BTA1855 - Meta Advertising (Facebook and Instagram)

Official notice

Authority: VisitBritain/VisitEngland

ServicesAward procedure without prior publication of a call for competition

Sectors: Business Services & Consultancy (79) Delivery: UK

Awarded value£500,000published contract · exc. VAT

Awarded 6 Sept 2023no call for competition

Awarded to Meta Platform Ireland Limited

What is being bought

Published requirement description

This contract will be used to cover all spend under a total £50k on the social media platforms Facebook and Instagram. On these platforms, VisitBritain content reaches a small audience, (Meta estimates organic reach to be under 5% of your audience), however by paying for content to be “boosted” to a larger audience this increases reach, engagement and therefore improves social media performance, which contributes to VisitBritain’s ROI calculations.

CPV: Advertising campaign services

The lotProcurement structure

single lot · no lot value published

Lot #1Single Tender Action - Award of Meta Advertisng (Facebook and Instagram)Awarded

Delivery: UK

Procedure terms & legal framework

From the official record

Procedure method: Award procedure without prior publication of a call for competition
Legal basis: CELEX · 32014L0024 Public Contracts Regulations 2015 (Directive 2014/24/EU)
Procurement category: Services
Notice status: Awarded without competition
Procurement threshold: Unspecified in notice
Regulatory regime: Standard
Commercial structure: Stand-alone contract (no framework)
Competition type: Direct award (no call for competition)
GPA / WTO covered: Unspecified in notice
Recurring procurement: Unspecified in notice
First published: 19 Sept 2023, 14:40 BST
Last source update: 19 Sept 2023, 14:40 BST
Authority reference: BTA1855
FTS notice number: 2023/S 000-027651
Classification (CPV): Advertising campaign services
Delivery area: UK
Official registry OCID: ocds-h6vhtk-040201 Find a Tender

Why no open competition: The procurement falls outside the scope of application of the directive
Published justification: Contract awarded via Single Tender Action under Public Contracts Regulation 32(2)(b)(ii) due to the absence of competition for technical reasons as approved by VisitBritain and DCMS (Sponsor Organisation)

Commercial outcome & contract awards

Published awards, contracts and bid statistics, not a forecast

Awards 1

Awarded value £500,0001 contract exc. VAT

Bids received 1

Contracts signed 1latest 6 Sept 2023

Awarded to	Value	Date	Status
Meta Platform Ireland Limited	£500,000 †	—	Awarded

Contracts

Contract 027651-2023-1 · Meta Platform Ireland Limited
Signed
6 Sept 2023
Value
£500,000
Status
active

Bid statistics published by the authority

Bids	SME	VCSE	Valid bid range
1bids	—	—	—

Contracting authority & participating public bodies

VisitBritain/VisitEngland

Contracting authorityBody governed by public lawTourism 3 Grosvenor Gardens, London, London, SW1W 0BDContact name, email

Dispute resolution & review bodies

Royal Court of Justice, The StrandMediation body LondonContact email

Bidders & participating suppliers

1 commercial party on the notice

Meta Platform Ireland LimitedAwarded supplier Block J, Serpentine Ave, Dublin, Dublin, IE06, D04 N9T7

Official documents & specifications

Official links; attachments are not copied

No document links were published on the notice.