BTA2200 Strategic media buying & planning services

Official notice

Authority: British Tourist Authority t/a VisitBritain/VisitEngland (Central government)

ServicesAward procedure without prior publication of a call for competition

Sectors: Business Services & Consultancy (79) Delivery: UK

Awarded value£60,000,000published contract · exc. VAT

Awarded 14 Jun 2026no call for competition

Awarded to Wavemaker Ltd

What is being bought

Published requirement description

Strategic Media Buying and planning services call-off contract under GCA's RM6364 Media and Creative Services Lot 1 Media Strategy, Planning and Buying

CPV: Advertising services

The lotProcurement structure

single lot · no lot value published

Lot #1Awarded

Delivery: UK

Procedure terms & legal framework

From the official record

Procedure method: Award procedure without prior publication of a call for competition
Legal basis: CELEX · 32014L0024 Public Contracts Regulations 2015 (Directive 2014/24/EU)
Procurement category: Services
Notice status: Awarded without competition
Procurement threshold: Unspecified in notice
Regulatory regime: Standard
Commercial structure: Stand-alone contract (no framework)
Competition type: Direct award (no call for competition)
GPA / WTO covered: Yes (GPA)
Recurring procurement: Unspecified in notice
First published: 13 Jul 2026, 10:40 BST
Last source update: 13 Jul 2026, 10:40 BST
FTS notice number: 2026/S 000-065495
Classification (CPV): Advertising services
Delivery area: UK
Official registry OCID: ocds-h6vhtk-06c942 Find a Tender

Why no open competition: The procurement falls outside the scope of application of the directive
Published justification: This requirement was procured using a direct award without competition using the GCA (was CCS), Media and Creative Services framework RM6364: Lot 1 which includes one supplier Wavemaker trading as WPP650.

Commercial outcome & contract awards

Published awards, contracts and bid statistics, not a forecast

Awards 1

Awarded value £60,000,0001 contract exc. VAT

Bids received 1

Contracts signed 1latest 14 Jun 2026

Awarded to	Value	Date	Status
Wavemaker LtdSubcontracting: Kinetic Worldwide trading as WPP OOH – Poster services. Fifty Technology Ltd - technology-first media partner, delivering strategy, planning and activation through proprietary data and AI	£60,000,000 †	—	Awarded

Contracts

Contract 065495-2026-1 · Wavemaker Ltd
Signed
14 Jun 2026
Value
£60,000,000
Status
active

Bid statistics published by the authority

Bids	SME	VCSE	Valid bid range
1bids · 1 electronic	—	—	—

Contracting authority & participating public bodies

British Tourist Authority t/a VisitBritain/VisitEngland

Contracting authorityCentral GovernmentBody governed by public lawTourism Victoria Square House, Victoria Square, Birmingham, West Midlands, B2 4AJContact name, email

Bidders & participating suppliers

1 commercial party on the notice

WAVEMAKER LIMITED Trading as WPP650.Awarded supplier Sea Containers, 18 Upper Ground, London, SE1 9ET, London, UK, SE1 9ETContact email

Official documents & specifications

Official links; attachments are not copied

No document links were published on the notice.