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Business to Business (B2B) and Business to Government (B2G) Marketing Agency Services

Buyer: ORDNANCE SURVEY LIMITED →

View official notice ↗Official source

BuyerORDNANCE SURVEY LIMITED
StatusAwarded
Deadline11 May 2026
Value£1,500,000
Published7 Aug 2026

What is being bought

Ordnance Survey (OS) is Great Britain’s National Mapping Service and a government owned commercial company operating across the public sector and commercial data markets. As part of the Department for Science, Innovation and Technology, OS delivers trusted geospatial data, expertise and insight to government, businesses and consumers. Its role is to create, maintain and distribute authoritative geospatial data that underpins essential national infrastructure, supports public service delivery and drives economic growth across the UK. OS is a private limited company (company registration number 09121572), and the entire share capital is owned by the Department for Science, Innovation and Technology. OS is awarding the contract to Proctor and Stevenson Limited (“Supplier”) as the specialist marketing and communications partner to support the continued repositioning of OS as a modern, technology enabled data business and the UK National Mapping Service. Proctor and Stevenson Limited will support the organisation in delivering strategic, high impact marketing and communications activity across Business to Business (B2B) and Business to Government (B2G) audiences (“the Services”). Proctor and Stevenson Limited will provide a full-service agency service designing, developing and delivering Go To Market Activity (GTM) in B2B / B2G markets. Proctor and Stevenson Limited will work with OS to deliver integrated marketing and communications that clearly articulate the national value of OS data and its critical role in supporting Government priorities. The Services will showcase how OS’s trusted data delivers social purpose, supports environmental goals, strengthens national resilience and fuels economic growth. Through compelling storytelling, targeted engagement and campaigns, the Services will highlight OS as the invisible data spine that underpins essential public services and empowers citizens every day. Our approach will ensure stakeholders across Government and the wider public sector fully recognise the breadth, impact and future potential of OS data as the Public Sector Geospatial Agreement (PSGA) evolves and approaches renewal. In parallel, the OS shareholder framework agreement requires OS to “grow the long-term value of the organisation”. This mandates OS to grow commercial revenues profitably. Outside of the public sector OS generates revenue through data sales across sectors such as utilities, telecoms, land & property, and financial services. Proctor and Stevenson Limited will play a key role in helping OS drive commercial private sector growth in the short to medium term and in supporting OS to position itself with key government stakeholders to provide a platform to renew the PSGA and secure a new contract and funding for OS in the medium to long term. The contract will be for three years with the option to extend annually for a further two years (3+1+1). Therefore, if all extensions were taken the full length of the contract would be for five years. The start date of the contract is 1 September 2026. The estimated value for this contract is £250k–£300k per annum. OS does not guarantee the estimated value of this contract. The exact spend on this contract will be dependent on OS requirements during the delivery of the contract. The above value is provided as an indication, and the final value of the contract will be subject to the delivery of the contract in accordance with the final signed contract for this service.

Lot details

Lot 1

No lot description published.

Statuscomplete

Comparable-procurement analytics

No usable CPV category has been published, so a comparable market set cannot yet be built.

Procurement strategy & market signals

Framework agreementNot published
Dynamic purchasing systemNot published
Competitive procurementNot published
Recurring requirementNot published
Procurement method rationaleNot published
Rationale classificationsNot published
Special regimeNot published
Covered byNot published
Submission policyNot published
Selection criteriaNot published
Risk detailsNot published

Planning & early market engagement

BudgetNot published
No-engagement rationaleNot published
Planning documents0
Planning milestones0

No planning milestones published.

Related procurements

No linked framework, prior procurement or reprocurement published.

Awards

Contracts

Business to Business (B2B) and Business to Government (B2G) Marketing Agency Services

Statusactive
Value£1,500,000

Documents & submission route

  • Not published

Source data inventory

Diagnostic view. “Not published” means this current release does not provide a value.

OCIDocds-h6vhtk-06803e
Latest release ID075424-2026
Latest release timestampFri Aug 07 2026 14:58:27 GMT+0000 (Coordinated Universal Time)
Sourcefind-a-tender
Official notice URLhttps://www.find-tender.service.gov.uk/Notice/032930-2026
Tender statuscomplete
Procurement methodselective
Procurement method detailsCompetitive flexible procedure
Main procurement categoryNot published
Above thresholdNot published
Legal basis2023/54
Tender period: startNot published
Tender period: endNot published
Expression of interest deadlineNot published
Enquiry deadlineNot published
Award period: startNot published
Award period: endNot published
Submission method detailsNot published
Submission languagesNot published
Electronic catalogue policyNot published
Total tender valueNot published
Tender lots in source1
Tender items in source0
Tender documents in source1
Awards in latest release1
Contracts in latest release1
Parties in latest release2

Notice history

DateEventReference
7 Aug 2026award, contract075424-2026
20 Jul 2026award, contract068406-2026
10 Apr 2026tender032930-2026

All source data

Unmodified official OCDS data retained by Tenderline for this procurement process.

