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Official procurement procedure

BTA2200 Strategic media buying & planning services

Advertising services
UK
Published value
Not published
Submission deadline Not published
Lots published1
Procurement Executive Summary
AI & Search Synopsis
Generated from official OCDS record
Tenderline Synopsis: British Tourist Authority t/a VisitBritain/VisitEngland: "BTA2200 Strategic media buying & planning services". Published status: complete. Published value: Value not published. 1 published lot. Submission deadline not published. See the official notice for participation instructions.
Contracting AuthorityBritish Tourist Authority t/a VisitBritain/VisitEnglandScope & CategoriesNot publishedSubmission Window
complete
No deadline published
Submission GatewayDirect notice routeLegal Basis & RegimeStandard procurementEstimated Value (exc. VAT)Not published
Bidder Intelligence · Authority Profile: British Tourist Authority t/a VisitBritain/VisitEngland
Market Analytics
View Authority Profile →
Derived from OCDS awards & bid statistics
Published history for British Tourist Authority t/a VisitBritain/VisitEngland. These figures describe retained records, not a forecast of bids or a measure of buyer bias.
Published-to-award variance
Not availableInsufficient comparable data
Requires at least 5 comparable procedures
Competition Density
1.7Bids / Report
69.2% of reports have one bid
Supplier ConcentrationNo estimate
Insufficient attributable awardsNo concentration estimate available
Payment Terms
Check noticePublished terms
Payment obligations depend on the applicable regime and contract. Consult the official documents.
Coverage: 13 active published awards; 13 bid reports (which may be per lot). Supplier values exclude multi-supplier awards, frameworks and DPS, and use GBP only. They are published award values, not payments. Published-to-award variance compares single-lot, single-award, single-supplier GBP procedures with explicitly non-framework/non-DPS status; increases remain in the average. Unpublished data stays unknown. Awarded suppliers are winners, not all bidders.
Procedure terms
Contracting AuthorityBritish Tourist Authority t/a VisitBritain/VisitEngland
Procedure methodNot published
Procurement categoryNot published
Statuscomplete
Framework / DPSNot published
CompetitionNot published
Above thresholdNot published
Legal basisNot published
Tender period startsNot published
Clarification deadlineNot published
Electronic submissionNot published
Submission languagesNot published
Published13 Jul 2026, 10:40 BST
Last source update13 Jul 2026, 10:40 BST
Recurring procurementNot published
ClassificationAdvertising services
Delivery area
UK
OCIDocds-h6vhtk-06c942
What is being bought
Strategic Media Buying and planning services call-off contract under GCA's RM6364 Media and Creative Services Lot 1 Media Strategy, Planning and Buying
What changed
From the official release history
  1. Status changed to complete
    13 Jul 2026, 10:40 BST
  2. Official notice release published
    13 Jul 2026, 10:40 BST
  3. Buyer information updated
    13 Jul 2026, 10:40 BST
Lots and requirements (1)
Published by the contracting authority
  • Lot 1 · #1
    Individual lot title not published
    cancelled
    Published valueNot published
    Strategic Media Buying and planning services call-off contract under GCA's RM6364 Media and Creative Services Lot 1 Media Strategy, Planning and Buying
    Contract periodNot published
    EligibilityNot published
    Options / renewalNot published
Timeline
  1. Procedure published
    13 Jul 2026, 10:40 BST
  2. Award active
    Not published · Not published
  3. Contract active
    Signed 14 Jun 2026, 00:00 BST · £60,000,000
Commercial outcome and competition
Awards
WAVEMAKER LIMITED Trading as WPP650.
Not published · Not published · active
Contracts
Contract
£60,000,000 · signed 14 Jun 2026, 00:00 BST · active
Bid statistics
bids: 1 (lot 1)
electronicBids: 1 (lot 1)
Buyer and organisations in this procedure

British Tourist Authority t/a VisitBritain/VisitEngland

Contracting authority GB-FTS-148655
View buyer profile

  • British Tourist Authority t/a VisitBritain/VisitEngland
    buyer
    mediationBody
    reviewBody
    reviewContactPoint

    Victoria Square House, Victoria Square, Birmingham, UKG31, B2 4AJ
    procurement@visitbritain.org

  • WAVEMAKER LIMITED Trading as WPP650.
    supplier

    Sea Containers, 18 Upper Ground, London, SE1 9ET, London, UK, SE1 9ET
    oliver.garner@wppmedia.com
Documents (0)
Official links; attachments are not copied
No data
No linked documents are published
Related procedures (0)
No data
No related procedures published
Planning and rationale
Planning budgetNot published
No-engagement rationaleNot published
Procedure rationaleThis requirement was procured using a direct award without competition using the GCA (was CCS), Media and Creative Services framework RM6364: Lot 1 which includes one supplier Wavemaker trading as WPP650.