Official UK procurement notice
Campaign Planning and Delivery & Associated Services (GCU)
Authority: Glasgow Caledonian University (Education)
What is being bought
Published requirement descriptionThe University is seeking a Contractor for campaign planning, delivery, and performance -led student recruitment.
The selected agency must demonstrate capability in delivering measurable recruitment solutions across domestic and international markets. Required expertise includes, but is not limited to:
Higher Education sector strategy
Performance marketing and media buying
AI-powered campaign planning and organisation tools
Transparent measurement and conversion tracking across all platforms
- Recurrence: Estimated timing for further notices to be published: Next iteration will be tendered when this contract is due to expire
CPV: Advertising campaign services
The lotProcurement structure
single lot · no lot value publishedLot #1AwardedRenewal
What it takes to wini
How this buyer will score bids.
The evaluation criteria and weights exactly as published on the notice, grouped by family (price, quality, social value and so on).
Evaluation split and conditions of participation as published; the tender pack may add morei
How this buyer will score bids.
The evaluation criteria and weights exactly as published on the notice, grouped by family (price, quality, social value and so on).
Published sub-criteria (7)
- Service Delivery – Methodology: 30%
- Experience: 20%
- Reporting: 10%
- Key Personnel: 5%
- price: 30%
- SustainableProcurement- Fair Work Practices: 2.5%
- Sustainable Procurement - Community Benefits: 2.5%
Published award criteria (7)
- Service Delivery – Methodology: 30
- Experience: 20
- Reporting: 10
- SustainableProcurement- Fair Work Practices: 2.5
- Key Personnel: 5
- Sustainable Procurement - Community Benefits: 2.5
- Price: 30
- Condition of participationno text publishedMinimum: With reference to SPD section 4B, it is a requirement of this contract that bidders hold, or can commit to obtain prior to the commencement of any subsequently awarded contract, the types and levels of insurance indicated below: Bidders must confirm they can provide the following…
- Staff
- Names and qualifications of delivery staff must be submitted
- Price carries 30 of 100 points: a 10% discount moves about 3 points. The method statement decides this lot, not the discount.
Price arithmetic assumes straight proportional scoring; the tender pack may use another formula.
Procedure terms & legal framework
From the official record · publisher note attached- Procedure method
- Open procedure
- Legal basis
- CELEX · 32014L0024 Public Contracts Regulations 2015 (Directive 2014/24/EU)
- Procurement category
- Services
- Notice status
- Awarded
- Procurement threshold
- Unspecified in notice
- Regulatory regime
- Standard
- Commercial structure
- Stand-alone contract (no framework)
- Competition type
- Competitive procedure
- GPA / WTO covered
- Yes (GPA)
- Recurring procurement
Yes · Estimated timing for further notices to be published:
Next iteration will be tendered when this contract is due to expire
- First published
- 3 Feb 2026, 16:44 GMT
- Last source update
- 18 Sept 2026, 11:11 BST
- Award evaluation window
- 6 Mar 2026 – …
- Authority reference
GCU-MKT-2026-01- FTS notice number
2026/S 000-088561- Classification (CPV)
- Delivery area
- Official registry OCID
ocds-h6vhtk-0615ceFind a Tender
- Electronic trading
- e-invoicing allowed · electronic ordering · electronic payment
Publisher note: Expenditure is indicative and will be determined by the level of service required by the University. (SC Ref:843181)
How it was run
Official notice- Submission deadline
- 6 Mar 2026, 12:00 GMT
- Submission channel
- {"electronicSubmission"}
- Accepted languages
- en
- Bids opened
- 6 Mar 2026, 12:00 GMT
Timeline
6 Mar 2026 → 18 Sept 2026 · 3 dates- Submission deadline230 days ago6 Mar 2026, 12:00 GMT
- Bids opened230 days ago6 Mar 2026, 12:00 GMT
- Notice published34 days ago18 Sept 2026, 11:11 BST
Notice history
1 event · 2 releases on Find a Tender- Status changed to complete18 Sept 2026, 11:11 BST
Commercial outcome & contract awards
Published awards, contracts and bid statistics, not a forecast| Awarded to | Value | Date | Status |
|---|---|---|---|
| Penna plc | £1,370,331 † | — | Awarded |
Contracts
Contract 088561-2026-GCU-MKT-2026-01-1 · Penna plc
- Signed
- 3 Jun 2026
- Value
- £1,370,331
- Status
- active
Bid statistics published by the authority
| Bids | SME | VCSE | Valid bid range |
|---|---|---|---|
| 7bids · 7 electronic · 7 from abroad | 0 | — | — |
Contracting authority & participating public bodies
Dispute resolution & review bodies
- Glasgow Sheriff CourtReview body
Bidders & participating suppliers
1 commercial party on the notice- Penna plcAwarded supplier
Official documents & specifications
Official links; attachments are not copiedNo document links were published on the notice.