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Published 28 Jul 2025, 09:15 BST

Official UK procurement notice

Creative Development & Design Framework

Official notice

Authority: University of Huddersfield (Education)

Framework agreement2 lotsServicesOpen procedureAbove thresholdSME suitable
Sectors: Business Services & Consultancy (79) Delivery: Yorkshire & Humber (UKE44)
Framework ceiling (notional)£1,410,000total for 2 lots · framework ceiling, not attributable revenue
Submissions closed 29 Aug 2025awarded 26 Nov 2025
Awarded to Creative Concern Ltd +2 more2 awards
Framework period 2 yrsends 12 Oct 2027 · up to 12 Oct 2029 with extensions · starts 13 Oct 2025

What is being bought2 lots · detail below

Published requirement description

** AWARDED **

The University of Huddersfield intends to establish a multi-supplier framework agreement for the supply of Creative Development and Design Services.

The framework will consist of two lots:

Lot 1: Creative development and design delivery for the University brand, plus Undergraduate (UG) sub-brand

Lot 2: All other Audience sub-brand creative development and design delivery (non-UG)

To view this notice, please click here:

neupc.delta-esourcing.com/delta/viewNotice.html ↗

CPV: Marketing services

How this framework works

From the published notice
Type
Closed framework
Call-offs
call-offs may be awarded directly or by further competition
Bids received
12 bids on the busiest of 2 lots · 3 suppliers appointed
Framework period
2 yrs · up to 4 yrs from 13 Oct 2025
Published description of the framework

Call-off contracts will be awarded by both direct award and quotations.

Lots and requirements (2)Procurement structure

2 lots · all with a published value · same conditions of participation on every lot · same evaluation weights on every lot
Lot #1Creative development and design delivery for the University brand, plus Undergraduate (UG) sub-brandAwardedRenewal 2 yrsSMEPublished value£1,250,000

The University is in the process of developing a new brand strategy, following a piece of brand perceptions research.

The successful supplier will deliver the creative development and design elements for all high-profile undergraduate student recruitment campaigns, including collateral to be used in large-scale, multi-channel advertising campaigns, web content, print material etc.

The successful supplier will be expected to develop a campaign guidelines document for use by internal colleagues and agencies on the Graphic Design and Art Working framework , who may develop small-scale items that support undergraduate activity.

The successful supplier may work on the visual development of the University brand and the University brand guidelines.

Contract period: 13 Oct 2025 – 12 Oct 2027 (2 yrs) · up to 12 Oct 2029 with extensionsValue: £1,250,000 exc. VAT · £1,500,000 inc. VAT
Delivery: Yorkshire & HumberEligibility: SME eligible
Extensions: The agreement will have an initial duration of 2 years, with the option to extend for a further period of 2 years, subject to continued satisfactory performance and pricing. The maximum agreement term is 4 years.
79342000 Marketing services
Pre-qualification & selection criteria (PQQ)2
  • Economic & financial standing

    As set out in Invitation to Tender documents

  • Technical & professional ability

    Tender Specific Questions are incorporated to ascertain a tenderers ability to meet the University’s minimum expectations with regards to Innovative creative development and design, a digital-first approach, excellent client management.

    Tenderers which do not achieve the declared ‘total minimum score to proceed’ will be excluded from further evaluation.

Lot #2All other Audience sub-brand creative development and design delivery (non-UG)AwardedRenewal 2 yrsSMEPublished value£160,000

Suppliers work with Postgraduate, Distance Learning and International Marketing Teams to deliver the creative development and design elements for related student recruitment campaigns, including collateral to be used in digital advertising campaigns, web content, print material etc.

The supplier will be expected to develop a campaign guidelines document for use by internal colleagues and agencies on the Graphic Design and Art Working framework, who may develop small-scale items that support audience-specific activity.

There may also be opportunity to work with organisational departments to create sub-brands for internal use e.g. Student Services.

Contract period: 13 Oct 2025 – 12 Oct 2027 (2 yrs) · up to 12 Oct 2029 with extensionsValue: £160,000 exc. VAT · £192,000 inc. VAT
Delivery: Yorkshire & HumberEligibility: SME eligible
Extensions: The agreement will have an initial duration of 2 years with the option to extend for a further period of 2 years, subject to continued satisfactory performance and pricing. The maximum agreement term is 4 years.
79342000 Marketing services
Pre-qualification & selection criteria (PQQ)2
  • Economic & financial standing

    As set out in Invitation to Tender documents

  • Technical & professional ability

    Tender Specific Questions are incorporated to ascertain a tenderers ability to meet the University’s minimum expectations with regards to Innovative creative development and design, a digital-first approach, excellent client management.

