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BTA1855 - Meta Advertising (Facebook and Instagram)

Advertising campaign services
UK
Published value
Not published
Submission deadline Not published
Lots published1
Procurement Executive Summary
AI & Search Synopsis
Generated from official OCDS record
Tenderline Synopsis: VisitBritain/VisitEngland: "BTA1855 - Meta Advertising (Facebook and Instagram)". Published status: complete. Published value: Value not published. 1 published lot. Submission deadline not published. See the official notice for participation instructions.
Contracting AuthorityVisitBritain/VisitEnglandScope & CategoriesNot publishedSubmission Window
complete
No deadline published
Submission GatewayDirect notice routeLegal Basis & RegimeStandard procurementEstimated Value (exc. VAT)Not published
Bidder Intelligence · Authority Profile: VisitBritain/VisitEngland
Market Analytics
View Authority Profile →
Derived from OCDS awards & bid statistics
Published history for VisitBritain/VisitEngland. These figures describe retained records, not a forecast of bids or a measure of buyer bias.
Average Price Reduction
Not availableInsufficient comparable data
Requires at least 5 comparable procedures
Competition Density
1.6Bids / Report
46.2% of reports have one bid
Supplier ConcentrationNo estimate
Insufficient attributable awardsNo concentration estimate available
Payment Terms
Check noticePublished terms
Payment obligations depend on the applicable regime and contract. Consult the official documents.
Coverage: 16 active published awards; 13 bid reports (which may be per lot). Supplier values exclude multi-supplier awards, frameworks and DPS, and use GBP only. They are published award values, not payments. Price reduction compares single-lot, single-award, single-supplier GBP procedures with explicitly non-framework/non-DPS status; increases remain in the average. Unpublished data stays unknown. Awarded suppliers are winners, not all bidders.
Procedure terms
Contracting AuthorityVisitBritain/VisitEngland
Procedure methodNot published
Procurement categoryNot published
Statuscomplete
Framework / DPSNot published
CompetitionNot published
Above thresholdNot published
Legal basisNot published
Tender period startsNot published
Clarification deadlineNot published
Electronic submissionNot published
Submission languagesNot published
Published19 Sept 2023, 14:40 BST
Last source update19 Sept 2023, 14:40 BST
Recurring procurementNot published
ClassificationAdvertising campaign services
Delivery area
UK
OCIDocds-h6vhtk-040201
What is being bought
This contract will be used to cover all spend under a total £50k on the social media platforms Facebook and Instagram.<br/><br/>On these platforms, VisitBritain content reaches a small<br/>audience, (Meta estimates organic reach to be under 5% of your audience), however by paying for content to be<br/>“boosted” to a larger audience this increases reach,<br/>engagement and therefore improves social media<br/>performance, which contributes to VisitBritain’s ROI<br/>calculations.
What changed
From the official release history
  1. Status changed to complete
    19 Sept 2023, 14:40 BST
  2. Official notice release published
    19 Sept 2023, 14:40 BST
  3. Buyer information updated
    19 Sept 2023, 14:40 BST
Lots and requirements (1)
Published by the contracting authority
  • Lot 1 · #1
    Individual lot title not published
    cancelled
    Published valueNot published
    Single Tender Action - Award of Meta Advertisng (Facebook and Instagram)
    Contract periodNot published
    EligibilityNot published
    Options / renewalNot published
Timeline
  1. Procedure published
    19 Sept 2023, 14:40 BST
  2. Award active
    Not published · Not published
  3. Contract active
    Signed 6 Sept 2023, 00:00 BST · £500,000
Commercial outcome and competition
Awards
Meta Platform Ireland Limited
Not published · Not published · active
Contracts
Contract
£500,000 · signed 6 Sept 2023, 00:00 BST · active
Bid statistics
bids: 1 (lot 1)
Buyer and organisations in this procedure

VisitBritain/VisitEngland

Contracting authority GB-FTS-65399
View buyer profile

  • VisitBritain/VisitEngland
    buyer
    reviewBody
    reviewContactPoint

    3 Grosvenor Gardens, London, UKI3, SW1W 0BD
    Procurement@visitbritain.org

  • Meta Platform Ireland Limited
    supplier

    Block J, Serpentine Ave, Dublin, Dublin, IE06, D04 N9T7

  • Royal Court of Justice, The Strand
    mediationBody

    The High Court, Royal Court of Justice, The Strand, London, WC2A 2LL, London, WC2A 2LL
    generaloffice@administrativecourtoffice.justice.gov.uk
Documents (0)
Official links; attachments are not copied
No data
No linked documents are published
Related procedures (0)
No data
No related procedures published
Planning and rationale
Planning budgetNot published
No-engagement rationaleNot published
Procedure rationaleContract awarded via Single Tender Action under Public Contracts Regulation 32(2)(b)(ii) due to the absence of competition for technical reasons as approved by VisitBritain and DCMS (Sponsor Organisation)