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Procurement Intelligence
Official OCDS
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Official procurement procedure

C1129 - Full Service Marketing Agency

Business services: law
marketing
consulting
+5 more
Northern Ireland (UKN)
Published value
Not published
Submission deadline Not published
Lots published1
Procurement Intelligence
Published evidence · v1
Suitable for SMEs
Prepared 7 Sept 2026, 22:28 BST
A pre-calculated analytical view of official UK procurement facts, competition benchmarks and decision timelines.
Bid readiness
Review notice
Submission deadline not published
Check official notice for submission route
Scope structure
1lots
1 lot · 1 published item
1 published CPV family
Decision Velocity
~64 days
Typical sector award window after deadline
Sector median: 64 days
Contract lifecycle
Not published
No future linked contract end in retained records
No published extension signal
Pricing & Budget Savings
£2,950,000
Contract/award value: £2,950,000
1 award supplier linked
Bidding Competition
2 bids
1 SME bid · 2 electronic
No bid spread metrics published
Sector Market Benchmark (CPV 79)
Based on 13,031 published procedures
Median Winning Discount
9.17%
Award reduction below published budget
Typical Bids Received
4 bidders
Median competitive participation in sector
Typical Evaluation Window
64 days
Median time between deadline and award
Top Contenders in this Sector (CPV 79)
Active commercial suppliers winning public contracts in this field
SupplierAwards won in sectorTotal awarded valueAvg. winning discount
KPMG LLPCRN: OC301540
49 contracts£157,191,280,561-9.7% below budget
PRICEWATERHOUSECOOPERS LLPCRN: OC303525
36 contracts£78,121,082,603-6.3% below budget
HAYS SPECIALIST RECRUITMENT LIMITEDCRN: 00975677
36 contracts£57,303,208,486At ceiling / not disclosed
STHREE PARTNERSHIP LLPCRN: OC387148
34 contracts£13,244,279,400At ceiling / not disclosed
DELOITTE LLPCRN: OC303675
30 contracts£104,328,670,062-37% below budget
Ernst & Young LLPCRN: OC300001
28 contracts£54,840,655,892At ceiling / not disclosed
G2V RECRUITMENT GROUP LIMITEDCRN: 08067630
28 contracts£5,576,393At ceiling / not disclosed
TILE HILL INTERIM & EXECUTIVE LIMITEDCRN: 10484468
27 contracts£304,062,138At ceiling / not disclosed
Thomson Reuters (Professional) UK LimitedCRN: 01679046
27 contracts£3,662,531At ceiling / not disclosed
JISC SERVICES LIMITEDCRN: 02881024
25 contracts£22,142,230At ceiling / not disclosed
Evidence coverage
8/12 core inputs published
Standard procedure facts
Comparable published opportunities
Historic records ranked from matching published evidence. They are research comparables, not expected competitors or a price forecast.
Published procedurePublished valueMatching evidence
Mechanical & Electrical Framework - NINHMF (NPC) LIMITED · 24 Aug 2026, 15:44 BST
£500,000,000
same CPV family
same region
DfC – National Museums NI - Exhibition Interpretation Production (Graphics)National Museums Northern Ireland (NMNI) · 28 Aug 2026, 11:16 BST
£288,000
same CPV family
same region
ID 6543869 - Managing Agent for InterTradeIreland Innovation Boost Programme (Phase VII)InterTradeIreland · 28 Aug 2026, 14:07 BST
£2,841,000
same CPV family
same region
VSEH25018 - Sales Agency Services - French MarketVisitScotland · 27 Aug 2026, 11:14 BST
£200,250
same CPV family
Provision of Debt Collection ServicesHM Revenue & Customs · 24 Aug 2026, 15:15 BST
£350,000,000
same CPV family
Method: tender-intelligence-v1. Values and dates are retained OCDS facts; missing source data remains unknown.
Procurement Executive Summary
AI & Search Synopsis
Generated from official OCDS record
Tenderline Synopsis: NI Water and its subsidiaries: "C1129 - Full Service Marketing Agency". Published status: complete. Published value: Value not published. 1 published lot. Submission deadline not published. See the official notice for participation instructions.
Contracting AuthorityNI Water and its subsidiariesScope & CategoriesNot publishedSubmission Window
complete
No deadline published
Submission GatewayDirect notice routeLegal Basis & RegimeStandard procurementEstimated Value (exc. VAT)Not published
Bidder Intelligence · Authority Profile: NI Water and its subsidiaries
Market Analytics
View Authority Profile →
Derived from OCDS awards & bid statistics
Published history for NI Water and its subsidiaries. These figures describe retained records, not a forecast of bids or a measure of buyer bias.
Published-to-award variance
Not availableInsufficient comparable data
Requires at least 5 comparable procedures
Competition Density
6Bids / Report (median)
8.2% of reports have one bid · Mean: 7.9 bids
Supplier ConcentrationLow Concentration
JOHN MCQUILLAN CONTRACTS LTDNo concentration estimate available
Payment Terms
Check noticePublished terms