Complete current OCDS release JSON
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Complete JSON history (3 releases)
7 Aug 2026 · 075424-2026 · award, contract
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20 Jul 2026 · 068406-2026 · award, contract
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      "scheme": "UKPGA"
    },
    "description": "Ordnance Survey (OS) is Great Britain’s National Mapping Service and a government owned commercial company operating across the public sector and commercial data markets. As part of the Department for Science, Innovation and Technology, OS delivers trusted geospatial data, expertise and insight to government, businesses and consumers. Its role is to create, maintain and distribute authoritative geospatial data that underpins essential national infrastructure, supports public service delivery and drives economic growth across the UK.\nOS is a private limited company (company registration number 09121572), and the entire share capital is owned by the Department for Science, Innovation and Technology. \nOS is awarding the contract to the Supplier as the specialist marketing and communications partner to support the continued repositioning of OS as a modern, technology enabled data business and the UK National Mapping Service. The Supplier will support the organisation in delivering strategic, high impact marketing and communications activity across Business to Business (B2B) and Business to Government (B2G) audiences (“the Services”). The Supplier will provide a full-service agency service designing, developing and delivering Go To Market Activity (GTM) in B2B / B2G markets.\nThe Supplier will work with OS to deliver integrated marketing and communications that clearly articulate the national value of OS data and its critical role in supporting Government priorities. The Services will showcase how OS’s trusted data delivers social purpose, supports environmental goals, strengthens national resilience and fuels economic growth. Through compelling storytelling, targeted engagement and campaigns, the Services will highlight OS as the invisible data spine that underpins essential public services and empowers citizens every day. Our approach will ensure stakeholders across Government and the wider public sector fully recognise the breadth, impact and future potential of OS data as the Public Sector Geospatial Agreement (PSGA) evolves and approaches renewal.\nIn parallel, the OS shareholder framework agreement requires OS to “grow the long-term value of the organisation”. This mandates OS to grow commercial revenues profitably. Outside of the public sector OS generates revenue through data sales across sectors such as utilities, telecoms, land & property, and financial services.\nThe Supplier will play a key role in helping OS drive commercial private sector growth in the short to medium term and in supporting OS to position itself with key government stakeholders to provide a platform to renew the PSGA and secure a new contract and funding for OS in the medium to long term.\nThe contract will be for three years with the option to extend annually for a further two years (3+1+1). Therefore, if all extensions were taken the full length of the contract would be for five years. The anticipated start date of the contract is 1 September 2026.\nThe estimated value for this contract is £250k–£300k per annum. OS does not guarantee the estimated value of this contract. The exact spend on this contract will be dependent on OS requirements during the delivery of the contract. The above value is provided as an indication, and the final value of the contract will be subject to the delivery of the contract in accordance with the final signed contract for this service.",
    "procurementMethod": "open",
    "procurementMethodDetails": "Competitive flexible procedure"
  },
  "parties": [
    {
      "id": "GB-COH-09121572",
      "name": "Ordnance Survey Limited",
      "roles": [
        "buyer"
      ],
      "address": {
        "region": "UKJ36",
        "country": "GB",
        "locality": "Southampton",
        "postalCode": "SO16 0AS",
        "countryName": "United Kingdom",
        "streetAddress": "Explorer House, Adanac Drive"
      },
      "details": {
        "url": "http://www.os.co.uk/",
        "classifications": [
          {
            "id": "publicUndertaking",
            "scheme": "UK_CA_TYPE",
            "description": "Public undertaking"
          }
        ]
      },
      "identifier": {
        "id": "09121572",
        "scheme": "GB-COH"
      },
      "contactPoint": {
        "name": "Caroline Eadie",
        "email": "caroline.eadie@os.uk"
      }
    },
    {
      "id": "GB-COH-02572010",
      "name": "Proctor and Stevenson Limited",
      "roles": [
        "supplier"
      ],
      "address": {
        "region": "UKK11",
        "country": "GB",
        "locality": "Bristol",
        "postalCode": "BS50ES",
        "countryName": "United Kingdom",
        "streetAddress": "The Old Printworks"
      },
      "details": {
        "vcse": false,
        "scale": "sme",
        "shelteredWorkshop": false,
        "publicServiceMissionOrganization": false
      },
      "identifier": {
        "id": "02572010",
        "scheme": "GB-COH"
      },