    Tenderers which do not achieve the declared ‘total minimum score to proceed’ will be excluded from further evaluation.

What it takes to win
i

How this buyer will score bids.

The evaluation criteria and weights exactly as published on the notice, grouped by family (price, quality, social value and so on).

Evaluation split and conditions of participation as published; the tender pack may add more
How bids were scored · same split on all 2 lots
Quality: 70%Price: 25%Environmental: 5%
Published sub-criteria (9)
  • Tender Specific Questions: 15%
  • Building an Effective Partnership & Capacity Management: 12.5%
  • Account Structure & Experience: 12.5%
  • References: 5%
  • Creative Brief - Proposed Approach Narrative: 10%
  • Creative Brief - Presentation: 15%
  • Creative Brief – Itemised Quote / Pricing Response: 15%
  • Standard Rates & Future Pricing/Inflation: 10%
  • Added Value & Sustainability: 5%
Published award criteria (9)
  • Tender Specific Questions: As per ITT
  • Building an Effective Partnership & Capacity Management: As per ITT
  • Account Structure & Experience: As per ITT
  • Added Value & Sustainability: As per ITT
  • References: As per ITT
  • Creative Brief - Proposed Approach Narrative: As per ITT
  • Creative Brief - Presentation: As per ITT
  • Creative Brief – Itemised Quote / Pricing Response: As per ITT
  • Standard Rates & Future Pricing/Inflation: As per ITT
Conditions of participation · identical on every lot2
  • Economic & financial standing

    As set out in Invitation to Tender documents

  • Technical & professional ability

    Tender Specific Questions are incorporated to ascertain a tenderers ability to meet the University’s minimum expectations with regards to Innovative creative development and design, a digital-first approach, excellent client management.

    Tenderers which do not achieve the declared ‘total minimum score to proceed’ will be excluded from further evaluation.

What this means for your bid
  • Price carries 25 of 100 points: a 10% discount moves about 2.5 points. The method statement decides this lot, not the discount.
  • “Creative Development & Design Framework” is a framework: the contest is a place on its panel, not a single contract: call-offs may be direct or by further competition.

Price arithmetic assumes straight proportional scoring; the tender pack may use another formula.

Procedure terms & legal framework

From the official record
Procedure method
Open procedure
Legal basis
UKPGA · 2023/54 Procurement Act 2023
Procurement category
Services
Notice status
Awarded
Procurement threshold
Above threshold (FTS publication)
Regulatory regime
Standard
Commercial structure
Framework agreement
Who may use this agreement
Not stated in the notice; call-off rights may be limited to the establishing authority
Competition type
Competitive procedure
GPA / WTO covered
Yes (GPA)
Recurring procurement
Unspecified in notice
First published
28 Jul 2025, 09:15 BST
Last source update
18 Dec 2025, 14:06 GMT
Award evaluation window
Submission end – 26 Sept 2025
Authority reference
HUD-MAR-019
FTS notice number
2025/S 000-043298
Latest notice
Contract details notice (UK7)
Classification (CPV)
Marketing services
Delivery area
Yorkshire & Humber (UKE44)
Official registry OCID
ocds-h6vhtk-0566a6 Find a Tender

How it was run

Official notice
Run through: Delta eSourcing · Who buys & how to bid on Delta
Public notice page · account needed to bidElectronic submission allowedLanguage: EN
Access & registration note: Free Select account; no DUNS asked at signup
Appointment period ends
29 Aug 2025, 12:00 BST
Clarification deadline
22 Aug 2025, 12:00 BST
Submission channel
Official e-sourcing portal
Electronic submission
Allowed
Accepted languages
en
Detailed submission instructions & authority contactsFrom official release

neupc.delta-esourcing.com ↗

Timeline

28 Jul 2025 → 18 Dec 2025 · 8 dates
  1. Tender notice published
    28 Jul 2025, 09:15 BST
  2. Clarification questions by
    22 Aug 2025, 12:00 BST
  3. Admission / appointment period endsperiod end, not a bid countdown
    29 Aug 2025, 12:00 BST
  4. Award decision expected by389 days ago
    26 Sept 2025, 23:59 BST
  5. Contract starts373 days ago
    13 Oct 2025, 00:00 BST
  6. Assessment summaries sent328 days ago
    27 Nov 2025
  7. Standstill ends315 days ago
    9 Dec 2025, 23:59 GMT
  8. Latest notice published306 days ago
    18 Dec 2025, 14:06 GMT

