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AwardedFind a Tender · award

C1355 BTA1867 RM6125 Global Production Agency

Buyer: VisitBritain/VisitEngland →

BuyerVisitBritain/VisitEngland
StatusAwarded
DeadlineNot published
ValueValue not published
Published9 Mar 2026

What is being bought

C1355 BTA1867 RM6125 Global Production Agency <br/>Direct Award using Crown Commercial Services (CCS) Framework: RM6125 Campaign Solutions 2, Lot 3: Content Versioning and Distribution

Delivery location

UKM

Categories

Advertising and marketing services 79340000Advertising and marketing services 79340000

Lot details

Lot 1

C1355 BTA1867 RM6125 Global Production Agency<br/>Direct Award using Crown Commercial Services (CCS) Framework: RM6125 Campaign Solutions 2, Lot 3: Content Versioning and Distribution

Statuscancelled

Award criteria
price

What is included

ItemCategoryQuantity
1Advertising and marketing servicesNot published

Comparable-procurement analytics

Benchmarked against retained Find a Tender procedures with CPV division 79. The category anchor is Advertising and marketing services (79340000); this is a deliberately broad market comparator. The comparison is shown at several levels rather than pretending one company or region is always the best benchmark.

Comparison setProceduresReported bids per procedureNamed award suppliersPrice evidence
Market: CPV division 799,3204 median · 33.1 average (3,711 of 9,320 with a bid count)3.2 average (4,155 of 9,320 with named award suppliers)1 comparable price pairs
Same buyer512 median · 9 average (5 of 5 with a bid count)1 average (5 of 5 with named award suppliers)Not published
Delivery region: UKM3885 median · 22.8 average (215 of 388 with a bid count)4.4 average (253 of 388 with named award suppliers)Not published

“Reported bids” is an official aggregate, sometimes reported per lot; it is the closest available competition measure. “Named award suppliers” are winners, not all applicants.

Price-outcome signal

Not enough comparable procedures currently publish both a GBP tender value and a usable lowest-valid-bid value to calculate a responsible price-reduction benchmark. Tenderline deliberately does not infer a saving from named award suppliers or from missing award values.

Procurement strategy & market signals

Framework agreementNot published
Dynamic purchasing systemNot published
Competitive procurementNot published
Recurring requirementNot published
Procurement method rationaleDirect Award using Crown Commercial Services (CCS) Framework: RM6125 Campaign Solutions 2, Lot 3: Content Versioning and Distribution
Rationale classificationsThe procurement falls outside the scope of application of the directive
Special regimeNot published
Covered byGPA
Submission policyNot published
Selection criteriaNot published
Risk detailsNot published

Planning & early market engagement

BudgetNot published
No-engagement rationaleNot published
Planning documents0
Planning milestones0

No planning milestones published.

Related procurements

No linked framework, prior procurement or reprocurement published.

Awards

Contracts

020937-2026-1

Statusactive
Value£3,755,933

Documents & submission route

No documents are published in the current source record.

Source data inventory

Diagnostic view. “Not published” means this current release does not provide a value.

OCIDocds-h6vhtk-066578
Latest release ID020937-2026
Latest release timestampMon Mar 09 2026 14:12:30 GMT+0000 (Coordinated Universal Time)
Sourcefind-a-tender
Official notice URLNot published
Tender statuscomplete
Procurement methodlimited
Procurement method detailsAward procedure without prior publication of a call for competition
Main procurement categoryservices
Above thresholdNot published
Legal basis32014L0024
Tender period: startNot published
Tender period: endNot published
Expression of interest deadlineNot published
Enquiry deadlineNot published
Award period: startNot published
Award period: endNot published
Submission method detailsNot published
Submission languagesNot published
Electronic catalogue policyNot published
Total tender valueNot published
Tender lots in source1
Tender items in source1
Tender documents in source0
Awards in latest release1
Contracts in latest release1
Parties in latest release4

Notice history

DateEventReference
9 Mar 2026award, contract020937-2026

All source data

Unmodified official OCDS data retained by Tenderline for this procurement process.

