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Published 30 Jun 2026, 11:12 BST

Official UK procurement notice

BTA2219 Mobility Data · UK public procurement notice

Official notice

Authority: British Tourist Authority t/a VisitBritain/VisitEngland (Central government)

ServicesCompetitive flexible procedureAbove thresholdSME suitable
Sectors: IT Services & Software (72) Delivery: West Midlands (UKG31)London (UKI)
Published estimate£330,000≈ £360k / year · £360,000 inc. VAT4.5% below final estimate
Submissions closed 4 Aug 2026awarded 29 Sept 2026
Awarded to British Telecommunications Plc2 awards
Contract term 11 moends 30 Sept 2027 · up to 30 Sept 2030 with extensions · starts 2 Nov 2026
Notice summaryFrom the published notice

These services are required to add anonymised data from mobile phones to VisitBritain's data suite. This timely and granular data will be a vital input to the Media Mix Model; an econometric analysis technique used to quantify the impact of Visit Britain’s marketing activity in driving tourism to the UK and identifying how this impact differs by region.

What is being bought

Published requirement description

These services are required to add anonymised data from mobile phones to VisitBritain's data suite. This timely and granular data will be a vital input to the Media Mix Model; an econometric analysis technique used to quantify the impact of Visit Britain’s marketing activity in driving tourism to the UK and identifying how this impact differs by region.

A variety of methods allow mobility data providers to track the presence and movements of tourists via their mobile phones including via SDKs (software development kits) which are embedded in mobile apps, or via GPS and passive WiFi. Mobility data may be purchased from specialised agencies or from mobile network providers, both of whom are in scope for this tender.

  • How the procedure runs: Two stage procurement process where at the end of the first stage the top 3 suppliers will be shortlisted to make presentations which will form the second stage of the procurement and the MAT will be awarded a contract subject to BTA and other required approvals and agreement of contract terms.
  • No preliminary market engagement: PME was carried out in 2022/3 which was before the Procurement Act 2023 went live. which is covered under ‘extenuating circumstances’. Guidance in this regard is shown here: Guidance: Preliminary Market Engagement (HTML) - GOV.UK Please refer to sections 28, 29 and 30 on this guidance:.

CPV: Data services · Information technology services

The lotProcurement structure

single lot · value published
Lot #1AwardedRenewal 11 moSMEPublished value£330,000
Contract period: 2 Nov 2026 – 30 Sept 2027 (11 mo) · up to 30 Sept 2030 with extensionsValue: £330,000 exc. VAT · £360,000 inc. VAT
Eligibility: SME eligible
Extensions: The contract may be extended for 2 x periods of up to 12 months, at the discretion of the BTA, subject to supplier performance and required approvals. So, a potential total contract term of 3 years. · The contract may be extended for 2 x periods of up to 12 months, at the discretion of the BTA, subject to supplier performance and required approvals. So, a potential total contract term of 3 years.
72222300 Information technology services72300000 Data services
Pre-qualification & selection criteria (PQQ)2
  • Economic & financial standing

    Please refer & respond to ITT documentation. Suppliers must register on FTS

  • Technical & professional ability

    Please refer & respond to ITT documentation including the Requirements

What it takes to win
i

How this buyer will score bids.

The evaluation criteria and weights exactly as published on the notice, grouped by family (price, quality, social value and so on).

Evaluation split and conditions of participation as published; the tender pack may add more
How bids were scored
Quality: 80%Price: 20%
Published award criteria (2)
  • Quality: Quality see ITT
  • Price: See ITT & complete Pricing Schedule
Conditions of participation2
  • Economic & financial standing

    Please refer & respond to ITT documentation. Suppliers must register on FTS

  • Technical & professional ability

    Please refer & respond to ITT documentation including the Requirements

What this means for your bid
  • Price carries 20 of 100 points: a 10% discount moves about 2 points. The method statement decides this lot, not the discount.

Price arithmetic assumes straight proportional scoring; the tender pack may use another formula.

Commercial outcome & contract awards

Published awards, contracts and bid statistics, not a forecast
Awards 2
Awarded value £315,0001 contract exc. VAT · 1 repeated publication of the same award counted once
Bids received 75 from SMEs
Contracts signed 1latest 19 Oct 2026
Awarded toValueDateStatus
British Telecommunications PlcBTA2219 Mobility Data Contract16 Oct 2026 – 30 Sept 2027 · up to 30 Sept 2029Extensions: 2 x 12 month extensions available at 3 months notice · Options: Additional optional items available for the BTA to choose · Amended: The estimated total contract value needed to be amended£315,000same award published again · counted once29 Sept 2026standstill to 8 Oct 2026Standstill
British Telecommunications Plc£315,000 †—Awarded

Contracts

  • BTA2219 Mobility Data Contract C1470 · British Telecommunications Plc

    Signed
    19 Oct 2026
    Value
    £315,000
    Period
    19 Oct 2026 – 18 Oct 2027 · up to 18 Oct 2029 with extensions
    Status
    active
    Extensions
    2 x 12 month extensions subject to BTA approvals and performance
    Options
    Optional items included in Pricing Schedule
    2 agreed KPIs: KPI Social Value · KPI Data Delivery
    • KPI Social Value, Social Value KPI
    • KPI Data Delivery, KPIs: VisitBritain expect the supplier to provide the required data, at the frequency agreed, in a timely manner.

