creative Services Framework

    Signed
    23 Feb 2026
    Value
    ceiling above
    Status
    active
  • Lot 1 Creative Services Framework

    Signed
    20 Feb 2026
    Value
    ceiling above
    Status
    active
  • Lot 1 Creative Services Framework

    Signed
    20 Feb 2026
    Value
    ceiling above
    Status
    active
  • Lot 1 Creative Services Framework

    Signed
    20 Feb 2026
    Value
    ceiling above
    Status
    active
  • Lot 2 Creative Services Framework

    Signed
    20 Feb 2026
    Value
    £10,000,000
    Status
    active
  • Lot 2 Creative Services Contract

    Signed
    20 Feb 2026
    Value
    £10,000,000
    Status
    active
  • Lot 2 Creative Services Framework

    Signed
    20 Feb 2026
    Value
    £10,000,000
    Status
    active
  • Lot 2 Creative Services Framework

    Signed
    20 Feb 2026
    Value
    £10,000,000
    Status
    active

Bid statistics published by the authority

LotBidsSMEVCSEValid bid range
1 · Strategic planning and campaigns services8bids———
2 · Creative design, production, and activation services8bids———

Contracting authority & participating public bodies

Network Rail Infrastructure Ltd

Contracting authorityCentral GovernmentBody governed by public lawRailway Services Waterloo General Offices, London, UK, SE1 8SWContact email, phone Published organisation website ↗

Dispute resolution & review bodies

Framework contractors & participating bidders

8 commercial parties on the notice

Official documents & specifications

Official links; attachments are not copied

No document links were published on the notice.