Payment obligations depend on the applicable regime and contract. Consult the official documents.
Coverage: 177 active published awards; 170 bid reports (which may be per lot). Supplier values exclude multi-supplier awards, frameworks and DPS, and use GBP only. They are published award values, not payments. Published-to-award variance compares single-lot, single-award, single-supplier GBP procedures with explicitly non-framework/non-DPS status; increases remain in the average. Unpublished data stays unknown. Awarded suppliers are winners, not all bidders.
Historical Awarded Suppliers in this Category (CPV 79):
Supplier NameHistoric AwardsAttributable ValueAvg. Price Discount
JOHN MCQUILLAN CONTRACTS LTD4 wins£3,313,270—
RPS ENVIRONMENTAL MANAGEMENT LTD3 wins£11,483,502—
DGS Service Solutions Ltd.2 wins£2,800,000—
CHARLES BRAND GROUP LIMITED1 win£800,000,000—
NORTHSTONE NI LTD1 win£800,000,000—
Procedure terms
Contracting AuthorityNI Water and its subsidiaries
Procedure methodNot published
Procurement categoryNot published
Statuscomplete
Framework / DPSNot published
CompetitionNot published
Above thresholdNot published
Legal basisNot published
Tender period startsNot published
Clarification deadlineNot published
Electronic submissionNot published
Submission languagesNot published
Published30 Aug 2022, 13:40 BST
Last source update30 Aug 2022, 13:40 BST
Recurring procurementNot published
ClassificationBusiness services: law, marketing, consulting, recruitment, printing and security, Market and economic research; polling and statistics, Miscellaneous business and business-related services, Printing and related services
Delivery area
Northern Ireland (UKN)
OCIDocds-h6vhtk-03009a
What is being bought
NI Water continues to focus on providing clear, relevant and timely information to the public. This will require creative communications solutions, an innovative and insightful approach and most importantly methods to reinforce the value in the minds of the public about the essential service we provide. We intend to appoint a full service marketing contract to support, maintain and develop specified communications activity in relation to internal, external and stakeholder campaigns.
What changed
From the official release history
  1. tender value changed
    30 Aug 2022, 13:40 BST
  2. Status changed to complete
    30 Aug 2022, 13:40 BST
  3. Official notice release published
    30 Aug 2022, 13:40 BST
  4. Submission deadline changed to published date
    30 Aug 2022, 13:40 BST
  5. Published value updated to £2,950,000
    24 May 2022, 15:22 BST
  6. Status changed to active
    24 May 2022, 15:22 BST
  7. Official notice release published
    24 May 2022, 15:22 BST
  8. Submission deadline changed to 20 Jun 2022, 12:00 BST
    24 May 2022, 15:22 BST
  9. Status changed to planned
    13 Dec 2021, 17:14 GMT
  10. Official notice release published
    13 Dec 2021, 17:14 GMT
  11. Submission deadline changed to 25 Mar 2022, 12:00 GMT
    13 Dec 2021, 17:14 GMT
  12. Buyer information updated
    13 Dec 2021, 17:14 GMT
Lots and requirements (1)
Published by the contracting authority
  • Lot 1 · #1
    Individual lot title not published
    cancelled
    Published valueNot published
    NI Water continues to focus on providing clear, relevant and timely information to the public. This will require creative communications solutions, an innovative and insightful approach and most importantly methods to reinforce the value in the minds of the public about the essential service we provide. We intend to appoint a full service marketing contract to support, maintain and develop specified communications activity in relation to internal, external and stakeholder campaigns.
    Contract periodNot published
    EligibilityNot published
    Options / renewalNot published
Timeline
  1. Procedure published
    30 Aug 2022, 13:40 BST
  2. Award active
    Not published · Not published
  3. Contract active
    Signed 30 Aug 2022, 00:00 BST · £2,950,000
Commercial outcome and competition
Awards
GENESIS ADVERTISING LTD
Not published · Not published · active
Contracts
Contract
£2,950,000 · signed 30 Aug 2022, 00:00 BST · active
Bid statistics
bids: 2 (lot 1)
electronicBids: 2 (lot 1)
foreignBidsFromEU: 0 (lot 1)
foreignBidsFromNonEU: 1 (lot 1)
smeBids: 1 (lot 1)
Buyer and organisations in this procedure

NI Water and its subsidiaries

Contracting authority GB-FTS-94
View buyer profile

  • NI Water and its subsidiaries
    buyer

    Westland House, Belfast, UK, BT14 6TE
    [email protected]

  • GENESIS ADVERTISING LTD
    supplier

    33 College Gardens, BELFAST, UK, BT9 6BT
    [email protected]

  • Northern Ireland Water
    reviewBody

    Belfast
Documents (0)
Official links; attachments are not copied
No data
No linked documents are published
Related procedures (0)
No data
No related procedures published