Bid statistics published by the authority

BidsSMEVCSEValid bid range
7final-stage tenders50—

Procedure terms & legal framework

From the official record
Procedure method
Competitive flexible procedure
Legal basis
UKPGA · 2023/54 Procurement Act 2023
Procurement category
Services
Notice status
Awarded
Procurement threshold
Above threshold (FTS publication)
Regulatory regime
Standard
Commercial structure
Stand-alone contract (no framework)
Competition type
Competitive procedure
GPA / WTO covered
Yes (GPA)
Recurring procurement
Unspecified in notice
First published
30 Jun 2026, 11:12 BST
Last source update
5 Nov 2026, 12:23 GMT
Award evaluation window
Submission end – 15 Sept 2026
Authority reference
BTA2219 Mobility Data
FTS notice number
2026/S 000-061118
Latest notice
Contract details notice (UK7)
Classification (CPV)
Data servicesInformation technology services
Delivery area
West Midlands (UKG31)London (UKI)
Official registry OCID
ocds-h6vhtk-06bfdd Find a Tender
Contract terms summary

30 days.

All Supplier invoices shall reference:

The BTA's purchase order reference and

The BTA's contract reference and

This procurement reference BTA2219 Mobility Data.

How it runs

Two stage procurement process where at the end of the first stage the top 3 suppliers will be shortlisted to make presentations which will form the second stage of the procurement and the MAT will be awarded a contract subject to BTA and other required approvals and agreement of contract terms.

How it was run

Official notice
Run through: portal not identified
Electronic submission allowedLanguage: EN
Submission deadline
4 Aug 2026, 12:00 BST
Submission channel
Official e-sourcing portal
Electronic submission
Allowed
Accepted languages
en
Detailed submission instructions & authority contactsFrom official release

Please refer to & complete ITT documentation:

This opportunity is being made available to those suppliers who are able to access the Find a Tender Service. Create your GOV.UK One Login or sign in - GOV.UK One Login Suppliers need to add their registration number to their Form of Tender, Appendix B.

This Invitation to Tender, along with all other tender documentation, is being made available without restriction and with full direct access free of charge from the date of publication in the tender notices. It is available via VisitBritain’s free-to-register eSourcing platform: Atamis accessible at: visitbritain.force.com/s/Welcome ↗.

Timeline

30 Jun 2026 → 5 Nov 2026 · 7 dates
  1. Tender notice published128 days ago
    30 Jun 2026, 11:12 BST
  2. Submission deadline93 days ago
    4 Aug 2026, 12:00 BST
  3. Award decision expected by51 days ago
    15 Sept 2026, 23:59 BST
  4. Assessment summaries sent38 days ago
    29 Sept 2026, 00:00 BST
  5. Standstill ends28 days ago
    8 Oct 2026, 23:59 BST
  6. Contract starts4 days ago
    2 Nov 2026
  7. Latest notice published19h ago
    5 Nov 2026, 12:23 GMT

Notice history

6 events · 4 releases on Find a Tender · since 30 Jun 2026
  1. Tender notice published
    30 Jun 2026, 11:12 BST
    UK4
  2. Contract award notice published
    29 Sept 2026, 12:53 BST
    UK6
  3. Status changed to complete
    29 Sept 2026, 12:53 BST
  4. Contract signature expected
    16 Oct 2026, 23:59 BST
    scheduled
  5. Contract award notice published
    5 Nov 2026, 12:22 GMT
    UK6
  6. Contract details notice published
    5 Nov 2026, 12:23 GMT
    UK7
Routine re-releases (4)
  • 2026-06: 1 release · 30 Jun 2026

Contracting authority & participating public bodies

British Tourist Authority t/a VisitBritain/VisitEngland

Contracting authorityPublic authority - central government GB-PPON: PNTZ-2463-JRXX Victoria Square House, Victoria Square, Birmingham, West Midlands, B2 4AJContact email

Bidders & participating suppliers

1 commercial party on the notice
  • British Telecommunications PlcAwarded supplierGB-PPON: PRYC-1538-TGMN 1 BRAHAM STREET, LONDON, E1 8EE, London, London, E1 4EEContact email

Official documents & specifications (8)

Official links; attachments are not copied

Tender pack and attachments

Notices published for this procedure

  • Contract details notice contractContract details noticeUK7Contract details notice on Find a Tender
  • Contract award notice awardContract award noticeUK6Contract award notice on Find a Tender
  • Contract award notice awardContract award noticeUK6Contract award notice on Find a Tender
  • Tender notice tenderTender noticeUK4Tender notice on Find a Tender