      "contactPoint": {
        "email": "steve.king@proctors.group.com"
      }
    }
  ],
  "language": "en",
  "initiationType": "tender"
}
10 Apr 2026 · 032930-2026 · tender
{
  "id": "032930-2026",
  "tag": [
    "tender"
  ],
  "date": "2026-04-10T15:41:37+01:00",
  "ocid": "ocds-h6vhtk-06803e",
  "buyer": {
    "id": "GB-COH-09121572",
    "name": "Ordnance Survey Limited"
  },
  "tender": {
    "id": "BS.0376",
    "lots": [
      {
        "id": "1",
        "value": {
          "amount": 1500000,
          "currency": "AED",
          "amountGross": 1800000
        },
        "status": "active",
        "renewal": {
          "description": "The contract will be for three years with the option to extend annually for a further two years (3+1+1). Therefore, if all extensions were taken the full length of the contract would be for five years. The anticipated start date of the contract is 1 July 2026."
        },
        "hasRenewal": true,
        "awardCriteria": {
          "criteria": [
            {
              "name": "Quality Criteria",
              "type": "quality",
              "numbers": [
                {
                  "number": 65,
                  "weight": "percentageExact"
                }
              ]
            },
            {
              "name": "Price",
              "type": "price",
              "numbers": [
                {
                  "number": 25,
                  "weight": "percentageExact"
                }
              ]
            },
            {
              "name": "Social Value Criteria",
              "type": "quality",
              "numbers": [
                {
                  "number": 10,
                  "weight": "percentageExact"
                }
              ]
            }
          ]
        },
        "contractPeriod": {
          "endDate": "2029-06-30T23:59:59+01:00",
          "startDate": "2026-07-01T00:00:00+01:00",
          "maxExtentDate": "2031-06-30T23:59:59+01:00"
        }
      }
    ],
    "items": [
      {
        "id": "1",
        "relatedLot": "1",
        "deliveryAddresses": [
          {
            "region": "UKJ32",
            "country": "GB",
            "countryName": "United Kingdom"
          }
        ],
        "additionalClassifications": [
          {
            "id": "79342000",
            "scheme": "CPV",
            "description": "Marketing services"
          },
          {
            "id": "79340000",
            "scheme": "CPV",
            "description": "Advertising and marketing services"
          },
          {
            "id": "79342100",
            "scheme": "CPV",
            "description": "Direct marketing services"
          },
          {
            "id": "79413000",
            "scheme": "CPV",
            "description": "Marketing management consultancy services"
          }
        ]
      }
    ],
    "title": "Business to Business (B2B) and Business to Government (B2G) Marketing Agency Services",
    "value": {
      "amount": 1500000,
      "currency": "GBP",
      "amountGross": 1800000
    },
    "status": "active",
    "documents": [
      {
        "id": "L-1",
        "url": "https://in-tendhost.co.uk/os",
        "description": "All procurement documentation is available through the eTendering system used by Ordnance Survey (InTend) using the link above",
        "documentType": "biddingDocuments"
      },
      {
        "id": "conflictOfInterest",
        "description": "Not published",
        "documentType": "conflictOfInterest"
      },
      {
        "id": "032930-2026",
        "url": "https://www.find-tender.service.gov.uk/Notice/032930-2026",
        "format": "text/html",
        "noticeType": "UK4",
        "description": "Tender notice on Find a Tender",
        "documentType": "tenderNotice",
        "datePublished": "2026-04-10T15:41:37+01:00"
      }
    ],
    "procedure": {
      "features": "This procurement will be conducted using the Competitive Flexible Procedure in accordance with the Procurement Act 2023. Details of the process and evaluation methodology is outlined within the tender documentation. The stages of the procurement evaluation are: \nStage 1 – Preliminary Compliance Check: Submissions will be checked for completeness and compliance with the requirements set out in the tender documentation.\nStage 2 – Conditions of Participation: Bidders will be assessed against the Conditions of Participation to confirm their legal, financial, technical and professional capability to deliver the contract.\nStage 3 – Detailed Evaluation of Bids: Compliant bids will be evaluated against the published award criteria for Quality (65%), Price (25%) and Social Value (10%).\nStage 4 – Presentations: The three highest‑scoring bidders from Stage 3 will be invited to deliver presentations, which will contribute to the final evaluation score as outlined in the tender documentation (Quality (30%), Price (25%), Social Value (5%) and Presentation (35%))."
    },
    "legalBasis": {
      "id": "2023/54",
      "uri": "https://www.legislation.gov.uk/ukpga/2023/54/contents",
      "scheme": "UKPGA"
    },
    "recurrence": {
      "dates": [
        {
          "startDate": "2031-02-01T23:59:59+00:00"
        }
      ]
    },
    "awardPeriod": {
