CN240199 - Place Based Infant Feeding Peer Support Service
Buyer: Kent County Council →
What is being bought
The Place-Based Infant Feeding Peer Support Service will support prospective and expectant parents and carers, and parent and carers who reside in Kent with infant feeding through local accessible sessions. The Service will work with local communities to change attitudes towards breastfeeding. The Service will be non-judgemental and understanding towards a family’s feeding choices. The Service is for prospective parents and carers, expectant parents and carers, and parent and carers of infants up to approximately one year of age. This is a universal Service with open access. The Service will work with local communities, especially in areas with lower breastfeeding rates and/or where a specific need is identified for example; younger mothers, geographically isolated communities, faith groups, non-English language groups or mothers of twins and multiples and Gypsy, Roma and Traveller communities. The Service will align with four Health and Care Partnership areas in three distinct lots: • Dartford, Gravesham and Swanley AND Swale • East Kent (Thanet, Dover, Folkestone and Hythe, Canterbury and Ashford) • West Kent (Maidstone, Tunbridge Wells, Tonbridge and Malling and Sevenoaks (excluding Swanley)
Categories
Comparable-procurement analytics
Benchmarked against retained Find a Tender procedures with CPV division 85. The category anchor is Health services (85100000); this is a deliberately broad market comparator. The comparison is shown at several levels rather than pretending one company or region is always the best benchmark.
| Comparison set | Procedures | Reported bids per procedure | Named award suppliers | Price evidence |
|---|---|---|---|---|
| Market: CPV division 85 | 38,371 | 1 median · 19.7 average (22,930 of 38,371 with a bid count) | 1.8 average (24,591 of 38,371 with named award suppliers) | 10 comparable price pairs |
| Same buyer | 51 | 4 median · 38.1 average (10 of 51 with a bid count) | 5.9 average (14 of 51 with named award suppliers) | Not published |
“Reported bids” is an official aggregate, sometimes reported per lot; it is the closest available competition measure. “Named award suppliers” are winners, not all applicants.
Price-outcome signal
Not enough comparable procedures currently publish both a GBP tender value and a usable lowest-valid-bid value to calculate a responsible price-reduction benchmark. Tenderline deliberately does not infer a saving from named award suppliers or from missing award values.
Procurement strategy & market signals
Planning & early market engagement
No planning milestones published.
Related procurements
No linked framework, prior procurement or reprocurement published.
Documents & submission route
No documents are published in the current source record.
Source data inventory
Diagnostic view. “Not published” means this current release does not provide a value.
| OCID | ocds-h6vhtk-04d593 |
|---|---|
| Latest release ID | 054661-2025 |
| Latest release timestamp | Mon Sep 08 2025 13:06:13 GMT+0000 (Coordinated Universal Time) |
| Source | find-a-tender |
| Official notice URL | Not published |
| Tender status | Not published |
| Procurement method | Not published |
| Procurement method details | Not published |
| Main procurement category | services |
| Above threshold | Not published |
| Legal basis | 32014L0025 |
| Tender period: start | Not published |
| Tender period: end | Not published |
| Expression of interest deadline | Not published |
| Enquiry deadline | Not published |
| Award period: start | Not published |
| Award period: end | Not published |
| Submission method details | Not published |
| Submission languages | Not published |
| Electronic catalogue policy | Not published |
| Total tender value | Not published |
| Tender lots in source | 0 |
| Tender items in source | 0 |
| Tender documents in source | 0 |
| Awards in latest release | 0 |
| Contracts in latest release | 0 |
| Parties in latest release | 1 |
Notice history
| Date | Event | Reference |
|---|---|---|
| 8 Sept 2025 | tenderUpdate | 054661-2025 |
| 8 Sept 2025 | award, contract | 054602-2025 |
| 22 Jan 2025 | planning | 002297-2025 |
All source data
Unmodified official OCDS data retained by Tenderline for this procurement process.