Complete current OCDS release JSON
{
  "id": "020937-2026",
  "tag": [
    "award",
    "contract"
  ],
  "bids": {
    "statistics": [
      {
        "id": "1",
        "value": 1,
        "measure": "bids",
        "relatedLot": "1"
      }
    ]
  },
  "date": "2026-03-09T14:12:30Z",
  "ocid": "ocds-h6vhtk-066578",
  "buyer": {
    "id": "GB-FTS-114781",
    "name": "VisitBritain/VisitEngland"
  },
  "awards": [
    {
      "id": "020937-2026-1",
      "status": "active",
      "suppliers": [
        {
          "id": "GB-FTS-176580",
          "name": "TAG EUROPE LIMITED"
        }
      ],
      "relatedLots": [
        "1"
      ]
    }
  ],
  "tender": {
    "id": "C1355 BTA1867 RM6125 Global Production Agency",
    "lots": [
      {
        "id": "1",
        "status": "cancelled",
        "hasOptions": false,
        "description": "C1355 BTA1867 RM6125 Global Production Agency<br/>Direct Award using Crown Commercial Services (CCS) Framework: RM6125 Campaign Solutions 2, Lot 3: Content Versioning and Distribution",
        "awardCriteria": {
          "criteria": [
            {
              "type": "price"
            }
          ]
        }
      }
    ],
    "items": [
      {
        "id": "1",
        "relatedLot": "1",
        "deliveryAddresses": [
          {
            "region": "UKM"
          }
        ],
        "additionalClassifications": [
          {
            "id": "79340000",
            "scheme": "CPV",
            "description": "Advertising and marketing services"
          }
        ]
      }
    ],
    "title": "C1355 BTA1867 RM6125 Global Production Agency",
    "status": "complete",
    "coveredBy": [
      "GPA"
    ],
    "legalBasis": {
      "id": "32014L0024",
      "scheme": "CELEX"
    },
    "description": "C1355 BTA1867 RM6125 Global Production Agency <br/>Direct Award using Crown Commercial Services (CCS) Framework: RM6125 Campaign Solutions 2, Lot 3: Content Versioning and Distribution",
    "classification": {
      "id": "79340000",
      "scheme": "CPV",
      "description": "Advertising and marketing services"
    },
    "procurementMethod": "limited",
    "mainProcurementCategory": "services",
    "procurementMethodDetails": "Award procedure without prior publication of a call for competition",
    "procurementMethodRationale": "Direct Award using Crown Commercial Services (CCS) Framework: RM6125 Campaign Solutions 2, Lot 3: Content Versioning and Distribution",
    "procurementMethodRationaleClassifications": [
      {
        "id": "D_OUTSIDE_SCOPE",
        "scheme": "TED_PT_AWARD_CONTRACT_WITHOUT_CALL",
        "description": "The procurement falls outside the scope of application of the directive"
      }
    ]
  },
  "parties": [
    {
      "id": "GB-FTS-114781",
      "name": "VisitBritain/VisitEngland",
      "roles": [
        "buyer"
      ],
      "address": {
        "region": "UKI3",
        "locality": "Birmingham",
        "postalCode": "B2 4AJ",
        "countryName": "United Kingdom",
        "streetAddress": "4th Floor, Victoria Square House, Victoria Square"
      },
      "details": {
        "url": "https://www.visitbritain.org/",
        "buyerProfile": "https://www.visitbritain.org/",
        "classifications": [
          {
            "id": "BODY_PUBLIC",
            "scheme": "TED_CA_TYPE",
            "description": "Body governed by public law"
          },
          {
            "scheme": "COFOG",
            "description": "Tourism"
          }
        ]
      },
      "identifier": {
        "legalName": "VisitBritain/VisitEngland"
      },
      "contactPoint": {
        "name": "Procurement Team",
        "email": "procurement@visitbritain.org"
      }
    },
    {
      "id": "GB-FTS-176580",
      "name": "TAG EUROPE LIMITED",
      "roles": [
        "supplier"
      ],
      "address": {
        "region": "UK",
        "locality": "London",
        "postalCode": "W1F 8PR",