Notice history

5 events · 3 releases on Find a Tender · since 28 Jul 2025
  1. Tender notice published
    28 Jul 2025, 09:15 BST
    UK4
  2. Contract award notice published
    27 Nov 2025, 16:05 GMT
    UK6
  3. Status changed to complete
    27 Nov 2025, 16:05 GMT
  4. Contract signature expected
    10 Dec 2025, 23:59 GMT
    scheduled
  5. Contract details notice published
    18 Dec 2025, 14:06 GMT
    UK7

Commercial outcome & contract awards

Published awards, contracts and bid statistics, not a forecast
Suppliers appointed 32 awards · see the list ↓
Bids received 1212 from SMEs · busiest of 2 lots
Contracts signed 2latest 15 Dec 2025
Awarded toValueDateStatus
Lot 1 · Creative development and design delivery for the University brand, plus Undergraduate (UG) sub-brand1 award
Creative Concern LtdSME1 Jan 2026 – 31 Dec 2027 · up to 31 Dec 2029Extensions: The agreement will have an initial duration of 2 years, with the option to extend for a further period of 2 years, subject to continued satisfactory performance and pricing. The maximum agreement term is 4 years.£1,250,00026 Nov 2025Awarded
Lot 2 · All other Audience sub-brand creative development and design delivery (non-UG)1 award
12 Miles North LimitedSME, Glassup & Stoski LtdSME1 Jan 2026 – 31 Dec 2027 · up to 31 Dec 2029Extensions: The agreement will have an initial duration of 2 years with the option to extend for a further period of 2 years, subject to continued satisfactory performance and pricing. The maximum agreement term is 4 years.£160,00026 Nov 2025Awarded

Contracts

  • Contract 1 · Creative Concern LtdSME

    Signed
    15 Dec 2025
    Value
    £1,250,000
    Period
    1 Jan 2026 – 31 Dec 2027 · up to 31 Dec 2029 with extensions
    Status
    active
    Extensions
    The agreement will have an initial duration of 2 years, with the option to extend for a further period of 2 years, subject to continued satisfactory performance and pricing. The maximum agreement term is 4 years.

  • Contract 2 · 12 Miles North LimitedSME, Glassup & Stoski LtdSME

    Signed
    12 Dec 2025
    Value
    £160,000
    Period
    1 Jan 2026 – 31 Dec 2027 · up to 31 Dec 2029 with extensions
    Status
    active
    Extensions
    The agreement will have an initial duration of 2 years with the option to extend for a further period of 2 years, subject to continued satisfactory performance and pricing. The maximum agreement term is 4 years.

Bid statistics published by the authority

LotBidsSMEVCSEValid bid range
1 · Creative development and design delivery for the University brand, plus Undergraduate (UG) sub-brand12final-stage tenders · 21 at stage one120—
2 · All other Audience sub-brand creative development and design delivery (non-UG)5final-stage tenders · 10 at stage one50—

Contracting authority & participating public bodies

University of Huddersfield

Contracting authorityPublic authority - sub-central government GB-PPON: PVLZ-8691-TYWT Queensgate, Huddersfield, Yorkshire & Humber, HD1 3DHContact name, email

Framework contractors & participating bidders

3 commercial parties on the notice
  • 12 Miles North LimitedFramework contractor THE BUSINESS VILLAGE, INNOVATION WAY, BARNSLEY, Yorkshire & Humber, S75 1JLContact email, phone
  • Creative Concern LimitedFramework contractorGB-COH: 04582786 FAIRBAIRN BUILDING,, 72 SACKVILLE STREET,, MANCHESTER,, North West, M1 3NJContact email, phone
  • Glassup & Stoski LtdFramework contractor THE STABLES 23B LENTEN STREET,, ALTON,, South East, GU34 1HGContact email, phone

Official documents & specifications (5)

Official links; attachments are not copied

Notices published for this procedure

  • Contract details notice contractContract details noticeUK7Contract details notice on Find a Tender
  • Contract details notice contractContract details noticeUK7Contract details notice on Find a Tender
  • Contract award notice awardContract award noticeUK6Contract award notice on Find a Tender
  • Contract award notice awardContract award noticeUK6Contract award notice on Find a Tender
  • Tender notice tenderTender noticeUK4Tender notice on Find a Tender