Complete current OCDS release JSON
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"text": "In accordance with the Provider Selection Regime (Regulations 2023). Following a competitive process, the recommendation is to award the contract for Place Based Infant Feeding Peer Support Service (all 3 Lots) to the National Childbirth Trust (NCT). As they are the provider that passed the checks conducted under the Basic Selection Criteria and provided the lowest Value per Other Key Criteria point score.\nProposed Contract Start Date; 2/1//2026 – 01/01/2029\nThere is the potential for a contract extension of 2 x 1 year(s) (24 months), depending on both the success in achieving the required outcomes and the availability of further funding.\nThe total contract value for the full contract should all extensions be enacted is £2,762,108.44\nDescription of Service;\nThe Place-Based Infant Feeding Peer Support Service will support prospective and expectant parents and carers, and parent and carers who reside in Kent with infant feeding through local accessible sessions. The Service will work with local communities to change attitudes towards breastfeeding. The Service will be non-judgemental and understanding towards a family’s feeding choices.\nThe Service is for prospective parents and carers, expectant parents and carers, and parent and carers of infants up to approximately one year of age. This is a universal Service with open access.\nThe Service will work with local communities, especially in areas with lower breastfeeding rates and/or where a specific need is identified for example; younger mothers, geographically isolated communities, faith groups, non-English language groups or mothers of twins and multiples and Gypsy, Roma and Traveller communities.\nThe Service will align with four Health and Care Partnership areas in three distinct lots:\n•\tDartford, Gravesham and Swanley AND Swale\n•\tEast Kent (Thanet, Dover, Folkestone and Hythe, Canterbury and Ashford)\n•\tWest Kent (Maidstone, Tunbridge Wells, Tonbridge and Malling and Sevenoaks (excluding Swanley)\nName of Award Decision Makers;\nRebecca Eley – Senior Commissioner (Evaluator)\nSarah Smith – Public Health Specialist\nWendy Jeffreys – Public Health Consultant (Evaluator)\nAmy Noake - Infant Feeding Strategy and Commissioning Facilitator (Evaluator)\nAlison Newman – Senior Commercial and Procurement Officer (Moderator)\nBrief reasons for selecting the proposed Provider, with reference to Key Criteria;\nThe Providers were asked quality questions against the 5 key criteria, with a scoring criteria between A-F. The Key Criteria were then assessed as per the questions below:\nQuestion 1\tQuality and Innovation and Value.\tPlease detail how your organisation will recruit, mobilise, train and manage the Place based Infant Feeding Peer Support Service and how this team will deliver the functions described in the Specification.\nQuestion 2\tValue, Quality, Integration, Collaboration, Service Sustainability. How will your organisations manage the delivery of the infant feeding peer support groups?\nQuestion 3 Improving access, reducing health inequalities, facilitating choice and Value.\tPlease describe how your service will recognise local need and barriers to accessing services and how your organisation will overcome these barriers through specific interventions which will be most likely to engage families who are known to be less likely to use services, for example fathers, younger mother(s), geographically isolated communities, faith groups, non-English language groups or mother(s) of twins and multiples and Gypsy, Roma and Traveller communities.\nQuestion 4\tQuality and Innovation, Collaboration,, Integration, Improving access. \tIntegration within the Family Hub Model. Please outline how your organisation will approach integration within the Family Hub Model.\nQuestion 5\tQuality and Innovation, Collaboration, Service Sustainability. Please detail how you will manage and deliver workforce training as outlined within the specification.\nQuestion 6\tIntegration, Collaboration, Service Sustainability\tPlease describe how you will demonstrate social value through contributing towards improvements in social, economic, and environmental conditions.\nNCT were the provider that scored the lowest value per other key criteria score with a score of 77% and were therefore chosen as the preferred provider for all 3 Lots.\nNo declared Conflicts of Interest.\nThe CPV code for Lot 2 should detail 85100000-0"