        "countryName": "United Kingdom",
        "streetAddress": "1-5 Poland Street, London, England, W1F 8PR"
      },
      "details": {
        "scale": "large"
      },
      "identifier": {
        "legalName": "TAG EUROPE LIMITED"
      },
      "contactPoint": {
        "email": "christopher.brown@tagworldwide.com"
      }
    },
    {
      "id": "GB-FTS-148655",
      "name": "British Tourist Authority t/a VisitBritain/VisitEngland",
      "roles": [
        "reviewBody",
        "reviewContactPoint"
      ],
      "address": {
        "locality": "Birmingham",
        "postalCode": "B2 4AJ",
        "countryName": "United Kingdom",
        "streetAddress": "Victoria Square House, Victoria Square"
      },
      "details": {
        "url": "https://www.visitbritain.com/en"
      },
      "identifier": {
        "legalName": "British Tourist Authority t/a VisitBritain/VisitEngland"
      },
      "contactPoint": {
        "email": "procurement@visitbritain.org"
      }
    },
    {
      "id": "GB-FTS-78442",
      "name": "Royal Court of Justice, The Strand",
      "roles": [
        "mediationBody"
      ],
      "address": {
        "locality": "London",
        "postalCode": "WC2A 2LL",
        "countryName": "United Kingdom",
        "streetAddress": "The High Court, Royal Court of Justice, The Strand, London, WC2A 2LL"
      },
      "details": {
        "url": "http://www.gov.uk/courts-tribunals"
      },
      "identifier": {
        "legalName": "Royal Court of Justice, The Strand"
      },
      "contactPoint": {
        "email": "generaloffice@administrativecourtoffice.justice.gov.uk"
      }
    }
  ],
  "language": "en",
  "contracts": [
    {
      "id": "020937-2026-1",
      "value": {
        "amount": 3755932.72,
        "currency": "GBP"
      },
      "status": "active",
      "awardID": "020937-2026-1",
      "dateSigned": "2026-02-21T00:00:00Z"
    }
  ],
  "initiationType": "tender"
}
Complete JSON history (1 releases)
9 Mar 2026 · 020937-2026 · award, contract
{
  "id": "020937-2026",
  "tag": [
    "award",
    "contract"
  ],
  "bids": {
    "statistics": [
      {
        "id": "1",
        "value": 1,
        "measure": "bids",
        "relatedLot": "1"
      }
    ]
  },
  "date": "2026-03-09T14:12:30Z",
  "ocid": "ocds-h6vhtk-066578",
  "buyer": {
    "id": "GB-FTS-114781",
    "name": "VisitBritain/VisitEngland"
  },
  "awards": [
    {
      "id": "020937-2026-1",
      "status": "active",
      "suppliers": [
        {
          "id": "GB-FTS-176580",
          "name": "TAG EUROPE LIMITED"
        }
      ],
      "relatedLots": [
        "1"
      ]
    }
  ],
  "tender": {
    "id": "C1355 BTA1867 RM6125 Global Production Agency",
    "lots": [
      {
        "id": "1",
        "status": "cancelled",
        "hasOptions": false,
        "description": "C1355 BTA1867 RM6125 Global Production Agency<br/>Direct Award using Crown Commercial Services (CCS) Framework: RM6125 Campaign Solutions 2, Lot 3: Content Versioning and Distribution",
        "awardCriteria": {
          "criteria": [
            {
              "type": "price"
            }
          ]
        }
      }
    ],
    "items": [
      {
        "id": "1",
        "relatedLot": "1",
        "deliveryAddresses": [
          {
            "region": "UKM"
          }
        ],
        "additionalClassifications": [
          {
            "id": "79340000",
            "scheme": "CPV",
            "description": "Advertising and marketing services"
          }
        ]
      }
    ],
    "title": "C1355 BTA1867 RM6125 Global Production Agency",
    "status": "complete",
    "coveredBy": [
      "GPA"
    ],
    "legalBasis": {
      "id": "32014L0024",
      "scheme": "CELEX"
    },
    "description": "C1355 BTA1867 RM6125 Global Production Agency <br/>Direct Award using Crown Commercial Services (CCS) Framework: RM6125 Campaign Solutions 2, Lot 3: Content Versioning and Distribution",
