Find a TenderAwardedContract details notice

Published 30 Oct 2025, 11:52 GMT

Official UK procurement notice

Supply and Maintenance of Bus Shelters with Advertising Opportunities

Authority: Reading Borough Council (Local council)

ServicesOpen procedureAbove thresholdConcession

Sectors: Transport Equipment & Vehicles (34)Construction Materials & Prefab (44)Business Services & Consultancy (79) Delivery: South East (UKJ11)

Concession value (operator's revenue)£2,000,000operator revenue, not the authority's budget

Submissions closed 19 Dec 2025awarded 13 Feb 2026

Awarded to JCDECAUX UK LTD

Contract term 15 yrsends 22 Mar 2041 · up to 22 Mar 2044 with extensions · starts 23 Mar 2026

What is being bought

Published requirement description

Reading Borough Council (The Council) is looking to appoint a Supplier (The Supplier) to supply, install and maintain its estate of bus shelters and where suitable freestanding digital advertising units (FSUs) and potentially other street furniture capable of integrating advertising displays.

CPV: Advertising management services · Advertising services · Bus shelters · Bus-stop posts

The lotProcurement structure

single lot · value published

Lot #1AwardedRenewal 15 yrsPublished value£2,000,000

Contract period: 23 Mar 2026 – 22 Mar 2041 (15 yrs) · up to 22 Mar 2044 with extensionsValue: £2,000,000 exc. VAT · £2,400,000 inc. VAT

Delivery: South East

Extensions: 3 x 1 year extension subject to satisfactory performance

34928440 Bus-stop posts 44212321 Bus shelters 79341000 Advertising services 79341200 Advertising management services

What it takes to win
i
How this buyer will score bids.
The evaluation criteria and weights exactly as published on the notice, grouped by family (price, quality, social value and so on).

Evaluation split and conditions of participation as published; the tender pack may add more

How bids were scored

Simple description: Awarded on the basis of 30% price and 70% quality. The quality criteria to be used is as follows: Score Classification Definition 0 No response No response at all or insufficient information provided in the response such that the response is totally un-assessable and/or incomprehensible. The response is considered non-compliant with the requirements or minimum standards. 2 Poor The response does not meet several significant areas in the Council's requirements. Little or no detail has been provided to support and demonstrate the Tenderers ability to provide the required deliverables and/or considerable reservations as to the Tenderers ability to deliver the requirements. 4 Minor reservations Response does not fully meet the Council's requirements. Response is mostly supported by clear evidence or other forms of assurance. Some minor reservations or minor weaknesses of how the Tenderer will meet the requirements by their allocation of skills and understanding, resources and quality measures. 6 Good response Response largely addresses and meets the requirements and is mostly supported by clear evidence or other forms of assurance that provides confidence in the bidder's ability to deliver the requirements. 8 Excellent response Response fully addresses and meets the requirements, with full details and, where evidence is required or necessary, full, and relevant information provided. Provides full confidence in the Tenderers ability to provide the required deliverables and requirements. 10 Outstanding response Response fully addresses and meets the Council's requirements and is always supported by clear evidence or other forms of assurance that provides confidence in the bidder's ability to deliver the requirements and provides significant benefits/related added value over and above the stated requirements. Meaning the response identifies factors that demonstrates added value, with evidence to support the response.

Procedure terms & legal framework

From the official record

Procedure method: Open procedure
Legal basis: UKPGA · 2023/54 Procurement Act 2023
Procurement category: Services
Notice status: Awarded
Procurement threshold: Above threshold (FTS publication)
Regulatory regime: Concession
Commercial structure: Stand-alone contract (no framework)
Competition type: Competitive procedure
GPA / WTO covered: Unspecified in notice
Recurring procurement: Unspecified in notice
First published: 30 Oct 2025, 11:52 GMT
Last source update: 24 Sept 2026, 11:36 BST
Award evaluation window: Submission end – 9 Feb 2026
Authority reference: 25-S-010
FTS notice number: 2025/S 000-069688
Latest notice: Contract details notice (UK7)
Classification (CPV): Advertising management servicesAdvertising servicesBus sheltersBus-stop posts
Delivery area: South East (UKJ11)
Official registry OCID: ocds-h6vhtk-05d707 Find a Tender

How it was run

Official notice

Run through: In-tend · Who buys & how to bid on In-tend

Supplier login requiredElectronic submission allowedLanguage: EN

Access & registration note: Free · one account per buying organisation's portal · reCAPTCHA on signup

Submission deadline: 19 Dec 2025, 17:00 GMT
Clarification deadline: 12 Dec 2025, 17:00 GMT
Submission channel: Official e-sourcing portal
Electronic submission: Allowed
Accepted languages: en