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}Complete JSON history (3 releases)
8 Sept 2025 · 054661-2025 · tenderUpdate
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"text": "In accordance with the Provider Selection Regime (Regulations 2023). Following a competitive process, the recommendation is to award the contract for Place Based Infant Feeding Peer Support Service (all 3 Lots) to the National Childbirth Trust (NCT). As they are the provider that passed the checks conducted under the Basic Selection Criteria and provided the lowest Value per Other Key Criteria point score.\nProposed Contract Start Date; 2/1//2026 – 01/01/2029\nThere is the potential for a contract extension of 2 x 1 year(s) (24 months), depending on both the success in achieving the required outcomes and the availability of further funding.\nThe total contract value for the full contract should all extensions be enacted is £2,762,108.44\nDescription of Service;\nThe Place-Based Infant Feeding Peer Support Service will support prospective and expectant parents and carers, and parent and carers who reside in Kent with infant feeding through local accessible sessions. The Service will work with local communities to change attitudes towards breastfeeding. The Service will be non-judgemental and understanding towards a family’s feeding choices.\nThe Service is for prospective parents and carers, expectant parents and carers, and parent and carers of infants up to approximately one year of age. This is a universal Service with open access.\nThe Service will work with local communities, especially in areas with lower breastfeeding rates and/or where a specific need is identified for example; younger mothers, geographically isolated communities, faith groups, non-English language groups or mothers of twins and multiples and Gypsy, Roma and Traveller communities.\nThe Service will align with four Health and Care Partnership areas in three distinct lots:\n•\tDartford, Gravesham and Swanley AND Swale\n•\tEast Kent (Thanet, Dover, Folkestone and Hythe, Canterbury and Ashford)\n•\tWest Kent (Maidstone, Tunbridge Wells, Tonbridge and Malling and Sevenoaks (excluding Swanley)\nName of Award Decision Makers;\nRebecca Eley – Senior Commissioner (Evaluator)\nSarah Smith – Public Health Specialist\nWendy Jeffreys – Public Health Consultant (Evaluator)\nAmy Noake - Infant Feeding Strategy and Commissioning Facilitator (Evaluator)\nAlison Newman – Senior Commercial and Procurement Officer (Moderator)\nBrief reasons for selecting the proposed Provider, with reference to Key Criteria;\nThe Providers were asked quality questions against the 5 key criteria, with a scoring criteria between A-F. The Key Criteria were then assessed as per the questions below:\nQuestion 1\tQuality and Innovation and Value.\tPlease detail how your organisation will recruit, mobilise, train and manage the Place based Infant Feeding Peer Support Service and how this team will deliver the functions described in the Specification.\nQuestion 2\tValue, Quality, Integration, Collaboration, Service Sustainability. How will your organisations manage the delivery of the infant feeding peer support groups?\nQuestion 3 Improving access, reducing health inequalities, facilitating choice and Value.\tPlease describe how your service will recognise local need and barriers to accessing services and how your organisation will overcome these barriers through specific interventions which will be most likely to engage families who are known to be less likely to use services, for example fathers, younger mother(s), geographically isolated communities, faith groups, non-English language groups or mother(s) of twins and multiples and Gypsy, Roma and Traveller communities.\nQuestion 4\tQuality and Innovation, Collaboration,, Integration, Improving access. \tIntegration within the Family Hub Model. Please outline how your organisation will approach integration within the Family Hub Model.\nQuestion 5\tQuality and Innovation, Collaboration, Service Sustainability. Please detail how you will manage and deliver workforce training as outlined within the specification.\nQuestion 6\tIntegration, Collaboration, Service Sustainability\tPlease describe how you will demonstrate social value through contributing towards improvements in social, economic, and environmental conditions.\nNCT were the provider that scored the lowest value per other key criteria score with a score of 77% and were therefore chosen as the preferred provider for all 3 Lots.\nNo declared Conflicts of Interest.\nThe CPV code for Lot 2 should detail 85100000-0"
