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ClosedFind a Tender · tender

BTA2115 Digital Asset Management System

Buyer: British Tourism Authority t/a VisitBritain/VisitEngland →

Participate on visitbritain.force.com ↗External submission platform

BuyerBritish Tourism Authority t/a VisitBritain/VisitEngland
StatusClosed
Deadline3 Mar 2025
Value£532,000
Published31 Jan 2025

What is being bought

BTA launched its first in-house DAM system in 2021 as part of the Digital Transformation programme to deliver a new forward looking, digital ecosystem which included the integration with a new single scalable global content management system (CMS). The DAM provides BTA staff with a single source of truth for compliant, high-quality assets to support them with the delivery of their marketing activity. It also offers BTA partners, media and the travel industry access to free to download images and video to use in the positive promotion of travel to the UK. We have 250+ staff operating in 23 offices across 21 overseas markets and over 3000 registered external users across 70 countries.

Delivery location

UKG31

Categories

IT software package 48517000

Lot details

Lot 1

BTA launched its first in-house DAM system in 2021 as part of the Digital Transformation programme to deliver a new forward looking, digital ecosystem which included the integration with a new single scalable global content management system (CMS). The DAM provides BTA staff with a single source of truth for compliant, high-quality assets to support them with the delivery of their marketing activity. It also offers BTA partners, media and the travel industry access to free to download images and video to use in the positive promotion of travel to the UK. We have 250+ staff operating in 23 offices across 21 overseas markets and over 3000 registered external users across 70 countries.

Statusactive
Value£532,000
Contract periodFrom 1 May 2025 to 30 Apr 2030

What is included

ItemCategoryQuantity
1Not publishedNot published

Comparable-procurement analytics

Benchmarked against retained Find a Tender procedures with CPV division 48. The category anchor is IT software package (48517000); this is a deliberately broad market comparator. The comparison is shown at several levels rather than pretending one company or region is always the best benchmark.

Comparison setProceduresReported bids per procedureNamed award suppliersPrice evidence
Market: CPV division 486,8361 median · 9.6 average (2,488 of 6,836 with a bid count)1.7 average (2,927 of 6,836 with named award suppliers)Not published
Same buyer0Not publishedNot publishedNot published
Delivery region: UKG31471 median · 2.6 average (11 of 47 with a bid count)1 average (18 of 47 with named award suppliers)Not published
Similar published value (0.5×–2×)4862 median · 2 average (2 of 486 with a bid count)1 average (2 of 486 with named award suppliers)Not published

“Reported bids” is an official aggregate, sometimes reported per lot; it is the closest available competition measure. “Named award suppliers” are winners, not all applicants.

Price-outcome signal

Not enough comparable procedures currently publish both a GBP tender value and a usable lowest-valid-bid value to calculate a responsible price-reduction benchmark. Tenderline deliberately does not infer a saving from named award suppliers or from missing award values.

Procurement strategy & market signals

Framework agreementNot published
Dynamic purchasing systemNot published
Competitive procurementNot published
Recurring requirementYes
Procurement method rationaleNot published
Rationale classificationsNot published
Special regimeNot published
Covered byGPA
Submission policyNot published
Selection criteriaNot published
Risk detailsNot published

Planning & early market engagement

BudgetNot published
No-engagement rationaleNot published
Planning documents0
Planning milestones0

No planning milestones published.

Related procurements

No linked framework, prior procurement or reprocurement published.

Documents & submission route

No documents are published in the current source record.

Source data inventory

Diagnostic view. “Not published” means this current release does not provide a value.

OCIDocds-h6vhtk-04da80
Latest release ID003253-2025
Latest release timestampFri Jan 31 2025 11:56:59 GMT+0000 (Coordinated Universal Time)
Sourcefind-a-tender
Official notice URLNot published
Tender statusactive
Procurement methodopen
Procurement method detailsOpen procedure
Main procurement categorygoods
Above thresholdNot published
Legal basis32014L0024
Tender period: startNot published
Tender period: end2025-03-03T12:00:00Z
Expression of interest deadlineNot published
Enquiry deadlineNot published
Award period: start2025-01-31T15:00:00Z
Award period: endNot published
Submission method detailshttps://visitbritain.force.com/s/Welcome
Submission languagesen
Electronic catalogue policyNot published
Total tender value£532,000
Tender lots in source1
Tender items in source1
Tender documents in source0
Awards in latest release0
Contracts in latest release0
Parties in latest release1

Notice history

DateEventReference
31 Jan 2025tender003253-2025

All source data

Unmodified official OCDS data retained by Tenderline for this procurement process.

Complete current OCDS release JSON
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  "tag": [
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  "date": "2025-01-31T11:56:59Z",
  "ocid": "ocds-h6vhtk-04da80",
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        "contractPeriod": {
          "endDate": "2030-04-30T23:59:59+01:00",
          "startDate": "2025-05-01T00:00:00+01:00"
        },
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    ],
    "title": "BTA2115 Digital Asset Management System",
    "value": {
      "amount": 532000,
      "currency": "GBP"
    },
    "status": "active",
    "coveredBy": [
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    ],
    "bidOpening": {
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    "legalBasis": {
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    "recurrence": {
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    },
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      "address": {
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        "locality": "Birmingham",
        "postalCode": "B2 4AJ",
        "countryName": "United Kingdom",
        "streetAddress": "Victoria Square House, Victoria Square"
      },
      "details": {
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      "additionalContactPoints": [
        {
          "email": "procurement@visitbritain.org"
        }
      ]
    }
  ],
  "language": "en",
  "initiationType": "tender"
}
Complete JSON history (1 releases)
31 Jan 2025 · 003253-2025 · tender
{
  "id": "003253-2025",
  "tag": [
    "tender"
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  "date": "2025-01-31T11:56:59Z",
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    "id": "GB-FTS-120935",
    "name": "British Tourism Authority t/a VisitBritain/VisitEngland"
  },
  "tender": {
    "id": "BTA2115",
    "lots": [
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        "value": {
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        "status": "active",
        "hasOptions": false,
        "hasRenewal": false,
        "description": "BTA launched its first in-house DAM system in 2021 as part of the Digital Transformation programme to deliver a new forward looking, digital ecosystem which included the integration with a new single scalable global content management system (CMS). The DAM provides BTA staff with a single source of truth for compliant, high-quality assets to support them with the delivery of their marketing activity. It also offers BTA partners, media and the travel industry access to free to download images and video to use in the positive promotion of travel to the UK. We have 250+ staff operating in 23 offices across 21 overseas markets and over 3000 registered external users across 70 countries.",
        "contractPeriod": {
          "endDate": "2030-04-30T23:59:59+01:00",
          "startDate": "2025-05-01T00:00:00+01:00"
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        "submissionTerms": {
          "variantPolicy": "notAllowed"
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    },
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    "bidOpening": {
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    "legalBasis": {
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    "tenderPeriod": {
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  "parties": [
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      "id": "GB-FTS-120935",
      "name": "British Tourism Authority t/a VisitBritain/VisitEngland",
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      ],
      "address": {
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