    "classification": {
      "id": "79340000",
      "scheme": "CPV",
      "description": "Advertising and marketing services"
    },
    "procurementMethod": "limited",
    "mainProcurementCategory": "services",
    "procurementMethodDetails": "Award procedure without prior publication of a call for competition",
    "procurementMethodRationale": "Direct Award using Crown Commercial Services (CCS) Framework: RM6125 Campaign Solutions 2, Lot 3: Content Versioning and Distribution",
    "procurementMethodRationaleClassifications": [
      {
        "id": "D_OUTSIDE_SCOPE",
        "scheme": "TED_PT_AWARD_CONTRACT_WITHOUT_CALL",
        "description": "The procurement falls outside the scope of application of the directive"
      }
    ]
  },
  "parties": [
    {
      "id": "GB-FTS-114781",
      "name": "VisitBritain/VisitEngland",
      "roles": [
        "buyer"
      ],
      "address": {
        "region": "UKI3",
        "locality": "Birmingham",
        "postalCode": "B2 4AJ",
        "countryName": "United Kingdom",
        "streetAddress": "4th Floor, Victoria Square House, Victoria Square"
      },
      "details": {
        "url": "https://www.visitbritain.org/",
        "buyerProfile": "https://www.visitbritain.org/",
        "classifications": [
          {
            "id": "BODY_PUBLIC",
            "scheme": "TED_CA_TYPE",
            "description": "Body governed by public law"
          },
          {
            "scheme": "COFOG",
            "description": "Tourism"
          }
        ]
      },
      "identifier": {
        "legalName": "VisitBritain/VisitEngland"
      },
      "contactPoint": {
        "name": "Procurement Team",
        "email": "procurement@visitbritain.org"
      }
    },
    {
      "id": "GB-FTS-176580",
      "name": "TAG EUROPE LIMITED",
      "roles": [
        "supplier"
      ],
      "address": {
        "region": "UK",
        "locality": "London",
        "postalCode": "W1F 8PR",
        "countryName": "United Kingdom",
        "streetAddress": "1-5 Poland Street, London, England, W1F 8PR"
      },
      "details": {
        "scale": "large"
      },
      "identifier": {
        "legalName": "TAG EUROPE LIMITED"
      },
      "contactPoint": {
        "email": "christopher.brown@tagworldwide.com"
      }
    },
    {
      "id": "GB-FTS-148655",
      "name": "British Tourist Authority t/a VisitBritain/VisitEngland",
      "roles": [
        "reviewBody",
        "reviewContactPoint"
      ],
      "address": {
        "locality": "Birmingham",
        "postalCode": "B2 4AJ",
        "countryName": "United Kingdom",
        "streetAddress": "Victoria Square House, Victoria Square"
      },
      "details": {
        "url": "https://www.visitbritain.com/en"
      },
      "identifier": {
        "legalName": "British Tourist Authority t/a VisitBritain/VisitEngland"
      },
      "contactPoint": {
        "email": "procurement@visitbritain.org"
      }
    },
    {
      "id": "GB-FTS-78442",
      "name": "Royal Court of Justice, The Strand",
      "roles": [
        "mediationBody"
      ],
      "address": {
        "locality": "London",
        "postalCode": "WC2A 2LL",
        "countryName": "United Kingdom",
        "streetAddress": "The High Court, Royal Court of Justice, The Strand, London, WC2A 2LL"
      },
      "details": {
        "url": "http://www.gov.uk/courts-tribunals"
      },
      "identifier": {
        "legalName": "Royal Court of Justice, The Strand"
      },
      "contactPoint": {
        "email": "generaloffice@administrativecourtoffice.justice.gov.uk"
      }
    }
  ],
  "language": "en",
  "contracts": [
    {
      "id": "020937-2026-1",
      "value": {
        "amount": 3755932.72,
        "currency": "GBP"
      },
      "status": "active",
      "awardID": "020937-2026-1",
      "dateSigned": "2026-02-21T00:00:00Z"
    }
  ],
  "initiationType": "tender"
}