      "endDate": "2026-06-18T23:59:59+01:00"
    },
    "description": "Ordnance Survey (OS) is Great Britain’s National Mapping Service and a government owned commercial company operating across the public sector and commercial data markets. As part of the Department for Science, Innovation and Technology, OS delivers trusted geospatial data, expertise and insight to government, businesses and consumers. Its role is to create, maintain and distribute authoritative geospatial data that underpins essential national infrastructure, supports public service delivery and drives economic growth across the UK.\nOS is a private limited company (company registration number 09121572), and the entire share capital is owned by the Department for Science, Innovation and Technology. \nOS is seeking a specialist marketing and communications partner (“the Supplier”) to support the continued repositioning of OS as a modern, technology enabled data business and the UK National Mapping Service. The Supplier will support the organisation in delivering strategic, high impact marketing and communications activity across Business to Business (B2B) and Business to Government (B2G) audiences (“the Services”). OS requires the Supplier to be a full-service agency partner with deep experience designing, developing and delivering Go To Market Activity (GTM) in B2B / B2G markets.\nThe Supplier will work with OS to deliver integrated marketing and communications that clearly articulate the national value of OS data and its critical role in supporting Government priorities. The Services will showcase how OS’s trusted data delivers social purpose, supports environmental goals, strengthens national resilience and fuels economic growth. Through compelling storytelling, targeted engagement and campaigns, the Service will highlight OS as the invisible data spine that underpins essential public services and empowers citizens every day. Our approach will ensure stakeholders across Government, and the wider public sector, fully recognise the breadth, impact and future potential of OS data as the Public Sector Geospatial Agreement (PSGA) evolves and approaches renewal.\nIn parallel, the OS shareholder framework agreement requires OS to “grow the long-term value of the organisation”. This mandates OS to grow commercial revenues profitably. Outside of the public sector OS generates revenue through data sales across sectors such as utilities, telecoms, land & property, and financial services.\nThe Supplier will play a key role in helping OS drive commercial (private sector) growth in the short to medium term and in supporting OS position itself with key government stakeholders to provide a platform to renew the PSGA and secure a new contract and funding for OS in the medium to long term. \nThe contract will be for three years with the option to extend annually for a further two years (3+1+1). Therefore, if all extensions were taken the full length of the contract would be for five years. The anticipated start date of the contract is 1 July 2026.\nThe estimated value for this contract is £250k–£300k per annum. OS does not guarantee the estimated value of this contract. The exact spend on this contract will be dependent on OS requirements during the delivery of the contract. The above value is provided as an indication, and the final value of the contract will be subject to the outcome of the procurement process and the delivery of the contract in accordance with the final signed contract for this service.",
    "tenderPeriod": {
      "endDate": "2026-05-11T12:00:00+01:00"
    },
    "contractTerms": {
      "financialTerms": "Payment of undisputed sums will be due within 30 calendar days of receipt by Ordnance Survey of a correctly presented and properly submitted invoice."
    },
    "hasRecurrence": true,
    "aboveThreshold": true,
    "submissionTerms": {
      "languages": [
        "en"
      ],
      "electronicSubmissionPolicy": "allowed"
    },
    "procurementMethod": "open",
    "mainProcurementCategory": "services",
    "submissionMethodDetails": "https://in-tendhost.co.uk/os\nEach Bidder has access to a dedicated area on In-Tend to allow them to upload their Bid. It is the Bidder’s sole responsibility to ensure that its Bid is correctly and properly loaded onto In-Tend by the closing date and time stipulated on the system",
    "procurementMethodDetails": "Competitive flexible procedure"
  },
  "parties": [
    {
      "id": "GB-COH-09121572",
      "name": "Ordnance Survey Limited",
      "roles": [
        "buyer"
      ],
      "address": {
        "region": "UKJ36",
        "country": "GB",
        "locality": "Southampton",
        "postalCode": "SO16 0AS",
        "countryName": "United Kingdom",
        "streetAddress": "Explorer House, Adanac Drive"
      },
      "details": {
        "url": "http://www.os.co.uk/",
        "classifications": [
          {
            "id": "publicUndertaking",
            "scheme": "UK_CA_TYPE",
            "description": "Public undertaking"
          }
        ]
      },
      "identifier": {
        "id": "09121572",
        "scheme": "GB-COH"
      },
      "contactPoint": {
        "name": "Caroline Eadie",
        "email": "caroline.eadie@os.uk"
      }
    }
  ],
  "language": "en",
  "initiationType": "tender"
}