Detailed submission instructions & authority contactsFrom official release

in-tendhost.co.uk/readingbc/aspx/Home ↗

Timeline

30 Oct 2025 → 24 Sept 2026 · 8 dates

Tender notice published351 days ago
30 Oct 2025, 11:52 GMT
Clarification questions by307 days ago
12 Dec 2025, 17:00 GMT
Submission deadline300 days ago
19 Dec 2025, 17:00 GMT
Award decision expected by248 days ago
9 Feb 2026, 23:59 GMT
Assessment summaries sent245 days ago
13 Feb 2026
Standstill ends233 days ago
24 Feb 2026, 23:59 GMT
Contract starts207 days ago
23 Mar 2026
Latest notice published22 days ago
24 Sept 2026, 11:36 BST

Notice history

9 events · 5 releases on Find a Tender · since 30 Oct 2025

Tender notice published
30 Oct 2025, 11:52 GMT
UK4
Tender notice published
4 Nov 2025, 14:20 GMT
UK4
Deadline moved to 15 Dec 2025, 17:00 GMT
4 Nov 2025, 14:20 GMT
+14 days · was 1 Dec 2025, 17:00 GMT
Tender notice published
5 Dec 2025, 11:36 GMT
UK4
Deadline moved to 19 Dec 2025, 17:00 GMT
5 Dec 2025, 11:36 GMT
+4 days · was 15 Dec 2025, 17:00 GMT
Contract award notice published
13 Feb 2026, 14:42 GMT
UK6
Status changed to complete
13 Feb 2026, 14:42 GMT
Contract signature expected
20 Mar 2026, 23:59 GMT
scheduled
Contract details notice published
24 Sept 2026, 11:36 BST
UK7

Published amendments (1)

Extended tender period of 2 weeks applied, following multiple supplier requests. Subsequent dates also updated

Routine re-releases (5)

2025-11: 1 release · 4 Nov 2025
2025-10: 1 release · 30 Oct 2025

Commercial outcome & contract awards

Published awards, contracts and bid statistics, not a forecast

Awards 1

Awarded value (inc. VAT) £2,200,0001 award inc. VAT; no net value published

Bids received 2

Contracts signed 1latest 7 Sept 2026

Awarded to	Value	Date	Status
JCDECAUX UK LTD10 May 2026 – 10 May 2041 · up to 10 May 2044Extensions: 1x1x1 extensions Performance indicators consistently met Estimated revenue met or exceeded Strategic alignment / collaboration. · Options: Option to purchase additional Bus shelters and free standing units.	£2,200,000 inc. VAT	13 Feb 2026	Awarded

Contracts

Contract 1. Supply and Maintenance of Bus Shelters with Advertising Opportunities · JCDECAUX UK LTD
Signed
7 Sept 2026
Value
£8,186,520 inc. VAT
Period
7 Sept 2026 – 1 Jul 2042 · up to 1 Jul 2045 with extensions
Status
active
Extensions
The contract has 3 optional annual extensions, provided both parties are happy to continue.
Options
Contract contains an option to purchase additional Bus shelters at a rate agreed within the tender submission.
4 agreed KPIs: High priority fix times · All other fix times · Cleaning …
- High priority fix times, Monthly percentage of all high priority faults made safe within 4 hours and repaired within 48 hours of being notified
- All other fix times, Monthly percentage of all other faults made safe within 1 working day and fully repaired within 10 working days.
- Cleaning, All cleaning to be completed in accordance with the specification, including removal of graffiti
- Income to RBC, On-time, in full payment of the MRG to RBC

Bid statistics published by the authority

Bids	SME	VCSE	Valid bid range
2final-stage tenders	0	0	—

Contracting authority & participating public bodies

Reading Borough Council

Contracting authorityPublic authority - sub-central government GB-PPON: PWBJ-9435-VXQQ Bridge Street, Reading, South East, RG1 2LUContact name, email

Bidders & participating suppliers

1 commercial party on the notice

JCDECAUX UK LIMITEDAwarded supplierGB-COH: 01679670GB-PPON: PZJD-5242-DJLH 991 Great West Road, Middlesex, London, TW8 9DNContact email

Official documents & specifications (7)

Official links; attachments are not copied

Tender pack and attachments

Bidding documents and specifications tenderBidding documents and specificationsZIP
Signed contract contractSigned contractPDF

Notices published for this procedure

Contract details notice contractContract details noticeUK7Contract details notice on Find a Tender24 Sept 2026, 11:36 BST
Contract award notice awardContract award noticeUK6Contract award notice on Find a Tender13 Feb 2026, 14:42 GMT
Tender notice tenderTender noticeUK4Tender notice on Find a Tender5 Dec 2025, 11:36 GMT
Tender notice tenderTender noticeUK4Tender notice on Find a Tender4 Nov 2025, 14:20 GMT
Tender notice tenderTender noticeUK4Tender notice on Find a Tender30 Oct 2025, 11:52 GMT