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}8 Sept 2025 · 054602-2025 · award, contract
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}22 Jan 2025 · 002297-2025 · planning
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},
"tender": {
"id": "DN760168",
"lots": [
{
"id": "1",
"status": "planned",
"description": "This is a notice to the market for an online market engagement event to update on proposals for a new place-based Infant Feeding Peer Support Service.\nThe proposed place-based Infant Feeding Peer Support Service will be designed to support prospective and expectant parents and carers, and parent and carers with infant feeding through local accessible sessions. The service will align with the Health and Care Partnerships (and maternity services) to enable mothers to access infant feeding social support and peer support in a group setting through the Family Hubs programme.\nWe welcome you to join us on Wednesday 12th February 11am – 12.30pm for an online event to find out more about the proposed service. This will include a presentation from KCC commissioners and the Public Health Team.\nThere will be further opportunity to attend a 1:1 slot on Wednesday 26th February with KCC commissioners and Public Health colleagues to provide feedback and ask questions.\nMore information on these proposals is available here: Health Reform and Public Health Cabinet Committee papers\nLocation: MS Teams\nPlease contact Gilda Arabnia to register your place.\nEmail: gilda.arabnia@kent.gov.uk\nTel : 03000 422488"
}
],
"items": [
{
"id": "1",
"relatedLot": "1",
"deliveryAddresses": [
{
"region": "UKJ4"
}
]
}
],
"title": "CN240199 Place Based Infant Feeding Peer Support Service",
"status": "planned",
"legalBasis": {
"id": "32014L0024",
"scheme": "CELEX"
},
"description": "This is a notice to the market for an online market engagement event to update on proposals for a new place-based Infant Feeding Peer Support Service.\nThe proposed place-based Infant Feeding Peer Support Service will be designed to support prospective and expectant parents and carers, and parent and carers with infant feeding through local accessible sessions. The service will align with the Health and Care Partnerships (and maternity services) to enable mothers to access infant feeding social support and peer support in a group setting through the Family Hubs programme.\nWe welcome you to join us on Wednesday 12th February 11am – 12.30pm for an online event to find out more about the proposed service. This will include a presentation from KCC commissioners and the Public Health Team.\nThere will be further opportunity to attend a 1:1 slot on Wednesday 26th February with KCC commissioners and Public Health colleagues to provide feedback and ask questions.\nMore information on these proposals is available here: Health Reform and Public Health Cabinet Committee papers\nLocation: MS Teams\nPlease contact Gilda Arabnia to register your place.\nEmail: gilda.arabnia@kent.gov.uk\nTel : 03000 422488",
"communication": {
"futureNoticeDate": "2025-01-22T00:00:00Z"
},
"classification": {
"id": "85100000",
"scheme": "CPV",
"description": "Health services"
},
"mainProcurementCategory": "services"
},
"parties": [
{
"id": "GB-FTS-1163",
"name": "Kent County Council",
"roles": [
"buyer"
],
"address": {
"region": "UKJ4",
"locality": "Maidstone",
"postalCode": "ME14 1XQ",
"countryName": "United Kingdom",
"streetAddress": "County Hall"
},
"details": {
"url": "http://www.kent.gov.uk",
"buyerProfile": "http://www.kent.gov.uk",
"classifications": [
{
"id": "REGIONAL_AGENCY",
"scheme": "TED_CA_TYPE",
"description": "Regional or local agency/office"
},
{
"id": "07",
"scheme": "COFOG",
"description": "Health"
}
]
},
"identifier": {
"legalName": "Kent County Council"
},
"contactPoint": {
"name": "Ms Gilda Arabnia",
"email": "gilda.arabnia@kent.gov.uk",
"telephone": "+44 3000422488"
}
}
],
"language": "en",
"initiationType": "tender"
}